Ally Machate on Building Authority Through Books

Unscripted SEO Podcast Show Notes

Episode: Writing the Right Book for Your Business with Ali Machate
Host: Daniel Hill
Guest: Ali Machate, CEO and Founder of The Writers Ally

About the Guest

Ali Machate is the CEO and founder of The Writers Ally, an author services company that helps serious authors write, publish, and sell high-quality books. With a background at Simon & Schuster (one of the Big Five publishers), Ali brings traditional publishing expertise to independent authors and business owners looking to leverage books for business growth.

Key Topics Discussed

The Evolution of Publishing

• How digital technology has made reading more accessible through eBooks and audiobooks
• The shift from traditional gatekeepers (Oprah, NY Times bestseller list) to platforms like BookTok
• The democratization of publishing and audience building

Should Every Business Owner Write a Book?

• The short answer: No. Not everyone should write a book
• Common scenarios where book writing isn't the right choice:
  • Too early in business (lack of case studies and client stories)
  • Wrong timing or insufficient platform
  • When other content formats might be more effective

Writing the Right Book vs. The Wrong Book

• The memoir trap: Many coaches want to write memoirs when they should write prescriptive business books
• The importance of understanding your target market (memoir readers vs. business book readers)
• Strategic thinking: What do you want the book to accomplish for your business?

Key Questions to Ask Before Writing

• Who are you trying to reach?
• What do you want readers to do after reading your book?
• What transformation do you want to create for your readers?
• How does this book fit into your broader business strategy?

The Authority Effect

• The connection between "author" and "authority"
• How books can open doors to speaking engagements, podcasts, and media opportun...