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February 22, 2025 40 mins

Automation can be a game-changer—or a nightmare—if not done right. In this episode, I chat with Austin Moorhead, founder of Lava Automation, a firm specializing in marketing automation and streamlined client acquisition. Austin has helped countless businesses remove bottlenecks in their sales processes, allowing them to grow without being buried in manual tasks. We dive into the critical concept of “get your front door open”—both literally and digitally—so they take action. He shares how businesses can effectively use automation, VAs, and smart systems to attract and convert ideal clients without wasting time on repetitive work. We also break down common automation pitfalls, how to avoid them, and the best strategies for creating a seamless customer journey. If you’re looking to scale smarter, increase efficiency, and make automation work for your business, this conversation is packed with actionable takeaways.

Highlights:

  • How inefficient workflows drain time and money, and why automation is the key to sustainable business growth.
  • A surprising percentage of potential clients slip through the cracks due to slow or inconsistent follow-up strategies.
  • AI-powered tools are transforming client acquisition and reducing workload for small business owners.
  • Tips for finding the right VAs, setting expectations, and ensuring they integrate seamlessly into business operations.
  • Understanding when and how to reach potential customers can significantly boost conversions and long-term relationships.
  • errors businesses make when implementing automation and how to fix them before they cost you clients.
  • Strategies for keeping interactions authentic while leveraging technology.
  • A look at the future of automation, including emerging trends that will shape how businesses attract and retain clients.

 

About Austin Moorhead:

Austin Moorhead was a former State Farm agent that saw the light and Co-Founded ANR Insurance, an independent insurance agency.  During the transition from the captive world to the independent channel, he noticed a huge need for something he had become super proficient in… AUTOMATION!

Then Conversion Kings was born.  Austin saw massive growth in helping agents with automation, however, he also identified the need for someone to assist in running the automation that had been implemented.  Austin then founded Lava Automation.  Lava Automation provides virtual assistant services and business automation solutions to help companies streamline operations and reduce costs. Their skilled professionals specialize in automating routine tasks, enabling businesses to enhance efficiency and productivity.

https://www.lavaautomation.com/

info@lavaautomation.com

Phone:  503-966-2319

 

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe
The Unstoppable Profit Producer
Call 800-770-9984

Email: vip@upplife.com

Website: http://unstoppableprofitproducer.com/

Virtual Events: http://www.uppfaststart.com/

Podcast: http://unstoppableprofitpodcast.com

If you want to learn more about our Coaching & Mastermind Programs and how they can help you grow your agency business, schedule your private Agency Growth Session with Mike Stromsoe Now (click here)!

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