TikTok vs. Instagram: Which Platform Wins for Your Brand?

In this episode of Untamed Social, we dive into the ultimate social media showdown: TikTok vs. Instagram. With both platforms constantly evolving and introducing new features, how do brands decide where to focus their time and energy?

Joining us for her podcast debut is Tara Kay, one of our newest team members, as we debate the strengths and weaknesses of these two powerhouse platforms. From Instagram’s multifaceted features like Stories, Reels, and carousels to TikTok’s unparalleled reach and ease of going viral, we break down what makes each platform unique—and which one is best for your brand.

What we cover in this episode:

• Tara Kay’s love for Instagram and why she believes it encourages authenticity.
• Laney’s preference for TikTok, from its viral potential to its usefulness as a learning tool.
• How generational preferences shape platform usage and why these stereotypes don’t always hold up (spoiler: even Laney’s grandmother is obsessed with TikTok!).
• Instagram’s latest updates, including 3-minute Reels and the new rectangle feed layout—are they game-changers or too little, too late?
• Why brands need to tailor their content to fit the platform and focus their energy where it matters most.

Whether you’re an Instagram loyalist or a TikTok convert, this episode offers actionable insights into how to choose the right platform for your brand. We also share advice on how to test platforms, avoid burnout, and align your social strategy with your audience’s preferences.

Get ready for an honest, insightful, and fun debate about the ever-changing social media landscape. Tune in and decide for yourself: TikTok or Instagram—who gets your vote?