Steve Rossi | Christmas at the Ranch, Family Legacy, and Making Holiday Magic in Wine Country
DESCRIPTION:
What happens when you mix 14,000 acres of ranchland, a few snow machines, and a guy with big holiday vision? You get Christmas at the Ranch. Today’s guest is the man behind it.
Steve Rossi grew up surrounded by story and legacy. Son of Central Coast developer, architect, and visionary Rob Rossi, Steve has stepped into his own lane with purpose, heart, and some seriously cool ideas. In this episode, Adam sits down with Steve to talk about growing up on the ranch, carving out his own voice in the Rossi family legacy, and building one of the most magical holiday events on the Central Coast.
They get into the real behind-the-scenes of what it takes to create Christmas at the Ranch. From the family dynamics (Let’s be real, its all his wife Shelly!), to the new additions this year, to why they said yes to something this bold in the first place.
If you’ve ever wondered what it takes to bring joy to thousands of strangers and still make it feel personal, this one’s for you.
• Visit the event page on Travel Paso
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