They’ve shipped over a million handcrafted wellness products around the world, but still fly under the radar in their own hometown.
In this episode of Up+Adam, we sit down with the magnetic duo behind Life Elements, Martha and Curt. Based in Atascadero, these two have been quietly redefining wellness with small-batch, plant-based products that actually work. Their CBD relief sticks are legendary, their deodorants are changing the game, and their magnesium lotion? Let’s just say it’s giving people their sleep and their sanity back.
But this isn’t just about formulas and oils. It’s about grit, generosity, and a whole lot of love. We talk about why their products start as personal solutions, how they develop new ideas with community testers, and what it's like being known worldwide while still earning recognition just down the street. You’ll hear how Martha hand-makes everything herself, often wearing a headnet and a lab smock like a wellness wizard, and why walking into their shop feels more like a warm hug than a retail experience.
This is a conversation about care. About local magic. About two people who truly want to help you feel better, and aren’t afraid to whip something up on the spot to make that happen.
• Visit them in person:
7425 El Camino Real, Suite O, Atascadero, CA
(Fridays 1 to 4pm, back-right corner of the plaza)
• Online: www.lifeelements.com
• Use code ADAM at checkout for 15 percent off
• Instagram: @lifeelements
Support local. Feel better.
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