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December 3, 2025 57 mins

JINGLE JAM TICKETS HERE - DOZEN LOCAL ARTISTS PLAY XMAS MUSIC FOR A GREAT CAUSE, OUR BREAKING & ENTERING CHRISTMAS

B&E FREE WINE-COUNTRY XMAS MARKET THIS SUNDAY

UNCLE BANANA CHILDREN'S BOOK - CHRISTMAS LESSONS - PROCEEDS BENEFITTING BREAKING & ENTERING CHRISTMAS

Nathan Long, Owner of Nate’s on Marsh

What happens when you take a San Luis Obispo native, run him through the fires of San Francisco’s culinary scene, hand him a blank canvas on Marsh Street, and tell him, “Build something unforgettable”? You get Nate’s on Marsh. It’s a restaurant that feels like your grandma’s house if she had a decorator with excellent taste, a thing for cowboys, and maybe just a splash of chaos.

In this episode, Adam sits down with Nathan Long, owner, operator, and low-key vibe architect, to talk about how Nate’s became more than a restaurant. It’s a neighborhood anchor. A local love letter. A place where the pasta’s local, the playlist’s curated, and the bar’s always stocked with conversation.

They dive into the real behind-the-scenes. What it takes to build a team that moves like a band. How to create a space that feels like home but looks like a Western art film. And why Nathan refuses to sell out to frozen-food culture or Sysco-style shortcuts. This conversation explores what makes a restaurant matter, not just to your stomach, but to your soul.

Also, Adam asks the question nobody’s asking about the state of food right now. Why does everything taste the same? Nathan’s answer is personal, passionate, and sharply on point.

Pull up a seat. This one’s layered. Soulful, surprising, and just the right amount of spicy.

Links from the show:

• See the space and book your table: natesonmarsh.com

• Follow for the food, the vibe, and the chaos: @natesonmarsh

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Listen to Up+Adam with Adam Montiel:

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CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!

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ADAM’S TEDX VIDEO IS HERE!

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