Turn Anonymous Traffic Into Revenue: How To Name Your “Unknown” Visitors With Francesco Gatti

Francesco Gatti is the Co-founder and CEO of Opensend, a data company for e-commerce brands that converts anonymous visitors into leads. The company works with brands, including TrueClassic, OatsOvernight, Benchmade, AlexaderWang, and Rhone. With over a decade of digital marketing experience, Francesco held roles at companies, including VOLTN, Burrata House, Herb, and Grata. 

In this episode…

Most brands invest heavily in driving website traffic, yet the majority of visitors stay invisible and never convert. How can companies uncover these hidden audiences and turn them into engaged customers without invading their privacy?

According to identity resolution and data-driven marketing expert Francesco Gatti, brands can recognize high-intent visitors and nurture them into buyers by analyzing on-site behavior — like reading product details or checking contact pages — to gauge purchase readiness. He recommends filling ad platforms with rich, accurate data to improve look-alike audiences and cut acquisition costs. By combining quality data with careful personalization, companies can elevate ROI while respecting consumer trust.

In this episode of the Up Arrow Podcast, William Harris chats with Opensend Co-founder and CEO Francesco Gatti about turning anonymous traffic into known, marketable relationships. Francesco explains how high-intent signals reveal purchase readiness, why rich data strengthens Meta ad performance, and how AI-driven cohort analysis powers personalized ad creative.