Up Next @ Work, Episode 20 with Gina Alioto of Shaker Recruitment Marketing

How can recruitment marketing stay effective in a rapidly changing world? Gina Alioto, VP and Head of Marketing at Shaker Recruitment Marketing—and mother of 18-month-old identical twins—joins host Jeanne Achille to share insights from her journey, from consumer marketing to talent acquisition, and how the best recruitment marketing feels effortless to its audience. As a leader at Shaker, a full-service recruitment marketing agency specializing in employer branding, media strategy, and talent engagement, Gina offers a fresh perspective on the evolving industry. Episode highlights include: Why subtle, natural messaging is the key to impactful recruitment marketing. The balance of "rigor vs. rigid"—setting clear goals while staying adaptable. How to market recruitment marketing internally to keep stakeholders engaged. Tune in for Gina’s expert take on recruitment marketing strategy, flexibility in dynamic environments, and the power of understanding your audience. Connect with Gina on LinkedIn or learn more at Shaker.com.