September 24, 2023 • 24 mins
Ever wondered how to grow your podcast audience through LinkedIn? That's revealed in this episode. We also look at practical strategies to avoid being penalised by the platform's algorithms like clever link insertions, tagging, and photo post techniques. Plus, the power of polling and crafting compelling content. Finally, Danielle shares her wisdom for staying productive and avoiding burnout while raising a family.
Danielle Fitzpatrick Clark is an international best-selling author, speaker and CEO of Influence Builder. She works with influencers and mission-based entrepreneurs to help them create impact, influence and powerful platforms and multiple income streams in their business. Her clients reach multiple 7 and 8-figure business income levels, quickly and effectively, avoiding dead ends, massive gaps, and instead building strong foundations and lasting results for both them and those they serve.
Quotes from this episode:
"LinkedIn, when it comes to conferences and events, is hands down my favourite platform".
"The reason (your target audience) is not seeing your posts is because the people that are liking it and are commenting on it aren't the right people."
-Danielle Fitzpatrick Clark
Danielle's website:
https://influencebuilder.com/
Minds of the Mighty podcast
On Apple
On Spotify
Connect with Danielle:
Email: info@influencebuilder.com
LinkedIn: danielle-fitzpatrick-clark
FB: Influencer Builder
IG: @dfccoaching
LinkedIn Sales Accelerator Bootcamp: https://entrepreneurcity.kartra.com/page/gsd1384
Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Last time on this podcast.
Storytelling is actually doingreally well, and I know why
Storytelling is doing so well onvideo and in even post because
we have so much AI going rightnow.
Speaker 2 (00:14):
Welcome to Upon Arrival, a show that uncovers
stories and strategies that makeup all the moving parts of
business events tourism.
I'm Adelaine Ung, and this isPart 3, the final part of my
interview with DanielleFitzpatrick-Clock, a dream
client attraction specialist anda disruptive strategist on
LinkedIn.
Also the founder of InfluenceBuilder and the Influencer
(00:35):
Builder Club, danielle has beensharing a bucket load of
LinkedIn tips, from how to thinkabout your profile differently
to attract the right connectionsto your page and have them find
you interesting, to directmessaging unequally.
In this final part, daniellecontinues to reveal what works
on LinkedIn, which is a massiverelief if you've been even
(00:57):
slightly frustrated trying tofigure out its algorithm.
I begin this part by asking hera question I've been wondering
about for a long time how do youinsert links in your post
without being penalized by theplatform?
Let's jump straight into theconversation when it comes to
links.
I mean you mentioned links onyour posts.
(01:19):
What is best practice, becausesometimes you just can't avoid
it.
If you want to get tickets,here is the link.
If you're not posting thatwithin the post itself, people
have been putting them in thecomments section.
I mean, is that a good idea?
Does that work with thealgorithm better?
Speaker 1 (01:35):
Yeah, there's a couple of things that you can do
with the algorithm.
The algorithm does not likelinks right now.
They just don't.
Here's what I would do.
I'd have your admin put thelink in the comment, not you.
Have the admin put the link inthe comment, or a friend, can
you go put this link in there?
It's really going to hurt youif it's you putting the link in
(01:57):
there.
You could actually say checkthe link in the comments and you
can actually pin to the topsomebody's comment.
They could put the link in foryou.
That's just a hack.
Otherwise, the algorithmdoesn't want to see a link in
there until an hour afterposting it.
That's what it's.
Yeah, I know it's crazy, anhour after posting it.
That's one of the things.
(02:19):
The other thing is that you can,of course, tag.
You can tag people or you cantag the company page.
Go check out the company page.
The link in the title is whereyou go and get your events or
check out more information onthe event.
Have an event page.
If you have a business page,you can actually have a sub page
.
That's a product page.
(02:39):
The product page could be anevent page.
You could tag that.
That link can go right in.
There's all these different waysto work around it, just knowing
that, yeah, they don'tnecessarily like the links in
the text.
You can have somebody drop thelink for you and pin that
comment to the top.
You can tag the product page.
(03:00):
That's a sub page of thebusiness page.
That will send people in.
I mean, it's a couple extraclicks, so it's not ideal.
The other thing is that you canactually put a photo and you
can put a hyperlink in the photo.
Now, if you do that from yourphone, that's something where
you can actually put the link inthe photo.
Click on the photo, click onthe link in the photo.
They put that there so thatmore people would put the photo
(03:21):
up and put the link in the photo.
You could actually do that.
You just got to do it from yourphone.
Speaker 2 (03:25):
Yeah, I'm sure it's pretty clear to our listeners
that there's a ton more wherethat came from.
I know you run boot camps.
You've got one coming up inAugust.
I'm not exactly sure if, by thetime this episode gets
published, whether it might justbe a little bit too late.
How often are you running theseboot?
Speaker 1 (03:43):
camps yeah, with LinkedIn, we try to run them
every couple months.
We actually haven't run one yetthis year because I was really
busy building out a couple ofother pieces of membership areas
and stuff, but now we're comingback into our events.
When I get right back into myevents that I like to run them
either monthly or I run themevery other month.
The boot camp one we'redefinitely doing one in August,
(04:06):
based on just how many peoplewant to come into this one.
I think I just launched ittoday and there's all these
people like okay, yeah, I'mcoming in.
I'll probably run another onein September because events are
really big and we use LinkedInto fill our events all the time.
It's like the best platform.
Facebook is good too.
Instagram can be good forretreats, but LinkedIn, when it
comes to conferences and events,is hands down my favorite
(04:28):
platform.
So a lot of event planners, alot of people running events,
are on LinkedIn using this andwe just we teach them how to do
this.
So the boot camp really doesteach you how to sell without
being really sleazy and toreally start thinking about how
can you boost your authority aswell.
But yeah, we're going to berunning those every month, of
course, like yes, everythingI've told you is just a tip of
the iceberg.
There's so much moreinformation with LinkedIn, and I
(04:51):
think what's really importantis to just not get yourself
overwhelmed, because smallchanges can go a long way.
I mean, even just the pollswill take you guys a long way.
Speaker 2 (04:59):
Yeah, and it's always good to you know.
Stay plugged into a communitythat is just informing you of
all the changes that socialmedia apps are making, because
they're constant.
Yeah, it's so hard to keep up,yeah.
Speaker 1 (05:13):
They're definitely making my agency recession proof
, I will say that.
So I appreciate them for that,because this is what we do, like
we are online and we're gettinginformation, and then we're
using critical thinking skills,like OK, so how do we need to
shift what we're teaching, orhow do we need to shift what
we're doing in order to makethis new algorithm, or the
(05:35):
changes in the algorithm, workfor us instead of against us?
And so it's a daily thing.
It's not just with LinkedIn.
Although that is my preference,I'm on LinkedIn, so, yeah, I'm
probably maybe the third orfourth person that knows in the
world what's changing onLinkedIn.
I mean, we know Facebook tooFacebook ads, facebook posting
the things that are working, thethings that aren't.
You know, and I think that alot of times, what I see is I
(05:57):
see the gurus out there and theexperts teaching the things that
have already gone past.
I don't like to do that.
I like no, no, no.
You guys need to know this now,and so that's why we're trying
to do this.
Speaker 2 (06:07):
What are you disagreeing with most these days
?
Speaker 1 (06:10):
Okay.
So with most the posting allthe time on LinkedIn, I actually
don't think that's.
That's not the way to do it.
I it takes away from the postbefore if you haven't given
enough time, because thealgorithm will put it in front
of a certain percentage of yourfollowing within that first day.
If it does well, then they'llput it in front of another like
a smaller percentage, but stilla pretty high percentage the
(06:31):
next day and then the next dayand the next day.
So one of the things with theLinkedIn algorithm is that it's
extending out who and how manypeople it's putting it in front
of over the course of five days,rather than what most social
media platforms are doing islike, yeah, it's like within 12
hours.
It doesn't even matter that itnever existed anyway, so just
(06:54):
when people come to yourprofiles and push people to your
profile.
So that's something I don'tagree with.
I actually don't think that'sworking to people's advantage.
I don't think that peopleshould get into very you know,
pods with their friends, right?
So there's there's all thesepeople that they have different
backgrounds and stuff, and sothey're getting into pods and
those are the people that areliking their posts and
(07:15):
commenting on their posts and soit looks like they have people
right.
But here's the thing is that thealgorithm is telling LinkedIn
or you know, going back, thealgorithm is reading it as oh,
we need to put this in front ofthis AC and heating guy over
here and people who run thosetypes of businesses and this
life coach over here, when thisperson right here is somebody
(07:37):
who leads SaaS leaders or whoworks with SaaS leaders.
So so what they're doing isthey're putting those posts on
you know how to be an excellentSaaS leader in front of AC and
heating guys and coaches andpeople who are in in that
industry at all.
So that's something where youknow I tell people like, yeah, I
know it feels good, but justyou know it's it's all in vain.
(08:00):
It really is it legitimately?
is vanity numbers and it is invain and it really is just to
make you feel better rather thanputting it in front of people
that you really need to get itin front of.
Speaker 2 (08:11):
I can see people hitting their head against the
wall now going.
I've been doing that all day.
It's OK, though.
I mean you got to try thesethings to see.
Speaker 1 (08:20):
But you know, this is the thing that people come to
me all the time.
Well, I mean, the only people Ihave commenting are, you know,
people in my pod and and thisstuff.
And I'm just like, why do youthink that is?
And I just I ask that questionand, like you know, I just don't
think that the content is goodenough and I'm like it's and I'm
looking at their content, I'mlike this is great content.
It's.
(08:40):
It's too bad that your idealclient isn't seeing it, because
I need to see it.
But the reason they're notseeing it is because the people
that are liking it and arecommenting on it aren't the
right people.
So, unless you can get in a pubwhere your ideal clients are,
that's where you need to go,because then it'll show it in
front of other people who areyour connections and your
followers, who are ideal clients.
It's just how it works.
I mean, it's very.
(09:02):
Algorithms are very logical.
They're very logical.
So what makes logical sense isusually where the algorithm will
go.
Speaker 2 (09:10):
Yeah, I just wish it would tell us what its logic is
sometimes.
Stop us guessing so much.
Selfish question how canpodcasters use LinkedIn to grow
an audience for their show?
I know that's a bit of a toughorder, because people generally
don't like changing platformswhen they're on a particular
social media.
So any advice there?
(09:31):
Oh my gosh.
Speaker 1 (09:32):
Tons of advice.
Okay, which one do I want tostart with?
Okay, so when it comes topodcasts, right, Polls will work
really good.
Again, how many are groups withyour ideal clients?
So let's just take this episode, for example.
If you go into a LinkedIn groupthat is all for people who have
events right, or they'replanning events, or they're
(09:54):
coaches that have events, orwhatever that niche is for you,
and you say you create a polland say you know what are the
things that you really want toknow about LinkedIn that will
help you sell more tickets foryour event, and create that poll
.
You can see what it is and thenyou can actually say you know
what.
I actually covered this withDanielle Fitzpatrick-Clark in
this last podcast.
She dropped so many good bombson how you can use LinkedIn.
(10:17):
Here's the link.
Go watch it and please, youknow, if you feel like sharing
it with some of your colleagues,I would really appreciate it
and don't forget to subscribe.
But you're like you have apodcast episode that's specific
to what they're looking for.
You create a poll in a LinkedIngroup that has hundreds of
people voting on it, and thenyou take that next step and say
you need to go check this out.
It's going to tell you, she'sgoing to tell you exactly what
(10:40):
you need to know for this, andso you're not just telling them
in a post where they may not seeit.
You're actually sending them,when they've raised their hand,
that specific podcast episodethat's going to launch at least
one episode way up.
And then what do people do whenthey go and watch one episode?
That was really good.
Who else did she got on here,and so then that's kind of the
(11:01):
effect that it has.
So yeah, so that's a strategythat you can use with every one
of your episodes.
Choose your LinkedIn groupswisely, Test them out.
So that's one thing you know.
I wouldn't say that LinkedInads is the way to go.
They're really expensive andthey just they're still figuring
it out.
Linkedin is still figuring thatone out, so I don't recommend
that.
The other thing is is that Iwill find nice little ways to
(11:22):
get my ideal clients on my emaillist.
So getting that emailsubscription can be another way
to send them a podcast episodeand put that within your funnel.
So you can do that in the DMs.
You can do that.
You can highlight those jewelworthy lead magnets right on the
profile.
It can be something that youuse polls for to bring people in
and then the podcast episode isafterwards and all these
(11:43):
different podcast episodes areafterwards in that funnel.
Speaker 2 (11:45):
Love that I have taking notes and I will execute
and hopefully I'll get peoplewho are listening taking that
poll come back here and listenand looking at themselves in the
mirror.
I go, I gotcha, yeah, yeah.
Speaker 1 (11:59):
Hey, hey.
Speaker 2 (12:00):
And you know it works , surprise folks.
And then you go and do the samething, yeah, and make that work
for your thing as well, yeah.
Speaker 1 (12:08):
Well, I mean, you know what all this is.
It's all really goodinformation anyway, because you
know what it's doing.
Just getting it out there morethis information is keeping
people from just being sleazysales people in the DMs Because
it's not working.
Yeah, it's not working.
And you know, one of my corevalues is success, and the
success doesn't mean for just me, it means for everybody.
So if I'm going to teach yousomething, it's because it works
(12:28):
.
I'm not going to teach you like, oh, just, you know, play the
numbers game, that's.
I mean, you still have a brand,you don't want to burn any of
the bridges that go back to yourbrand, and so there are ways,
and this is a lot funner andfunny enough, it may seem slower
, it's not.
It actually saves you so muchtime, so much agony of trying to
(12:49):
figure it all out yourself.
But then the other beautifulthing is that you're focusing
more on the ideal client, therelationships, and when you
focus on that, that justblossoms and expands because
they're going to bring in people.
Still, the best form ofmarketing yes, I'm going to say
it, I know I'm a digitalmarketing the best form of
marketing is still therelationship, the word of mouth
marketing.
It is, it always will be.
(13:10):
It's just we've changed theplatforms on where we build the
relationships and how we do wordof mouth marketing.
So if somebody is going tospeak about you, your company,
your event, you better make sureit's good, it's a good
experience.
Speaker 2 (13:23):
Yeah, there's all that built-in credibility from
word of mouth that just can't betopped.
What do you think is in thenear future with LinkedIn?
I mean, what trends should weprepare for?
Everyone talks about howeverything is going towards
video.
Is that something that you know?
Yeah, what else?
Speaker 1 (13:40):
What else?
So shortened content, yes, butLinkedIn is also still
professional.
So, content like content, theyare really pushing creators.
They want people to be creators.
They want people to be puttingcontent.
They are a massive searchengine, yes, but they are the
master creators here.
They really are.
(14:00):
So I think, for LinkedIn, buildyour authority, build your
expertise, build your following,build your connections and make
sure that you're not justbuilding it for the number sake.
Build it for the relationships,because the way that LinkedIn
is going is that they wantquality, they want more of it,
but they want quality.
So think about what is qualityand how LinkedIn is
differentiating themselves fromall the other social media
(14:23):
platforms, because this is theirdifferentiator, where they're
about the quality, yes, they'reabout the content.
They are about the relationship, they're about the
professionalism and they're notgoing to stray from that.
They just aren't.
I mean, where would they go?
They're going to be like TikTok.
They're going to lose everybodythey're going to lose everybody
.
And here's another nice littlestat is that a third of the
people on LinkedIn as of 2022,over a third, actually a little
(14:45):
bit over a third this is theironly social media platform.
So a third of these users and Ithink they're up over 800
million a third of those peopleare on nothing else but LinkedIn
.
Now, if you look at the statsfor Facebook, instagram, tiktok,
I mean, they're on all of them.
So that says a lot about theplatform itself and the users on
(15:07):
it.
So you can expect the same inregards to what is it that
LinkedIn is about.
They're going to continue onthere.
They're just going to improve.
They're going to improve.
Speaker 2 (15:16):
I have learned so much, so I am so grateful.
I don't know how you makeentrepreneurship work so well
for you.
You're obviously keeping aheadin terms of the algorithm
changes, keeping on top of allof that and what's working in
marketing today, especially asfar as LinkedIn is concerned and
we had this chat before werecorded this interview that you
(15:36):
also have three kids, thatyou're running around and being
the Uber driver, and I mean, howdo you manage it all?
I mean, with entrepreneurship,it can easily be all about the
hustle.
How do you make it work?
Speaker 1 (15:49):
What keeps you centered?
Yeah, I meditate a lot.
I do, I have to, and I can feelit when I need to meditate, and
then so it's more about theflow, the ebbs and the flows.
It's just part of life, and soI don't come right out and tell
everybody this.
I'm very spiritual, so I thinkthat there's reasons for
(16:11):
everything.
I'm aware of my surroundings.
I'm aware of myself first, andthen I'm aware of my
surroundings, and so I can moveinto where the flow is and I can
feel into that, and so thatwill help me stay on the course
that I'm supposed to be on, andI follow the passion too.
So there's all these differentthings in entrepreneurship,
(16:32):
there's all these different waysthat you can go, and so you
just have to really be groundedand centered in yourself and
what you're here to do, and knowthat and know what you know
what you're here for, and themore that you do that it's
actually the more clear youbecome.
And so when you're clear, thenyou can make those the right
next steps for you connectingwith the right people, getting
rid of all the things that don'tmatter and just staying in the
(16:53):
course, staying in the process,enjoying the process, and so
when that happens, you've gottime for everything.
Speaker 2 (17:00):
Yeah, and time for the right things as well.
So I'm learning that lessonmyself.
I just spoke with Craig Cleimanwhom our listeners will hear on
the podcast as well, or mighthave just been published, and he
was telling me he took hiscompany to $30 million within
four years Wow.
And I asked him what his secretwas and it was four to five
hours in quiet time and thatcould look like hiking, that
(17:22):
could look like just downtime,and this guy's a rock and roller
.
Yeah, I was like, really Likethat's what you do to get this
success, and it's just thatcounter-intuitive advice that is
kind of either not obvious orto some of us, it is obvious but
we just haven't put it intopractice yet, just because we're
still stuck in the hustle.
(17:42):
Yeah, so that is yeah.
I'm grateful that you sharedthat.
So that's something I got towork on.
How can people connect with you, danielle, if they wanted to
know more about you, if theymissed your most recent bootcamp
but would love to sign up forthe next one, how can they get
all of that information?
The best ways LinkedIn.
Speaker 1 (18:00):
It really is.
I mean you guys.
Of course I should have seenthat coming you guys can message
me on LinkedIn because I'm init.
I'm in LinkedIn.
So if I was to say whatplatform am I in, it's
definitely LinkedIn, facebook.
It just depends on the day, butmost of the time I try to stay
away from that platform.
I had a birthday recently too,and I had to turn off my phone.
I'm like, well, I mean it'sdon't get me wrong, I love the
(18:22):
birthday wishes, but there'sjust so many coming in from the
DMs, and especially withFacebook, that I'm like you may
not get me in the DMs onFacebook you may not, but
LinkedIn you will.
If you really really want toget a hold of me quickly, then
you can email me at info atinfluencebuildercom, because my
team they'll let me know.
They're in my emails all daylong because we've got like
(18:43):
three or four of them.
So definitely not somethingthat I don't manage.
Speaker 2 (18:47):
That that's not my thing.
That's not my thing, ok.
But for information on yourbootcamps, linkedin is also
where you announce them.
Speaker 1 (18:55):
Yeah, linkedin will be announcing them.
And then we I mean I run audioevents all the time.
So either follow me and I amgetting kind of at the top of
who I can connect with, but youcan follow DayanthasPentroClarke
and I just you know the littlebell, the little bell in the
profile, ring my bell.
It'll notify you of all thethings.
And I do have newsletters andstuff as well that you can sign
(19:16):
up for that.
We're starting to really rampup our newsletters because we
just got tons of information foreverybody on LinkedIn.
I don't necessarily alwayswrite about LinkedIn, but I'm
getting really tired of all thesame information coming out.
I'm like you know what?
I should probably just jump inhere and tell you guys what you
really need to do.
And it's just kind of me justlike wait, I don't know if I'm
supposed to be on their platformtalking about them with
(19:40):
LinkedIn.
Speaker 2 (19:40):
Oh they probably love you for that.
They probably would.
Speaker 1 (19:44):
And so it's just because there's some really good
information, there's some greatinformation and there's a lot
of bad information, so I want tocontribute to the great
information.
So we're going to be writingabout LinkedIn a lot, wow.
Speaker 2 (19:55):
Yeah, and did I just hear you say that you're using
audio as well on LinkedIn?
I've just heard about LinkedInaudio events and I'm not even
sure if that's a shiny object oris that something that you're
going in for.
Speaker 1 (20:09):
Oh no, we've been doing audio events since they
came out.
They're amazing.
So they came out over a yearago and I mean I teach on them.
So I had one today.
Actually, I did one at 1 PMtoday.
I was talking about summersales and how, because everybody
was coming to me and saying I'mnot getting any sales.
And it's the summer and I'mlike really this has been our
busiest month in July.
(20:29):
So then I'm like you guys wantsome tips, so I'll just go on to
an audio event, and with anaudio event, this is something
that LinkedIn is trying to pushout there and get it more and
more popular because, again,content creation, and so what
I've been doing is I do theaudio events, no-transcript, I
follow up in the DM so I givethem some really good stuff.
You can record audio events.
(20:51):
But here's, the other thing isthat people prefer video when it
comes to replay.
So today I did a recap so youcan actually go to Daniel
Fitzpatrick Clark and you cansee the recap of what I had for
my audio event, but it's in avideo format so you can actually
see what I talked about and Italked about.
Well, you guys are looking formore sales.
Here's some thoughts, here'ssome solutions.
Then, of course, this is what Ilike to do, but I like the
(21:11):
transformation part of it.
So, after I gave the solutions,like okay, so here's where I
want your awareness to be andyour awareness needs to be.
Am I a self-fulfilling prophecyon this?
Which is, am I telling myselfall this stuff and it actually
is coming true because I say itis, so I'm not getting summer
sales because nobody's around.
And that's actually just mesaying it and not actually true.
Doesn't have to be true.
Then the second piece is likedo you know your numbers?
(21:35):
Are your metrics the same inyour sales process that they
were in the spring, when it wasbusier, when you're getting more
sales?
Because if you're not reachingout to as many people because
it's the summer, then you're notgoing to get the sales.
So, yeah, so I do all thosethings and then I do a recap.
Speaker 2 (21:51):
Yep, okay, and just to be clear, an audio event is
that just like hopping on anopen mic and just streaming in a
live audio event?
But then you said you couldalso pre-record it and kind of
post it.
Speaker 1 (22:02):
That sounds like a podcast really it does, but so
LinkedIn doesn't let you recordit.
So what I do is I actuallybring up Zoom, so I'll have Zoom
come in and I will share thescreen.
But when you go into theadvanced features of your share,
it'll say share the audio.
So you can just turn off yourcamera.
You can turn on the share theaudio and then start the audio
event and then you're recordingit so you can send people that
(22:23):
replay.
Nobody ever listens to my audioreplay, so I'll just do a video
recap and for whatever reasonthat ends up doing really well,
then I can also stream thataudio recap on the rest of my
social media platforms and it'swell received that way on
multiple platforms.
So, and I used to do the audios, but now it's just like I'm
(22:44):
just going to do a video recapand just tell people here's like
, here's what you need to know.
You did miss the Q&A and it wasreally good, but you know, come
to the next one, go follow meon LinkedIn.
So then it sends people over tofollow me on LinkedIn.
Speaker 2 (22:54):
Well, ladies and gentlemen, I think it's
conclusive that if you were tolearn LinkedIn tips from anyone,
it would be Danielle.
She's like a fire hose ofinformation so many valuable
LinkedIn tips and they're notthe run of the mill and
sometimes even opposite ofeverything that you've been
hearing from other gurusLinkedIn gurus.
So I appreciate you so much.
(23:16):
I have learned a lot.
Probably will take me the restof the year to implement.
At least I know where I'm goingnow.
You did ask, so I gave yesthat's so valuable, and I know
that I mean LinkedIn is one ofthose topics that my listeners
are really keen on.
So that's been fabulous.
(23:37):
You have provided so much value.
Thank you so much.
I appreciate you.
You're so welcome.
It was my pleasure.
I'm not sure about you, but mynotepad is full of notes and I'm
not kidding about being slow toimplement, so I hope you'll
beat me in terms of speed, butat least I'm feeling a lot less
lost now in the world ofLinkedIn.
It's like I can see where thepieces of the puzzle are Finally
(24:01):
, at least until there make somemajor algorithm changes yet
again, when I'm sure I'll bedoing an update interview.
By the way, Danielle has alsolaunched her own podcast, which
I encourage you to check out.
It's called Minds of the Mightyand I'll put a link in the show
notes along with details forhow you can find out more about
Danielle and all she offers.
And if you've ever consideredlaunching your own podcast with
(24:25):
a strategy to land in Apple'stop 200 charts in the first week
, feel free to send me an emailat uponarivalpodcastcom and
we'll explore how we can makethat happen.
Catch you next week for anothergreat interview to uncover more
stories and strategies for asuccessful future.
Till then, cheers.
Last time on this podcast.
Storytelling is actually doingreally well, and I know why
Storytelling is doing so well onvideo and in even post because
we have so much AI going rightnow.
Speaker 2 (00:14):
Welcome to Upon Arrival, a show that uncovers
stories and strategies that makeup all the moving parts of
business events tourism.
I'm Adelaine Ung, and this isPart 3, the final part of my
interview with DanielleFitzpatrick-Clock, a dream
client attraction specialist anda disruptive strategist on
LinkedIn.
Also the founder of InfluenceBuilder and the Influencer
(00:35):
Builder Club, danielle has beensharing a bucket load of
LinkedIn tips, from how to thinkabout your profile differently
to attract the right connectionsto your page and have them find
you interesting, to directmessaging unequally.
In this final part, daniellecontinues to reveal what works
on LinkedIn, which is a massiverelief if you've been even
(00:57):
slightly frustrated trying tofigure out its algorithm.
I begin this part by asking hera question I've been wondering
about for a long time how do youinsert links in your post
without being penalized by theplatform?
Let's jump straight into theconversation when it comes to
links.
I mean you mentioned links onyour posts.
(01:19):
What is best practice, becausesometimes you just can't avoid
it.
If you want to get tickets,here is the link.
If you're not posting thatwithin the post itself, people
have been putting them in thecomments section.
I mean, is that a good idea?
Does that work with thealgorithm better?
Speaker 1 (01:35):
Yeah, there's a couple of things that you can do
with the algorithm.
The algorithm does not likelinks right now.
They just don't.
Here's what I would do.
I'd have your admin put thelink in the comment, not you.
Have the admin put the link inthe comment, or a friend, can
you go put this link in there?
It's really going to hurt youif it's you putting the link in
(01:57):
there.
You could actually say checkthe link in the comments and you
can actually pin to the topsomebody's comment.
They could put the link in foryou.
That's just a hack.
Otherwise, the algorithmdoesn't want to see a link in
there until an hour afterposting it.
That's what it's.
Yeah, I know it's crazy, anhour after posting it.
That's one of the things.
(02:19):
The other thing is that you can,of course, tag.
You can tag people or you cantag the company page.
Go check out the company page.
The link in the title is whereyou go and get your events or
check out more information onthe event.
Have an event page.
If you have a business page,you can actually have a sub page
.
That's a product page.
(02:39):
The product page could be anevent page.
You could tag that.
That link can go right in.
There's all these different waysto work around it, just knowing
that, yeah, they don'tnecessarily like the links in
the text.
You can have somebody drop thelink for you and pin that
comment to the top.
You can tag the product page.
(03:00):
That's a sub page of thebusiness page.
That will send people in.
I mean, it's a couple extraclicks, so it's not ideal.
The other thing is that you canactually put a photo and you
can put a hyperlink in the photo.
Now, if you do that from yourphone, that's something where
you can actually put the link inthe photo.
Click on the photo, click onthe link in the photo.
They put that there so thatmore people would put the photo
(03:21):
up and put the link in the photo.
You could actually do that.
You just got to do it from yourphone.
Speaker 2 (03:25):
Yeah, I'm sure it's pretty clear to our listeners
that there's a ton more wherethat came from.
I know you run boot camps.
You've got one coming up inAugust.
I'm not exactly sure if, by thetime this episode gets
published, whether it might justbe a little bit too late.
How often are you running theseboot?
Speaker 1 (03:43):
camps yeah, with LinkedIn, we try to run them
every couple months.
We actually haven't run one yetthis year because I was really
busy building out a couple ofother pieces of membership areas
and stuff, but now we're comingback into our events.
When I get right back into myevents that I like to run them
either monthly or I run themevery other month.
The boot camp one we'redefinitely doing one in August,
(04:06):
based on just how many peoplewant to come into this one.
I think I just launched ittoday and there's all these
people like okay, yeah, I'mcoming in.
I'll probably run another onein September because events are
really big and we use LinkedInto fill our events all the time.
It's like the best platform.
Facebook is good too.
Instagram can be good forretreats, but LinkedIn, when it
comes to conferences and events,is hands down my favorite
(04:28):
platform.
So a lot of event planners, alot of people running events,
are on LinkedIn using this andwe just we teach them how to do
this.
So the boot camp really doesteach you how to sell without
being really sleazy and toreally start thinking about how
can you boost your authority aswell.
But yeah, we're going to berunning those every month, of
course, like yes, everythingI've told you is just a tip of
the iceberg.
There's so much moreinformation with LinkedIn, and I
(04:51):
think what's really importantis to just not get yourself
overwhelmed, because smallchanges can go a long way.
I mean, even just the pollswill take you guys a long way.
Speaker 2 (04:59):
Yeah, and it's always good to you know.
Stay plugged into a communitythat is just informing you of
all the changes that socialmedia apps are making, because
they're constant.
Yeah, it's so hard to keep up,yeah.
Speaker 1 (05:13):
They're definitely making my agency recession proof
, I will say that.
So I appreciate them for that,because this is what we do, like
we are online and we're gettinginformation, and then we're
using critical thinking skills,like OK, so how do we need to
shift what we're teaching, orhow do we need to shift what
we're doing in order to makethis new algorithm, or the
(05:35):
changes in the algorithm, workfor us instead of against us?
And so it's a daily thing.
It's not just with LinkedIn.
Although that is my preference,I'm on LinkedIn, so, yeah, I'm
probably maybe the third orfourth person that knows in the
world what's changing onLinkedIn.
I mean, we know Facebook tooFacebook ads, facebook posting
the things that are working, thethings that aren't.
You know, and I think that alot of times, what I see is I
(05:57):
see the gurus out there and theexperts teaching the things that
have already gone past.
I don't like to do that.
I like no, no, no.
You guys need to know this now,and so that's why we're trying
to do this.
Speaker 2 (06:07):
What are you disagreeing with most these days
?
Speaker 1 (06:10):
Okay.
So with most the posting allthe time on LinkedIn, I actually
don't think that's.
That's not the way to do it.
I it takes away from the postbefore if you haven't given
enough time, because thealgorithm will put it in front
of a certain percentage of yourfollowing within that first day.
If it does well, then they'llput it in front of another like
a smaller percentage, but stilla pretty high percentage the
(06:31):
next day and then the next dayand the next day.
So one of the things with theLinkedIn algorithm is that it's
extending out who and how manypeople it's putting it in front
of over the course of five days,rather than what most social
media platforms are doing islike, yeah, it's like within 12
hours.
It doesn't even matter that itnever existed anyway, so just
(06:54):
when people come to yourprofiles and push people to your
profile.
So that's something I don'tagree with.
I actually don't think that'sworking to people's advantage.
I don't think that peopleshould get into very you know,
pods with their friends, right?
So there's there's all thesepeople that they have different
backgrounds and stuff, and sothey're getting into pods and
those are the people that areliking their posts and
(07:15):
commenting on their posts and soit looks like they have people
right.
But here's the thing is that thealgorithm is telling LinkedIn
or you know, going back, thealgorithm is reading it as oh,
we need to put this in front ofthis AC and heating guy over
here and people who run thosetypes of businesses and this
life coach over here, when thisperson right here is somebody
(07:37):
who leads SaaS leaders or whoworks with SaaS leaders.
So so what they're doing isthey're putting those posts on
you know how to be an excellentSaaS leader in front of AC and
heating guys and coaches andpeople who are in in that
industry at all.
So that's something where youknow I tell people like, yeah, I
know it feels good, but justyou know it's it's all in vain.
(08:00):
It really is it legitimately?
is vanity numbers and it is invain and it really is just to
make you feel better rather thanputting it in front of people
that you really need to get itin front of.
Speaker 2 (08:11):
I can see people hitting their head against the
wall now going.
I've been doing that all day.
It's OK, though.
I mean you got to try thesethings to see.
Speaker 1 (08:20):
But you know, this is the thing that people come to
me all the time.
Well, I mean, the only people Ihave commenting are, you know,
people in my pod and and thisstuff.
And I'm just like, why do youthink that is?
And I just I ask that questionand, like you know, I just don't
think that the content is goodenough and I'm like it's and I'm
looking at their content, I'mlike this is great content.
It's.
(08:40):
It's too bad that your idealclient isn't seeing it, because
I need to see it.
But the reason they're notseeing it is because the people
that are liking it and arecommenting on it aren't the
right people.
So, unless you can get in a pubwhere your ideal clients are,
that's where you need to go,because then it'll show it in
front of other people who areyour connections and your
followers, who are ideal clients.
It's just how it works.
I mean, it's very.
(09:02):
Algorithms are very logical.
They're very logical.
So what makes logical sense isusually where the algorithm will
go.
Speaker 2 (09:10):
Yeah, I just wish it would tell us what its logic is
sometimes.
Stop us guessing so much.
Selfish question how canpodcasters use LinkedIn to grow
an audience for their show?
I know that's a bit of a toughorder, because people generally
don't like changing platformswhen they're on a particular
social media.
So any advice there?
(09:31):
Oh my gosh.
Speaker 1 (09:32):
Tons of advice.
Okay, which one do I want tostart with?
Okay, so when it comes topodcasts, right, Polls will work
really good.
Again, how many are groups withyour ideal clients?
So let's just take this episode, for example.
If you go into a LinkedIn groupthat is all for people who have
events right, or they'replanning events, or they're
(09:54):
coaches that have events, orwhatever that niche is for you,
and you say you create a polland say you know what are the
things that you really want toknow about LinkedIn that will
help you sell more tickets foryour event, and create that poll
.
You can see what it is and thenyou can actually say you know
what.
I actually covered this withDanielle Fitzpatrick-Clark in
this last podcast.
She dropped so many good bombson how you can use LinkedIn.
(10:17):
Here's the link.
Go watch it and please, youknow, if you feel like sharing
it with some of your colleagues,I would really appreciate it
and don't forget to subscribe.
But you're like you have apodcast episode that's specific
to what they're looking for.
You create a poll in a LinkedIngroup that has hundreds of
people voting on it, and thenyou take that next step and say
you need to go check this out.
It's going to tell you, she'sgoing to tell you exactly what
(10:40):
you need to know for this, andso you're not just telling them
in a post where they may not seeit.
You're actually sending them,when they've raised their hand,
that specific podcast episodethat's going to launch at least
one episode way up.
And then what do people do whenthey go and watch one episode?
That was really good.
Who else did she got on here,and so then that's kind of the
(11:01):
effect that it has.
So yeah, so that's a strategythat you can use with every one
of your episodes.
Choose your LinkedIn groupswisely, Test them out.
So that's one thing you know.
I wouldn't say that LinkedInads is the way to go.
They're really expensive andthey just they're still figuring
it out.
Linkedin is still figuring thatone out, so I don't recommend
that.
The other thing is is that Iwill find nice little ways to
(11:22):
get my ideal clients on my emaillist.
So getting that emailsubscription can be another way
to send them a podcast episodeand put that within your funnel.
So you can do that in the DMs.
You can do that.
You can highlight those jewelworthy lead magnets right on the
profile.
It can be something that youuse polls for to bring people in
and then the podcast episode isafterwards and all these
(11:43):
different podcast episodes areafterwards in that funnel.
Speaker 2 (11:45):
Love that I have taking notes and I will execute
and hopefully I'll get peoplewho are listening taking that
poll come back here and listenand looking at themselves in the
mirror.
I go, I gotcha, yeah, yeah.
Speaker 1 (11:59):
Hey, hey.
Speaker 2 (12:00):
And you know it works , surprise folks.
And then you go and do the samething, yeah, and make that work
for your thing as well, yeah.
Speaker 1 (12:08):
Well, I mean, you know what all this is.
It's all really goodinformation anyway, because you
know what it's doing.
Just getting it out there morethis information is keeping
people from just being sleazysales people in the DMs Because
it's not working.
Yeah, it's not working.
And you know, one of my corevalues is success, and the
success doesn't mean for just me, it means for everybody.
So if I'm going to teach yousomething, it's because it works
(12:28):
.
I'm not going to teach you like, oh, just, you know, play the
numbers game, that's.
I mean, you still have a brand,you don't want to burn any of
the bridges that go back to yourbrand, and so there are ways,
and this is a lot funner andfunny enough, it may seem slower
, it's not.
It actually saves you so muchtime, so much agony of trying to
(12:49):
figure it all out yourself.
But then the other beautifulthing is that you're focusing
more on the ideal client, therelationships, and when you
focus on that, that justblossoms and expands because
they're going to bring in people.
Still, the best form ofmarketing yes, I'm going to say
it, I know I'm a digitalmarketing the best form of
marketing is still therelationship, the word of mouth
marketing.
It is, it always will be.
(13:10):
It's just we've changed theplatforms on where we build the
relationships and how we do wordof mouth marketing.
So if somebody is going tospeak about you, your company,
your event, you better make sureit's good, it's a good
experience.
Speaker 2 (13:23):
Yeah, there's all that built-in credibility from
word of mouth that just can't betopped.
What do you think is in thenear future with LinkedIn?
I mean, what trends should weprepare for?
Everyone talks about howeverything is going towards
video.
Is that something that you know?
Yeah, what else?
Speaker 1 (13:40):
What else?
So shortened content, yes, butLinkedIn is also still
professional.
So, content like content, theyare really pushing creators.
They want people to be creators.
They want people to be puttingcontent.
They are a massive searchengine, yes, but they are the
master creators here.
They really are.
(14:00):
So I think, for LinkedIn, buildyour authority, build your
expertise, build your following,build your connections and make
sure that you're not justbuilding it for the number sake.
Build it for the relationships,because the way that LinkedIn
is going is that they wantquality, they want more of it,
but they want quality.
So think about what is qualityand how LinkedIn is
differentiating themselves fromall the other social media
(14:23):
platforms, because this is theirdifferentiator, where they're
about the quality, yes, they'reabout the content.
They are about the relationship, they're about the
professionalism and they're notgoing to stray from that.
They just aren't.
I mean, where would they go?
They're going to be like TikTok.
They're going to lose everybodythey're going to lose everybody
.
And here's another nice littlestat is that a third of the
people on LinkedIn as of 2022,over a third, actually a little
(14:45):
bit over a third this is theironly social media platform.
So a third of these users and Ithink they're up over 800
million a third of those peopleare on nothing else but LinkedIn
.
Now, if you look at the statsfor Facebook, instagram, tiktok,
I mean, they're on all of them.
So that says a lot about theplatform itself and the users on
(15:07):
it.
So you can expect the same inregards to what is it that
LinkedIn is about.
They're going to continue onthere.
They're just going to improve.
They're going to improve.
Speaker 2 (15:16):
I have learned so much, so I am so grateful.
I don't know how you makeentrepreneurship work so well
for you.
You're obviously keeping aheadin terms of the algorithm
changes, keeping on top of allof that and what's working in
marketing today, especially asfar as LinkedIn is concerned and
we had this chat before werecorded this interview that you
(15:36):
also have three kids, thatyou're running around and being
the Uber driver, and I mean, howdo you manage it all?
I mean, with entrepreneurship,it can easily be all about the
hustle.
How do you make it work?
Speaker 1 (15:49):
What keeps you centered?
Yeah, I meditate a lot.
I do, I have to, and I can feelit when I need to meditate, and
then so it's more about theflow, the ebbs and the flows.
It's just part of life, and soI don't come right out and tell
everybody this.
I'm very spiritual, so I thinkthat there's reasons for
(16:11):
everything.
I'm aware of my surroundings.
I'm aware of myself first, andthen I'm aware of my
surroundings, and so I can moveinto where the flow is and I can
feel into that, and so thatwill help me stay on the course
that I'm supposed to be on, andI follow the passion too.
So there's all these differentthings in entrepreneurship,
(16:32):
there's all these different waysthat you can go, and so you
just have to really be groundedand centered in yourself and
what you're here to do, and knowthat and know what you know
what you're here for, and themore that you do that it's
actually the more clear youbecome.
And so when you're clear, thenyou can make those the right
next steps for you connectingwith the right people, getting
rid of all the things that don'tmatter and just staying in the
(16:53):
course, staying in the process,enjoying the process, and so
when that happens, you've gottime for everything.
Speaker 2 (17:00):
Yeah, and time for the right things as well.
So I'm learning that lessonmyself.
I just spoke with Craig Cleimanwhom our listeners will hear on
the podcast as well, or mighthave just been published, and he
was telling me he took hiscompany to $30 million within
four years Wow.
And I asked him what his secretwas and it was four to five
hours in quiet time and thatcould look like hiking, that
(17:22):
could look like just downtime,and this guy's a rock and roller
.
Yeah, I was like, really Likethat's what you do to get this
success, and it's just thatcounter-intuitive advice that is
kind of either not obvious orto some of us, it is obvious but
we just haven't put it intopractice yet, just because we're
still stuck in the hustle.
(17:42):
Yeah, so that is yeah.
I'm grateful that you sharedthat.
So that's something I got towork on.
How can people connect with you, danielle, if they wanted to
know more about you, if theymissed your most recent bootcamp
but would love to sign up forthe next one, how can they get
all of that information?
The best ways LinkedIn.
Speaker 1 (18:00):
It really is.
I mean you guys.
Of course I should have seenthat coming you guys can message
me on LinkedIn because I'm init.
I'm in LinkedIn.
So if I was to say whatplatform am I in, it's
definitely LinkedIn, facebook.
It just depends on the day, butmost of the time I try to stay
away from that platform.
I had a birthday recently too,and I had to turn off my phone.
I'm like, well, I mean it'sdon't get me wrong, I love the
(18:22):
birthday wishes, but there'sjust so many coming in from the
DMs, and especially withFacebook, that I'm like you may
not get me in the DMs onFacebook you may not, but
LinkedIn you will.
If you really really want toget a hold of me quickly, then
you can email me at info atinfluencebuildercom, because my
team they'll let me know.
They're in my emails all daylong because we've got like
(18:43):
three or four of them.
So definitely not somethingthat I don't manage.
Speaker 2 (18:47):
That that's not my thing.
That's not my thing, ok.
But for information on yourbootcamps, linkedin is also
where you announce them.
Speaker 1 (18:55):
Yeah, linkedin will be announcing them.
And then we I mean I run audioevents all the time.
So either follow me and I amgetting kind of at the top of
who I can connect with, but youcan follow DayanthasPentroClarke
and I just you know the littlebell, the little bell in the
profile, ring my bell.
It'll notify you of all thethings.
And I do have newsletters andstuff as well that you can sign
(19:16):
up for that.
We're starting to really rampup our newsletters because we
just got tons of information foreverybody on LinkedIn.
I don't necessarily alwayswrite about LinkedIn, but I'm
getting really tired of all thesame information coming out.
I'm like you know what?
I should probably just jump inhere and tell you guys what you
really need to do.
And it's just kind of me justlike wait, I don't know if I'm
supposed to be on their platformtalking about them with
(19:40):
LinkedIn.
Speaker 2 (19:40):
Oh they probably love you for that.
They probably would.
Speaker 1 (19:44):
And so it's just because there's some really good
information, there's some greatinformation and there's a lot
of bad information, so I want tocontribute to the great
information.
So we're going to be writingabout LinkedIn a lot, wow.
Speaker 2 (19:55):
Yeah, and did I just hear you say that you're using
audio as well on LinkedIn?
I've just heard about LinkedInaudio events and I'm not even
sure if that's a shiny object oris that something that you're
going in for.
Speaker 1 (20:09):
Oh no, we've been doing audio events since they
came out.
They're amazing.
So they came out over a yearago and I mean I teach on them.
So I had one today.
Actually, I did one at 1 PMtoday.
I was talking about summersales and how, because everybody
was coming to me and saying I'mnot getting any sales.
And it's the summer and I'mlike really this has been our
busiest month in July.
(20:29):
So then I'm like you guys wantsome tips, so I'll just go on to
an audio event, and with anaudio event, this is something
that LinkedIn is trying to pushout there and get it more and
more popular because, again,content creation, and so what
I've been doing is I do theaudio events, no-transcript, I
follow up in the DM so I givethem some really good stuff.
You can record audio events.
(20:51):
But here's, the other thing isthat people prefer video when it
comes to replay.
So today I did a recap so youcan actually go to Daniel
Fitzpatrick Clark and you cansee the recap of what I had for
my audio event, but it's in avideo format so you can actually
see what I talked about and Italked about.
Well, you guys are looking formore sales.
Here's some thoughts, here'ssome solutions.
Then, of course, this is what Ilike to do, but I like the
(21:11):
transformation part of it.
So, after I gave the solutions,like okay, so here's where I
want your awareness to be andyour awareness needs to be.
Am I a self-fulfilling prophecyon this?
Which is, am I telling myselfall this stuff and it actually
is coming true because I say itis, so I'm not getting summer
sales because nobody's around.
And that's actually just mesaying it and not actually true.
Doesn't have to be true.
Then the second piece is likedo you know your numbers?
(21:35):
Are your metrics the same inyour sales process that they
were in the spring, when it wasbusier, when you're getting more
sales?
Because if you're not reachingout to as many people because
it's the summer, then you're notgoing to get the sales.
So, yeah, so I do all thosethings and then I do a recap.
Speaker 2 (21:51):
Yep, okay, and just to be clear, an audio event is
that just like hopping on anopen mic and just streaming in a
live audio event?
But then you said you couldalso pre-record it and kind of
post it.
Speaker 1 (22:02):
That sounds like a podcast really it does, but so
LinkedIn doesn't let you recordit.
So what I do is I actuallybring up Zoom, so I'll have Zoom
come in and I will share thescreen.
But when you go into theadvanced features of your share,
it'll say share the audio.
So you can just turn off yourcamera.
You can turn on the share theaudio and then start the audio
event and then you're recordingit so you can send people that
(22:23):
replay.
Nobody ever listens to my audioreplay, so I'll just do a video
recap and for whatever reasonthat ends up doing really well,
then I can also stream thataudio recap on the rest of my
social media platforms and it'swell received that way on
multiple platforms.
So, and I used to do the audios, but now it's just like I'm
(22:44):
just going to do a video recapand just tell people here's like
, here's what you need to know.
You did miss the Q&A and it wasreally good, but you know, come
to the next one, go follow meon LinkedIn.
So then it sends people over tofollow me on LinkedIn.
Speaker 2 (22:54):
Well, ladies and gentlemen, I think it's
conclusive that if you were tolearn LinkedIn tips from anyone,
it would be Danielle.
She's like a fire hose ofinformation so many valuable
LinkedIn tips and they're notthe run of the mill and
sometimes even opposite ofeverything that you've been
hearing from other gurusLinkedIn gurus.
So I appreciate you so much.
(23:16):
I have learned a lot.
Probably will take me the restof the year to implement.
At least I know where I'm goingnow.
You did ask, so I gave yesthat's so valuable, and I know
that I mean LinkedIn is one ofthose topics that my listeners
are really keen on.
So that's been fabulous.
(23:37):
You have provided so much value.
Thank you so much.
I appreciate you.
You're so welcome.
It was my pleasure.
I'm not sure about you, but mynotepad is full of notes and I'm
not kidding about being slow toimplement, so I hope you'll
beat me in terms of speed, butat least I'm feeling a lot less
lost now in the world ofLinkedIn.
It's like I can see where thepieces of the puzzle are Finally
(24:01):
, at least until there make somemajor algorithm changes yet
again, when I'm sure I'll bedoing an update interview.
By the way, Danielle has alsolaunched her own podcast, which
I encourage you to check out.
It's called Minds of the Mightyand I'll put a link in the show
notes along with details forhow you can find out more about
Danielle and all she offers.
And if you've ever consideredlaunching your own podcast with
(24:25):
a strategy to land in Apple'stop 200 charts in the first week
, feel free to send me an emailat uponarivalpodcastcom and
we'll explore how we can makethat happen.
Catch you next week for anothergreat interview to uncover more
stories and strategies for asuccessful future.
Till then, cheers.
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