Think your coaching brand is all you need to succeed? Think again.

In this episode, we're joined by Dr. Sheena Howard—a seasoned coach and strategist—who helps us shift our thinking from flashy to foundational. Together, we dig into the framework for creating a coaching business that lasts beyond trends, follower counts, and seasonal offer cycles.

You’ll discover:

• What “sustainable coaching” really means—and why it matters
• How...

What if your most vulnerable story was the key to your next business breakthrough?

Join Jaimie Skultety, Mark Kanty and special guest Gayle Nowak for a powerful conversation on soulful storytelling — the kind that builds trust, attracts aligned clients, and honors your truth.

Whether you’re a coach, healer, or purpose-driven entrepreneur, this 30-minute session will show you how to turn your personal journey into ...

If showing up online feels like putting on a costume, something’s off.

You didn’t become a coach to play a character. But when it comes to marketing, it’s easy to slip into performance mode — saying what sounds “right” instead of what’s real. This 30-minute Power Session for Coaches is designed to break that cycle.

We’ll unpack:

• Why most “authentic marketing” still feels fake (and what to do instead)
• How to shar...

The next 90 days could change everything—not just for your business, but for how you lead it.

In this focused, no-fluff session, we unpack the exact tools and shifts we teach inside the M.A.P. Workshop to help coaches find clarity, call in right-fit clients, and build momentum that actually feels good to sustain.

You’ll learn:

• A simple 90-day plan to move from reactive to intentional
• The mindset shift that thriving coaches make (an...

You’ve done the inner work. You’ve clarified your values. You know what kind of business you want.

So why aren’t you moving?

This week, we’re breaking down the hidden cost of chasing perfect alignment — and why waiting to “feel ready” is quietly eroding your momentum.

In this 30-minute workshop, we’ll unpack:

• Why the nervous system loves alignment — but your business needs something more
• The real reason brilliant coaches stall out a...

As a coach, auditing your coaching business is crucial to understanding the areas that require improvement and identifying opportunities for growth.

In this  training, we're going to cover:
* The Three fundamental pillars every coaching business needs to succeed;
* Nine steps to build a thriving coaching business; and
* How to identify strengths, weaknesses, and actionable steps to improve your coaching bu...

By identifying areas for improvement and implementing effective marketing tactics, coaches can attract more clients and build a successful and sustainable coaching business.

Coaches who don't take the time to identify and fix mistakes may struggle to attract clients and grow their business.

In today's competitive market, coaches need to discover what's wrong with their marketing strategies and learn...

It's not enough to simply offer a great program, product or service.

To succeed, coaches must build strong relationships with the right people - those who need, want, and value what you have to offer.

In this training, we will explore:
* Three Types of relationships to cultivate;
* Tips for identifying and cultivating those relationships to establish trust; and
* The key to getting referrals.
...

In today's competitive business landscape, understanding your audience's needs and desires is critical for building long-lasting connections and driving success.

By discovering and confirming your audience's burning desires, you will build stronger relationships with your prospects (and clients) and be better equipped to design solutions to meet their specific needs.

Join us for "Building Bette...

As a coach, providing clients with a high-quality and personalized experience is crucial to success.

A 2-Step consultation can help increase client engagement, build trust, and set your coaching business apart from competitors.

JOIN US FOR OUR FREE LIVE TRAINING...

"Enhancing Your Coaching Business Strategy: The Benefits of a 2-Step Consultation."

You will learn:

* How a 2-Step...

If you're looking to take your coaching business to the next level, developing a signature solution can be a game-changer.

Based on your expertise, values, and target audience, a signature solution is a powerful tool that can differentiate your coaching services from your competitors and help you attract more clients.

LISTEN TO THIS EPISODE:

"How a Signature Solution Can Transform Your Coachin...

One of the biggest challenges coaches face is time management - finding the right balance between selling, client work and business development.

Too much time spent on business development can lead to neglecting clients, while too much time spent on business development and client work can result in new client sales drying up.

Finding the right balance of activities with your time requires careful planning and a ...

Getting caught up in the day-to-day tasks and tactics is easy when running a coaching business. 

However, without a sound strategy for your coaching business, you risk wasting time, money, and resources on tactics that may not contribute to your long-term success.

JOIN US FOR OUR FREE LIVE TRAINING...

We share:

* Why a clear strategy is essential for coaching business success;

* The impo...

The 80/20 principle: what is it, and how can you use it for greater impact in your coaching/consulting business?

“The 80/20 principle applied to business has one key theme; to generate the most amount of money with the least expenditure of assets and effort.” ~Richard Koch

 If you're looking for IMPROVED PROFITABILITY in your coaching/consulting business...

The 80/20 rule will help you identify and prioritize the most c...

If you knew exactly what you wanted, the minimum necessary to have it, and the exact steps to get it for you in the fastest and easiest way possible, would you agree that you would already have it? 

 It's a powerful question. 

Why is this so important? Because the more clarity you have about what you want, the reality is, the easier it is to get it. 

 When you know exactly what you want, you can commit to doing whatever it takes ...

Leaving success to chance is a risky proposition.

Coaching is highly competitive, with many skilled practitioners vying for clients' attention.

To stand out and build a successful coaching practice, coaches must have a reliable system for attracting, engaging, and enrolling clients.

Leaving success to chance is risky, as it leaves coaches vulnerable to fluctuations in demand, shifting market trends,...

If you don't know exactly where you're going, how will you know when you get there?

Entrepreneurship is a journey that requires a clear sense of direction and purpose.

Without a solid understanding of your business goals and objectives, it can be difficult to make meaningful progress toward achieving success.

To set yourself up for success as an entrepreneur, gaining clarity on your business goals and committing to...

Sandy recently asked me this question on LinkedIn:

“Hi Jaimie, I’m not a certified coach, yet. I’ve been thinking about getting certified. Do you have any recommendations on the best certifications?”

Hi Sandy,

Thank you for your question. My partner Mark and I have gotten this question many times, so I hope you don’t mind, but we decided it would be a great topic for our podcast. I’m pleased to s...

Jaimie Skultety, Marketing Strategist and Owner of Upscale You Business, was a featured guest on Time to Shine Today Podcast, hosted by L. Scott Ferguson.  

Jaimie was a virtual assistant who was and still is at the top of her game.  She parlayed that into setting up Upscale Your Business to help coaches and entrepreneurs Level UP their business!

Knowledge Nuggets and Take-Aways

• When starting a business, build ...