February 17, 2023 • 55 mins
If you don't know exactly where you're going, how will you know when you get there?
Entrepreneurship is a journey that requires a clear sense of direction and purpose.
Without a solid understanding of your business goals and objectives, it can be difficult to make meaningful progress toward achieving success.
To set yourself up for success as an entrepreneur, gaining clarity on your business goals and committing to the actions required to achieve them is absolutely essential.
In this episode, we'll share practical and straightforward advice for getting exactly what you want from your coaching/consulting business.
Recorded 2/16/23.
HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)
'5-Day Massive Action Plan' Mini-Course Workshop:
https://upscaleyourbusiness.com/5-day-map
'90 Days to Clarity & Clients':
https://upscaleyourbusiness.com/90-days-to-clarity-clients
Request your FREE PERSONALIZED MARKETING ASSESSMENT:
http://www.upscaleyourbusiness.com/assets
Access our FREE RESOURCES:
http://www.upscaleyourbusiness.com/toolbox
Request our 'CONTENT ON PURPOSE' Template:
http://www.upscaleyourbusiness.com/cop-template
SUBSCRIBE to our YouTube Channel:
https://www.youtube.com/channel/UC31T1O9IDTzDrsPsj6sDN2A
JOIN OUR FACEBOOK GROUP, "Upscale Success Strategies for Coaches and Consultants":
https://www.facebook.com/groups/upscalesuccessstrategies/
LISTEN TO OUR PODCAST that will help you on your online business journey:
http://www.upscaleyourbusiness.com/podcast
REGISTER for our LIVE Implementation calls (these are real-life business coaching calls):
http://www.upscaleyourbusiness.com/implementation
OUR PROGRAM OFFERS FOR COACHES AND CONSULTANTS:
http://www.upscaleyourcoachingbusiness.com
-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-
CONNECT WITH US:
Jaimie Skultety:
https://www.linkedin.com/in/jaimieskultety
Mark Kanty:
https://www.linkedin.com/in/mark-kanty
-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-
OUR SITES:
Upscale Your Business:
http://www.upscaleyourbusiness.com
Upscale Your Coaching Business:
http://www.upscaleyourcoachingbusiness.com
Release Dynamics
http://www.releasedynamics.net
Join our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the upscale yourbusiness podcast, the show for
coaches, consultants, and thoseconsidering becoming one. Listen
to learn the strategies mindsetsand processes for getting
clients and creating an onlineincome stream. Join your hosts
Jamie skull Teddi, marketingstrategist and Mark Canty
(00:21):
clarity coach, as they sharetheir knowledge and expertise by
helping you design a businessthat works. Learn more about
Jamie mark and their proprietaryupscale method at upscale your
business.com. Now here's Jamieand mark with today's episode.
Welcome everyone in you maynotice I'm a little a little
(00:43):
stuffy. Today, I woke up with araging cold, which I have not, I
did get COVID. So I can't saythat I haven't been sick in the
last three years. But generallyI pretty rare that I ever ever
get sick. So I haven't had acold and three plus years. I did
(01:05):
have COVID in the middle there.
But you know it was I battledthat pretty easily. But anyhow,
hang in there with me becauseshe couldn't hear it. If I run
out of voice. I'll just throw itback to you guys, you guys can
finish the meeting. And you cantell me what we need to be
talking about. So let's, let'sdive in. Jamie, unless you got
(01:26):
any housekeeping tasks that youwant to know, just saying hi to
everybody. Glad glad to see allthe smiling faces.
Yeah, always, always, always.
And once again, you know, aswe've always talked about
things, please participate, playin the sandbox for this. That's
what it's all about. There's no,there's no wrong answer to
(01:48):
anything. I mean, it's all amatter of we learn by, you know,
by processing information. So,today, you know, we're going to
talk about this concept ofclarity and why you know, it's
so near and dear to us. Itreally is foundational to what
we do is Meterpreter. You know,I'll tell you a brief story, or
(02:09):
maybe Jamie can tell tell thestory about when we came
together in partnership yearsago? And where clarity what that
meant to you, Jamie, maybe youcould just share a little bit
about that.
Yeah, well, it was it was reallyfor the clients that I was
working with. So when Mark cameto me, he came to me as a client
of my virtual assistant company.
And I was helping clients to dothis to you know, implement some
(02:32):
social media strategies that Iknew worked because I had done
it for my own business. And soyou know, Mark and I came
together and we tell the story,we you know, we kind of filled
in each other's like missingpieces, because what I said to
mark was, I was doing this workfor clients. And his question to
me was, are they clear onexactly, you know, who they
serve? And I felt that theywere, you know, I didn't really
(02:55):
question it, I figured they knowwho they serve. And really what
we uncovered pretty quickly isthat they're trying to serve
everybody. And so they reallyneeded some clarity around, you
know, who they serve, what theyoffer all of that. And it's
like, the foundational elementsthat really can't even move
forward in your business untilyou really have those things
really defined clearly. And foryour own, you know, what are the
(03:18):
goals that you want to achieve,and all of that. So,
and I'm going to, you know, I'mgoing to go a little deeper on
this. And a little more selfdisclosure here is part of the
conversation that Jamie and Ihad will be very blunt is Jamie
was losing clients, she wouldstart working for people, and
they were all quitting, theywould work and quit and work and
(03:40):
quit. And she was frustrated,because she said they're not
getting results. And thereforethey, you know, they would quit
and it really boiled down to thefact that they didn't know who
they were serving. And theydidn't know what they were
doing. So without that piece,they could be they were
basically spinning their tires,you know, they were the old
(04:02):
throwing mud against the wallkind of thing. So, you know, in
a very direct way. This wascosting, you know, Jamie
business, it was costing yourclients business. And, and we
call it the missing piece. Youknow, the missing piece was this
clarity component. So a lot ofpeople get this lip service.
When I get on a call, one of thefirst things I asked somebody is
what do you want? And they tellme and I say, well, we need to
(04:24):
go a little deeper and they say,well, that's BS, I know exactly
what I want. And after I spentabout 15 minutes with them, they
typically come around torealizing that they don't have a
clue what they want, becausethey haven't given enough
thought. They haven't done thedeep thinking so we're going to
talk more about this and itdoesn't have to be laborious.
I'm gonna give you some realshortcuts, some quick things to
(04:46):
get you on the right track soyou're not getting distracted.
So here's the bottom line withclarity is that if you don't
know exactly, and I mean exactlywhere you're going, how will you
know when you get there? Youwon't. So people think, oh, you
know, I want a good example fromthe old days if the internet was
(05:06):
SEO, I want SEO. There we go.
Why do you want SEO? Well, Iwant 10s of 1000s of people
visiting my website. And theyget there. They get to that
level, and they go, so we go,Well, what's happening? Nothing.
Have you made any money? No.
Have you? Have you got anyclients? No, because they were
focused on getting the wrongthing. They thought that for
(05:28):
some reason getting 10,000people look at their website was
going to be this miracle. But itwasn't because they were looking
for the wrong thing. They gotthere, but they were standing on
the wrong mountain. So that's anexample. So you know, may have
suggested you know, that you youtune in, you know, to the next
30 minutes or so and, and I wantto introduce you to some
(05:49):
concepts that will help you gainmore clarity. And by the way,
part of this was from a mentorof mine, who who, you know, I
have invested money and timewith coaching over the years on
and off over the years. I don'thappen to be coaching with him
right now. But Dr. Joseph regio,and he really opened my eyes to
(06:09):
a number of things I don'tmention, I'll mention a few of
them when we go through this.
But one of the things that hebrought in, I see if I can
articulate that well is youreally won't know what you want
until you get it. And I thought,well, that's kind of powerful.
Because until you actually haveit, you're not sure. And that's
why it's a constant state ofevolution. Everybody thinks
(06:32):
another mentor of mine, RichSchefren talked about the
destination disease, everybodythinks, once I get there, well,
there is no there. Because it'sconstantly changing and
evolving. And this is thisconcept, but we need to have
some clarity on on the path andwhere we want to go first, and
where we got to go want to gosecond, and where we're gonna go
after that. So we're going totalk about today we're going to
(06:54):
talk about vision, you know,what do you really, really,
really want at a core, we'regoing to talk about being the
concept of being who do you needto be in order to get what you
want? That's something a lot ofpeople don't think about. and
doing and doing comes from ourbehavior? Do you mean, what do
you need to learn? Whatbehaviors do you need to learn
(07:18):
and master in order to get towhere you want to go, of course,
as always, we've got a gift foryou at the end. So stick around.
Hopefully, we can put this intosome context for you. And also,
we're going to give you a toolto help you do that. So stick
around so that you can downloadthat from us. And again, as the
majority of people do, themajority of people will be
(07:39):
seeing this after the fact soyou can reach out to us and let
us know where to send the giftand how we can connect with you.
And once again, a huge thank youfor those of you who are
choosing to play with us todayand and be here. So let me ask
you a question. Do you oftenfeel like your target is
constantly changing? You findyourself doing work and
(08:01):
wondering why am I even doingthis? What what does it even
mean? And then you startdoubting what you're doing and
where you're going? Type yes inthe chat, if that's come up for
you. And thanks again forparticipating with me. And you
know, this is something that Ihope you all say yes. Because
(08:21):
this is life is that we youknow, we're always hopefully
always questioning why am Ihere? How did I get here? And is
this what I really, really want?
And then, you know, changingcourse. And quite often we rush
into things, I'm going to endI'm going to give you some ideas
(08:41):
around why that happens. We rushto let's call it the wrong
thing. Are we headed in adirection that when we get there
we go, Oh, this isn't what Ireally wanted. So we're going to
talk about that. And we're goingto talk about why it's
important. So it's importantbecause like I said at the
beginning, if we don't have avision, if we don't know exactly
(09:01):
where we're going, then we'renever going to get there. Right
if we you know how many peoplehead out on on a road trip and
go. I don't know where I'm goingto end up now. That could be
fun, but it reminds me of amovie with Jim Carrey and I
can't remember her name. Oh, shewas in elf as well. And the
(09:25):
other is a movie where they goto the airport he's I think it
was his idea or maybe it was hershe was kind of a free spirit.
Or they go to the airport andthey walk up to the ticket
counter and they go where's thenext plane going? And is that
has a seat on it. Two seats onit. And that's what they did.
They jumped on on the plane andI thought that was pretty cool.
Anyhow, that's not what life isall about. When that when that
(09:46):
be nice, but it's about havingvision you know about where we
want to go. Next. It's abouthaving feedback, having clarity
about what that means what wewant means and you then we can
determine if our actions areactually getting us closer or
further away from getting there.
Right. So it's that, Natalie, Ithink I shared you and I were
(10:07):
talking about that story about,you know, an airplane. It's an
old story that goes way back.
And I know Ralph and Johnnywould have heard this probably
from Zig Ziglar, or Brian Tracy,your study, but the idea that
when a plane takes off from NewYork, and it's going to LA, it's
off course 98% of the time. You,Ralph, you know that you're not
(10:28):
in you know, that story. Andit's true, you know, and that's
the computers and the pilot areconstantly adjusting, right? So
it's important to know wherewe're going so we can get
feedback. Because where are wegoing to end up on that plane,
we got to know that we're goingto LA so that we know oh, we're
a little off course, we need toget back on course, again. So
that feedback loop. The otherThe reason it's important is
(10:49):
resiliency, we need to knowwhere we're going. And that
we're okay with taking action,because we know that we're going
to be off course. And we'regoing to have to adjust, and
that's okay. So it's only whenwe're lost, right when we're
wandering around in thewilderness. And we don't know
where we're going that we getuncomfortable that we get
(11:11):
fearful, really. But if we're ontrack, and we go, Okay, I'm off
track right now, but I know howto get back on track. I know the
things I need to know, because Iknow where I'm going. So first
things first, before anythingelse, you need to be really
clear on this, what do I really,really want from life. Now, I
(11:34):
know I've had conversations withall of you, fortunately, on this
call, you know, and I know thatwhen when we think about that it
goes to a deeper level. Veryoften what we want from life in
terms of what we really reallywant, it goes beyond ourselves,
we transcend ourselves, it'stypically not, oh, I want money,
(11:55):
I want a car, I want fame, it'soften about contribution, if you
really think about it. So forthose who are in relationship we
want, we want something becausewe really want to support our
spouse or our partner. Andthere's something specific about
that, that drives us. We may bewant to care for our children,
(12:17):
you know, we really want a greatlife for them. But it's about
that contribution. And we needto go even further than that.
Because if we get that in place,and that idea of of a secure
family life, let's call it thenthe next step beyond that was
what do I really, really wantfrom my clients? Like, don't we
all want our clients to besuccessful? Don't we want to see
(12:41):
them win? And you know, and behealthy and happy and and moving
forward and getting the resultsthat they're looking for? Really
critical? And then what are wecontributing to the world, if
you will, or our world we couldcall it? In other words, what
legacy do we want to leavebehind? Sometimes our legacy is
(13:01):
our children, right? Sometimesit's it's being able to help our
children learn from ourmistakes, and also to help them
not make certain mistakes orachieve certain goals. So that
so that we can leave that legacybehind. Sometimes it's bigger
than that. Sometimes it's it'ssomething that really is quite
large and sorry, but my phonehere ringing, if I get silenced.
(13:24):
Here, sorry about that. So thisidea of contribution, I really
want to hit home on that.
Obviously I have and let youknow that because only when you
do that, then can you moveforward and making it happen,
which is designing a businessthat works. Now, before we even
consider business design,though. And this is I think a
big gap, a big mistake that alot of people make is they say I
(13:46):
know what I want. Now I want thebusiness that I'm going to
design a business that's goingto achieve that, or I have an
idea around that. But there's apause in there, there's there's
a moment where we have to stopand think. And this is what we
need to think about. Who do Ineed to be in order to have that
actually becoming that person?
(14:09):
So who do you need to be inorder to have what you want? Who
do you need to be in order forgetting that to be inevitable?
So think about I mean, whatcomes to mind to me, not that
I'm like the man as a person,but I think of Elon Musk, who
did he need to be in order tomake that rocket ship that was
(14:31):
going to take off and land againon earth? He had to be somebody
different. He had to developcertain behaviors around that in
order to make that a reality. Sowho do I need to be in order to
have that really importantquestion? Who do I need to be in
order for that to be inevitable?
Because it's only throughchanging your behavior, and your
(14:54):
behavior is the doing component.
I don't get a little had tohear. It's only through that,
that you can become the personyou need to be in order to get
what you really, really want.
Think about this. This isattributed to Einstein. And
there's lots of debate as towhether it's true or not. And I
know there's a phrase, it's notthis exact phrase, but the idea
(15:18):
that Einstein said, but the he,I think he said something
around, problems can't be solvedby the same level of
consciousness that created it,therefore, we have to raise our
level of consciousness.
Obviously, we need to beeducated and get new, change our
consciousness in order to solvea problem. But a lot of people
paraphrase like this, doing thesame thing over and over again
(15:39):
and expecting different results.
So to do what needs to be done,so we can have what we really
want, we kind of need to reengineer or reverse engineer our
behavior. Because it's in thedoing. It's in the doing our
behavior. And by the way, I wantto pause here and don't make the
(16:00):
mistake of just doing being busyis the solution. And we need to
think first, we need to havethat destination really clearly
mapped out and know exactlywhere we want to go before we
can start to get into the doing.
But it's in the doing, it's inour behavior. And our behavior
is what we do. And if we keepdoing the same things we've
(16:22):
always been doing, we're goingto continue to be who we've
always been. And we willcontinue to get the same
results. So unlike Einstein, andothers, it's not rocket science.
You know, and what we find inJamie and I come across this all
the time, and we've talked towell, you know what, Jamie,
(16:43):
probably, we could now probablysay over 1000 people, it's 1000s
of people potentially. And wefind that there are kind of
three types of people. And wecan now we're now pretty good at
identifying who will make it,we're not always good, we will,
it's lovely to get surprises.
But we know that there's onetype that will make it and that
80% 90% of the people that wetalked to well, and here are the
(17:07):
types of people don't talk tothem in terms of I'll talk to
you. But in terms of students,in terms of students, they think
they tend to show up, you guysare an example they show up,
they take notes. And moreimportantly, not only do they
take notes and thoughts, butthey take action they do. So
they actually take what whatthey're learning and they take
(17:32):
action on it, they try it out,they test it. And they don't
worry about it. Like a lot ofpeople who get caught up in the
well I'll do it when I have thisin place, not going to make it.
So they err on action versusworrying about whether it's
going to work or not. So in aprevious webinar, we talked
about this, this idea of insteadof thinking about it, and then
(17:54):
doing it, reverse those to doit, then think about it. Now
Natalie, and I talked aboutthis, I think the other day,
it's about being you know,learning to be spontaneous, like
learning to act quickly, andthen think about it afterwards
and go, Okay, did it work? Whatworked? What didn't? Did it get
me closer to my goal? Now,obviously, the action has to be
(18:16):
you know, let's take theairplane, you know, pilots not
going to go oh, I'm heading toLA, let's, let's go ahead and
head to Boston, you know, you'renot going to start readjusting
the plane to go in thatdirection. So you need to know
where you're going. And thenyou're gonna go well, I think if
I do this, and this, then maybeI'll be more on track to get to
(18:36):
La Well, maybe he overshoots itright, maybe the plane then
starts to go to towards Seattle,and then he brings it back
again. So you, you need to knowwhere you're going. So that
action you take is a guess it'sI think this might just you
know, this is an idea of like,boom, I'm going to try it. Now
I'm going to think about it, didit get me closer to or farther
away. And then we just again, wejust again, the second type of
(18:58):
person agrees with principlesand ideas. Like what we're
talking about today, but theydelay the delay taking action,
they procrastinate. Usually fearcomes up here. And even if they
don't recognize it, and theywait until they're ready. So
think Well, well, I'll be ready.
(19:19):
Once I have enough time. Once Ihave enough energy once I'm
feeling better, once I haveenough money, then I'll do the
thing I need to do in order toget to where I want to go. And
they stay stuck there forever.
And then there's a third type ofperson which is really quite
obvious. And that's theydisagree with everything. They
basically say yeah, yeah, butRight, I'm different. This
(19:40):
doesn't apply to me. I know whatworked for Elon Musk. I know
what worked for these otherguys. But no, that doesn't apply
to me wouldn't work for me. Sothey continue to behave the same
way. They're so vested in whothey're being and being right,
that they never get to wherethey want to go. They continue
to get the same outcomes. Andthey and for some reason, I
(20:02):
don't know, they can'tunderstand why that's the case.
So, with that little preamble,that little idea, if it's in the
doing in our behavior, we needto kind of look at this and say,
what's holding us back? What,and I want to start kind of from
the simple to the specific orthe general to the specific. So
(20:23):
one of the things we want tolook at is kind of how our world
is working, what's happening interms of our physical energy,
right? So there's kind of threecomponents to that. Our
movement? Are we moving to ourintake? What are we putting in
our bodies from a nutritionstandpoint? And then rest and
(20:45):
recovery? Are we getting propersleep? Are we taking time off?
are we burning the candle atboth ends? These are three
critical components that youwant to think about. And you
want to kind of look at your ownlife, I'm gonna leave this up to
you, you want to say what doesmy life look like right now in
that regard? And who the personI want to be that would be
(21:06):
getting the things I want toget? How would they be behaving
in this area in these areas.
Because I'll tell you gettingwhat you want is going to take
energy, it's going to takealertness, you can't sleep in
and wake up hungover. You got tobe able to take care of
yourself, and you have to takecare of that physical body. And,
(21:28):
you know, Jamie, if you don'tmind me sharing a quick story.
You know, Jamie had a healthcrisis a while back, and it was
a real wake up call for her.
Jamie's a diabetic by the way.
And this really put her on thepath of, you know, the
programming was, and a lot ofpeople are like this, I hate
exercise. So remove the wordexercise and just put the word
(21:50):
movement taking care of yourbody. So now Jamie walks every
day. You know, she's she'sfeeding her body, the movement
that it needs. And it's amazing,isn't it, Jamie? Like, you know,
what you notice when that whenyou start doing that habitually?
Yes. And I want to just pop inhere with like, the four B's
that I'm that I'm presentlypresent to brain, which, right,
(22:13):
you're feeding your brain. Sothen biology, then balance and
business. So those are the fourB's and I try to put those into
play. Even when I'm doing myhate exercise, walking. I
listened to some podcasts aboutbusiness, right. So I'm feeding
the brain, I'm doing thebiology, get finding the
balance, and I'm working onbusiness. So those four B's are
(22:36):
really helpful.
I love it. And it can really,it's amazing when you permit.
When you do that, like when youcombine like cardiovascular
movement, for example, withlistening to having your butts
and listening to a podcast, orfor me, I do it on a machine. So
I'm able to read, you're, youknow, you're firing on all
cylinders, you know, the bloodsflowing, your heart rates up
your brain is actually atoptimum power and function. So
(23:00):
the ideas are just, you know,flying like crazy. I know, you
know, I can't wait to get backto my office and dive into my
journal after a workout becauseI've gotten so many ideas from
it. So this is really important.
So think about write thiscategory down and think about
where am I now. And in order tobe the kind of person I want to
be in order to get the outcomesI want to get what do I need to
do differently? Maybe you needmore sleep, maybe you need less?
(23:22):
Maybe Maybe you need to betaking some time off. You know,
have you ever had that? I know Ihad a teacher not very long ago,
a few months ago, and we wereworking on some stuff and I was
just really working hard on Icouldn't get a break through.
And he said okay, here's thegame plan. This is what's gonna
get break through to turn offyour computer and don't come
(23:42):
back until Monday. This was on aFriday I think said that's,
that's your order. You'reworking. That's how you're gonna
get the breakthrough. It wasgreat. It was brilliant. It was
a slap that I needed to stepaway. You know, and this is why
we talk about sleeping onthings, putting things to the
side letting your subconsciouswork on things. The next area
Jamie just kind of brought uptoo is mental. But I want to
(24:04):
talk more specifically, excuseme, is, you know, what do you
what are you doing in terms offeeding your brain? Oh, sorry, I
should have muted for that. Iwas kind of rude. I apologize.
But what are you reading? Whatare you putting into your brain?
You know, are you readingtabloids from the supermarket?
(24:27):
You know what, how are youfeeding your brain? What are you
watching? Are you watching? I'mnot gonna call anybody out on
this but you're watching youknow, the Desperate Housewives
series and things like that notDesperate Housewives but the
what do they call it? The RealHousewives the wives of Yeah,
housewives, Real Housewives. Youknow, like, what are you putting
(24:49):
in your brain and these areopportunities to shift that out.
The beauty of the internet andYouTube and Netflix in
everything else is we have atremendous library available to
us now. So I would encourage youto start to shift out and start
to watch. Documentaries start towatch biographies about powerful
(25:10):
people, that are somebody thatyou can emulate that you can say
that I want, what they have,study their behavior. What did
they do? I'm not talking aboutBernie Madoff, by the way here.
I just watched the RichardBranson on HBO, which is I'm
still in the middle of it,actually. But it's very good.
(25:31):
I'm gonna look for that one.
Look, I Yeah. Richard Bransonis, as you know, and I think
I've talked about him before, Idon't know if you know the story
about him. When he decided tostart virgin air. He had Virgin
Records, which was making a tonof money, doing really well for
(25:51):
him. And he started virgin airand it was losing money hand
over fist. He sold VirginRecords to raise a billion
dollars to put it into I thinkit was a billion into saving
virgin air. Talk about guts.
(26:13):
Right? Would you be willing todo that? Would you be willing to
cash in all your chips, the surething that's working in order to
make your vision come true inthe next plane? powerful
stories, powerful example ofsomebody to emulate. So what are
you watching? What are youputting in your brain and maybe
you need to turn it off to maybeyou need to stop watching so
much. And start thinking aboutthings that you can put in what
(26:37):
are you listening to? You know,what, what? What kind of music?
Are you listening to? What kindof words are you listening to?
Are you tuning into podcasts?
Are you even listening to musicthat uplifts you and is healthy
for you? There's a lot of crapout there that's being you know,
bombarded that we're beingbombarded with what are we
listening to? Are you listeningto the news? How about getting
Sirius FM or something like thatin your car? Instead of
(27:01):
listening to the news? How aboutnot watching the news? It's just
there to make you feel awfulanyways? Social, another big
one? who support you? Who do youwant to? Who do you want to hang
around with more when we need tothink about family, friends and
public. And there are ways to dothis too. Like, for example, and
(27:21):
I'll use family as an example.
If if somebody in your familycould be an aunt and uncle, it
could be somebody much closer toyou. If they don't understand
your vision and what you'redoing and where you're going.
It's okay not to talk about it.
It's okay not to bring it up, tolet it be something that that's
(27:42):
a project of yours and the sameas they have the right to have
their own projects and their owngoals and their own things that
they work towards. So look forthose people who are going to
support you, ask you questions,understand and provide
constructive feedback. The samewith friends. You know that
story about what your your Ithink it's an old story about
(28:03):
some of your income will matchthat of the average of your 10
closest friends who you hangingout with? Are you hanging out
with naysayers? Are you hangingout with excuse expression,
losers? You know, are youhanging out with people that
will uplift you? Or are youhanging out with people where
you're always above them? Thatthey're always looking up to
you? Are you afraid to actuallyhang out with people where
(28:25):
you're looking up to them? Thatyou can learn from them? Find
those people wiggle your wayinto their life? Get something
going on there? And the publicwhat's happening? Generally,
socially, what spaces do we hangout? Where do we get exposed to
people? Are we hanging out inplaces where people are very
(28:45):
much into what we might callself image and comparison and
it's all about the look, youknow, the the host wives of
look, you know, and stuff andit's all about the external? Or
are we hanging out with peoplein in places where people are
somebody that we can look up toor that we can appreciate. So
these are some things to thinkabout. And to look at where you
(29:07):
are now, benchmark where you arenow and where you want to be and
start to make those subtleshifts those changes. So here
are a few behavior traits that Iwant to suggest you want to
develop your own, by the way,look at role models, and develop
your own but these are some thatI believe are fairly common
amongst people who you know whoare creating powerful lives if
(29:31):
you will. Physical Fitness theyhave energy you know, they're
they're not the type of peoplethat say Ah, now not today or
you know, I don't you know, Idon't feel like it or I'm you
know, I'm baked or whateverthey're, they have energy so
they they're taking care oftheir bodies. I med stands for
internally motivated, externallydriven That's when you want to
(29:57):
kind of think about. Becausethis comes to this back to this
idea of comparison. If we'reexternally motivated, it means
we're comparing ourselves toothers. And that's not a healthy
place to be. Me, it's all I'm nogood, I'm not worthy, unless I
(30:17):
have this unless I have thebigger car, unless I have less I
live in the right neighborhoodunless I have the right amount
of money or whatever it happensto be. So being internally
motivated means you have thatvision you have that drive, and
doesn't matter what anybody elsesays. You're sticking to it.
That's where your motivation iscoming from. And then you're
externally driven, meaning yourcourse correcting to get there.
(30:39):
Right, you're out there in theworld, you're not sitting in
isolation in your office,thinking how great you are,
you're actually out there makingmistakes, trying things doing
doing doing immune to criticism,really important. If you're
going to be an entrepreneur, andyou're going to be in business,
you got to have thick skin andyou got to be willing to what's
(30:59):
that expression, water off aduck's back. If people don't get
it, they don't get it, you letit go. I know Ralph and Johnny
particularly would really,really appreciate that because
these guys are sales masters,they, they know what it's like
to take rejection, they knowwhat it's like to step out there
and they know how to teach itto, and how to how to realize
that, hey, I'm focused on a goalhere, and I'm not gonna let
(31:21):
somebody you know, take thataway from me or push me away
from it. Accurate thinking,aware of and continuously
correcting for false beliefs,and they're constantly we talked
about a couple of weeks ago,William James, I think it's the
author and and the idea of, oh,now I've forgotten it
(31:42):
completely. It's, it's backthere in the bookshelf
somewhere. But the idea that thebrain and our whole attitude and
everything is like a garden, andthen if we're not constantly
nurturing it and working on it,then weeds will come in. So we
need to always be aware thatwe're being bombarded,
particularly with the internetand all the media that we're
exposed to now is that there's alot of stuff that causes us to
develop false beliefs and alsoinaccurate thinking. So we want
(32:05):
to be aware of that and alwayscourse correcting for that.
Confident in skills andabilities. You gotta have some
confidence in who you are andwhat you're doing and what
you're all about. A bias toaction we talked about that you
learn by doing do then think,courageous, take risks, ask for
help. course correct. Again, itall comes back to that but this
(32:27):
idea of being courageous isreally really important not to
be a follower but to be aleader, an unshakable belief in
yourself in your desire to serveothers and in the industry that
you're in meaning in our case,we're talking about coaching and
helping others in that industryconviction of whatever it takes
attitude I've got here JamesBond I love this this was a guy
(32:51):
and again forgive me this coldis blocking my thinking a little
bit zinc. Dr. J's think reallyfunny brilliant teacher who
talked about I think he's stillaround parenting skills and also
healthy marriages. But he tellsa great story about I am this
(33:12):
affirmation I am the James Bondof parenting is what he's
talking about. But think aboutthat I am the James Bond or
whatever you're doing so thinkabout James Bond, you know, he's
the world is falling, you know,around him, there's bombs
exploding. And what's he doing?
You know, he's hanging under therope of the helicopter with a
beautiful woman at his armsmooth this can be not even a
(33:35):
bead of sweat on his brow, youknow, as the sales off so are
you that cool, you know, calmcollected person who's just
going forward and getting what'sdone. And I love James Bond is a
great, great example. I think agreat one to emulate. Think
about that. Sorry, my buttonhere. Determined Determination.
(33:57):
Getting back in the ring, soyou're gonna get knocked down,
you're gonna get knocked downnine times out of 10. Are you
willing to get up the 10th time?
Are you willing to do what ittakes? Are you willing to get
back in the ring again, genuineinterest in and care for your
customer and client,transcending your own needs and
wants to care for somebody elseis really, really important. If
(34:19):
you're just in it to make a buckgonna have challenges, big
challenges, it's going to catchup with you sooner or later. And
we can see lots of role modelsfor that. Bernie Madoff being
one if you haven't watched thedocumentary, by the way on that
flicks, it's brilliant, made offit's called focused ability to
say no to distractions. So thisidea of being focused again,
(34:41):
you're internally motivated,you've got your vision, you know
what you want, and you're notgonna get distracted by shiny
objects. You're not gonna gothere's something new. I'm going
to pull that in. No, you'regoing to stay focused on what
you're doing. Being a moneymanager this is really
important. If you're in businessand you're going to be
successful, you better know howto manage management. money. And
one of the things about managingmoney is think about this. If
(35:02):
you go to a bank, think about asavings account, what does the
savings account give you? Interms of ROI? Pretty much the
lowest you can get besides anoperating account, right? So
this idea of saving, is nevergoing to grow a business. So a
money manager is somebody that'salways looking at their
(35:25):
resources as an opportunity toinvest for greater ROI.
So what are you gonna do withyour capital? Are you going to
raising capital, so we call itcapital, instead of money,
because now capital is what?
It's an asset. And we take thatasset, and we make it bigger by
learning how to investappropriately with it. And one
(35:47):
of the other things is realizingthat money, clients business is
something that is fluid, youcould always get more of it, it
comes and goes. But what's theone thing we can never get more
of time. And I didn't put thaton here, but I could very easily
is people who are really lookingat growth and doing things value
(36:08):
their time more than anythingelse. Because they know they
can't get any more of it. Andparticularly, as as we get
older, and I'll put myself inthat category, I'm going to be
60 in April, by the way, is, asthe clock starts ticking, we
value time more and more,because we know we've got less
of it. So time with their familytime with their children time to
(36:30):
do the things. So I'm not goingto say Oh, I could DIY this, and
it'll take me 30 years to getthis outcome. I don't have that
time anymore. So I'm more thanhappy to pay for that to invest
my capital wisely, incorrectlyright now, so that I can save
those 30 years and get done insix months, what would take me
30 years to do by myself.
(36:53):
Really, really important theyvalue time. And last thing I
think I've got on here lastcouple of things, systems and
automation of routine tasks. Soanything that you that they do
repetitively, instead ofthinking, Oh, well, this is kind
of easy, I can do it, hey, wecall a gym and I call it the $9
an hour tasks. hire somebody todo it because your brain and
(37:16):
your value is much higher thanthat. So you always want to be
thinking about how can I takethings that are routine that are
tasks that I don't need to bedoing and get somebody else to
do them. And nowadays with theinternet, and with computers, we
have amazing tools that are atour disposal, where we can
actually automate things andcreate systems to get things
done. Lastly, being fast anddecisive, that kind of comes
(37:38):
back to the doing and thinking,learning to make decisions
quickly. Deciding right away.
Don't say I think I'll wait thisfrom your memory never say I'll
think about it again. Say yes orno. Both are equally valid. It's
okay to say no, somebody'spitching you on an idea. Or
again, that distraction idea andstaying focused. You see
(37:58):
something online comes acrossyour screen, you're being
constantly bombarded with adsand things that are great. It's
very easy to develop the habitof following those paths develop
the opposite habit saying no, Idon't need that right now. No, I
don't need that I've got enoughon my plate, enough things that
I need to continue to exploreand to develop and to do without
(38:19):
adding more. Less is more. Sobeing fast and decisive taking
actions and then committing. Soyou know, ask yourself, what do
I need to do to replace the mycurrent behaviors with behaviors
like this and what otherbehaviors come to you because
there are lots of them. In our90 days, we have a whole program
(38:42):
of entrepreneurial traits thatwe talked about, about adopting
and looking at and in in alsomeasuring and seeing where
you're at in terms of developingthose skills and they'll come
and go at places in your life.
So the very first step on thispath is to commit to do what it
(39:03):
takes doing what it takes tochange your behavior and become
the person who makes gettingwhat you want inevitable. We've
talked a lot about that we'vetalked about behaviors, study
some other tips here study greatpeople study people you want to
emulate find a role model deador alive. You say that I want to
be that person. I know if any ofyou know Frank Kern Frank Kern
(39:27):
emulates his whole thing isAtlas you know the Greek
mythological character Atlasbecause he wants to carry the
burden and he knows if he'sstrong enough and big enough
that he can he can carry thatburden of helping his clients
and his family and doing what heneeds to do so that's that's who
he emulates. So think aboutthat. Can you find somebody
(39:48):
historically or in your ownlife, it might even be somebody
that you know, right now thatyou really want to emulate and
say, you know, I want to developmore behaviors like them, study
their behaviors, and start towork towards adopting those One
of my favorite quotes here andthen commit to doing it. Until
one is committed, there ishesitancy, the chance to draw
back always ineffectivenessconcerning all acts of
(40:09):
initiative and creation. Thereis one elementary truth, the
ignorance of which killscountless ideas and splendid
plans, that the moment onedefinitely commits oneself, then
Providence moves to a wholestream of events, issues from
the decision raising in one'sfavor all manner of unforeseen
incidents, meetings and materialassistance, which no man could
(40:32):
have dreamt would have come hisway. I learned a deep respect
for one of Gupta's couplets.
Whatever you can do, or dream,you can begin it. Boldness has
genius, power and magic in it.
And that was written by whMurray, who was the first person
(40:52):
to scale Mount Everest. And hewrote that in his journal or in
a book on the Himalayanexpedition in 1951, when he was
on the course to do that. Sopowerful, powerful concept
commit, and watch what happens.
Let's put this into context foryou. So this is that idea of
(41:12):
clarity. It's the foundation ofall business. So we need to have
clarity in the beginning inorder to build the skills and
the tools. And it makes things alot easier. By the way, when you
have clarity. And I'll give mean example of this. When we have
clarity on who we want to serve,than we know where they're
hanging out. So we don't need tobe everywhere. We come across
(41:35):
this a lot. GMAC COMM A lot ofwhere people are totally
overwhelmed and panic, becausethey're trying to be on the
latest and greatest social mediafad that's out there. Because
they're not clear on who they'reserving. If they were clear on
who they're serving, they know,oh, I don't need to be on tick
tock, my audience doesn't evenhang out there. I need to be
over here on Facebook, or I needto be on LinkedIn or I need to
(41:56):
be here because that's where mypeeps are hanging out. So
there's an example of clarityand why it's so important to get
clear on these things in orderto move forward and build a
business that works. So I'mobviously dominated as I always
do the conversation here. Didn'thave a lot of questions in this
one. But let me ask you thisquestion. What are your
(42:17):
takeaways from today's topic?
You know, we've covered a lot ofconcepts I know with my stuffy
nose and head here, but if wejust take a few moments and talk
about this and let Give me yourhighlights, you can go ahead and
unmute chat or open your mic andshare anything with us. Go
(42:40):
ahead.
Yeah, like the I M E. D? I'venever heard that before. And
yeah, that looks. That's a goodthought there.
Thank you that I'll give creditwhere credit is due that. So
that was a Joseph regio.
Comment. I learned that fromJoseph, so internally motivated,
(43:00):
externally driven.
Ralph, can I read what you putin the chat to you said, if I
may? Sure. He said, It's incomment to one of your list of
winning strategies. He said,That's a big one. And it was on
the focus. He said, getting andstaying focused. Yes, it one.
(43:24):
Yeah. And harderand harder these days. Because
like this is one of those ideasof the James Allen thing with
the weeds growing is that we'reso pumped hard with
distractions. It really doestake discipline to be focused.
And I think that first partabout the physical, mental,
emotional thing is that thebeginning of our day is the time
to do that. I know Johnny andI've talked about I think you
(43:44):
and I have as well Ralph aboutthis, Johnny the Hour of Power,
right? Or the power hour orwhatever we call that thing. And
that idea of that's where we getour focus from is not starting
the day. reactively but startingthe day in quiet meditation or
prayer, whatever works for youin journaling, and reading
taking that time. And if youdon't have the time, get up
(44:07):
earlier. And make the timeright, just that, that an hour
is really a good idea. You know,don't don't rush it. Give
yourself that invest inyourself.
It's interesting that you shouldbring that up just yesterday, I
went on to my online calendar,and I blocked out from nine to
(44:29):
noon every day. Awesome. That'swhat I want to do my income
producing activities. I want todo my, my dreaming my my
planning just, that's my time Ishut the doors, my office. And
my wife knows that when the dooris shot, just come back later.
(44:51):
And it's it's my time for mybusiness and for my mind. So
yeah, I love it. I'm a bigbeliever in that.
Yeah. And you know, one of thethings I first kind of got this
idea from Tim Ferriss with thefour hour workweek. And then
Frank Kern hits home on this alot, too, is minimize screen
(45:13):
time. And don't check emails ordo anything until you've already
accomplished like something big,rich off, and he's talking about
this, like, take your biggestproject and work on that first
thing for an hour. Before youallow yourself to check emails
or messages or anything, don'tgo on social media or anything.
(45:33):
And that you know, that idearalpha blocking that time. And
it's hard, like when you startdoing it, because it's an
addiction, you know, that if youwatch any of that stuff, you
know, some of the thedocumentaries that have been out
there about how, you know,Facebook, and everything else is
really programmed us to thatday, and that chat and
everything was turning offnotifications and just giving
yourself permission to say itcan wait because this is more
(45:57):
important. So I love that timeblocking is so critical.
It is and that's the beauty ofbeing an entrepreneur is that
you get to say, I did the samething. Ralph when I started my
my walking expedition every day,I used to have my calendar be
open from nine until you know,five. And now I don't let
anybody book with me before 10 Iwant the time to not only walk I
(46:18):
want to have my breakfast, I'mdiabetic, gotta eat and have a
shower and you know, make myselflook human. And then 10 o'clock,
I feel like that's a reasonabletime to meet with people. So I
love the time block. I love thatwe get to say nobody has nobody
tells me you've got to beavailable at 9am No, I don't. I
make my day and I get to taketime off when I want and you
(46:40):
know, whatever. Personal Loveit.
Love it. Any anybody else? Anyother comments?
Yeah, Mark, um, a few monthsago, I've turned off my
notifications for email on myphone in my computer.
There you go. Yay.
It would Dean and I look up andget distracted.
(47:03):
Yeah. You know that Pavlov'sdog? I don't know. Everybody
know Pavlov's dog. Thepsychological when they train
dogs make salivate at the at theringing of a bell. And that's
that's what you know, thesedings are right, we're cuts into
the brain. And immediately it'san interruption that we, you
(47:23):
know, we kind of get this littleflash this little endorphin rush
that Oh, somebody's left me amessage. So yeah, turn off those
notifications.
I think it was the book thaty'all gave me. The one thing
talks about how much time ittakes to get back into what you
were doing, which blew my mind.
Yes, yeah. Yeah. Natalie, youwere gonna make a comment?
(47:47):
Yeah, I was just thinking, sinceI've met with both of you really
recently. For me, it was onceyou sort of get clear on what it
is that you're trying to do, italmost seems like the things in
the background kind of fallaway, or like the things that
aren't actually really thatimportant, there are no
(48:07):
distractions, because you're noteven thinking about the energy
and the time that it takes toworry about those things doesn't
happen anymore. Because you'relike, No, this is what I need to
do. And this is how I'm gonnaget there. And it's funny how
much time you really have, whenyou really aren't clear on what
you're doing and how much is notworking. Because I just like,
(48:29):
there was so much time I wasfinding like a half hour here.
Like I have a you guys know,like a three year old. So my
time can be disrupted veryquickly and easily when I have
to work from home. And so comingback to that task is very
difficult. But having thatclarity of my day, okay, I have
in order to do this, or here's ahalf hour that I have, I'm going
to use that half hour, because Iknow I may not get another half
(48:52):
hour today, if whatever happens,right? So it gets really
interesting, like, since I'lltalk about, like, and this sort
of marries into that is whenyou're clear when that clarity
is there. It's the time shows upthe energy shows up. The the
distraction kind of goes away.
Yes, I think that that's reallyimportant. For sure once you're
(49:13):
clear.
Excellent. Yeah. And it's thatidea of commitment. Like once
we're committed to reallywanting something then yeah, I
remember this is kind of notreally pre internet days. But I
remember my son years ago whenhe was in school was stressed
out, they didn't have any timeand had these sheets of paper
(49:34):
and a file. And they were theyhad the time from basically kind
of from like getting up tillbedtime. I think, you know, I
think it wasn't 24 hours, but Ithink it was like from 6am till
10pm or something. And it wasMonday through Friday with with
our blocks and we just sat downI said Well, let's map out your
(49:55):
week. Let's let's start to blockout you know what you want Do
and when we mapped it all out,we had all these blocks set out.
And he looked at it, it was justlike this total relief, because
he saw how many gaps there werehow much time he really had. And
that's that idea of beingproactive instead of reactive,
(50:15):
instead of saying, well, I'llfind time I'll fit it in when I
can. Instead, it's an interval,this is for me, right? This is,
this is my time to do this, thisis my time to do this, this is
my time. And we can all do thatno matter how crazy our lives
are, we can time block. Andthat's that one thing Johnny
referring to is, we can actuallytime blocked no matter what
(50:38):
there's always places where wecan find the time to say no,
this is exclusively for me. Andfor what I want to do here for
my for my Imad for my internalmotivation is going to be
blocked in here so that then Ican be driven by what to do
externally. Powerful. Thank you.
Okay, so with that, isn't that agood topic, because that, and I
(51:03):
know, I've probably given thisaway before, but in one way,
form or another. But this is areally powerful guide called The
One Thing. And this one is aboutyour purpose. So the, these are
simple steps to uncover yourpurpose, and then build that
(51:25):
into your goals. So we startwith your one thing, which is
and I think even in thisbooklet, and in the book, they
talk about your someday I'llgoal, you know, someday I'm
going to have this and then howto break and what the beauty of
this workbook is. And it'll takethat and turn that into reality
for you. So instead of it beinga wish, it helps you actually
(51:46):
put together a plan to make ithappen. So this is, this is our
handout or gift for you today.
And just let us know, again, youcan pop in the chat, if you want
us to set you know send that toyou just put one thing in there.
If you're watching this at alater date, just reach out to us
(52:06):
again, you can leave a commentbecause we're constantly
monitoring the comments whenthese things are posted. But
also you could reach out to usin a direct message on Facebook
or LinkedIn, wherever you happento see this or you can reach out
to us via the website or viaemail. So let us know if you
would like this resource. And wehighly, highly, highly recommend
(52:26):
reading this book. Those of youwho are clients know that this
is one of the books that we sendyou. So you actually get the the
the proper book itself from us.
And those of you who are, thenwe really highly recommend this
book, The One Thing powerful,powerful concepts. And that I
think wraps us up for today. Asalways, if you're here as a
(52:53):
guest, and you're ready toimplement a proven step by step
method for creating a coachingbusiness that earns you an
exceptional full time income,doing what you love, that's our
focus, without being stressed,overwhelmed or bogged down doing
things that aren't getting youthe results that you want, then
book a time to chat with us. Andwe'll talk about how that works.
And we'll talk about a game planto get you on board. And and and
(53:16):
make sure that we get you towhere you want to be and get you
what you want and make yourvision a reality. And again, if
you're seeing this at any time,you can learn more in the
comments section. And we'llreach out to you and let you
know how that that happens. Youcould also if you're seeing the
slide, you can see that thiswill actually take you to let me
see if I've got it here. I thinkI've got the link on here.
(53:40):
There's the link that's actuallyon our website where that'll
take you to a calendar, and noBS, no pressure, no sales,
slippery sales tactics, we'lljust sit down with you. And
we'll chat about how we can makethis happen, what might be
standing in your way of gettingwhat you really, really want. So
thanks for participating forbeing here. Any other questions?
comments?
(54:04):
Thank you, Mark. And Jamie,appreciate it. As
you Ralph Natalie Gianni. Asalways, I appreciate you guys
participating. Natalie, I wantto before we go, I want to check
in with you. We had a chat lastweek. And you're we we did some
shifting I hopevery much so I'm sending an
email today.
(54:26):
And I just any any comments onon that? Did you feel a shift
over the weekend?
A very big shift. It completelychanged sort of how I was
looking at things and just thewhole, like, the weight that was
lifted off of me. And why I wasactually able to like focus and
be able to say okay, this iswhat I really looking towards.
(54:47):
This is what and I looked up afew things and I'm working
towards something to gain morecapital.
Great. Awesome. Yeah. Awesome.
Thank you for sharing Natalie.
It was a pleasureto share. Yeah, thank you
Sunridge You bet. How hotokay, we're going to transition
to our implementation call withour clients now.
(55:08):
Thank you for listening to theupscale your business podcast.
If you liked this episode, andwant to learn more about
launching or growing an onlinecoaching business, be sure to
add this podcast to yourlibrary. To learn more about how
you can get more clients onlinefor your coaching or consulting
business visit upscale yourbusiness.com
Welcome to the upscale yourbusiness podcast, the show for
coaches, consultants, and thoseconsidering becoming one. Listen
to learn the strategies mindsetsand processes for getting
clients and creating an onlineincome stream. Join your hosts
Jamie skull Teddi, marketingstrategist and Mark Canty
(00:21):
clarity coach, as they sharetheir knowledge and expertise by
helping you design a businessthat works. Learn more about
Jamie mark and their proprietaryupscale method at upscale your
business.com. Now here's Jamieand mark with today's episode.
Welcome everyone in you maynotice I'm a little a little
(00:43):
stuffy. Today, I woke up with araging cold, which I have not, I
did get COVID. So I can't saythat I haven't been sick in the
last three years. But generallyI pretty rare that I ever ever
get sick. So I haven't had acold and three plus years. I did
(01:05):
have COVID in the middle there.
But you know it was I battledthat pretty easily. But anyhow,
hang in there with me becauseshe couldn't hear it. If I run
out of voice. I'll just throw itback to you guys, you guys can
finish the meeting. And you cantell me what we need to be
talking about. So let's, let'sdive in. Jamie, unless you got
(01:26):
any housekeeping tasks that youwant to know, just saying hi to
everybody. Glad glad to see allthe smiling faces.
Yeah, always, always, always.
And once again, you know, aswe've always talked about
things, please participate, playin the sandbox for this. That's
what it's all about. There's no,there's no wrong answer to
(01:48):
anything. I mean, it's all amatter of we learn by, you know,
by processing information. So,today, you know, we're going to
talk about this concept ofclarity and why you know, it's
so near and dear to us. Itreally is foundational to what
we do is Meterpreter. You know,I'll tell you a brief story, or
(02:09):
maybe Jamie can tell tell thestory about when we came
together in partnership yearsago? And where clarity what that
meant to you, Jamie, maybe youcould just share a little bit
about that.
Yeah, well, it was it was reallyfor the clients that I was
working with. So when Mark cameto me, he came to me as a client
of my virtual assistant company.
And I was helping clients to dothis to you know, implement some
(02:32):
social media strategies that Iknew worked because I had done
it for my own business. And soyou know, Mark and I came
together and we tell the story,we you know, we kind of filled
in each other's like missingpieces, because what I said to
mark was, I was doing this workfor clients. And his question to
me was, are they clear onexactly, you know, who they
serve? And I felt that theywere, you know, I didn't really
(02:55):
question it, I figured they knowwho they serve. And really what
we uncovered pretty quickly isthat they're trying to serve
everybody. And so they reallyneeded some clarity around, you
know, who they serve, what theyoffer all of that. And it's
like, the foundational elementsthat really can't even move
forward in your business untilyou really have those things
really defined clearly. And foryour own, you know, what are the
(03:18):
goals that you want to achieve,and all of that. So,
and I'm going to, you know, I'mgoing to go a little deeper on
this. And a little more selfdisclosure here is part of the
conversation that Jamie and Ihad will be very blunt is Jamie
was losing clients, she wouldstart working for people, and
they were all quitting, theywould work and quit and work and
(03:40):
quit. And she was frustrated,because she said they're not
getting results. And thereforethey, you know, they would quit
and it really boiled down to thefact that they didn't know who
they were serving. And theydidn't know what they were
doing. So without that piece,they could be they were
basically spinning their tires,you know, they were the old
(04:02):
throwing mud against the wallkind of thing. So, you know, in
a very direct way. This wascosting, you know, Jamie
business, it was costing yourclients business. And, and we
call it the missing piece. Youknow, the missing piece was this
clarity component. So a lot ofpeople get this lip service.
When I get on a call, one of thefirst things I asked somebody is
what do you want? And they tellme and I say, well, we need to
(04:24):
go a little deeper and they say,well, that's BS, I know exactly
what I want. And after I spentabout 15 minutes with them, they
typically come around torealizing that they don't have a
clue what they want, becausethey haven't given enough
thought. They haven't done thedeep thinking so we're going to
talk more about this and itdoesn't have to be laborious.
I'm gonna give you some realshortcuts, some quick things to
(04:46):
get you on the right track soyou're not getting distracted.
So here's the bottom line withclarity is that if you don't
know exactly, and I mean exactlywhere you're going, how will you
know when you get there? Youwon't. So people think, oh, you
know, I want a good example fromthe old days if the internet was
(05:06):
SEO, I want SEO. There we go.
Why do you want SEO? Well, Iwant 10s of 1000s of people
visiting my website. And theyget there. They get to that
level, and they go, so we go,Well, what's happening? Nothing.
Have you made any money? No.
Have you? Have you got anyclients? No, because they were
focused on getting the wrongthing. They thought that for
(05:28):
some reason getting 10,000people look at their website was
going to be this miracle. But itwasn't because they were looking
for the wrong thing. They gotthere, but they were standing on
the wrong mountain. So that's anexample. So you know, may have
suggested you know, that you youtune in, you know, to the next
30 minutes or so and, and I wantto introduce you to some
(05:49):
concepts that will help you gainmore clarity. And by the way,
part of this was from a mentorof mine, who who, you know, I
have invested money and timewith coaching over the years on
and off over the years. I don'thappen to be coaching with him
right now. But Dr. Joseph regio,and he really opened my eyes to
(06:09):
a number of things I don'tmention, I'll mention a few of
them when we go through this.
But one of the things that hebrought in, I see if I can
articulate that well is youreally won't know what you want
until you get it. And I thought,well, that's kind of powerful.
Because until you actually haveit, you're not sure. And that's
why it's a constant state ofevolution. Everybody thinks
(06:32):
another mentor of mine, RichSchefren talked about the
destination disease, everybodythinks, once I get there, well,
there is no there. Because it'sconstantly changing and
evolving. And this is thisconcept, but we need to have
some clarity on on the path andwhere we want to go first, and
where we got to go want to gosecond, and where we're gonna go
after that. So we're going totalk about today we're going to
(06:54):
talk about vision, you know,what do you really, really,
really want at a core, we'regoing to talk about being the
concept of being who do you needto be in order to get what you
want? That's something a lot ofpeople don't think about. and
doing and doing comes from ourbehavior? Do you mean, what do
you need to learn? Whatbehaviors do you need to learn
(07:18):
and master in order to get towhere you want to go, of course,
as always, we've got a gift foryou at the end. So stick around.
Hopefully, we can put this intosome context for you. And also,
we're going to give you a toolto help you do that. So stick
around so that you can downloadthat from us. And again, as the
majority of people do, themajority of people will be
(07:39):
seeing this after the fact soyou can reach out to us and let
us know where to send the giftand how we can connect with you.
And once again, a huge thank youfor those of you who are
choosing to play with us todayand and be here. So let me ask
you a question. Do you oftenfeel like your target is
constantly changing? You findyourself doing work and
(08:01):
wondering why am I even doingthis? What what does it even
mean? And then you startdoubting what you're doing and
where you're going? Type yes inthe chat, if that's come up for
you. And thanks again forparticipating with me. And you
know, this is something that Ihope you all say yes. Because
(08:21):
this is life is that we youknow, we're always hopefully
always questioning why am Ihere? How did I get here? And is
this what I really, really want?
And then, you know, changingcourse. And quite often we rush
into things, I'm going to endI'm going to give you some ideas
(08:41):
around why that happens. We rushto let's call it the wrong
thing. Are we headed in adirection that when we get there
we go, Oh, this isn't what Ireally wanted. So we're going to
talk about that. And we're goingto talk about why it's
important. So it's importantbecause like I said at the
beginning, if we don't have avision, if we don't know exactly
(09:01):
where we're going, then we'renever going to get there. Right
if we you know how many peoplehead out on on a road trip and
go. I don't know where I'm goingto end up now. That could be
fun, but it reminds me of amovie with Jim Carrey and I
can't remember her name. Oh, shewas in elf as well. And the
(09:25):
other is a movie where they goto the airport he's I think it
was his idea or maybe it was hershe was kind of a free spirit.
Or they go to the airport andthey walk up to the ticket
counter and they go where's thenext plane going? And is that
has a seat on it. Two seats onit. And that's what they did.
They jumped on on the plane andI thought that was pretty cool.
Anyhow, that's not what life isall about. When that when that
(09:46):
be nice, but it's about havingvision you know about where we
want to go. Next. It's abouthaving feedback, having clarity
about what that means what wewant means and you then we can
determine if our actions areactually getting us closer or
further away from getting there.
Right. So it's that, Natalie, Ithink I shared you and I were
(10:07):
talking about that story about,you know, an airplane. It's an
old story that goes way back.
And I know Ralph and Johnnywould have heard this probably
from Zig Ziglar, or Brian Tracy,your study, but the idea that
when a plane takes off from NewYork, and it's going to LA, it's
off course 98% of the time. You,Ralph, you know that you're not
(10:28):
in you know, that story. Andit's true, you know, and that's
the computers and the pilot areconstantly adjusting, right? So
it's important to know wherewe're going so we can get
feedback. Because where are wegoing to end up on that plane,
we got to know that we're goingto LA so that we know oh, we're
a little off course, we need toget back on course, again. So
that feedback loop. The otherThe reason it's important is
(10:49):
resiliency, we need to knowwhere we're going. And that
we're okay with taking action,because we know that we're going
to be off course. And we'regoing to have to adjust, and
that's okay. So it's only whenwe're lost, right when we're
wandering around in thewilderness. And we don't know
where we're going that we getuncomfortable that we get
(11:11):
fearful, really. But if we're ontrack, and we go, Okay, I'm off
track right now, but I know howto get back on track. I know the
things I need to know, because Iknow where I'm going. So first
things first, before anythingelse, you need to be really
clear on this, what do I really,really want from life. Now, I
(11:34):
know I've had conversations withall of you, fortunately, on this
call, you know, and I know thatwhen when we think about that it
goes to a deeper level. Veryoften what we want from life in
terms of what we really reallywant, it goes beyond ourselves,
we transcend ourselves, it'stypically not, oh, I want money,
(11:55):
I want a car, I want fame, it'soften about contribution, if you
really think about it. So forthose who are in relationship we
want, we want something becausewe really want to support our
spouse or our partner. Andthere's something specific about
that, that drives us. We may bewant to care for our children,
(12:17):
you know, we really want a greatlife for them. But it's about
that contribution. And we needto go even further than that.
Because if we get that in place,and that idea of of a secure
family life, let's call it thenthe next step beyond that was
what do I really, really wantfrom my clients? Like, don't we
all want our clients to besuccessful? Don't we want to see
(12:41):
them win? And you know, and behealthy and happy and and moving
forward and getting the resultsthat they're looking for? Really
critical? And then what are wecontributing to the world, if
you will, or our world we couldcall it? In other words, what
legacy do we want to leavebehind? Sometimes our legacy is
(13:01):
our children, right? Sometimesit's it's being able to help our
children learn from ourmistakes, and also to help them
not make certain mistakes orachieve certain goals. So that
so that we can leave that legacybehind. Sometimes it's bigger
than that. Sometimes it's it'ssomething that really is quite
large and sorry, but my phonehere ringing, if I get silenced.
(13:24):
Here, sorry about that. So thisidea of contribution, I really
want to hit home on that.
Obviously I have and let youknow that because only when you
do that, then can you moveforward and making it happen,
which is designing a businessthat works. Now, before we even
consider business design,though. And this is I think a
big gap, a big mistake that alot of people make is they say I
(13:46):
know what I want. Now I want thebusiness that I'm going to
design a business that's goingto achieve that, or I have an
idea around that. But there's apause in there, there's there's
a moment where we have to stopand think. And this is what we
need to think about. Who do Ineed to be in order to have that
actually becoming that person?
(14:09):
So who do you need to be inorder to have what you want? Who
do you need to be in order forgetting that to be inevitable?
So think about I mean, whatcomes to mind to me, not that
I'm like the man as a person,but I think of Elon Musk, who
did he need to be in order tomake that rocket ship that was
(14:31):
going to take off and land againon earth? He had to be somebody
different. He had to developcertain behaviors around that in
order to make that a reality. Sowho do I need to be in order to
have that really importantquestion? Who do I need to be in
order for that to be inevitable?
Because it's only throughchanging your behavior, and your
(14:54):
behavior is the doing component.
I don't get a little had tohear. It's only through that,
that you can become the personyou need to be in order to get
what you really, really want.
Think about this. This isattributed to Einstein. And
there's lots of debate as towhether it's true or not. And I
know there's a phrase, it's notthis exact phrase, but the idea
(15:18):
that Einstein said, but the he,I think he said something
around, problems can't be solvedby the same level of
consciousness that created it,therefore, we have to raise our
level of consciousness.
Obviously, we need to beeducated and get new, change our
consciousness in order to solvea problem. But a lot of people
paraphrase like this, doing thesame thing over and over again
(15:39):
and expecting different results.
So to do what needs to be done,so we can have what we really
want, we kind of need to reengineer or reverse engineer our
behavior. Because it's in thedoing. It's in the doing our
behavior. And by the way, I wantto pause here and don't make the
(16:00):
mistake of just doing being busyis the solution. And we need to
think first, we need to havethat destination really clearly
mapped out and know exactlywhere we want to go before we
can start to get into the doing.
But it's in the doing, it's inour behavior. And our behavior
is what we do. And if we keepdoing the same things we've
(16:22):
always been doing, we're goingto continue to be who we've
always been. And we willcontinue to get the same
results. So unlike Einstein, andothers, it's not rocket science.
You know, and what we find inJamie and I come across this all
the time, and we've talked towell, you know what, Jamie,
(16:43):
probably, we could now probablysay over 1000 people, it's 1000s
of people potentially. And wefind that there are kind of
three types of people. And wecan now we're now pretty good at
identifying who will make it,we're not always good, we will,
it's lovely to get surprises.
But we know that there's onetype that will make it and that
80% 90% of the people that wetalked to well, and here are the
(17:07):
types of people don't talk tothem in terms of I'll talk to
you. But in terms of students,in terms of students, they think
they tend to show up, you guysare an example they show up,
they take notes. And moreimportantly, not only do they
take notes and thoughts, butthey take action they do. So
they actually take what whatthey're learning and they take
(17:32):
action on it, they try it out,they test it. And they don't
worry about it. Like a lot ofpeople who get caught up in the
well I'll do it when I have thisin place, not going to make it.
So they err on action versusworrying about whether it's
going to work or not. So in aprevious webinar, we talked
about this, this idea of insteadof thinking about it, and then
(17:54):
doing it, reverse those to doit, then think about it. Now
Natalie, and I talked aboutthis, I think the other day,
it's about being you know,learning to be spontaneous, like
learning to act quickly, andthen think about it afterwards
and go, Okay, did it work? Whatworked? What didn't? Did it get
me closer to my goal? Now,obviously, the action has to be
(18:16):
you know, let's take theairplane, you know, pilots not
going to go oh, I'm heading toLA, let's, let's go ahead and
head to Boston, you know, you'renot going to start readjusting
the plane to go in thatdirection. So you need to know
where you're going. And thenyou're gonna go well, I think if
I do this, and this, then maybeI'll be more on track to get to
(18:36):
La Well, maybe he overshoots itright, maybe the plane then
starts to go to towards Seattle,and then he brings it back
again. So you, you need to knowwhere you're going. So that
action you take is a guess it'sI think this might just you
know, this is an idea of like,boom, I'm going to try it. Now
I'm going to think about it, didit get me closer to or farther
away. And then we just again, wejust again, the second type of
(18:58):
person agrees with principlesand ideas. Like what we're
talking about today, but theydelay the delay taking action,
they procrastinate. Usually fearcomes up here. And even if they
don't recognize it, and theywait until they're ready. So
think Well, well, I'll be ready.
(19:19):
Once I have enough time. Once Ihave enough energy once I'm
feeling better, once I haveenough money, then I'll do the
thing I need to do in order toget to where I want to go. And
they stay stuck there forever.
And then there's a third type ofperson which is really quite
obvious. And that's theydisagree with everything. They
basically say yeah, yeah, butRight, I'm different. This
(19:40):
doesn't apply to me. I know whatworked for Elon Musk. I know
what worked for these otherguys. But no, that doesn't apply
to me wouldn't work for me. Sothey continue to behave the same
way. They're so vested in whothey're being and being right,
that they never get to wherethey want to go. They continue
to get the same outcomes. Andthey and for some reason, I
(20:02):
don't know, they can'tunderstand why that's the case.
So, with that little preamble,that little idea, if it's in the
doing in our behavior, we needto kind of look at this and say,
what's holding us back? What,and I want to start kind of from
the simple to the specific orthe general to the specific. So
(20:23):
one of the things we want tolook at is kind of how our world
is working, what's happening interms of our physical energy,
right? So there's kind of threecomponents to that. Our
movement? Are we moving to ourintake? What are we putting in
our bodies from a nutritionstandpoint? And then rest and
(20:45):
recovery? Are we getting propersleep? Are we taking time off?
are we burning the candle atboth ends? These are three
critical components that youwant to think about. And you
want to kind of look at your ownlife, I'm gonna leave this up to
you, you want to say what doesmy life look like right now in
that regard? And who the personI want to be that would be
(21:06):
getting the things I want toget? How would they be behaving
in this area in these areas.
Because I'll tell you gettingwhat you want is going to take
energy, it's going to takealertness, you can't sleep in
and wake up hungover. You got tobe able to take care of
yourself, and you have to takecare of that physical body. And,
(21:28):
you know, Jamie, if you don'tmind me sharing a quick story.
You know, Jamie had a healthcrisis a while back, and it was
a real wake up call for her.
Jamie's a diabetic by the way.
And this really put her on thepath of, you know, the
programming was, and a lot ofpeople are like this, I hate
exercise. So remove the wordexercise and just put the word
(21:50):
movement taking care of yourbody. So now Jamie walks every
day. You know, she's she'sfeeding her body, the movement
that it needs. And it's amazing,isn't it, Jamie? Like, you know,
what you notice when that whenyou start doing that habitually?
Yes. And I want to just pop inhere with like, the four B's
that I'm that I'm presentlypresent to brain, which, right,
(22:13):
you're feeding your brain. Sothen biology, then balance and
business. So those are the fourB's and I try to put those into
play. Even when I'm doing myhate exercise, walking. I
listened to some podcasts aboutbusiness, right. So I'm feeding
the brain, I'm doing thebiology, get finding the
balance, and I'm working onbusiness. So those four B's are
(22:36):
really helpful.
I love it. And it can really,it's amazing when you permit.
When you do that, like when youcombine like cardiovascular
movement, for example, withlistening to having your butts
and listening to a podcast, orfor me, I do it on a machine. So
I'm able to read, you're, youknow, you're firing on all
cylinders, you know, the bloodsflowing, your heart rates up
your brain is actually atoptimum power and function. So
(23:00):
the ideas are just, you know,flying like crazy. I know, you
know, I can't wait to get backto my office and dive into my
journal after a workout becauseI've gotten so many ideas from
it. So this is really important.
So think about write thiscategory down and think about
where am I now. And in order tobe the kind of person I want to
be in order to get the outcomesI want to get what do I need to
do differently? Maybe you needmore sleep, maybe you need less?
(23:22):
Maybe Maybe you need to betaking some time off. You know,
have you ever had that? I know Ihad a teacher not very long ago,
a few months ago, and we wereworking on some stuff and I was
just really working hard on Icouldn't get a break through.
And he said okay, here's thegame plan. This is what's gonna
get break through to turn offyour computer and don't come
(23:42):
back until Monday. This was on aFriday I think said that's,
that's your order. You'reworking. That's how you're gonna
get the breakthrough. It wasgreat. It was brilliant. It was
a slap that I needed to stepaway. You know, and this is why
we talk about sleeping onthings, putting things to the
side letting your subconsciouswork on things. The next area
Jamie just kind of brought uptoo is mental. But I want to
(24:04):
talk more specifically, excuseme, is, you know, what do you
what are you doing in terms offeeding your brain? Oh, sorry, I
should have muted for that. Iwas kind of rude. I apologize.
But what are you reading? Whatare you putting into your brain?
You know, are you readingtabloids from the supermarket?
(24:27):
You know what, how are youfeeding your brain? What are you
watching? Are you watching? I'mnot gonna call anybody out on
this but you're watching youknow, the Desperate Housewives
series and things like that notDesperate Housewives but the
what do they call it? The RealHousewives the wives of Yeah,
housewives, Real Housewives. Youknow, like, what are you putting
(24:49):
in your brain and these areopportunities to shift that out.
The beauty of the internet andYouTube and Netflix in
everything else is we have atremendous library available to
us now. So I would encourage youto start to shift out and start
to watch. Documentaries start towatch biographies about powerful
(25:10):
people, that are somebody thatyou can emulate that you can say
that I want, what they have,study their behavior. What did
they do? I'm not talking aboutBernie Madoff, by the way here.
I just watched the RichardBranson on HBO, which is I'm
still in the middle of it,actually. But it's very good.
(25:31):
I'm gonna look for that one.
Look, I Yeah. Richard Bransonis, as you know, and I think
I've talked about him before, Idon't know if you know the story
about him. When he decided tostart virgin air. He had Virgin
Records, which was making a tonof money, doing really well for
(25:51):
him. And he started virgin airand it was losing money hand
over fist. He sold VirginRecords to raise a billion
dollars to put it into I thinkit was a billion into saving
virgin air. Talk about guts.
(26:13):
Right? Would you be willing todo that? Would you be willing to
cash in all your chips, the surething that's working in order to
make your vision come true inthe next plane? powerful
stories, powerful example ofsomebody to emulate. So what are
you watching? What are youputting in your brain and maybe
you need to turn it off to maybeyou need to stop watching so
much. And start thinking aboutthings that you can put in what
(26:37):
are you listening to? You know,what, what? What kind of music?
Are you listening to? What kindof words are you listening to?
Are you tuning into podcasts?
Are you even listening to musicthat uplifts you and is healthy
for you? There's a lot of crapout there that's being you know,
bombarded that we're beingbombarded with what are we
listening to? Are you listeningto the news? How about getting
Sirius FM or something like thatin your car? Instead of
(27:01):
listening to the news? How aboutnot watching the news? It's just
there to make you feel awfulanyways? Social, another big
one? who support you? Who do youwant to? Who do you want to hang
around with more when we need tothink about family, friends and
public. And there are ways to dothis too. Like, for example, and
(27:21):
I'll use family as an example.
If if somebody in your familycould be an aunt and uncle, it
could be somebody much closer toyou. If they don't understand
your vision and what you'redoing and where you're going.
It's okay not to talk about it.
It's okay not to bring it up, tolet it be something that that's
(27:42):
a project of yours and the sameas they have the right to have
their own projects and their owngoals and their own things that
they work towards. So look forthose people who are going to
support you, ask you questions,understand and provide
constructive feedback. The samewith friends. You know that
story about what your your Ithink it's an old story about
(28:03):
some of your income will matchthat of the average of your 10
closest friends who you hangingout with? Are you hanging out
with naysayers? Are you hangingout with excuse expression,
losers? You know, are youhanging out with people that
will uplift you? Or are youhanging out with people where
you're always above them? Thatthey're always looking up to
you? Are you afraid to actuallyhang out with people where
(28:25):
you're looking up to them? Thatyou can learn from them? Find
those people wiggle your wayinto their life? Get something
going on there? And the publicwhat's happening? Generally,
socially, what spaces do we hangout? Where do we get exposed to
people? Are we hanging out inplaces where people are very
(28:45):
much into what we might callself image and comparison and
it's all about the look, youknow, the the host wives of
look, you know, and stuff andit's all about the external? Or
are we hanging out with peoplein in places where people are
somebody that we can look up toor that we can appreciate. So
these are some things to thinkabout. And to look at where you
(29:07):
are now, benchmark where you arenow and where you want to be and
start to make those subtleshifts those changes. So here
are a few behavior traits that Iwant to suggest you want to
develop your own, by the way,look at role models, and develop
your own but these are some thatI believe are fairly common
amongst people who you know whoare creating powerful lives if
(29:31):
you will. Physical Fitness theyhave energy you know, they're
they're not the type of peoplethat say Ah, now not today or
you know, I don't you know, Idon't feel like it or I'm you
know, I'm baked or whateverthey're, they have energy so
they they're taking care oftheir bodies. I med stands for
internally motivated, externallydriven That's when you want to
(29:57):
kind of think about. Becausethis comes to this back to this
idea of comparison. If we'reexternally motivated, it means
we're comparing ourselves toothers. And that's not a healthy
place to be. Me, it's all I'm nogood, I'm not worthy, unless I
(30:17):
have this unless I have thebigger car, unless I have less I
live in the right neighborhoodunless I have the right amount
of money or whatever it happensto be. So being internally
motivated means you have thatvision you have that drive, and
doesn't matter what anybody elsesays. You're sticking to it.
That's where your motivation iscoming from. And then you're
externally driven, meaning yourcourse correcting to get there.
(30:39):
Right, you're out there in theworld, you're not sitting in
isolation in your office,thinking how great you are,
you're actually out there makingmistakes, trying things doing
doing doing immune to criticism,really important. If you're
going to be an entrepreneur, andyou're going to be in business,
you got to have thick skin andyou got to be willing to what's
(30:59):
that expression, water off aduck's back. If people don't get
it, they don't get it, you letit go. I know Ralph and Johnny
particularly would really,really appreciate that because
these guys are sales masters,they, they know what it's like
to take rejection, they knowwhat it's like to step out there
and they know how to teach itto, and how to how to realize
that, hey, I'm focused on a goalhere, and I'm not gonna let
(31:21):
somebody you know, take thataway from me or push me away
from it. Accurate thinking,aware of and continuously
correcting for false beliefs,and they're constantly we talked
about a couple of weeks ago,William James, I think it's the
author and and the idea of, oh,now I've forgotten it
(31:42):
completely. It's, it's backthere in the bookshelf
somewhere. But the idea that thebrain and our whole attitude and
everything is like a garden, andthen if we're not constantly
nurturing it and working on it,then weeds will come in. So we
need to always be aware thatwe're being bombarded,
particularly with the internetand all the media that we're
exposed to now is that there's alot of stuff that causes us to
develop false beliefs and alsoinaccurate thinking. So we want
(32:05):
to be aware of that and alwayscourse correcting for that.
Confident in skills andabilities. You gotta have some
confidence in who you are andwhat you're doing and what
you're all about. A bias toaction we talked about that you
learn by doing do then think,courageous, take risks, ask for
help. course correct. Again, itall comes back to that but this
(32:27):
idea of being courageous isreally really important not to
be a follower but to be aleader, an unshakable belief in
yourself in your desire to serveothers and in the industry that
you're in meaning in our case,we're talking about coaching and
helping others in that industryconviction of whatever it takes
attitude I've got here JamesBond I love this this was a guy
(32:51):
and again forgive me this coldis blocking my thinking a little
bit zinc. Dr. J's think reallyfunny brilliant teacher who
talked about I think he's stillaround parenting skills and also
healthy marriages. But he tellsa great story about I am this
(33:12):
affirmation I am the James Bondof parenting is what he's
talking about. But think aboutthat I am the James Bond or
whatever you're doing so thinkabout James Bond, you know, he's
the world is falling, you know,around him, there's bombs
exploding. And what's he doing?
You know, he's hanging under therope of the helicopter with a
beautiful woman at his armsmooth this can be not even a
(33:35):
bead of sweat on his brow, youknow, as the sales off so are
you that cool, you know, calmcollected person who's just
going forward and getting what'sdone. And I love James Bond is a
great, great example. I think agreat one to emulate. Think
about that. Sorry, my buttonhere. Determined Determination.
(33:57):
Getting back in the ring, soyou're gonna get knocked down,
you're gonna get knocked downnine times out of 10. Are you
willing to get up the 10th time?
Are you willing to do what ittakes? Are you willing to get
back in the ring again, genuineinterest in and care for your
customer and client,transcending your own needs and
wants to care for somebody elseis really, really important. If
(34:19):
you're just in it to make a buckgonna have challenges, big
challenges, it's going to catchup with you sooner or later. And
we can see lots of role modelsfor that. Bernie Madoff being
one if you haven't watched thedocumentary, by the way on that
flicks, it's brilliant, made offit's called focused ability to
say no to distractions. So thisidea of being focused again,
(34:41):
you're internally motivated,you've got your vision, you know
what you want, and you're notgonna get distracted by shiny
objects. You're not gonna gothere's something new. I'm going
to pull that in. No, you'regoing to stay focused on what
you're doing. Being a moneymanager this is really
important. If you're in businessand you're going to be
successful, you better know howto manage management. money. And
one of the things about managingmoney is think about this. If
(35:02):
you go to a bank, think about asavings account, what does the
savings account give you? Interms of ROI? Pretty much the
lowest you can get besides anoperating account, right? So
this idea of saving, is nevergoing to grow a business. So a
money manager is somebody that'salways looking at their
(35:25):
resources as an opportunity toinvest for greater ROI.
So what are you gonna do withyour capital? Are you going to
raising capital, so we call itcapital, instead of money,
because now capital is what?
It's an asset. And we take thatasset, and we make it bigger by
learning how to investappropriately with it. And one
(35:47):
of the other things is realizingthat money, clients business is
something that is fluid, youcould always get more of it, it
comes and goes. But what's theone thing we can never get more
of time. And I didn't put thaton here, but I could very easily
is people who are really lookingat growth and doing things value
(36:08):
their time more than anythingelse. Because they know they
can't get any more of it. Andparticularly, as as we get
older, and I'll put myself inthat category, I'm going to be
60 in April, by the way, is, asthe clock starts ticking, we
value time more and more,because we know we've got less
of it. So time with their familytime with their children time to
(36:30):
do the things. So I'm not goingto say Oh, I could DIY this, and
it'll take me 30 years to getthis outcome. I don't have that
time anymore. So I'm more thanhappy to pay for that to invest
my capital wisely, incorrectlyright now, so that I can save
those 30 years and get done insix months, what would take me
30 years to do by myself.
(36:53):
Really, really important theyvalue time. And last thing I
think I've got on here lastcouple of things, systems and
automation of routine tasks. Soanything that you that they do
repetitively, instead ofthinking, Oh, well, this is kind
of easy, I can do it, hey, wecall a gym and I call it the $9
an hour tasks. hire somebody todo it because your brain and
(37:16):
your value is much higher thanthat. So you always want to be
thinking about how can I takethings that are routine that are
tasks that I don't need to bedoing and get somebody else to
do them. And nowadays with theinternet, and with computers, we
have amazing tools that are atour disposal, where we can
actually automate things andcreate systems to get things
done. Lastly, being fast anddecisive, that kind of comes
(37:38):
back to the doing and thinking,learning to make decisions
quickly. Deciding right away.
Don't say I think I'll wait thisfrom your memory never say I'll
think about it again. Say yes orno. Both are equally valid. It's
okay to say no, somebody'spitching you on an idea. Or
again, that distraction idea andstaying focused. You see
(37:58):
something online comes acrossyour screen, you're being
constantly bombarded with adsand things that are great. It's
very easy to develop the habitof following those paths develop
the opposite habit saying no, Idon't need that right now. No, I
don't need that I've got enoughon my plate, enough things that
I need to continue to exploreand to develop and to do without
(38:19):
adding more. Less is more. Sobeing fast and decisive taking
actions and then committing. Soyou know, ask yourself, what do
I need to do to replace the mycurrent behaviors with behaviors
like this and what otherbehaviors come to you because
there are lots of them. In our90 days, we have a whole program
(38:42):
of entrepreneurial traits thatwe talked about, about adopting
and looking at and in in alsomeasuring and seeing where
you're at in terms of developingthose skills and they'll come
and go at places in your life.
So the very first step on thispath is to commit to do what it
(39:03):
takes doing what it takes tochange your behavior and become
the person who makes gettingwhat you want inevitable. We've
talked a lot about that we'vetalked about behaviors, study
some other tips here study greatpeople study people you want to
emulate find a role model deador alive. You say that I want to
be that person. I know if any ofyou know Frank Kern Frank Kern
(39:27):
emulates his whole thing isAtlas you know the Greek
mythological character Atlasbecause he wants to carry the
burden and he knows if he'sstrong enough and big enough
that he can he can carry thatburden of helping his clients
and his family and doing what heneeds to do so that's that's who
he emulates. So think aboutthat. Can you find somebody
(39:48):
historically or in your ownlife, it might even be somebody
that you know, right now thatyou really want to emulate and
say, you know, I want to developmore behaviors like them, study
their behaviors, and start towork towards adopting those One
of my favorite quotes here andthen commit to doing it. Until
one is committed, there ishesitancy, the chance to draw
back always ineffectivenessconcerning all acts of
(40:09):
initiative and creation. Thereis one elementary truth, the
ignorance of which killscountless ideas and splendid
plans, that the moment onedefinitely commits oneself, then
Providence moves to a wholestream of events, issues from
the decision raising in one'sfavor all manner of unforeseen
incidents, meetings and materialassistance, which no man could
(40:32):
have dreamt would have come hisway. I learned a deep respect
for one of Gupta's couplets.
Whatever you can do, or dream,you can begin it. Boldness has
genius, power and magic in it.
And that was written by whMurray, who was the first person
(40:52):
to scale Mount Everest. And hewrote that in his journal or in
a book on the Himalayanexpedition in 1951, when he was
on the course to do that. Sopowerful, powerful concept
commit, and watch what happens.
Let's put this into context foryou. So this is that idea of
(41:12):
clarity. It's the foundation ofall business. So we need to have
clarity in the beginning inorder to build the skills and
the tools. And it makes things alot easier. By the way, when you
have clarity. And I'll give mean example of this. When we have
clarity on who we want to serve,than we know where they're
hanging out. So we don't need tobe everywhere. We come across
(41:35):
this a lot. GMAC COMM A lot ofwhere people are totally
overwhelmed and panic, becausethey're trying to be on the
latest and greatest social mediafad that's out there. Because
they're not clear on who they'reserving. If they were clear on
who they're serving, they know,oh, I don't need to be on tick
tock, my audience doesn't evenhang out there. I need to be
over here on Facebook, or I needto be on LinkedIn or I need to
(41:56):
be here because that's where mypeeps are hanging out. So
there's an example of clarityand why it's so important to get
clear on these things in orderto move forward and build a
business that works. So I'mobviously dominated as I always
do the conversation here. Didn'thave a lot of questions in this
one. But let me ask you thisquestion. What are your
(42:17):
takeaways from today's topic?
You know, we've covered a lot ofconcepts I know with my stuffy
nose and head here, but if wejust take a few moments and talk
about this and let Give me yourhighlights, you can go ahead and
unmute chat or open your mic andshare anything with us. Go
(42:40):
ahead.
Yeah, like the I M E. D? I'venever heard that before. And
yeah, that looks. That's a goodthought there.
Thank you that I'll give creditwhere credit is due that. So
that was a Joseph regio.
Comment. I learned that fromJoseph, so internally motivated,
(43:00):
externally driven.
Ralph, can I read what you putin the chat to you said, if I
may? Sure. He said, It's incomment to one of your list of
winning strategies. He said,That's a big one. And it was on
the focus. He said, getting andstaying focused. Yes, it one.
(43:24):
Yeah. And harderand harder these days. Because
like this is one of those ideasof the James Allen thing with
the weeds growing is that we'reso pumped hard with
distractions. It really doestake discipline to be focused.
And I think that first partabout the physical, mental,
emotional thing is that thebeginning of our day is the time
to do that. I know Johnny andI've talked about I think you
(43:44):
and I have as well Ralph aboutthis, Johnny the Hour of Power,
right? Or the power hour orwhatever we call that thing. And
that idea of that's where we getour focus from is not starting
the day. reactively but startingthe day in quiet meditation or
prayer, whatever works for youin journaling, and reading
taking that time. And if youdon't have the time, get up
(44:07):
earlier. And make the timeright, just that, that an hour
is really a good idea. You know,don't don't rush it. Give
yourself that invest inyourself.
It's interesting that you shouldbring that up just yesterday, I
went on to my online calendar,and I blocked out from nine to
(44:29):
noon every day. Awesome. That'swhat I want to do my income
producing activities. I want todo my, my dreaming my my
planning just, that's my time Ishut the doors, my office. And
my wife knows that when the dooris shot, just come back later.
(44:51):
And it's it's my time for mybusiness and for my mind. So
yeah, I love it. I'm a bigbeliever in that.
Yeah. And you know, one of thethings I first kind of got this
idea from Tim Ferriss with thefour hour workweek. And then
Frank Kern hits home on this alot, too, is minimize screen
(45:13):
time. And don't check emails ordo anything until you've already
accomplished like something big,rich off, and he's talking about
this, like, take your biggestproject and work on that first
thing for an hour. Before youallow yourself to check emails
or messages or anything, don'tgo on social media or anything.
(45:33):
And that you know, that idearalpha blocking that time. And
it's hard, like when you startdoing it, because it's an
addiction, you know, that if youwatch any of that stuff, you
know, some of the thedocumentaries that have been out
there about how, you know,Facebook, and everything else is
really programmed us to thatday, and that chat and
everything was turning offnotifications and just giving
yourself permission to say itcan wait because this is more
(45:57):
important. So I love that timeblocking is so critical.
It is and that's the beauty ofbeing an entrepreneur is that
you get to say, I did the samething. Ralph when I started my
my walking expedition every day,I used to have my calendar be
open from nine until you know,five. And now I don't let
anybody book with me before 10 Iwant the time to not only walk I
(46:18):
want to have my breakfast, I'mdiabetic, gotta eat and have a
shower and you know, make myselflook human. And then 10 o'clock,
I feel like that's a reasonabletime to meet with people. So I
love the time block. I love thatwe get to say nobody has nobody
tells me you've got to beavailable at 9am No, I don't. I
make my day and I get to taketime off when I want and you
(46:40):
know, whatever. Personal Loveit.
Love it. Any anybody else? Anyother comments?
Yeah, Mark, um, a few monthsago, I've turned off my
notifications for email on myphone in my computer.
There you go. Yay.
It would Dean and I look up andget distracted.
(47:03):
Yeah. You know that Pavlov'sdog? I don't know. Everybody
know Pavlov's dog. Thepsychological when they train
dogs make salivate at the at theringing of a bell. And that's
that's what you know, thesedings are right, we're cuts into
the brain. And immediately it'san interruption that we, you
(47:23):
know, we kind of get this littleflash this little endorphin rush
that Oh, somebody's left me amessage. So yeah, turn off those
notifications.
I think it was the book thaty'all gave me. The one thing
talks about how much time ittakes to get back into what you
were doing, which blew my mind.
Yes, yeah. Yeah. Natalie, youwere gonna make a comment?
(47:47):
Yeah, I was just thinking, sinceI've met with both of you really
recently. For me, it was onceyou sort of get clear on what it
is that you're trying to do, italmost seems like the things in
the background kind of fallaway, or like the things that
aren't actually really thatimportant, there are no
(48:07):
distractions, because you're noteven thinking about the energy
and the time that it takes toworry about those things doesn't
happen anymore. Because you'relike, No, this is what I need to
do. And this is how I'm gonnaget there. And it's funny how
much time you really have, whenyou really aren't clear on what
you're doing and how much is notworking. Because I just like,
(48:29):
there was so much time I wasfinding like a half hour here.
Like I have a you guys know,like a three year old. So my
time can be disrupted veryquickly and easily when I have
to work from home. And so comingback to that task is very
difficult. But having thatclarity of my day, okay, I have
in order to do this, or here's ahalf hour that I have, I'm going
to use that half hour, because Iknow I may not get another half
(48:52):
hour today, if whatever happens,right? So it gets really
interesting, like, since I'lltalk about, like, and this sort
of marries into that is whenyou're clear when that clarity
is there. It's the time shows upthe energy shows up. The the
distraction kind of goes away.
Yes, I think that that's reallyimportant. For sure once you're
(49:13):
clear.
Excellent. Yeah. And it's thatidea of commitment. Like once
we're committed to reallywanting something then yeah, I
remember this is kind of notreally pre internet days. But I
remember my son years ago whenhe was in school was stressed
out, they didn't have any timeand had these sheets of paper
(49:34):
and a file. And they were theyhad the time from basically kind
of from like getting up tillbedtime. I think, you know, I
think it wasn't 24 hours, but Ithink it was like from 6am till
10pm or something. And it wasMonday through Friday with with
our blocks and we just sat downI said Well, let's map out your
(49:55):
week. Let's let's start to blockout you know what you want Do
and when we mapped it all out,we had all these blocks set out.
And he looked at it, it was justlike this total relief, because
he saw how many gaps there werehow much time he really had. And
that's that idea of beingproactive instead of reactive,
(50:15):
instead of saying, well, I'llfind time I'll fit it in when I
can. Instead, it's an interval,this is for me, right? This is,
this is my time to do this, thisis my time to do this, this is
my time. And we can all do thatno matter how crazy our lives
are, we can time block. Andthat's that one thing Johnny
referring to is, we can actuallytime blocked no matter what
(50:38):
there's always places where wecan find the time to say no,
this is exclusively for me. Andfor what I want to do here for
my for my Imad for my internalmotivation is going to be
blocked in here so that then Ican be driven by what to do
externally. Powerful. Thank you.
Okay, so with that, isn't that agood topic, because that, and I
(51:03):
know, I've probably given thisaway before, but in one way,
form or another. But this is areally powerful guide called The
One Thing. And this one is aboutyour purpose. So the, these are
simple steps to uncover yourpurpose, and then build that
(51:25):
into your goals. So we startwith your one thing, which is
and I think even in thisbooklet, and in the book, they
talk about your someday I'llgoal, you know, someday I'm
going to have this and then howto break and what the beauty of
this workbook is. And it'll takethat and turn that into reality
for you. So instead of it beinga wish, it helps you actually
(51:46):
put together a plan to make ithappen. So this is, this is our
handout or gift for you today.
And just let us know, again, youcan pop in the chat, if you want
us to set you know send that toyou just put one thing in there.
If you're watching this at alater date, just reach out to us
(52:06):
again, you can leave a commentbecause we're constantly
monitoring the comments whenthese things are posted. But
also you could reach out to usin a direct message on Facebook
or LinkedIn, wherever you happento see this or you can reach out
to us via the website or viaemail. So let us know if you
would like this resource. And wehighly, highly, highly recommend
(52:26):
reading this book. Those of youwho are clients know that this
is one of the books that we sendyou. So you actually get the the
the proper book itself from us.
And those of you who are, thenwe really highly recommend this
book, The One Thing powerful,powerful concepts. And that I
think wraps us up for today. Asalways, if you're here as a
(52:53):
guest, and you're ready toimplement a proven step by step
method for creating a coachingbusiness that earns you an
exceptional full time income,doing what you love, that's our
focus, without being stressed,overwhelmed or bogged down doing
things that aren't getting youthe results that you want, then
book a time to chat with us. Andwe'll talk about how that works.
And we'll talk about a game planto get you on board. And and and
(53:16):
make sure that we get you towhere you want to be and get you
what you want and make yourvision a reality. And again, if
you're seeing this at any time,you can learn more in the
comments section. And we'llreach out to you and let you
know how that that happens. Youcould also if you're seeing the
slide, you can see that thiswill actually take you to let me
see if I've got it here. I thinkI've got the link on here.
(53:40):
There's the link that's actuallyon our website where that'll
take you to a calendar, and noBS, no pressure, no sales,
slippery sales tactics, we'lljust sit down with you. And
we'll chat about how we can makethis happen, what might be
standing in your way of gettingwhat you really, really want. So
thanks for participating forbeing here. Any other questions?
comments?
(54:04):
Thank you, Mark. And Jamie,appreciate it. As
you Ralph Natalie Gianni. Asalways, I appreciate you guys
participating. Natalie, I wantto before we go, I want to check
in with you. We had a chat lastweek. And you're we we did some
shifting I hopevery much so I'm sending an
email today.
(54:26):
And I just any any comments onon that? Did you feel a shift
over the weekend?
A very big shift. It completelychanged sort of how I was
looking at things and just thewhole, like, the weight that was
lifted off of me. And why I wasactually able to like focus and
be able to say okay, this iswhat I really looking towards.
(54:47):
This is what and I looked up afew things and I'm working
towards something to gain morecapital.
Great. Awesome. Yeah. Awesome.
Thank you for sharing Natalie.
It was a pleasureto share. Yeah, thank you
Sunridge You bet. How hotokay, we're going to transition
to our implementation call withour clients now.
(55:08):
Thank you for listening to theupscale your business podcast.
If you liked this episode, andwant to learn more about
launching or growing an onlinecoaching business, be sure to
add this podcast to yourlibrary. To learn more about how
you can get more clients onlinefor your coaching or consulting
business visit upscale yourbusiness.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.