Local Craftsmanship: The New Face of US Manufacturing and Outdoor Brands, with Caden Gennerman of Dusty Shores

In this episode, Matt Horine and Caden Gennerman, Founder of Dusty Shores, delve into the evolution of manufacturing with an emphasis on precision sustainability, strategic vision, and local production. Caden discusses the timely decision to focus on U.S.-based manufacturing practices, the significance of ensuring that outdoor brands' manufacturing processes align with the outdoor spaces they serve, and the ethical and environmental considerations in product creation. Matt and Caden explore the benefits of small batch production, the powerful marketing story of 'Made in America,' and the advantages of adhering to stringent environmental and labor standards absent in many other countries. The conversation highlights the detrimental impacts of fast fashion, the role of packaging in customer perception, and the potential future of American-made products as a standard for investment. Join us as we uncover how local manufacturing not only benefits brands but also advances environmental sustainability.

Timestamps

• 00:00 Introduction to Sustainable Manufacturing
• 00:07 The Impact of Tariffs on Business
• 00:16 Outdoor Brands and Manufacturing Ethics
• 00:41 Challenges in US Manufacturing
• 01:08 Marketing Made in America
• 01:43 Generational Views on Product Ethics
• 01:52 Environmental Impact of Fast Fashion
• 02:08 US vs. Global Environmental Standards
• 02:43 The Importance of Packaging
• 03:01 Investment in American Manufacturing
• 03:23 Conclusion: The Future of Local Manufacturing

Links

• Dusty Shores
• Caden on LinkedIn
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Navigating Trump 2.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Revitalizing US Manufacturing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Up on the Veryable Platform ⁠⁠⁠