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November 4, 2025 35 mins

This episode of U.S. Manufacturing Today, powered by Veryable, delves into the challenges and future of the American manufacturing workforce with guest Nirit Cohen. Cohen, a thought leader and Forbes contributor, discusses the evolution of hourly and shift work, the impact of COVID-19 on work models, and the growing demand for workplace flexibility. The conversation addresses how manufacturers can adapt to these changes, the role of AI and automation, and strategies for attracting and retaining a diverse talent pool. Cohen emphasizes the importance of breaking traditional molds, piloting flexible work models, and understanding the unique needs of the modern workforce.


Timestamps

00:00 Introduction to U.S. Manufacturing Today

00:16 The Changing Expectations of Hourly Workers

00:36 Interview with Nirit Cohen: Flexible Work for Shift Jobs

02:36 The Gig Economy in Manufacturing

05:30 Adapting to Workforce Flexibility

18:39 The Role of AI and Technology in Manufacturing

23:57 Reindustrialization and Reshoring in the U.S.

27:55 Advice for Manufacturing Leaders and Workers

34:08 Conclusion and Resources


Links

Nirit's Website

Nirit on LinkedIn

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