In this episode of U.S. Manufacturing Today, powered by Veryable, host Matt Horine is joined by Ed Marsh, Founder of Consilium Global Business Advisors (operating as Ed Marsh Consulting) and architect of the Integrated Revenue Growth Framework. The discussion centers around sustainable and integrated revenue growth within the manufacturing sector. Ed shares insights from the frontline of industrial transformation, highlighting the importance of updating marketing and sales processes to align with changing buyer behaviors, maximizing overall revenue effectiveness (ORE), and the critical necessity of having a superb sales team. The episode also explores current trends like automation, re-shoring, and the impact of AI on sales strategies, providing practical advice for manufacturing leaders to advance their growth strategies in a rapidly evolving industrial landscape.
Timestamps
- 00:00 Introduction to U.S. Manufacturing Today
- 00:30 Guest Introduction: Ed Marsh
- 01:15 Current Trends and Challenges in Manufacturing
- 02:50 Growth Strategies for Industrial Manufacturers
- 06:44 The Integrated Revenue Growth Framework
- 13:11 Adapting to Changing Buyer Behaviors
- 20:13 Practical Steps for Manufacturing Leaders
- 23:53 Future Outlook and Final Thoughts
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