While the hemp-fueled THC beverage category may be just getting started, it's been a more complicated path for an over-arching industry still waiting on perceptions and legislation to catch-up with consumer preferences. Today's episode features a sit down with Ricardo Baca, named one of the 7 Most Powerful People In America's Marijuana Industry, and founder/CEO of a leading integrated communications firm, Grasslands. In our conversation Ricardo talks about how his journalism work helped educate the mainstream on cannabis, and where we are in the current environment with the industry essentially split into two factions. We also touch on what he's hearing on legislation at the federal level, and how that may or may not impact a THC beverage category that's currently taking off. Lastly, we talk about the future, and how the industry has really become one with the broader health and wellness movement that has shaped more mindful drinking habits.
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