While the hemp-fueled THC beverage category may be just getting started, it's been a more complicated path for an over-arching industry still waiting on perceptions and legislation to catch-up with consumer preferences. Today's episode features a sit down with Ricardo Baca, named one of the 7 Most Powerful People In America's Marijuana Industry, and founder/CEO of a leading integrated communications firm, Grasslands. In our conversation Ricardo talks about how his journalism work helped educate the mainstream on cannabis, and where we are in the current environment with the industry essentially split into two factions. We also touch on what he's hearing on legislation at the federal level, and how that may or may not impact a THC beverage category that's currently taking off. Lastly, we talk about the future, and how the industry has really become one with the broader health and wellness movement that has shaped more mindful drinking habits.
Mentioned in this episode:
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.