Best known for his ongoing role in the hit Bravo series, Summer House, Carl Radke also has a growing passion for the non-alcoholic space, with a desire to create an elevated environment where people can enjoy social beverages without alcohol. In our conversation, Carl shares his perspective on why the category is in dire need of proper places to enjoy these drinks in the social setting for which they're intended, and how that led to the development of Soft Bar + Cafe, opening later this summer in the Greenpoint neighborhood of Brooklyn. We also discuss what he's learned in his role with Loverboy, along with what other NA brands he admires, the burgeoning functional and THC drinks space, and what he thinks of the trend of celebrity-driven brands entering the market.
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