April 24, 2024 • 15 mins
Unlock the secrets to making a lasting impression in your next job interview with the wisdom of Gail Johnson, a branding virtuoso and lecturer with a knack for empowering job seekers. Throughout our engaging discussion, Gail illuminates the START method—an ingenious twist on the well-known STAR technique—to help you craft a compelling narrative of your professional path. By zeroing in on your unique value and learning how to effectively communicate it, you'll be equipped to make authentic connections that resonate in any networking scenario, particularly on platforms like LinkedIn where first impressions are key.
As we journey further into the realm of professional branding, Gail and I dissect a cutting-edge conference designed to sharpen students' career skills. Here, the fusion of real-world insights from industry giants such as Heartland Securities and Amazon with practical learning experiences creates a rich tapestry of opportunity for those about to step into the job market. We peel back the curtain on the integration of personal branding into high school education, celebrating the strides made in preparing the next generation for success. Join us as we also reveal a glimpse into the promising research that aims to expand the horizons of these transformative programs, setting the stage for a future where every student can navigate their career with confidence and clarity.
(Show notes are automatically generated and may contain phonetic spellings and other spelling and punctuation errors. Grammar errors contained in the original recording are not typically corrected.)
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
LANDESS (00:04):
Until they've been through one, a job interview can
feel like juggling flamingchainsaws for a college graduate
in any field.
Arguably, after they've beenthrough one, it can feel that
way again.
That's why UT Tyler beganoffering a mock interviews event
to undergraduates a couple ofyears ago, and now it's
available to area high schoolstudents as well.
A couple of years ago, and nowit's available to area high
(00:26):
school students as well.
I'm Mike Landis.
Ut's Highly Radio connects withprofessional branding coach and
adjunct lecturer, gail Johnsonto find out how it all works.
How does it all work?
JOHNSON (00:34):
It all works very easily with one simple concept,
michael, and that's you have tounderstand your value, you have
to uncover your value.
If you don't know what yourvalue is, that makes up your
professional brand, then whenthey start asking you those
questions, you're going to bestumbling.
You're going to be mumbling andyou're going to start with well
(00:54):
.
LANDESS (00:55):
That's right.
Well, the famous, well, tell usabout the genesis of the mock
interview events at UT Tyler.
JOHNSON (01:02):
The genesis started back in 2009, when I was asked
by the dean to teach a careercourse.
How do you get from the collegeto the office.
Yeah, the job market.
And I walked into class thatday and I'll never forget it.
(01:24):
I looked at the students.
I said, okay, we're going tostart, let's go around the room,
tell me about yourself.
And there was total silence.
They were panic-stricken and Iwent okay, these are business
students and I'm a businesswoman, right.
And I went we've got to fixthis Yesterday and I changed the
scope actually of the class,reorganized it.
(01:48):
So we started with havingstudents uncover their values
and then come up with a story toprove that they own that value.
Because think about it in yourresume, michael.
Every bullet point on thatresume which, oh, by the way,
recruiters look at that for fiveto seven seconds.
(02:08):
So you better have that conciseand bullet form so that they
can glance through it and getinterested in you Every one of
those are value statements andyou have to understand I'm
telling that person across thetable from me that that's what
I'm going to bring thatorganization.
(02:28):
I have leadership skills, I'm ademonstrated leader, oh yeah.
So what's the recruiter thinking?
Prove it, gail.
Prove it.
And that's where you're ready,because you know you own the
value, because we've gonethrough that, we've uncovered it
and now, when you're asked toprove it.
(02:49):
You've come up, tell a story ofhow you use that leadership.
And we do that.
(03:09):
We tell that story using you'veheard of the STAR method.
That's been around foreversituation, task, action, result
my co-author and I, because wehave authored the book your
Standout Brand Workbook Notice,I said workbook, not textbook,
and in that we added the Ttakeaway.
(03:30):
What did you take away fromthat experience?
So now the star is start and ifyou can walk through that
methodically and interestingly,okay, because you're trying to
engage your listener, not putthem to sleep, and demonstrate
that I have this value that youjust asked me about, and here is
my story to prove I own it.
LANDESS (03:53):
So you're not asking these young people to reinvent
themselves, you're asking themto investigate themselves.
JOHNSON (03:58):
Yes and be authentic.
That's the fun part of it.
Okay, we start first of all.
We'll back up a little bit.
The first thing they're goingto do in the mock team interview
certainly our students getheadshots.
We start off with getting aprofessional headshot.
Why?
Because they're dressedprofessionally, they're in
business suits or you knowprofessional business attire
(04:19):
when you go into an interview.
So the very first thing afteryou do that, you go back to the
Souls College and before the, asthe business folks arrive,
you're introducing yourself.
And you notice I didn't sayelevator speech or elevator
pitch, because that's nowconceived or people interpret
that as a sales pitch.
(04:40):
So call it what it is, it's anintroduction.
So you walk up, stick your handout, shake hands, eye contact,
smile and say hi, I'm GailJohnson, I'm a nationally known,
nationally respected, and yougo on and on and on and you tell
a little bit about yourself.
Everybody knows what they do,right, I'm a senior management
(05:02):
major at the University of Texas, soles College of Business.
In addition, I'm a patriotathlete, whatever it happens to
be.
And then you slide ever socarefully, one of your values
that you want to showcase andyou sneak it in there, maybe
during the what you do portion.
So we teach them who you areyour first name, last name, what
(05:22):
you do.
Okay, for maybe three or foursentences, because the purpose
of the introduction is to engagethem in conversation.
It's not to just blah, blah,blah all kinds of information
you want to say hi, I'm GailJohnson.
I'm a nationally respectedprofessional branding author,
lecturer and keynote speaker.
(05:42):
Pause, see if there's aconnection there.
In addition, I teach how todevelop and manage a successful
career at the University ofTexas Soles College of Business
and you hear the listeners say,oh, I went to UT Tyler Bingo
Touch point.
So now you have a touch point,you're starting the conversation
(06:03):
and if you never finish yourintroduction, that's great,
because the purpose is to get toknow each other and start
building a relationship.
And if you're smart, you followup, and one of the ways you can
follow up is connect with themon LinkedIn.
That's how you build your brand, that's how you communicate
your brand.
Then, once you're through withthe introduction and we do that
(06:24):
for about 30 minutes we havebreakout sessions.
And Mike, think about it.
This is a conference.
You've been to conferencesFirst day.
What do you do?
You all meet, you have anintroduction, you network
conferences.
First day what do you do?
You all meet, you have aintroduction, you network.
The next day you decide whatbreakout section sessions you're
going to attend.
So it's set up also to givethem that training.
(06:45):
So they, the students, decidewho they want to sit with.
We have wonderful businessesthat have been supporting this
yeah, businesses that are doingthe interviews.
Yes, absolutely.
LANDESS (06:56):
So these are real world people.
JOHNSON (06:58):
Absolutely.
They come in, they love it.
They're awesome People likeHeartland Securities and
Sherwin-Williams and Cavenderswe get Amazon coming in from
Dallas.
I mean these are and they'rejust wonderful folks.
And guess what, Michael?
A lot of them are UT alum.
That's nice Okay.
And guess what, Michael, A lotof them are UT alum that's nice
(07:18):
Okay.
LANDESS (07:19):
Yeah, I put a whole other spin on recycle.
That's a touch point.
JOHNSON (07:20):
Yes, that's a touch point.
LANDESS (07:22):
Absolutely yes.
JOHNSON (07:23):
So the students decide who they want to sit at at the
breakout session.
So you have a couple ofbusiness professionals we also
have, like CTCU and Ultra andSouthside and you name it.
They're there.
Okay yeah, survey and mapping,so it runs the gamut.
(07:44):
So the student picks who theywant to sit with.
They're usually five or six oftheir classmates, so it's a team
group interview and they spendthe next 45 minutes practicing
what businesses use, which isopen-ended, behavioral-based
questions.
LANDESS (08:01):
Interesting, all right, all of it's fascinating.
JOHNSON (08:03):
So tell me a time when you oh, I have a great example
and let me share it with you theellipse at the end of it.
LANDESS (08:10):
Tell me a time when you yes.
JOHNSON (08:12):
OK.
So what are they asking?
They want you to prove that youcan do what they've just asked.
Maybe it's organization skills,maybe it's team skills,
whatever it is, and you're readyfor that answer because you've
practiced it, you've uncoveredit and it's authentic.
And guess what?
It's your story and no one canstump you on your life.
(08:33):
You're not memorizing anything.
LANDESS (08:35):
You know these students will come from a variety of
disciplines offered at UT,Seiler and elsewhere, but it
sounds like this is a lesson inmarketing.
I mean particularly brandingthemselves.
Absolutely, what do you think aresume is lesson?
JOHNSON (08:45):
in marketing, I mean particularly branding themselves
.
Absolutely.
What do you think a resume is?
You're marketing and brandingwho, the person whose name's on
that resume.
Okay, when you walk in andyou're dressed, you look sharp,
you're ready to go, you'reorganized, you're 15 to 20
minutes early.
What are you non-verballymarketing your brand?
(09:06):
You stick your hand out,web-to-web, firm handshake, eye
contact, smile.
That's all a part of your brand.
Everything is your brand, soyou always need to be on and be
careful and be conscious of that.
LANDESS (09:21):
And authentic.
JOHNSON (09:22):
Authentic.
LANDESS (09:23):
Authentic.
JOHNSON (09:24):
Yes, that, and authentic, authentic yes, and
I'm passionate so passionateabout this that I realized in
2017, we need to start earlier,and I am a huge fan of Career
and Technology CTE.
I actually, before they brokeground, I was working with Tyler
ISD on their CTE project, nice.
(09:45):
In my opinion, it should be thebenchmark for the entire United
States what we're doing in thestate of Texas.
It's phenomenal.
So I call, I reached out toTyler ISD, jessica Brown and
Leah Stanley at White House andsaid you know, I'd really like
to bring what I teach my collegestudents into the high schools.
And they said, great, when canyou come?
(10:07):
And we are now reaching studentsthroughout East Texas, all the
way to Rusk and Henderson andsoon to be Tatum, to Brownsboro,
to Crandall High School on theother side of Buckeyes, right,
and teaching these students thesame thing I'm teaching the
students in the colleges andguess what?
In order for them to finish thecourse and get their
(10:30):
certificate, they have to cometo the mock team interviews.
So now we have the collegestudents with their teams and
now we have the high schoolersand they go through the same
thing they learn to network,they get dressed up ready for an
interview.
They've got their resumes.
They've practiced communicatingtheir brand.
(10:51):
We've worked with them and theylove it.
I get students that started intheir freshman year and they
come back every semester becausethey're learning and growing.
It's just phenomenal and it'smaking all the difference in the
world.
LANDESS (11:07):
Takes me to my next question, and that is that
there's any kind of metric thatindicates how successful the
program is and its statedpurpose?
A note or an email is nice,funny and having them come back.
JOHNSON (11:20):
Funny.
You should mention that becausewe've actually I've been
working for the past few yearswith Dr Rochelle McWhorter, dr
Marilyn Young, dr Julie DiLelloon research we've been doing on
the Mock Team interviews andit's entitled We've Got Talent
and we've submitted that to oneof the major journals and I'm
(11:44):
hoping to get that publishedhere very shortly.
That has what you're talkingabout, the details of what we're
doing, because I would love tosee this expanded because it
works.
And one of the ways I know itworks is this year when we sent
out the invitations for the mockteam interviews, we had the
business Folks.
95% of them respondedpositively and said they were
(12:08):
going to be there the first week.
LANDESS (12:09):
Wow, how many people does this serve when you put one
of these on?
JOHNSON (12:13):
Right now we have 100 undergrads in management,
marketing and finance and I hadto call a couple of high schools
and say I need you to back offbecause, we don't have the space
.
LANDESS (12:25):
Oh goodness.
JOHNSON (12:25):
Fire marshals would get real upset with us.
So instead of 33, you can onlybring 25.
Right, so last, between 22 and23, the participation increased
88% Absolutely phenomenal.
Can I talk about one more thing?
Sure, please.
Okay, there was an article inthe Tyler paper last, I believe
(12:46):
it was November, and there was acompany that was going out of
business and they were saying oh, we just can't find anybody,
yada, yada, yada.
And I went okay, I'm done, I'mdone with this.
And I called my friends at theTyler and Longview Economic
Development Council, texasWorkforce Commission.
I called three of my businessprofessionals that have been
(13:07):
with the Mock Team Interviewsforever Heartland Securities,
southside Bank, and one that'svery actively engaged in the
high schools through TISD, whichis hood packaging, and then, of
course, I can represent theUniversity of Texas.
And then I reached out to TylerISD and Christy Murray's going
to be there from Tyler ISD andLeah Stanley will be there from
(13:27):
White House, and said we aregoing to put a panel together.
And I got it all together andall outlined to say you cannot
sit in your office, in your HRchair or your management chair,
and expect them to come to you.
You've got to engage on campusOn May 1st, we're going to have
a panel it's a free seminartitling Providing Success-Ready
(13:50):
Gen Z Candidates for East TexasBusinesses.
Because my undergrads and thehigh schoolers, they're Gen Zs
and they're the fastest growingpopulation that's moving into
the workforce.
They're going to replace youand I, the boomers, okay and
some of the millennials.
So we have got to work withthem, figure out the best way to
work with them, because theexciting thing about Gen Z's is
(14:12):
they're bringing technology intothe workplace.
They're going to make it faster, quicker makes sense.
And now let's get the communityinvolved so we have this
working seamlessly.
So, instead of doing a post onone of the job sites and do a,
(14:36):
you know, hit the send buttonand hope for the best, you
actually are cultivating youngpeople, identify them from a
younger age, growing them,bringing them in for internships
, part-time, full-time jobs andthen saying you know what?
We want to keep this youngperson and we're going to offer
(14:56):
them a full-time job.
It's not rocket science, is it?
LANDESS (14:57):
It's common sense.
Thanks for listening as UTTyler Radio connects with
professional branding coach andadjunct lecturer, Gail Johnson.
For UT Tyler Radio News, I'mMike Landis.
Until they've been through one, a job interview can
feel like juggling flamingchainsaws for a college graduate
in any field.
Arguably, after they've beenthrough one, it can feel that
way again.
That's why UT Tyler beganoffering a mock interviews event
to undergraduates a couple ofyears ago, and now it's
available to area high schoolstudents as well.
A couple of years ago, and nowit's available to area high
(00:26):
school students as well.
I'm Mike Landis.
Ut's Highly Radio connects withprofessional branding coach and
adjunct lecturer, gail Johnsonto find out how it all works.
How does it all work?
JOHNSON (00:34):
It all works very easily with one simple concept,
michael, and that's you have tounderstand your value, you have
to uncover your value.
If you don't know what yourvalue is, that makes up your
professional brand, then whenthey start asking you those
questions, you're going to bestumbling.
You're going to be mumbling andyou're going to start with well
(00:54):
.
LANDESS (00:55):
That's right.
Well, the famous, well, tell usabout the genesis of the mock
interview events at UT Tyler.
JOHNSON (01:02):
The genesis started back in 2009, when I was asked
by the dean to teach a careercourse.
How do you get from the collegeto the office.
Yeah, the job market.
And I walked into class thatday and I'll never forget it.
(01:24):
I looked at the students.
I said, okay, we're going tostart, let's go around the room,
tell me about yourself.
And there was total silence.
They were panic-stricken and Iwent okay, these are business
students and I'm a businesswoman, right.
And I went we've got to fixthis Yesterday and I changed the
scope actually of the class,reorganized it.
(01:48):
So we started with havingstudents uncover their values
and then come up with a story toprove that they own that value.
Because think about it in yourresume, michael.
Every bullet point on thatresume which, oh, by the way,
recruiters look at that for fiveto seven seconds.
(02:08):
So you better have that conciseand bullet form so that they
can glance through it and getinterested in you Every one of
those are value statements andyou have to understand I'm
telling that person across thetable from me that that's what
I'm going to bring thatorganization.
(02:28):
I have leadership skills, I'm ademonstrated leader, oh yeah.
So what's the recruiter thinking?
Prove it, gail.
Prove it.
And that's where you're ready,because you know you own the
value, because we've gonethrough that, we've uncovered it
and now, when you're asked toprove it.
(02:49):
You've come up, tell a story ofhow you use that leadership.
And we do that.
(03:09):
We tell that story using you'veheard of the STAR method.
That's been around foreversituation, task, action, result
my co-author and I, because wehave authored the book your
Standout Brand Workbook Notice,I said workbook, not textbook,
and in that we added the Ttakeaway.
(03:30):
What did you take away fromthat experience?
So now the star is start and ifyou can walk through that
methodically and interestingly,okay, because you're trying to
engage your listener, not putthem to sleep, and demonstrate
that I have this value that youjust asked me about, and here is
my story to prove I own it.
LANDESS (03:53):
So you're not asking these young people to reinvent
themselves, you're asking themto investigate themselves.
JOHNSON (03:58):
Yes and be authentic.
That's the fun part of it.
Okay, we start first of all.
We'll back up a little bit.
The first thing they're goingto do in the mock team interview
certainly our students getheadshots.
We start off with getting aprofessional headshot.
Why?
Because they're dressedprofessionally, they're in
business suits or you knowprofessional business attire
(04:19):
when you go into an interview.
So the very first thing afteryou do that, you go back to the
Souls College and before the, asthe business folks arrive,
you're introducing yourself.
And you notice I didn't sayelevator speech or elevator
pitch, because that's nowconceived or people interpret
that as a sales pitch.
(04:40):
So call it what it is, it's anintroduction.
So you walk up, stick your handout, shake hands, eye contact,
smile and say hi, I'm GailJohnson, I'm a nationally known,
nationally respected, and yougo on and on and on and you tell
a little bit about yourself.
Everybody knows what they do,right, I'm a senior management
(05:02):
major at the University of Texas, soles College of Business.
In addition, I'm a patriotathlete, whatever it happens to
be.
And then you slide ever socarefully, one of your values
that you want to showcase andyou sneak it in there, maybe
during the what you do portion.
So we teach them who you areyour first name, last name, what
(05:22):
you do.
Okay, for maybe three or foursentences, because the purpose
of the introduction is to engagethem in conversation.
It's not to just blah, blah,blah all kinds of information
you want to say hi, I'm GailJohnson.
I'm a nationally respectedprofessional branding author,
lecturer and keynote speaker.
(05:42):
Pause, see if there's aconnection there.
In addition, I teach how todevelop and manage a successful
career at the University ofTexas Soles College of Business
and you hear the listeners say,oh, I went to UT Tyler Bingo
Touch point.
So now you have a touch point,you're starting the conversation
(06:03):
and if you never finish yourintroduction, that's great,
because the purpose is to get toknow each other and start
building a relationship.
And if you're smart, you followup, and one of the ways you can
follow up is connect with themon LinkedIn.
That's how you build your brand, that's how you communicate
your brand.
Then, once you're through withthe introduction and we do that
(06:24):
for about 30 minutes we havebreakout sessions.
And Mike, think about it.
This is a conference.
You've been to conferencesFirst day.
What do you do?
You all meet, you have anintroduction, you network
conferences.
First day what do you do?
You all meet, you have aintroduction, you network.
The next day you decide whatbreakout section sessions you're
going to attend.
So it's set up also to givethem that training.
(06:45):
So they, the students, decidewho they want to sit with.
We have wonderful businessesthat have been supporting this
yeah, businesses that are doingthe interviews.
Yes, absolutely.
LANDESS (06:56):
So these are real world people.
JOHNSON (06:58):
Absolutely.
They come in, they love it.
They're awesome People likeHeartland Securities and
Sherwin-Williams and Cavenderswe get Amazon coming in from
Dallas.
I mean these are and they'rejust wonderful folks.
And guess what, Michael?
A lot of them are UT alum.
That's nice Okay.
And guess what, Michael, A lotof them are UT alum that's nice
(07:18):
Okay.
LANDESS (07:19):
Yeah, I put a whole other spin on recycle.
That's a touch point.
JOHNSON (07:20):
Yes, that's a touch point.
LANDESS (07:22):
Absolutely yes.
JOHNSON (07:23):
So the students decide who they want to sit at at the
breakout session.
So you have a couple ofbusiness professionals we also
have, like CTCU and Ultra andSouthside and you name it.
They're there.
Okay yeah, survey and mapping,so it runs the gamut.
(07:44):
So the student picks who theywant to sit with.
They're usually five or six oftheir classmates, so it's a team
group interview and they spendthe next 45 minutes practicing
what businesses use, which isopen-ended, behavioral-based
questions.
LANDESS (08:01):
Interesting, all right, all of it's fascinating.
JOHNSON (08:03):
So tell me a time when you oh, I have a great example
and let me share it with you theellipse at the end of it.
LANDESS (08:10):
Tell me a time when you yes.
JOHNSON (08:12):
OK.
So what are they asking?
They want you to prove that youcan do what they've just asked.
Maybe it's organization skills,maybe it's team skills,
whatever it is, and you're readyfor that answer because you've
practiced it, you've uncoveredit and it's authentic.
And guess what?
It's your story and no one canstump you on your life.
(08:33):
You're not memorizing anything.
LANDESS (08:35):
You know these students will come from a variety of
disciplines offered at UT,Seiler and elsewhere, but it
sounds like this is a lesson inmarketing.
I mean particularly brandingthemselves.
Absolutely, what do you think aresume is lesson?
JOHNSON (08:45):
in marketing, I mean particularly branding themselves
.
Absolutely.
What do you think a resume is?
You're marketing and brandingwho, the person whose name's on
that resume.
Okay, when you walk in andyou're dressed, you look sharp,
you're ready to go, you'reorganized, you're 15 to 20
minutes early.
What are you non-verballymarketing your brand?
(09:06):
You stick your hand out,web-to-web, firm handshake, eye
contact, smile.
That's all a part of your brand.
Everything is your brand, soyou always need to be on and be
careful and be conscious of that.
LANDESS (09:21):
And authentic.
JOHNSON (09:22):
Authentic.
LANDESS (09:23):
Authentic.
JOHNSON (09:24):
Yes, that, and authentic, authentic yes, and
I'm passionate so passionateabout this that I realized in
2017, we need to start earlier,and I am a huge fan of Career
and Technology CTE.
I actually, before they brokeground, I was working with Tyler
ISD on their CTE project, nice.
(09:45):
In my opinion, it should be thebenchmark for the entire United
States what we're doing in thestate of Texas.
It's phenomenal.
So I call, I reached out toTyler ISD, jessica Brown and
Leah Stanley at White House andsaid you know, I'd really like
to bring what I teach my collegestudents into the high schools.
And they said, great, when canyou come?
(10:07):
And we are now reaching studentsthroughout East Texas, all the
way to Rusk and Henderson andsoon to be Tatum, to Brownsboro,
to Crandall High School on theother side of Buckeyes, right,
and teaching these students thesame thing I'm teaching the
students in the colleges andguess what?
In order for them to finish thecourse and get their
(10:30):
certificate, they have to cometo the mock team interviews.
So now we have the collegestudents with their teams and
now we have the high schoolersand they go through the same
thing they learn to network,they get dressed up ready for an
interview.
They've got their resumes.
They've practiced communicatingtheir brand.
(10:51):
We've worked with them and theylove it.
I get students that started intheir freshman year and they
come back every semester becausethey're learning and growing.
It's just phenomenal and it'smaking all the difference in the
world.
LANDESS (11:07):
Takes me to my next question, and that is that
there's any kind of metric thatindicates how successful the
program is and its statedpurpose?
A note or an email is nice,funny and having them come back.
JOHNSON (11:20):
Funny.
You should mention that becausewe've actually I've been
working for the past few yearswith Dr Rochelle McWhorter, dr
Marilyn Young, dr Julie DiLelloon research we've been doing on
the Mock Team interviews andit's entitled We've Got Talent
and we've submitted that to oneof the major journals and I'm
(11:44):
hoping to get that publishedhere very shortly.
That has what you're talkingabout, the details of what we're
doing, because I would love tosee this expanded because it
works.
And one of the ways I know itworks is this year when we sent
out the invitations for the mockteam interviews, we had the
business Folks.
95% of them respondedpositively and said they were
(12:08):
going to be there the first week.
LANDESS (12:09):
Wow, how many people does this serve when you put one
of these on?
JOHNSON (12:13):
Right now we have 100 undergrads in management,
marketing and finance and I hadto call a couple of high schools
and say I need you to back offbecause, we don't have the space
.
LANDESS (12:25):
Oh goodness.
JOHNSON (12:25):
Fire marshals would get real upset with us.
So instead of 33, you can onlybring 25.
Right, so last, between 22 and23, the participation increased
88% Absolutely phenomenal.
Can I talk about one more thing?
Sure, please.
Okay, there was an article inthe Tyler paper last, I believe
(12:46):
it was November, and there was acompany that was going out of
business and they were saying oh, we just can't find anybody,
yada, yada, yada.
And I went okay, I'm done, I'mdone with this.
And I called my friends at theTyler and Longview Economic
Development Council, texasWorkforce Commission.
I called three of my businessprofessionals that have been
(13:07):
with the Mock Team Interviewsforever Heartland Securities,
southside Bank, and one that'svery actively engaged in the
high schools through TISD, whichis hood packaging, and then, of
course, I can represent theUniversity of Texas.
And then I reached out to TylerISD and Christy Murray's going
to be there from Tyler ISD andLeah Stanley will be there from
(13:27):
White House, and said we aregoing to put a panel together.
And I got it all together andall outlined to say you cannot
sit in your office, in your HRchair or your management chair,
and expect them to come to you.
You've got to engage on campusOn May 1st, we're going to have
a panel it's a free seminartitling Providing Success-Ready
(13:50):
Gen Z Candidates for East TexasBusinesses.
Because my undergrads and thehigh schoolers, they're Gen Zs
and they're the fastest growingpopulation that's moving into
the workforce.
They're going to replace youand I, the boomers, okay and
some of the millennials.
So we have got to work withthem, figure out the best way to
work with them, because theexciting thing about Gen Z's is
(14:12):
they're bringing technology intothe workplace.
They're going to make it faster, quicker makes sense.
And now let's get the communityinvolved so we have this
working seamlessly.
So, instead of doing a post onone of the job sites and do a,
(14:36):
you know, hit the send buttonand hope for the best, you
actually are cultivating youngpeople, identify them from a
younger age, growing them,bringing them in for internships
, part-time, full-time jobs andthen saying you know what?
We want to keep this youngperson and we're going to offer
(14:56):
them a full-time job.
It's not rocket science, is it?
LANDESS (14:57):
It's common sense.
Thanks for listening as UTTyler Radio connects with
professional branding coach andadjunct lecturer, Gail Johnson.
For UT Tyler Radio News, I'mMike Landis.
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