This Running Store Went From Barely Surviving to a 30 year legacy | Salt Lake Running Company (SLRC)
✨For 30 years, Salt Lake Running Company has been more than a store—it’s been the go-to destination for Utah’s running community.
Back in 1995, SLRC started as a small specialty shop in Salt Lake City. Three decades later, it’s one of the most trusted names for runners of all levels. But staying in business for this long—especially in retail—is no easy feat. Competing against big-box retailers and online giants, SLRC has built a brand that thrives on expert advice, high-quality gear, and a deep connection with its customers.
In this episode, we dive into how Salt Lake Running Company has adapted over the years, what it takes to build a lasting retail business, and the role community plays in their success.
Don’t miss this one. And if you haven’t already, check out last week’s episode with Sean Collins of Costa Vida and FatCats—his story of scaling two household names is packed with insights on risk, resilience, and business growth.
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