In this episode, Anna and Diamond mine marketing jewels as they discuss filling up the gaps on booking calendars.
They are joined by Vanessa Humes, ICND's Director of Sales.
Together they discuss the evolving landscape and the need for businesses to take control of their marketing efforts. They emphasize the importance of shifting away from the "auto drive" mentality and conducting a thorough marketing tune-up to ensure optimal performance.
The conversation starts with the significance of email marketing and how it often gets overlooked as a valuable tool. They stress the need to leverage your email list, highlighting its potential to engage with both existing guests and potential leads. By sending regular guest history emails and utilizing the database effectively, businesses can stay at the forefront of their guests' minds.
Vanessa and Diamond also address the growing challenge of increased supply and competition across different platforms, affecting both standalone booking websites and OTA sites. They discuss the critical role of marketing strategy in overcoming this challenge, emphasizing the need for a strong online presence and investing in SEO and pay-per-click advertising.
The hosts touch upon the importance of continuously improving your website and highlight the benefits of a modern platform like Axis. They explore various features, such as dedicated landing pages, availability at a glance, cart abandonment recovery, and automated emails for extending stays. These tools can effectively fill gaps in bookings and enhance the guest experience.
Join Anna and Diamond as they provide practical insights and actionable strategies to empower businesses in driving their marketing efforts and staying ahead of the competition. Take control of your marketing strategy and steer your business towards success.
Find out Anna's tool of the day and her hottest tip on social media catalog ads.
Did you listen to the end? Send us your questions and best guesses on what will be ICND's newest feature. Correct answers will receive an ICND t-shirt.
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