August 8, 2023 • 43 mins
What is the clearest signal you can get in a spammy world? In Ep#44 we're going to examine why a boostagram is the best feedback you can get from your audience and feels good for everyone involved.
Huge thanks to ChadF & Robert Sasuke for supporting the show whilst it was live. Absolute legends! Also a shoutout to @ColeMcCormick@mastodon.social for the interview he had with Ainsley Costello on America+, really helped to showcase why the power of a boostagram lies mostly in the connection, not solely on the money.
15% of this episode is going to Moritz for building Alby and helping more Podcast 2.0 apps to enable the functionality of boosts. So don't forget to send one in!
Handy Links:
Cole's Interview: https://fountain.fm/episode/r2f3eNvTSAzOiPQQWzL1
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect With Kyrin/Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts
Huge thanks to ChadF & Robert Sasuke for supporting the show whilst it was live. Absolute legends! Also a shoutout to @ColeMcCormick@mastodon.social for the interview he had with Ainsley Costello on America+, really helped to showcase why the power of a boostagram lies mostly in the connection, not solely on the money.
15% of this episode is going to Moritz for building Alby and helping more Podcast 2.0 apps to enable the functionality of boosts. So don't forget to send one in!
Handy Links:
Cole's Interview: https://fountain.fm/episode/r2f3eNvTSAzOiPQQWzL1
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect With Kyrin/Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kyrin Down (00:00):
What is the clearest signal you
can get in a spammy world.
Welcome everyoneto another episode
of the Valuefor Value podcast.
My name is Kyrin, hostof the Mere Mortals podcast,
but also this onefrom Diving deeper
into the Valuefor Value World.
(00:20):
This is the podcast
for those digital contentcreators
who want to learn moreabout how they can
deeply connectwith their audience
and also receive supportfrom them
with a direct peerto peer payment
rather than having to gothrough
financial intermediaries,through doing things
like the advertisingmodel,
through paywallsand all of those things,
(00:41):
which I don't think helpedcontribute
to the growth of the showand to
forming a real deeperconnection.
Now, I just want toreiterate,
this is a live show thatI do on Wednesday 10 a.m.
UTC plus ten,which is the equivalent of
on the Tuesday, Wednesdaymidnight at UTC zero.
So just take off or add
(01:02):
whatever timezoneyou're in
from that midnight timeand you will
find if you couldjoin me in live.
I really do appreciate it.
I know
there's a couple of peoplelistening in right now
and so yeah, I would justrecommend that.
So let'sget into the topic
for this week's episodeand this is Boostagrams
messageswith money.
So last weekwe were talking about
these streamingmicropayments.
(01:22):
They actually workand this is kind
of a continuation of thistheme,
which is,
yeah, being ableto actually get support
directlyfrom your audience.
But this time it's
going to be
slightly different
than the micropaymentsaspect
and this is somethingthat is called a boostagram
So what is a boost?What is a boostagram?
Well,
(01:43):
this is somethingthat you can do
within your podcasting app
if you have a decent one.
And I would recommend that
because if you're
listening to this show,for example,
you'll get things liketranscripts.
You get things likechapter out,
you'll get thingslike links
popping up on your screen,
you get a betterexperience on these apps.
And you can alsodo something
by helping support medirectly in the show,
which is called a boostand a boostagram.
(02:04):
So this is usually aindividual one off payment
that is typically largerthan something
you will seewith the micropayments.
And it can occur
usually due to a callto action from the host.
So for example, myself
saying,Hey, send in a
boostagram
if you want tojust highlight
something on the episodeor if you want to,
(02:25):
I guess treat itas kind of a comment.
And some of these apps
will show it as a commentthat can be posted
underneaththe actual episode.
So if you go to Fountain,
for example,
in the activity tab,
which is the first thingthat pops up,
you will see peoplethat their comments,
if you want to put itthat way
or that boostagramsthat have come in.
(02:47):
And the differencewith this between
something like a YouTubeis that there is actual
some money attached to it,a portion of Bitcoin.
So the cool thing withthis is it can be somewhat
automatedfor recurring ones if,
if you want to do thisand I should just explain.
So a boostagram
is when it hasan actual message
(03:08):
attached to itso you can have your name
and it says, you knowthis is from Harry
and your commentyour thing
that you want to writeand you can send that in
and it will show up onthe episode for, I think
about half of the apps.
It shows up on the actualepisode somewhere.
And then for the restof them, it's
(03:29):
kind of hiddenat the moment.
It's kind of hidden Miss,
which app you choosethat does that.
And you can also do itwithout sending a message,
withoutsending your name in.
If you want to,
you can do thisanonymously
and you can just send in
what is called a boost,which is
just an individualtap of your phone.
Oh, I really like whathe said there.
I'm just going to hitthe button and send in and
(03:49):
payment of money.
Now, this canbe automated, for example.
And this could perhaps
and I suppose I shouldjust one back a bit.
If you look at somethinglike the no agenda show,
the waythat they have done value
for value over these pastten plus years
is they've done itthrough the PayPal model,
(04:09):
which allows forsimilar functionalities.
You can send in
money to the show
and you canattach a message to that
and you can have your name
attached to that as well.
And so they will do this
and they'll call itout in the show.
One of the great things
with PayPal isyou can automate it
so you can have a monthlyone coming in.
So every monthof the month
(04:30):
there's a monthly donationto no agenda.
Here's $5 or $10 orwhatever amount that it is
that you choose.
So this is kind of
lacking a little bit,I would say, at the moment
in thein the podcasting world.
So there area couple of ways
this can be automated
for recurring a support,even if you're irregular
(04:51):
in listening.
So this is just, hey,
I don't know
if I'm going to be able
to get to thisshow this week or
it's just easier for me.
I don't want to
continuallyhaving to do this
Every time I press,I listen to the show.
I would just rather knowin my
my mind,in my heart of hearts
that I'msupporting by this way.
And so there is aa service called Oak,
(05:13):
which is moreof a Bitcoin thing.
So you have to kind of
be a bit onto the lingoand know how to do it.
I suppose
a bit more aboutthe Bitcoin Lightning
Network to be ableto use that one.
But if you typein Bitcoin,
you should show that up
and it will show youhow to do that.
And there is
a very another very nicheone called Cron.
(05:36):
So this is being ableto a cron job.
I honestly have no ideahow, how this works.
It's a veryprogramming thing.
So if you're a programmer
you can actually getinto the weeds
and do thisand automate it yourself.
And one coming upis called Podfans,
which is aa podcasting app.
It's on the desktopat the moment.
And one of the featuresthey have in
(05:56):
there is to be ableto have a budget
and this can go outthrough the month.
You sayI have a monthly budget
and I want to spendonly this amount.
I have this.
This is
I suppose there'svariations of this.
You can have
very different waysof doing this.
But I thinkone of the ways that some
(06:17):
might be doing itis that if you want to,
every timean episode drops,
you automaticallyautomatically
send in an amountto that show.
So a very similar conceptthat's going on there.
Now, whyis this important?
Why are boostagramscritical? Why that?
Why do they help?
And this attached message
can provide the showextra content
(06:38):
and is valuablefeedback as well.
And it's kind of solvingthe black box
problem for creatorsand for producers of
of this content.
So based on Graham,
you want to help supportthe show.
You send in aan amount of money
and a message
attached to that fits
perfectlyand with value for value
because you get tochoose the amount.
(06:59):
And this is typicallymeasured in Satoshis,
which is a portionof Bitcoin.
As I mentionedin the previous episode
on streaming of sets.
Now let's get into the
feedback loopand I suppose
why this is importantwith value for value. So
and why this is actually
providing extra contentand is helping out your
(07:20):
your producer as you're,you know,
helping out the showas you're doing it.
Adam Curry likes to say
and this is the hostof the No Agenda
show, the kind of create
or the valuefor value model.
He likes to sayhe has producers
and these are people
who are helping to producethe show.
They are providingcontent,
they are actually fundingand supporting the show.
(07:41):
And so they're not
just a listener,they are actually
in a producer of the show.
And if you go on to embed,
you can actually see thatpeople are listed
as producersfor this show.
And so it's kind ofis a legit claim
to be able to make,which is what
that servicesthat website is used for.
I believe it's
(08:01):
to be able to show,
yeah,I worked on this show,
I helped contributeto this.
So the feedback loopI suppose is the
biggest portion of this
and this is
why this is important, whythis ability to do this
easily, quickly withinyour app is so cool.
I mentioned Paypal before
and you couldjust be going, Well,
I could just do itlike that.
(08:21):
And it's like, yeah,you can, you can do that.
But it's an extrafive steps.
If you'relistening on a podcast,
you're a new listenerand you hear someone say,
Oh, go to PayPal, okay,got to find the link.
Then you got toclick on it,
then you got to log in.
And if you don'thave one yet,
you've got to sign in
and you'vegot to choose the amount,
then you've got to, yeah,
there's an extra six steps
and this is just trying
(08:41):
to condenseall of this down
into maybethree steps or two steps
or hopefully evenone step in the future.
So the feedback loopis, is critical in this.
And sorry,this is addressed
mostly this sectionnow to content creators,
the people actuallydoing this, how,
how can I incentivisemy audience to,
to send me an a boostand a boostagram
(09:03):
and this is where you haveto go. Okay.
Well they need to knowabout the
the benefits of this.
They need to feel like
they're actuallydoing something.
And so
the feedbackloop is critical.
If I send in somethingto a show,
I kind ofwant to know that
that showis actually receiving it,
that it'sactually going somewhere.
(09:24):
And so
the worst way for this is,is to ignore them.
So if you
if you know that
they're coming in,
if you don't ask peopleto send them
in, they're notgoing to do it.
And the second worst way
is to unintentionallynot know about them.
So this is going ontoa little story
I like to repeat every nowand then.
When I first startedpodcasting
and was putting my showout, no one listening.
(09:46):
And rightly so.Because rightly so.
Because it wasn'ta good product.
I was testing the waters.
I was doing somethingfor the first time.
As I startedto get better,
I was going, Oh, okay,I'd really like to connect
with peopleand I would like to
kind of let people knowthat I was doing a show
but not,not do it in a spammy way.
And so one ofthe things I was doing was
(10:09):
I would find newpodcasts on Instagram.
I would add them,
I would listento an episode or two.
I would then
leave them a commentor a review on Apple.
And I would
always give five stars
because I was justlike being positive.
And I would say something
nice that I enjoyedabout the show.
It's something
that I thought was unique,something that
(10:30):
I thought they did well,
and then I'd reach out
to them on Instagramafterwards with a
with a direct message.
And I usually do itas a as an audio,
and probably only abouthalf of them,
I think, responded to me.
And this really wasa feeling of, okay, well,
I don't think,you know, all that effort
I just put intowas kind of worthless.
(10:51):
Even if they saw it.
I mean,if they just ignored it,
then it's kind of like,well, I'm not going to
put in more effort again,
I'm not going to bother toto do this.
And a very similar thinghappened to me
when boostagrams
I found about themfor the first time.
I was like, Ohmy God, this is so cool.
Now, this was right aroundwhen they were first
(11:12):
happeningfor the first time.
And I'm talkingin the kind of first,
I don't know,3 to 6 months,
something like that.
And so not many showswere doing this
because it was so new.
But the ones that wereI think I tried to go to
almost every show.
So it was
only 500 to 1000 of them,something like that.
(11:32):
And I would send themin a boost, a
boostagram
And what happenedwas a lot of shows
actually didn't knowthat this was
a functionalitythat you could see
the messagesthat were popping up.
And so I remember tryingto send one into the
What is Money Show, whichis a Bitcoin podcast,
and quite a few of themactually.
(11:54):
And I remember listening
to episodesafterwards to see, okay,
did they acknowledge it?
Did they do that?
Are they goingto read out my message
or anything like that?
And they didn't.
And that was,I think mostly
because they didn'tactually know
that was a thing.
It thatthose boosts coming in
could be a boostagram
(12:15):
and actuallyhave a message attached.
And so they werejust assuming,
okay this is just someonesomeone supporting
the show who doesn'twant or need or
doesn't want or needany acknowledgement
for doing that.
They just enjoyed the showfor its own sake,
which is,you know, in an ideal
world, well, not even inan ideal world it is.
I think thatsome people do,
(12:36):
but I think a lot ofpeople like myself,
they like to know that youat the very least
receive the messagethat is seen.
I'm not going to put in,
you know, write outa huge email to someone
or anddo something which is
requiring a bunchof my time and energy
just to have it
just go into the intothe black box, too.
(12:57):
You don't knowif it's been seen or not.
I mean, hell,if you just look at the
amount of messaging appswhich now have a function
which show that it's beena received and to read it
so I'm thinking thingslike WhatsApp,
I'm thinking thingslike Telegram,
I'm thinking thingslike Facebook Messenger.
You can seethis is an important thing
(13:18):
for people to do
when it's when it comesto messaging.
And Instagramdoes the same thing.
I'm not sure if Twitter
and Twitter doesn'thave that function,
but you canyou can see, okay,
it's importantfor people to know
if they're sending someonea message
that is, one been receivedand two,
that they can respondto it.
If they choose to.
(13:39):
And so
if we're going into,
I suppose,more of the feedback loop,
you might say, okay,well that's, that's
great client.
But you know, DMSmessages, emails,
a lot of itspam, a lot of it's
just kind of junk
that people are sending inand they don't,
they don't care.
And you're on the
receiving end of this,you're just feeling like
(14:01):
I'm just getting so muchtrash.
Well, unlikedirect messages or spam
or things like this,the signal is way higher.
No one can afford to spamwith legit money.
If youare sending in money
to a show
or to someone, youcan't do that indefinitely
and you can't do itat the scale of a
(14:22):
automated bot.
Just sending
in these sorts of thingsand just going
and sending it outto, you know,
100 different podcasters.
I get emails like thisall the time of, Hey,
I've seen your showon Instagram
or I've seen your podcaston YouTube or whatever,
I can create shorts,I can do this for you,
I can do that for you,and you can tell it's spam
(14:43):
because they don't
include your nameat the top or they
they type in hateme and models,
which is obviouslynot my name.
And if you just look downbelow you, it's
not too hard to find myname in there somewhere.
So this is,
I suppose, justthe signal side of things.
So once again,if you're the content
creator, it'ssuch a genuine feedback
(15:04):
in comparisonto the YouTube comments,
which can be
they can be good,but a lot of times
they can be crap tothe emails you get.
Sometimesthey can be good,
but a lot of timesit's crap
when it comes to this.
When money is attached,
it is pretty muchalways good.
And I don't mean good
in the sense of you're
going to get positivefeedback.
(15:24):
I've seen boosts
being sent in by peoplewho were critical of
who was saying thatthe audio was not great.
How we got onejust the other day saying
the audio was a bit patchy
and I mean that is justamazing
feedback to receive and
they can justbe straight up hateful.
But even then it's like,
okay,well you're sending me
money, so I'm kind ofokay with this.
(15:46):
So it's
a very differentexperience from,
I suppose, the typicalways that you will
receive messagesas a as a podcaster.
And so you might bethinking,
okay, well, how can I helpto incentivise
my audience to do this?
How can I make thiseasier?
How can I
close the feedback loop
so that they know they areactually being received?
(16:07):
And so here's a coupleof suggestions of shows
that you can maybecheck out and see
if you like, the waythat they're doing this.
And if you go backto season two,
you probably seea lot of it in there
because I talked abouthow they were doing this
with their boostagram section.
So I would definitelyjust recommend
going to season twoand checking that out.
But a quick one here isyou can do
(16:29):
a quick acknowledgement
like the floodingwith Bitcoin people.
They just say thanks to,you know, memorials
to Harry to Johnto use the
for supporting the showthis week.
Just real quick brief one.
They don't actually talkabout the messages at all.
I didn't particularlyenjoy that one.
I didn't find itincentivising.
(16:49):
So I'm probably not goingto send in another one
to that show.
I also just the showwas not my cup of tea,
so I probably wouldn'tlisten to it much more.
Anyway,
there's another one TFTCwhich used to be Tales
from the Crypt.
I actually have forgottenthat.
Change the name becausethat is trademarked.
And what they do
(17:10):
is they read out the topfive each week, which is
something that you,
you, you
might have to doif you start getting
a lot of messages in.
And so yeah,they just do it.
Top five here's
this week and thank you
they thankthose five directly
there is the orderingfrom small to the smallest
the largest like onthe America Plus podcast
(17:33):
all of his oneswhen he gets them
in, he reads them out fromthe smallest to largest.
And Cole’s excitementgoes from
already pretty excitedto very excited
when he getsto the top one.
So that's a nice way.
On my own show,for example,
the mere mortals,
we kind of just do it
as they come in, soin a chronological format.
So I guess that'sincentivising to,
(17:55):
to sendone in earlier in a way.
But we give bigdetailed answers to it.
So we do like to
respond to it and use itas content for our show.
And so if someone sends insomething,
yeah, it's a it'sa big message that we
what we evenif it's a small message,
we try and drag it outinto a larger theme,
which is whatwe enjoy doing.
(18:16):
Or you can mix itwith the PayPal,
like podcasting2.0
where they have justa big section.
So I would just recommendyour show format.
Probably will have
to change a little bitif you want to
lean into this.
I have seen shows
where they get
a lot of commentsfrom people,
a lot of boostagrams coming in
and they don't
(18:37):
even acknowledge itin their show itself.
People are just contentto say,
you know, I'm going tojust put this here.
And the benefitis for myself.
And knowing that I helpcontribute to the show,
you don't need to receivethat support, that
that recognitionthat that's fine.
I'm sure that works.
I would just say
if you want it to workthe best,
(18:57):
you do need
to have a, a closingof that feedback loop
so that people know,oh, hey,
I'm not
just sending moneyto nowhere
and it'snot doing anything.
So I would justdefinitely recommend that.
Let's talk about the
listener side of things
so that you can helpdirect your listeners
to orif you're just a listener
yourselfand wanting to know more,
(19:19):
this is
probably the easiest way
to get started off thisbecause you
might be saying,okay, like,
well, how do I do this?
I've found out whata boostagram is, but
you know, bitcoin'sattached.
It's kind of hard.It's difficult.
So this is mymy easiest steps
that I would sayat the moment.
So the first thing to dois you're going
(19:40):
to need
to acquire some satoshis,which is
a portion of Bitcoin.
Now, the easiest waythat I would say to do
this is a combination
of either using
if you're on the desktopof using Alby,
which is a Chromeextension.
So if you go to getalbydot com,
it will get you
through the process
of how to downloadthat extension.
(20:01):
Most of uswould probably download
an extension before.
So assumingyou're capable of that
and then within the actualextension itself
there is a button
which says you
buy bitcoin,you can do that
and then you can usea debit card
to be able to do that.
So that's a
relatively easy way ofof getting your first.
That's
another way is probably
(20:23):
if you're on your mobileis to use the Fountain app
and this is where
it's a podcasting appwhich pays you
to listen to podcastsa very small amount.
And so it's not likeyou're,
you're going to acquire
a whole tonunless you're and they
cap it at a certain amountper day.
I can't rememberhow much it is.
I think it'sa couple of hundred SATs.
(20:44):
So over the course
of a week of listeningyou might get $0.50 worth
of, of, of moneyinto your little fountain
wallet there.
But once again,this is an easy way
where you don't have to doanything yourself.
You just haveto listen to stuff
and then you can passthat on if you choose to.
And so this is gettingto the next section,
(21:05):
choosingwhere to boost from.
At the moment, I believethere's about eight
podcasting in 2.0 appswhich can do this.
So this would be fountain,it would be Castamatic,
it would be podverse,it would be podcast
guru on your phone,on the desktop.
It would be curiocaster
(21:26):
It would be pod fans,it would be podverse
again because they've gota desktop version
and there is another oneholds,
I should have brought thisup, um, as
I was doing thisin freehand.
So let me justjump on to here quickly.
Go down, down,down to here,
go down to thefilters, go down to value.
(21:50):
And so the other one
pod friend,of course, pod friend.
I was justforgetting about that.
You can also do iton Breeze on your
on your mobile as well.
So there we go.
There's
quite a few optionsthere for you
to to be able to do thatand to send in some value.
(22:11):
So you need to chooseone of them.
They all have differentfunctionalities.
As I mentioned,Fountain is probably
my, my dailygo to one that I use.
I use pod versepretty regularly as well.
And they all have
different integrations.
So Fountain has their ownwallet set up.
(22:31):
The thing with Alby,which is really cool, is
they've had actually gota lot of integrations
with these apps.
So in particularwith podcast
Guru with Pod verse, and
I'm not actuallytoo sure about castamatic
because I don't have
an iPhone,
so I'm not exactly surehow they they do it.
(22:52):
But you can use thisAlby thing,
this Alby Alby thing,this I'll be wallet
to be ableto connect with them.
So if you
set it up on the desktop,
then you can actually have
this kind of integrationwith your mobile phone.
So you have some moneysitting in there.
Then you say,
Oh cool, that money is now
sitting on my podcast app.
Once again,
(23:12):
you probably only want to
be using smallish amounts,which you would be okay
losing.
So I don't know,
$20 worth, $40 worth,something like that.
And then just toppingthat up as as you want
a couple of otherways of doing this is
on thepodcast index website.
So if you go to podcast
index dot org
(23:33):
and you choose a show thatyou like listening to,
you'll see on your littlebrowser extension, the
the Alby a buttonwill turn green on.
In my case, on if I'musing the brave browser
and then I think
it might turn blueif I'm using the chrome.
And this is just a wayof being able
(23:54):
to do that of boostingdirectly from the
from the desktoppage itself and some
future functionalitiesthat I see coming.
There's a service calledMash.
I've been meaningto integrate it
to my website for ages.
I just haven't got aroundto it.
It's a very,
very similar concept
where people,
no matter what pagethey are on your website,
(24:16):
they can help boostthat in.
So this isfor the podcasters
or content creators.If they want to do that.
There is a thing
called the boost bot,which is okay,
you can actually addfunctionalities to this
because you can now haveanyone who gets a boost
message coming in.
This message
can be integratedto Mastodon, for example,
(24:36):
and it will show up as aas a, as a post.
I, for example,
have these showing up
on my telegram and onmy desktop on discord,
which is an easy wayfor me to collate them
so I can actually see
where all of the messages
that I want to read outfor the incoming week.
(24:56):
And this is where I'd use
a servicelike Satoshis Stream,
which is really good forthat Satoshis dot stream.
As I mentionedwith the cron job,
as I mentioned with
the streaming of statsin in the
previous episode,
this doesn't have tojust be done with Bitcoin.
This can actually change
two different currencies
(25:17):
if there's developmenton this.
So if you are
an Ethereum developer,
if you are on one of theother cryptocurrencies,
you can actually do thisyourself.
Is it going to happen?
I don't know.
We'vewe've been doing this
for a couple of years nowand there hasn't
been much interest frompeople trying to do that.
So it seems like thisis the way at the moment.
(25:38):
And then if you want to goreal crazy,
go check out a show
like Behind the Schemeswhere they have
every timea boost comes in,
they and ofcertain amounts
they have it
so that a audioand a jingle will play of,
you know,
a goat being slaughteredor a random noise
popping up
(25:59):
if you do the boobdonation for example. 8008
there's allthese kind of funny ways
that you can really createa dynamic,
interesting showif you want to do
use this.
And once again,this is all being kind
of connected with money.
So it's kind of
incentivising peopleto do certain actions,
(26:19):
which is, you know, justthe way the world works.
If you're incentivisedto do something,
then then you'regoing to do it.
So there's a lot of very,
very coolthings happening with
with all of these boostsand boostagrams.
And I would just say thatjust on a personal note,
the first timethat I got one in was
it was kind of like
(26:40):
a revelation to mebecause that one
was just a signal of
of recognition,I guess that someone was
willing to value the show
and actually do itwith some money.
And it didn't even matterto me.
The amount, to be honest.
In the future it will.
I wantto be able to create a
a lifestyle,an income from this.
So yes,the amounts will now,
(27:02):
but for meit's always been
the most important thingis just
okay people
actuallylistening to the show
and then valuing itand giving me feedback,
which is just the blackbox of podcasting
I mentioned
right at the start,
the first six months,the first year
when you were justabsolutely
getting nothing.
There's nothing in returnthat no one cares.
(27:23):
And it's just it justfeels so demoralising.
It's justreally, really sucks.
And so having thismechanism available and
and being ableto direct people to it,
I feelis much more valuable
than directing themto leave
you an Apple reviewor leaving a comment on
YouTube because one,
all of thosethings can go away
(27:45):
if, if you get,
you know, deplatformed
or even if there's just
technical errorson a glitch
and everything gets wiped.
And this actually,you know, it does
have some real lifeuse case.
It does have some real
tangible, valuable moneyattached to it.
And the other great thingswith two grams is,
you know,people can choose
whatever amount they want.
(28:06):
I talked about the boob onthe men on this podcast.
We've kind of cultivatedor started one,
which is the babyboost, the 3838.
And this was becauseone had a baby recently.
And so
yeah, it's kind of
just a way of someonebeing able to just send in
a baby boost, you know,it's kind of funny.
So very, very cool,very exciting.
(28:27):
And I would just say,Bruce, two grams are,
I believe, the
the waythe future there's so many
other additional technicalthings behind the scenes
that that really
make them powerful.
You know,they using Bitcoin,
which I think is
a really solidmoney
and allows anyoneto support you
(28:47):
no matter where they arein the world
in a easy, quick,cheap manner.
Um, because the thing withPayPal, for example, is
they take a,
you know, minimum,I think it's like minimum
50 cent fee.
And so if someone wantsto send you in $0.51,
you know
you're not gettingany of that,
you're getting $0.01,whereas
(29:08):
if you're using boostagrams
essentiallyall of it goes in
plus all of the other
additional benefits
of being able to usesplits and new
hosting it yourself.
So, so many benefits,
so very, very coolon, on that aspect.
I'm now going to go intomy own boostagram Lounge
and to be able to
(29:28):
show you guyshow all of this works.
So takeit away. Adam Curry
Welcome to the Value
for Value Boostagram Lounge
And of coursethe irony of this
is that the very episode
whereI want to demonstrate
how these boostagramswork, how
(29:49):
you can completethe feedback loop.
I get none in this week.
Oh, the irony,The irony of it all.
So if you want to see
how it did work,go out to the
any of the previousepisodes and probably
to future episodes
because I'm going to usethe most powerful tool
that I had in this.
I didn't want to do itthis season.
(30:10):
I was
really hoping to avoid it,
but I'm going to have tobring it out.
Indeedit is the sad puppy.
If you're lookingon your screen right now,
there is a very,very sad puppy
and that's becauseI didn't get any boost
agrams in this week.
So please,I would just recommend
if you want to
help support the showand if you do want to make
it not as
(30:31):
ironicalfor next week's episode,
if you can sendin a boost,
I would really appreciatethat.
And look all of thisas well as I was having
some troubles withthe set up that I have,
I'm pretty surethat none came in,
but I can't be 100%guaranteed.
So once again,
if there were anymistakes, if there was,
(30:53):
if you didsend something in
and I didn'tacknowledge it,
please reach out to mein another manner
and I will definitelycome back and
and acknowledgeyou for that once.
Because like I said,
there's nothing more suckythan sending
out a messageand it just going nowhere.
So, yeah, just,just reiterating that. So.
All right.
Well,we'll jump on to something
(31:15):
a bit more fun, a bitmore exciting
rather than an emptyboostagram lounge
Let's get ontomy tips section.
So the most powerfulbit in
this is the actualconnection.
As I mentioned,
the money is is great,but it's not the
most powerful thing.
And so I really my my tipfor this week is to go
check out the ColeMcCormick interview
that he had with AinsleyCostello on America Plus.
(31:38):
And Ainsley is an artistwho a musician,
I should say,
who recentlyput up her music
as anyone could,could download it
for free,could listen to it
for freeif they wanted to.
But if you wanted
to helpsupport her as well,
she had a lightningaddress and attached to
to that feed to that musicso that
(31:58):
if someone wanted to they
and they wanted toplay her music, you could
include her into your show
and then you couldchange it
so that when people arelistening,
they're micropayments,which I was talking about
last episodewould go directly to her
and any boostthat they sent in
would alsogo directly to her.
And she's had a reallyamazing experience
this last two weekswhere once again with
(32:21):
Adam Curry
he's always popping
up, was doingthis really cool thing
with valuefor value music.
And that's a little hint,a primer for next
week's episode.
She was receivingsome of these messages in.
And you can hear
in that interviewthat she had with Cole,
you know, her storiesand as an artist
and not about
(32:42):
I earn
this much money this weekor I did this thing
and then I got this amountnote.
They're all about howshe did a concert and she
she went to thisand the kids
at at her kind of concertat this performance
she did knewthe lyrics to a song.
They were singing italone.
You know what awhat a rush,
what an amazing feeling.
That must bewhere people have listened
(33:03):
to your music,learnt the words,
and then physicallyshow up
to to a performancethat you do.
And so, yes,
you know, v4 V
can get you paid,but not all
paymentsare equal as well.
And she talksabout how she has earned,
you know,
money from Spotifyand from
I can't remember how manyother streaming services
she's just puther music on a lot of them
(33:26):
and shecan earn money from that.
But it doesn't havethe same feeling
of a boost,different message
coming inwith someone saying,
I really like this song.
You know,this made my week.
I preferred this one.
This one was awesome
in comparisonto something like Spotify,
which is just,
you know,you maybe get 100,000
listens and a very,very small
(33:49):
paycheque in the mail or,you know,
I don't know howthey actually do it.
I probably imagine
they send it to a bankaccount somewhere.
So once again,the powerful bit,
it's in the message,the value attached to
it is very handy, It'svery helpful.
Moneyis a very useful thing,
but the the way that
it comesand is delivered to you,
I would certainly preferand I do prefer
(34:11):
because I could have
put advertising onany of my shows previously
and earn moneythrough that.
I won't becauseI don't like the way
that that moneyis coming to me.
I like the way that it'sgot a message attached.
I like the waythat someone is doing
it voluntary.They don't have to do it.
They just
do it out of the kind of
goodness and goodnessof the heart and of,
(34:34):
I suppose, a feeling ofof value transfer.
They got valuefrom the show.
They wantedto send it back to me.
So I would just yetrecommend
checking that outAmerica plus
with ColeMcCormick and had Ainsley
Costello on and thatwas some from last week
an app or serviceI want to highlight.
(34:55):
I've alreadytalked about it
but I'll
I think they are prettycritical and not only for
this function ofof boosting and messages,
but I'm actually startingto use it
quite a bit in my everydaylife for various things.
So you do have to startwith the desktop
would just letyou know that upfront.
And because they don't
have the functionalityto start on your phone,
(35:17):
absolutely integrating itinto their own platform,
as I mentioned withpodcasts and podcast guru.
But you can see,okay, this
you do need to startfrom there.
And I yeah,so there are multiple
use cases for thisand I utilise it
(35:38):
for various things.
So as a testerfor podcasting apps,
for example,
I, I use different walletsto try and tune in to
see if,
I guess to see if
I don't want to haveall my money in one place.
I do want to be slightlycareful about that.
(36:00):
And so it is useful to,
to be ableto have a smaller wallet,
which I can go, okay,this one is
if I'm connectingto a new website,
if I'm connectingto a new place,
I I'm going to
be careful with this,I suppose.
And so not, not get toodeep into the weeds
(36:23):
and not have, you know,$300 sitting somewhere.
So it is somewhere
and I'm just connecting itrandomly.
So I do liketo separate it.
And so I have threewallets for myself
or threethree ones that I use.
One is kind of my ownlittle personal savings.
One, one is a jointone that I have with one
(36:43):
and oneis my tester wallet.
And so they
they vary from the amountsthat I store in them
and what Iactually use them for. So
another
is I go toa local Bitcoin, meet up
and there's a guy therewho brings Beef skewers along
and he does the valuefor value thing and he,
he says,
(37:04):
you know, just send meand how much you want.
And, and this is a case
where I'll beis really great
because he puts intelegram chat,
this is my lightningaddress
I can just type that intoI'll be it'll connect it
and then I can just goYeah I want to send him
21,000 sets.
You know about four or $5worth or maybe even more.
(37:25):
And that'll just instantly
go, It's super,super quick.
Um, as I mentioned, it'sa place that I kind of
store my earningsfrom some of the shows.
I'm not comfortable,comfortable
keepinglarge amounts on there.
But yeah, up to a coupleof hundred dollars.
I'm kind ofokay with that.
And then there'sanother thing
called NOSTRwhich you can integrate
(37:45):
with directlyfrom there. So
I want to
yeah, just want to sayAlbi is,
is a really useful place,so get our bitcoin out.
So it's an easy place
to get startedwith all of the stuff.
I'm going to jump intothe final section here.
The value for value.
And speaking of
I'll be for this week,I'm going to send 15% to
(38:06):
either it's going to bedirectly to the
I suppose, like companyaccount if they have one.
If not, I'm going
to send it to Moritz,who is one of the
the guys who helpedcreate it.
And he's actuallyhelped me a fair
bit in the pastwith integrating it
with things,with chatting with me,
with letting me know howthis all works.
(38:27):
So I do want to thank him
and the servicethat he's providing to
the podcasting communityby doing all of this.
And so, yeah,
15% of this week's episodeis going to go to him.
And finally,I'm going to give
a recommendationto send in a boost.
And now I can see actually
here on the mastodon that
(38:48):
Robert
Sasukehas sent me in a boost.
Yep, herewe go. I just got it.
And I've actually got to.
He had to leave oncewhen they weren't
showing up as quicklyas I wanted them to,
but I can read them out
now, so delayed Boostagram Lounge
So I've got two here.
One is from Chad Fand he just said
just got my podversenotification and then the
(39:09):
the what's that?
The celebration emoji 3333sent using pod verse.
Thank you very muchmy friend
and the other onethat I have here
and he wasactually our
mysterious streamer
from therefrom the last episode.
So a big thanks to Chadfor listening in live.
And then the other onethat I got here
(39:29):
was from Robert Sasuke,and he says, Hey Kyrin,
thanks for your excellentpodcast,
ahi te mando un Boost.
Greetings, Robert Suzuki,
a thousand SATsand using podcast guru.
So this is really awesome.
We've got a couple of
differentapps showing up there
and ahi te mando un Boost means like
I'm sending youa boost here in Spanish
(39:50):
because Robert Sasuke
is fromthe Dominican Republic
and he does a few showsin Spanish.
One is called
Esto eS Podcast 2.0,
I believe that'swhat it's still called.
He has another one called
Oh jeez, I'm going to haveto look this up as well.
So forgotten
is showing timeshow embarrassing that was.
(40:11):
More model.
I'm just going to lookthis up.
This will be the wayof doing it.
Ten Vito on Cafe,which is about personal
development, psychologyand mental health,
and he's got another onehere to Tech reflects
your daily reflectionsabout technology
and its impacton human behaviour.
(40:32):
Uh, man, he'sgot so many models
solopreneur, which isI guess like the, uh,
the way of being
an, a solo entrepreneurand employment,
thoughhe negotiates online,
which is likebasically business online,
and he's got another oneabout videos,
He's got another one
(40:52):
about, I guessthis is looking about
being apartner in a relationship
with I'mguessing this is his
fiancee or his wifeor his partner.
And yeah, he'sgot a whole lot of shows.
And I've actually learned
a lot from him becauseI speak decent Spanish.
(41:13):
And so listening intohis shows has been great.
So, yes, Robert,I do see that.
Thank you very muchfor sending that in.
And thank you, Chadand and Robert, for
for doing that for
for filling out my showso I didn't have to
I'm still goingto leave the section
that I had thereand for the the sad puppy.
But I'll put a little
message in saying butbut wait till the end
(41:34):
because it comes good. So.
Oh, big episode as usual.
Thank you, everyone, forjoining in, for tuning in.
I hope this has helped you
to learn more about whata boostagram is and
and how it can help youfor your
for your own podcastor as a listener,
what these things are that
people are asking youto do.
(41:54):
As I mentioned,
you know, send in a boostfor the next episode.
I would reallyappreciate that.
So I don't have to usethe sad puppy.
I only in there.
Chapter art and yeah,all of this
that you are helping toto send in is,
you know, I'm basicallysending all of this back
out to other podcastersso I'm not accumulating
a whole bunch
(42:16):
myself at this stage.
But your messages are
very, very,very much appreciated
and yeah, I might clarifya little bit more about
just how much this podcastcost to create,
and maybe we can set atarget for for this season
or for the next season of,
of how much it would benice to get in So
(42:38):
many lotsof recommendations,
lots of thingsto check out their links
in the chapterart in the images.
And so if you don't havea decent podcasting app,
I would recommend
going out to any of thewhat I ate that I listed.
They're trying them out
because they all
have different features,
different functionalitiesand but you know, they've
(43:01):
all got the core aspectof one playing audio
quite nicely
and toof adding in features
and showing
that they're actuallyimproving their app
unlike something
like Spotify or Applewhich are very closed
and if they do make
improvementsit's only to benefit
themselves,not necessarily
the listener or thepodcast app themselves.
(43:22):
So lots of things toto talk about.
I'm really excitedto talk about value
for value music next week.
I've actually brought thisforward a bit because I,
I was planning
on talking about it later,
but there's been some
really excitingdevelopments
and I want to highlightthat a bit more.
So that's going to be itfor this week.
Thank you very muchfor tuning in.
And until the next oneChao for now, Kyrin out!
What is the clearest signal you
can get in a spammy world.
Welcome everyoneto another episode
of the Valuefor Value podcast.
My name is Kyrin, hostof the Mere Mortals podcast,
but also this onefrom Diving deeper
into the Valuefor Value World.
(00:20):
This is the podcast
for those digital contentcreators
who want to learn moreabout how they can
deeply connectwith their audience
and also receive supportfrom them
with a direct peerto peer payment
rather than having to gothrough
financial intermediaries,through doing things
like the advertisingmodel,
through paywallsand all of those things,
(00:41):
which I don't think helpedcontribute
to the growth of the showand to
forming a real deeperconnection.
Now, I just want toreiterate,
this is a live show thatI do on Wednesday 10 a.m.
UTC plus ten,which is the equivalent of
on the Tuesday, Wednesdaymidnight at UTC zero.
So just take off or add
(01:02):
whatever timezoneyou're in
from that midnight timeand you will
find if you couldjoin me in live.
I really do appreciate it.
I know
there's a couple of peoplelistening in right now
and so yeah, I would justrecommend that.
So let'sget into the topic
for this week's episodeand this is Boostagrams
messageswith money.
So last weekwe were talking about
these streamingmicropayments.
(01:22):
They actually workand this is kind
of a continuation of thistheme,
which is,
yeah, being ableto actually get support
directlyfrom your audience.
But this time it's
going to be
slightly different
than the micropaymentsaspect
and this is somethingthat is called a boostagram
So what is a boost?What is a boostagram?
Well,
(01:43):
this is somethingthat you can do
within your podcasting app
if you have a decent one.
And I would recommend that
because if you're
listening to this show,for example,
you'll get things liketranscripts.
You get things likechapter out,
you'll get thingslike links
popping up on your screen,
you get a betterexperience on these apps.
And you can alsodo something
by helping support medirectly in the show,
which is called a boostand a boostagram.
(02:04):
So this is usually aindividual one off payment
that is typically largerthan something
you will seewith the micropayments.
And it can occur
usually due to a callto action from the host.
So for example, myself
saying,Hey, send in a
boostagram
if you want tojust highlight
something on the episodeor if you want to,
(02:25):
I guess treat itas kind of a comment.
And some of these apps
will show it as a commentthat can be posted
underneaththe actual episode.
So if you go to Fountain,
for example,
in the activity tab,
which is the first thingthat pops up,
you will see peoplethat their comments,
if you want to put itthat way
or that boostagramsthat have come in.
(02:47):
And the differencewith this between
something like a YouTubeis that there is actual
some money attached to it,a portion of Bitcoin.
So the cool thing withthis is it can be somewhat
automatedfor recurring ones if,
if you want to do thisand I should just explain.
So a boostagram
is when it hasan actual message
(03:08):
attached to itso you can have your name
and it says, you knowthis is from Harry
and your commentyour thing
that you want to writeand you can send that in
and it will show up onthe episode for, I think
about half of the apps.
It shows up on the actualepisode somewhere.
And then for the restof them, it's
(03:29):
kind of hiddenat the moment.
It's kind of hidden Miss,
which app you choosethat does that.
And you can also do itwithout sending a message,
withoutsending your name in.
If you want to,
you can do thisanonymously
and you can just send in
what is called a boost,which is
just an individualtap of your phone.
Oh, I really like whathe said there.
I'm just going to hitthe button and send in and
(03:49):
payment of money.
Now, this canbe automated, for example.
And this could perhaps
and I suppose I shouldjust one back a bit.
If you look at somethinglike the no agenda show,
the waythat they have done value
for value over these pastten plus years
is they've done itthrough the PayPal model,
(04:09):
which allows forsimilar functionalities.
You can send in
money to the show
and you canattach a message to that
and you can have your name
attached to that as well.
And so they will do this
and they'll call itout in the show.
One of the great things
with PayPal isyou can automate it
so you can have a monthlyone coming in.
So every monthof the month
(04:30):
there's a monthly donationto no agenda.
Here's $5 or $10 orwhatever amount that it is
that you choose.
So this is kind of
lacking a little bit,I would say, at the moment
in thein the podcasting world.
So there area couple of ways
this can be automated
for recurring a support,even if you're irregular
(04:51):
in listening.
So this is just, hey,
I don't know
if I'm going to be able
to get to thisshow this week or
it's just easier for me.
I don't want to
continuallyhaving to do this
Every time I press,I listen to the show.
I would just rather knowin my
my mind,in my heart of hearts
that I'msupporting by this way.
And so there is aa service called Oak,
(05:13):
which is moreof a Bitcoin thing.
So you have to kind of
be a bit onto the lingoand know how to do it.
I suppose
a bit more aboutthe Bitcoin Lightning
Network to be ableto use that one.
But if you typein Bitcoin,
you should show that up
and it will show youhow to do that.
And there is
a very another very nicheone called Cron.
(05:36):
So this is being ableto a cron job.
I honestly have no ideahow, how this works.
It's a veryprogramming thing.
So if you're a programmer
you can actually getinto the weeds
and do thisand automate it yourself.
And one coming upis called Podfans,
which is aa podcasting app.
It's on the desktopat the moment.
And one of the featuresthey have in
(05:56):
there is to be ableto have a budget
and this can go outthrough the month.
You sayI have a monthly budget
and I want to spendonly this amount.
I have this.
This is
I suppose there'svariations of this.
You can have
very different waysof doing this.
But I thinkone of the ways that some
(06:17):
might be doing itis that if you want to,
every timean episode drops,
you automaticallyautomatically
send in an amountto that show.
So a very similar conceptthat's going on there.
Now, whyis this important?
Why are boostagramscritical? Why that?
Why do they help?
And this attached message
can provide the showextra content
(06:38):
and is valuablefeedback as well.
And it's kind of solvingthe black box
problem for creatorsand for producers of
of this content.
So based on Graham,
you want to help supportthe show.
You send in aan amount of money
and a message
attached to that fits
perfectlyand with value for value
because you get tochoose the amount.
(06:59):
And this is typicallymeasured in Satoshis,
which is a portionof Bitcoin.
As I mentionedin the previous episode
on streaming of sets.
Now let's get into the
feedback loopand I suppose
why this is importantwith value for value. So
and why this is actually
providing extra contentand is helping out your
(07:20):
your producer as you're,you know,
helping out the showas you're doing it.
Adam Curry likes to say
and this is the hostof the No Agenda
show, the kind of create
or the valuefor value model.
He likes to sayhe has producers
and these are people
who are helping to producethe show.
They are providingcontent,
they are actually fundingand supporting the show.
(07:41):
And so they're not
just a listener,they are actually
in a producer of the show.
And if you go on to embed,
you can actually see thatpeople are listed
as producersfor this show.
And so it's kind ofis a legit claim
to be able to make,which is what
that servicesthat website is used for.
I believe it's
(08:01):
to be able to show,
yeah,I worked on this show,
I helped contributeto this.
So the feedback loopI suppose is the
biggest portion of this
and this is
why this is important, whythis ability to do this
easily, quickly withinyour app is so cool.
I mentioned Paypal before
and you couldjust be going, Well,
I could just do itlike that.
(08:21):
And it's like, yeah,you can, you can do that.
But it's an extrafive steps.
If you'relistening on a podcast,
you're a new listenerand you hear someone say,
Oh, go to PayPal, okay,got to find the link.
Then you got toclick on it,
then you got to log in.
And if you don'thave one yet,
you've got to sign in
and you'vegot to choose the amount,
then you've got to, yeah,
there's an extra six steps
and this is just trying
(08:41):
to condenseall of this down
into maybethree steps or two steps
or hopefully evenone step in the future.
So the feedback loopis, is critical in this.
And sorry,this is addressed
mostly this sectionnow to content creators,
the people actuallydoing this, how,
how can I incentivisemy audience to,
to send me an a boostand a boostagram
(09:03):
and this is where you haveto go. Okay.
Well they need to knowabout the
the benefits of this.
They need to feel like
they're actuallydoing something.
And so
the feedbackloop is critical.
If I send in somethingto a show,
I kind ofwant to know that
that showis actually receiving it,
that it'sactually going somewhere.
(09:24):
And so
the worst way for this is,is to ignore them.
So if you
if you know that
they're coming in,
if you don't ask peopleto send them
in, they're notgoing to do it.
And the second worst way
is to unintentionallynot know about them.
So this is going ontoa little story
I like to repeat every nowand then.
When I first startedpodcasting
and was putting my showout, no one listening.
(09:46):
And rightly so.Because rightly so.
Because it wasn'ta good product.
I was testing the waters.
I was doing somethingfor the first time.
As I startedto get better,
I was going, Oh, okay,I'd really like to connect
with peopleand I would like to
kind of let people knowthat I was doing a show
but not,not do it in a spammy way.
And so one ofthe things I was doing was
(10:09):
I would find newpodcasts on Instagram.
I would add them,
I would listento an episode or two.
I would then
leave them a commentor a review on Apple.
And I would
always give five stars
because I was justlike being positive.
And I would say something
nice that I enjoyedabout the show.
It's something
that I thought was unique,something that
(10:30):
I thought they did well,
and then I'd reach out
to them on Instagramafterwards with a
with a direct message.
And I usually do itas a as an audio,
and probably only abouthalf of them,
I think, responded to me.
And this really wasa feeling of, okay, well,
I don't think,you know, all that effort
I just put intowas kind of worthless.
(10:51):
Even if they saw it.
I mean,if they just ignored it,
then it's kind of like,well, I'm not going to
put in more effort again,
I'm not going to bother toto do this.
And a very similar thinghappened to me
when boostagrams
I found about themfor the first time.
I was like, Ohmy God, this is so cool.
Now, this was right aroundwhen they were first
(11:12):
happeningfor the first time.
And I'm talkingin the kind of first,
I don't know,3 to 6 months,
something like that.
And so not many showswere doing this
because it was so new.
But the ones that wereI think I tried to go to
almost every show.
So it was
only 500 to 1000 of them,something like that.
(11:32):
And I would send themin a boost, a
boostagram
And what happenedwas a lot of shows
actually didn't knowthat this was
a functionalitythat you could see
the messagesthat were popping up.
And so I remember tryingto send one into the
What is Money Show, whichis a Bitcoin podcast,
and quite a few of themactually.
(11:54):
And I remember listening
to episodesafterwards to see, okay,
did they acknowledge it?
Did they do that?
Are they goingto read out my message
or anything like that?
And they didn't.
And that was,I think mostly
because they didn'tactually know
that was a thing.
It thatthose boosts coming in
could be a boostagram
(12:15):
and actuallyhave a message attached.
And so they werejust assuming,
okay this is just someonesomeone supporting
the show who doesn'twant or need or
doesn't want or needany acknowledgement
for doing that.
They just enjoyed the showfor its own sake,
which is,you know, in an ideal
world, well, not even inan ideal world it is.
I think thatsome people do,
(12:36):
but I think a lot ofpeople like myself,
they like to know that youat the very least
receive the messagethat is seen.
I'm not going to put in,
you know, write outa huge email to someone
or anddo something which is
requiring a bunchof my time and energy
just to have it
just go into the intothe black box, too.
(12:57):
You don't knowif it's been seen or not.
I mean, hell,if you just look at the
amount of messaging appswhich now have a function
which show that it's beena received and to read it
so I'm thinking thingslike WhatsApp,
I'm thinking thingslike Telegram,
I'm thinking thingslike Facebook Messenger.
You can seethis is an important thing
(13:18):
for people to do
when it's when it comesto messaging.
And Instagramdoes the same thing.
I'm not sure if Twitter
and Twitter doesn'thave that function,
but you canyou can see, okay,
it's importantfor people to know
if they're sending someonea message
that is, one been receivedand two,
that they can respondto it.
If they choose to.
(13:39):
And so
if we're going into,
I suppose,more of the feedback loop,
you might say, okay,well that's, that's
great client.
But you know, DMSmessages, emails,
a lot of itspam, a lot of it's
just kind of junk
that people are sending inand they don't,
they don't care.
And you're on the
receiving end of this,you're just feeling like
(14:01):
I'm just getting so muchtrash.
Well, unlikedirect messages or spam
or things like this,the signal is way higher.
No one can afford to spamwith legit money.
If youare sending in money
to a show
or to someone, youcan't do that indefinitely
and you can't do itat the scale of a
(14:22):
automated bot.
Just sending
in these sorts of thingsand just going
and sending it outto, you know,
100 different podcasters.
I get emails like thisall the time of, Hey,
I've seen your showon Instagram
or I've seen your podcaston YouTube or whatever,
I can create shorts,I can do this for you,
I can do that for you,and you can tell it's spam
(14:43):
because they don't
include your nameat the top or they
they type in hateme and models,
which is obviouslynot my name.
And if you just look downbelow you, it's
not too hard to find myname in there somewhere.
So this is,
I suppose, justthe signal side of things.
So once again,if you're the content
creator, it'ssuch a genuine feedback
(15:04):
in comparisonto the YouTube comments,
which can be
they can be good,but a lot of times
they can be crap tothe emails you get.
Sometimesthey can be good,
but a lot of timesit's crap
when it comes to this.
When money is attached,
it is pretty muchalways good.
And I don't mean good
in the sense of you're
going to get positivefeedback.
(15:24):
I've seen boosts
being sent in by peoplewho were critical of
who was saying thatthe audio was not great.
How we got onejust the other day saying
the audio was a bit patchy
and I mean that is justamazing
feedback to receive and
they can justbe straight up hateful.
But even then it's like,
okay,well you're sending me
money, so I'm kind ofokay with this.
(15:46):
So it's
a very differentexperience from,
I suppose, the typicalways that you will
receive messagesas a as a podcaster.
And so you might bethinking,
okay, well, how can I helpto incentivise
my audience to do this?
How can I make thiseasier?
How can I
close the feedback loop
so that they know they areactually being received?
(16:07):
And so here's a coupleof suggestions of shows
that you can maybecheck out and see
if you like, the waythat they're doing this.
And if you go backto season two,
you probably seea lot of it in there
because I talked abouthow they were doing this
with their boostagram section.
So I would definitelyjust recommend
going to season twoand checking that out.
But a quick one here isyou can do
(16:29):
a quick acknowledgement
like the floodingwith Bitcoin people.
They just say thanks to,you know, memorials
to Harry to Johnto use the
for supporting the showthis week.
Just real quick brief one.
They don't actually talkabout the messages at all.
I didn't particularlyenjoy that one.
I didn't find itincentivising.
(16:49):
So I'm probably not goingto send in another one
to that show.
I also just the showwas not my cup of tea,
so I probably wouldn'tlisten to it much more.
Anyway,
there's another one TFTCwhich used to be Tales
from the Crypt.
I actually have forgottenthat.
Change the name becausethat is trademarked.
And what they do
(17:10):
is they read out the topfive each week, which is
something that you,
you, you
might have to doif you start getting
a lot of messages in.
And so yeah,they just do it.
Top five here's
this week and thank you
they thankthose five directly
there is the orderingfrom small to the smallest
the largest like onthe America Plus podcast
(17:33):
all of his oneswhen he gets them
in, he reads them out fromthe smallest to largest.
And Cole’s excitementgoes from
already pretty excitedto very excited
when he getsto the top one.
So that's a nice way.
On my own show,for example,
the mere mortals,
we kind of just do it
as they come in, soin a chronological format.
So I guess that'sincentivising to,
(17:55):
to sendone in earlier in a way.
But we give bigdetailed answers to it.
So we do like to
respond to it and use itas content for our show.
And so if someone sends insomething,
yeah, it's a it'sa big message that we
what we evenif it's a small message,
we try and drag it outinto a larger theme,
which is whatwe enjoy doing.
(18:16):
Or you can mix itwith the PayPal,
like podcasting2.0
where they have justa big section.
So I would just recommendyour show format.
Probably will have
to change a little bitif you want to
lean into this.
I have seen shows
where they get
a lot of commentsfrom people,
a lot of boostagrams coming in
and they don't
(18:37):
even acknowledge itin their show itself.
People are just contentto say,
you know, I'm going tojust put this here.
And the benefitis for myself.
And knowing that I helpcontribute to the show,
you don't need to receivethat support, that
that recognitionthat that's fine.
I'm sure that works.
I would just say
if you want it to workthe best,
(18:57):
you do need
to have a, a closingof that feedback loop
so that people know,oh, hey,
I'm not
just sending moneyto nowhere
and it'snot doing anything.
So I would justdefinitely recommend that.
Let's talk about the
listener side of things
so that you can helpdirect your listeners
to orif you're just a listener
yourselfand wanting to know more,
(19:19):
this is
probably the easiest way
to get started off thisbecause you
might be saying,okay, like,
well, how do I do this?
I've found out whata boostagram is, but
you know, bitcoin'sattached.
It's kind of hard.It's difficult.
So this is mymy easiest steps
that I would sayat the moment.
So the first thing to dois you're going
(19:40):
to need
to acquire some satoshis,which is
a portion of Bitcoin.
Now, the easiest waythat I would say to do
this is a combination
of either using
if you're on the desktopof using Alby,
which is a Chromeextension.
So if you go to getalbydot com,
it will get you
through the process
of how to downloadthat extension.
(20:01):
Most of uswould probably download
an extension before.
So assumingyou're capable of that
and then within the actualextension itself
there is a button
which says you
buy bitcoin,you can do that
and then you can usea debit card
to be able to do that.
So that's a
relatively easy way ofof getting your first.
That's
another way is probably
(20:23):
if you're on your mobileis to use the Fountain app
and this is where
it's a podcasting appwhich pays you
to listen to podcastsa very small amount.
And so it's not likeyou're,
you're going to acquire
a whole tonunless you're and they
cap it at a certain amountper day.
I can't rememberhow much it is.
I think it'sa couple of hundred SATs.
(20:44):
So over the course
of a week of listeningyou might get $0.50 worth
of, of, of moneyinto your little fountain
wallet there.
But once again,this is an easy way
where you don't have to doanything yourself.
You just haveto listen to stuff
and then you can passthat on if you choose to.
And so this is gettingto the next section,
(21:05):
choosingwhere to boost from.
At the moment, I believethere's about eight
podcasting in 2.0 appswhich can do this.
So this would be fountain,it would be Castamatic,
it would be podverse,it would be podcast
guru on your phone,on the desktop.
It would be curiocaster
(21:26):
It would be pod fans,it would be podverse
again because they've gota desktop version
and there is another oneholds,
I should have brought thisup, um, as
I was doing thisin freehand.
So let me justjump on to here quickly.
Go down, down,down to here,
go down to thefilters, go down to value.
(21:50):
And so the other one
pod friend,of course, pod friend.
I was justforgetting about that.
You can also do iton Breeze on your
on your mobile as well.
So there we go.
There's
quite a few optionsthere for you
to to be able to do thatand to send in some value.
(22:11):
So you need to chooseone of them.
They all have differentfunctionalities.
As I mentioned,Fountain is probably
my, my dailygo to one that I use.
I use pod versepretty regularly as well.
And they all have
different integrations.
So Fountain has their ownwallet set up.
(22:31):
The thing with Alby,which is really cool, is
they've had actually gota lot of integrations
with these apps.
So in particularwith podcast
Guru with Pod verse, and
I'm not actuallytoo sure about castamatic
because I don't have
an iPhone,
so I'm not exactly surehow they they do it.
(22:52):
But you can use thisAlby thing,
this Alby Alby thing,this I'll be wallet
to be ableto connect with them.
So if you
set it up on the desktop,
then you can actually have
this kind of integrationwith your mobile phone.
So you have some moneysitting in there.
Then you say,
Oh cool, that money is now
sitting on my podcast app.
Once again,
(23:12):
you probably only want to
be using smallish amounts,which you would be okay
losing.
So I don't know,
$20 worth, $40 worth,something like that.
And then just toppingthat up as as you want
a couple of otherways of doing this is
on thepodcast index website.
So if you go to podcast
index dot org
(23:33):
and you choose a show thatyou like listening to,
you'll see on your littlebrowser extension, the
the Alby a buttonwill turn green on.
In my case, on if I'musing the brave browser
and then I think
it might turn blueif I'm using the chrome.
And this is just a wayof being able
(23:54):
to do that of boostingdirectly from the
from the desktoppage itself and some
future functionalitiesthat I see coming.
There's a service calledMash.
I've been meaningto integrate it
to my website for ages.
I just haven't got aroundto it.
It's a very,
very similar concept
where people,
no matter what pagethey are on your website,
(24:16):
they can help boostthat in.
So this isfor the podcasters
or content creators.If they want to do that.
There is a thing
called the boost bot,which is okay,
you can actually addfunctionalities to this
because you can now haveanyone who gets a boost
message coming in.
This message
can be integratedto Mastodon, for example,
(24:36):
and it will show up as aas a, as a post.
I, for example,
have these showing up
on my telegram and onmy desktop on discord,
which is an easy wayfor me to collate them
so I can actually see
where all of the messages
that I want to read outfor the incoming week.
(24:56):
And this is where I'd use
a servicelike Satoshis Stream,
which is really good forthat Satoshis dot stream.
As I mentionedwith the cron job,
as I mentioned with
the streaming of statsin in the
previous episode,
this doesn't have tojust be done with Bitcoin.
This can actually change
two different currencies
(25:17):
if there's developmenton this.
So if you are
an Ethereum developer,
if you are on one of theother cryptocurrencies,
you can actually do thisyourself.
Is it going to happen?
I don't know.
We'vewe've been doing this
for a couple of years nowand there hasn't
been much interest frompeople trying to do that.
So it seems like thisis the way at the moment.
(25:38):
And then if you want to goreal crazy,
go check out a show
like Behind the Schemeswhere they have
every timea boost comes in,
they and ofcertain amounts
they have it
so that a audioand a jingle will play of,
you know,
a goat being slaughteredor a random noise
popping up
(25:59):
if you do the boobdonation for example. 8008
there's allthese kind of funny ways
that you can really createa dynamic,
interesting showif you want to do
use this.
And once again,this is all being kind
of connected with money.
So it's kind of
incentivising peopleto do certain actions,
(26:19):
which is, you know, justthe way the world works.
If you're incentivisedto do something,
then then you'regoing to do it.
So there's a lot of very,
very coolthings happening with
with all of these boostsand boostagrams.
And I would just say thatjust on a personal note,
the first timethat I got one in was
it was kind of like
(26:40):
a revelation to mebecause that one
was just a signal of
of recognition,I guess that someone was
willing to value the show
and actually do itwith some money.
And it didn't even matterto me.
The amount, to be honest.
In the future it will.
I wantto be able to create a
a lifestyle,an income from this.
So yes,the amounts will now,
(27:02):
but for meit's always been
the most important thingis just
okay people
actuallylistening to the show
and then valuing itand giving me feedback,
which is just the blackbox of podcasting
I mentioned
right at the start,
the first six months,the first year
when you were justabsolutely
getting nothing.
There's nothing in returnthat no one cares.
(27:23):
And it's just it justfeels so demoralising.
It's justreally, really sucks.
And so having thismechanism available and
and being ableto direct people to it,
I feelis much more valuable
than directing themto leave
you an Apple reviewor leaving a comment on
YouTube because one,
all of thosethings can go away
(27:45):
if, if you get,
you know, deplatformed
or even if there's just
technical errorson a glitch
and everything gets wiped.
And this actually,you know, it does
have some real lifeuse case.
It does have some real
tangible, valuable moneyattached to it.
And the other great thingswith two grams is,
you know,people can choose
whatever amount they want.
(28:06):
I talked about the boob onthe men on this podcast.
We've kind of cultivatedor started one,
which is the babyboost, the 3838.
And this was becauseone had a baby recently.
And so
yeah, it's kind of
just a way of someonebeing able to just send in
a baby boost, you know,it's kind of funny.
So very, very cool,very exciting.
(28:27):
And I would just say,Bruce, two grams are,
I believe, the
the waythe future there's so many
other additional technicalthings behind the scenes
that that really
make them powerful.
You know,they using Bitcoin,
which I think is
a really solidmoney
and allows anyoneto support you
(28:47):
no matter where they arein the world
in a easy, quick,cheap manner.
Um, because the thing withPayPal, for example, is
they take a,
you know, minimum,I think it's like minimum
50 cent fee.
And so if someone wantsto send you in $0.51,
you know
you're not gettingany of that,
you're getting $0.01,whereas
(29:08):
if you're using boostagrams
essentiallyall of it goes in
plus all of the other
additional benefits
of being able to usesplits and new
hosting it yourself.
So, so many benefits,
so very, very coolon, on that aspect.
I'm now going to go intomy own boostagram Lounge
and to be able to
(29:28):
show you guyshow all of this works.
So takeit away. Adam Curry
Welcome to the Value
for Value Boostagram Lounge
And of coursethe irony of this
is that the very episode
whereI want to demonstrate
how these boostagramswork, how
(29:49):
you can completethe feedback loop.
I get none in this week.
Oh, the irony,The irony of it all.
So if you want to see
how it did work,go out to the
any of the previousepisodes and probably
to future episodes
because I'm going to usethe most powerful tool
that I had in this.
I didn't want to do itthis season.
(30:10):
I was
really hoping to avoid it,
but I'm going to have tobring it out.
Indeedit is the sad puppy.
If you're lookingon your screen right now,
there is a very,very sad puppy
and that's becauseI didn't get any boost
agrams in this week.
So please,I would just recommend
if you want to
help support the showand if you do want to make
it not as
(30:31):
ironicalfor next week's episode,
if you can sendin a boost,
I would really appreciatethat.
And look all of thisas well as I was having
some troubles withthe set up that I have,
I'm pretty surethat none came in,
but I can't be 100%guaranteed.
So once again,
if there were anymistakes, if there was,
(30:53):
if you didsend something in
and I didn'tacknowledge it,
please reach out to mein another manner
and I will definitelycome back and
and acknowledgeyou for that once.
Because like I said,
there's nothing more suckythan sending
out a messageand it just going nowhere.
So, yeah, just,just reiterating that. So.
All right.
Well,we'll jump on to something
(31:15):
a bit more fun, a bitmore exciting
rather than an emptyboostagram lounge
Let's get ontomy tips section.
So the most powerfulbit in
this is the actualconnection.
As I mentioned,
the money is is great,but it's not the
most powerful thing.
And so I really my my tipfor this week is to go
check out the ColeMcCormick interview
that he had with AinsleyCostello on America Plus.
(31:38):
And Ainsley is an artistwho a musician,
I should say,
who recentlyput up her music
as anyone could,could download it
for free,could listen to it
for freeif they wanted to.
But if you wanted
to helpsupport her as well,
she had a lightningaddress and attached to
to that feed to that musicso that
(31:58):
if someone wanted to they
and they wanted toplay her music, you could
include her into your show
and then you couldchange it
so that when people arelistening,
they're micropayments,which I was talking about
last episodewould go directly to her
and any boostthat they sent in
would alsogo directly to her.
And she's had a reallyamazing experience
this last two weekswhere once again with
(32:21):
Adam Curry
he's always popping
up, was doingthis really cool thing
with valuefor value music.
And that's a little hint,a primer for next
week's episode.
She was receivingsome of these messages in.
And you can hear
in that interviewthat she had with Cole,
you know, her storiesand as an artist
and not about
(32:42):
I earn
this much money this weekor I did this thing
and then I got this amountnote.
They're all about howshe did a concert and she
she went to thisand the kids
at at her kind of concertat this performance
she did knewthe lyrics to a song.
They were singing italone.
You know what awhat a rush,
what an amazing feeling.
That must bewhere people have listened
(33:03):
to your music,learnt the words,
and then physicallyshow up
to to a performancethat you do.
And so, yes,
you know, v4 V
can get you paid,but not all
paymentsare equal as well.
And she talksabout how she has earned,
you know,
money from Spotifyand from
I can't remember how manyother streaming services
she's just puther music on a lot of them
(33:26):
and shecan earn money from that.
But it doesn't havethe same feeling
of a boost,different message
coming inwith someone saying,
I really like this song.
You know,this made my week.
I preferred this one.
This one was awesome
in comparisonto something like Spotify,
which is just,
you know,you maybe get 100,000
listens and a very,very small
(33:49):
paycheque in the mail or,you know,
I don't know howthey actually do it.
I probably imagine
they send it to a bankaccount somewhere.
So once again,the powerful bit,
it's in the message,the value attached to
it is very handy, It'svery helpful.
Moneyis a very useful thing,
but the the way that
it comesand is delivered to you,
I would certainly preferand I do prefer
(34:11):
because I could have
put advertising onany of my shows previously
and earn moneythrough that.
I won't becauseI don't like the way
that that moneyis coming to me.
I like the way that it'sgot a message attached.
I like the waythat someone is doing
it voluntary.They don't have to do it.
They just
do it out of the kind of
goodness and goodnessof the heart and of,
(34:34):
I suppose, a feeling ofof value transfer.
They got valuefrom the show.
They wantedto send it back to me.
So I would just yetrecommend
checking that outAmerica plus
with ColeMcCormick and had Ainsley
Costello on and thatwas some from last week
an app or serviceI want to highlight.
(34:55):
I've alreadytalked about it
but I'll
I think they are prettycritical and not only for
this function ofof boosting and messages,
but I'm actually startingto use it
quite a bit in my everydaylife for various things.
So you do have to startwith the desktop
would just letyou know that upfront.
And because they don't
have the functionalityto start on your phone,
(35:17):
absolutely integrating itinto their own platform,
as I mentioned withpodcasts and podcast guru.
But you can see,okay, this
you do need to startfrom there.
And I yeah,so there are multiple
use cases for thisand I utilise it
(35:38):
for various things.
So as a testerfor podcasting apps,
for example,
I, I use different walletsto try and tune in to
see if,
I guess to see if
I don't want to haveall my money in one place.
I do want to be slightlycareful about that.
(36:00):
And so it is useful to,
to be ableto have a smaller wallet,
which I can go, okay,this one is
if I'm connectingto a new website,
if I'm connectingto a new place,
I I'm going to
be careful with this,I suppose.
And so not, not get toodeep into the weeds
(36:23):
and not have, you know,$300 sitting somewhere.
So it is somewhere
and I'm just connecting itrandomly.
So I do liketo separate it.
And so I have threewallets for myself
or threethree ones that I use.
One is kind of my ownlittle personal savings.
One, one is a jointone that I have with one
(36:43):
and oneis my tester wallet.
And so they
they vary from the amountsthat I store in them
and what Iactually use them for. So
another
is I go toa local Bitcoin, meet up
and there's a guy therewho brings Beef skewers along
and he does the valuefor value thing and he,
he says,
(37:04):
you know, just send meand how much you want.
And, and this is a case
where I'll beis really great
because he puts intelegram chat,
this is my lightningaddress
I can just type that intoI'll be it'll connect it
and then I can just goYeah I want to send him
21,000 sets.
You know about four or $5worth or maybe even more.
(37:25):
And that'll just instantly
go, It's super,super quick.
Um, as I mentioned, it'sa place that I kind of
store my earningsfrom some of the shows.
I'm not comfortable,comfortable
keepinglarge amounts on there.
But yeah, up to a coupleof hundred dollars.
I'm kind ofokay with that.
And then there'sanother thing
called NOSTRwhich you can integrate
(37:45):
with directlyfrom there. So
I want to
yeah, just want to sayAlbi is,
is a really useful place,so get our bitcoin out.
So it's an easy place
to get startedwith all of the stuff.
I'm going to jump intothe final section here.
The value for value.
And speaking of
I'll be for this week,I'm going to send 15% to
(38:06):
either it's going to bedirectly to the
I suppose, like companyaccount if they have one.
If not, I'm going
to send it to Moritz,who is one of the
the guys who helpedcreate it.
And he's actuallyhelped me a fair
bit in the pastwith integrating it
with things,with chatting with me,
with letting me know howthis all works.
(38:27):
So I do want to thank him
and the servicethat he's providing to
the podcasting communityby doing all of this.
And so, yeah,
15% of this week's episodeis going to go to him.
And finally,I'm going to give
a recommendationto send in a boost.
And now I can see actually
here on the mastodon that
(38:48):
Robert
Sasukehas sent me in a boost.
Yep, herewe go. I just got it.
And I've actually got to.
He had to leave oncewhen they weren't
showing up as quicklyas I wanted them to,
but I can read them out
now, so delayed Boostagram Lounge
So I've got two here.
One is from Chad Fand he just said
just got my podversenotification and then the
(39:09):
the what's that?
The celebration emoji 3333sent using pod verse.
Thank you very muchmy friend
and the other onethat I have here
and he wasactually our
mysterious streamer
from therefrom the last episode.
So a big thanks to Chadfor listening in live.
And then the other onethat I got here
(39:29):
was from Robert Sasuke,and he says, Hey Kyrin,
thanks for your excellentpodcast,
ahi te mando un Boost.
Greetings, Robert Suzuki,
a thousand SATsand using podcast guru.
So this is really awesome.
We've got a couple of
differentapps showing up there
and ahi te mando un Boost means like
I'm sending youa boost here in Spanish
(39:50):
because Robert Sasuke
is fromthe Dominican Republic
and he does a few showsin Spanish.
One is called
Esto eS Podcast 2.0,
I believe that'swhat it's still called.
He has another one called
Oh jeez, I'm going to haveto look this up as well.
So forgotten
is showing timeshow embarrassing that was.
(40:11):
More model.
I'm just going to lookthis up.
This will be the wayof doing it.
Ten Vito on Cafe,which is about personal
development, psychologyand mental health,
and he's got another onehere to Tech reflects
your daily reflectionsabout technology
and its impacton human behaviour.
(40:32):
Uh, man, he'sgot so many models
solopreneur, which isI guess like the, uh,
the way of being
an, a solo entrepreneurand employment,
thoughhe negotiates online,
which is likebasically business online,
and he's got another oneabout videos,
He's got another one
(40:52):
about, I guessthis is looking about
being apartner in a relationship
with I'mguessing this is his
fiancee or his wifeor his partner.
And yeah, he'sgot a whole lot of shows.
And I've actually learned
a lot from him becauseI speak decent Spanish.
(41:13):
And so listening intohis shows has been great.
So, yes, Robert,I do see that.
Thank you very muchfor sending that in.
And thank you, Chadand and Robert, for
for doing that for
for filling out my showso I didn't have to
I'm still goingto leave the section
that I had thereand for the the sad puppy.
But I'll put a little
message in saying butbut wait till the end
(41:34):
because it comes good. So.
Oh, big episode as usual.
Thank you, everyone, forjoining in, for tuning in.
I hope this has helped you
to learn more about whata boostagram is and
and how it can help youfor your
for your own podcastor as a listener,
what these things are that
people are asking youto do.
(41:54):
As I mentioned,
you know, send in a boostfor the next episode.
I would reallyappreciate that.
So I don't have to usethe sad puppy.
I only in there.
Chapter art and yeah,all of this
that you are helping toto send in is,
you know, I'm basicallysending all of this back
out to other podcastersso I'm not accumulating
a whole bunch
(42:16):
myself at this stage.
But your messages are
very, very,very much appreciated
and yeah, I might clarifya little bit more about
just how much this podcastcost to create,
and maybe we can set atarget for for this season
or for the next season of,
of how much it would benice to get in So
(42:38):
many lotsof recommendations,
lots of thingsto check out their links
in the chapterart in the images.
And so if you don't havea decent podcasting app,
I would recommend
going out to any of thewhat I ate that I listed.
They're trying them out
because they all
have different features,
different functionalitiesand but you know, they've
(43:01):
all got the core aspectof one playing audio
quite nicely
and toof adding in features
and showing
that they're actuallyimproving their app
unlike something
like Spotify or Applewhich are very closed
and if they do make
improvementsit's only to benefit
themselves,not necessarily
the listener or thepodcast app themselves.
(43:22):
So lots of things toto talk about.
I'm really excitedto talk about value
for value music next week.
I've actually brought thisforward a bit because I,
I was planning
on talking about it later,
but there's been some
really excitingdevelopments
and I want to highlightthat a bit more.
So that's going to be itfor this week.
Thank you very muchfor tuning in.
And until the next oneChao for now, Kyrin out!
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