Increasing The Signal Of Text Communication

You think we're content with just empowering audio creators?! In Ep#49 we're going to examine the current problem with blogging, why NOSTR & Stacker News have been successful and how v4v might make it's way into all text communication.

Huge thanks to The Bearded Tek, Nick Malster, Sam Sethi, The Golden Dragon, Adam Curry, Chris Fisher & Boobury for supporting the show. What a week!

15% of this episode is going to The Bearded Tek for working on a blogging version of all the cool podcasting innovation.

Handy links:
Blog Index Matrix: https://matrix.to/#/#blogindex.xyz:matrix.org
Blog Index Github: https://github.com/blogindex/
Blog Index Website: https://blogindex.xyz/
Boobury's Show Notes: https://zososcorner.substack.com/p/s01e169


Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast

Connect With Kyrin/Mere Mortals:
Website: https://www.meremortalspodcast.com/
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Episode Transcript

(00:00):
You thinkwe're content with
just empowering audiocreators?
Ho, ho, ho!
Welcomeeveryone to another
value for value episode.
Kyrin here fromthe Mere Mortals podcast.
Mere Mortals book reviews,
but this show
is the one for digital
content creators

(00:20):
who want to connectmore deeply
with their audienceand to monetise
whatever it isthat they're creating.
And I can hear youscreaming now, Kyrin,
you audiophile.
You've only been focusingon audio and music.
How dare you?What about text?
What about video? Whoa,Nelly. Whoa, Nelly.
Okay, I'll.I'll help you out.
I'll help you outwith this.

(00:41):
And so this episode hereis going to be
focusing on how,if you are a blogger,
perhapsif maybe you're an author,
you can startexperimenting
with value for valueand and how this can help
connect you
with your audience
and once again monetisein different ways.
And I'll do a separatevideo,
a separate episode on onvideo in the near future.

(01:02):
And definitelyin this season.
So I'm going to give
a strong caveat herethat even though I
personally love
books, I've got a whole,you know, minimalist
book reviews about it.
I don't really read thatmuch in the digital format
on the screen.I'm not a big fan of that.
So blogs, for example,
I've never really
gotten intoand for both consumption

(01:24):
and creation, I'mnot a great writer,
so I don't know thisas deeply as I do
all of the podcastingsort of things,
but I do know a fairbit about it.
So we're going to jump
right into hereand let's just jump in,
as opposedto the first problem,
which is we'll start offwith something niche.
How do bloggersmake money?
And this is was somethingwhere I was like,

(01:45):
no, you know,
I think I could havea rough guesstimate of it,
but let me do a little bit
of research and find out.
So I was trawling throughsome YouTube videos.
I was going throughsome blogs about blogging
and how to make moneyand blogging.
You know, thethe classic feedback loop
or the metal type of dealgoing on there.
And basicallywhat I came up with
and what I came away
from this
and you'll see thison your screen

(02:06):
now if you'reif you're looking,
it's mostly displayads, affiliate marketing
brands, sponsorships,product sales services,
the podcasting overlapis very strong.
That's the same sort ofdeal that you'll hear
with podcasting
a lot of the time,how to how to,
you know, the big podcastsmake their money.
They'll typically do itthrough things like this.
And the not only justin that respect,

(02:29):
but even I guesskind of the numbers
or percentages ofnumbers are very similar.
So once again,just doing some rough
research, it seemthat was probably about
5 to 600 million blogs.
And you go, Man,that's a lot of blogs.
That seems like too many.
But you got to remember,
almost every company
has a blog of some sort
where they're talkingabout their product

(02:49):
not only individuals.
The accessto blogs is much easier.
They started off,you know, RSS,
you can
create blogsin the nineties,
whereas with podcasting,you know, the attachment
of an enclosureof an audio file or video
was on the until thethe about the mid 2000.
So blogs
have been aroundfor a lot longer

(03:10):
and they've also got a lotof just
I suppose accumulationso 5 to 600 million
once again
it seemed likethere was maybe
10% of thosethat were active.
So very similarto podcasting
where there'sabout 4 million podcasts,
but only about 10%,400,000 of them
are actually active.
So we can see, okay, well,there's

(03:31):
there is a method of, of,
of being ableto, to monetise.
Does any of those thingsreally connect you
with your audience
better displayads, affiliate marketing
brand sponsorships,product sales
services know that
that rather extractiveall of those. And
so this is on the
I guess theblogging side of things.
The other thingI think of when I think of

(03:54):
of text of digital contentcreation through
text is also perhapssomething like e-books.
And so you could sayauthors they might find.
I have a similar problemthat musicians
do in a certain respect.
I mean, definitely in the
the book sales world,it sounds very similar
to where authors get verylittle of the royalties

(04:18):
of their actual booksthat they create.
You know,they do all the work,
but it's the distributors,the publishers that
make most of the money,
the kind of middlemensort of thing.
Once again,
this is not digitalcontent creation,
so I won't gettoo deeply into that.
But I thinkeven the Kindle and e-book
dynamics,
they're probably similaror similar where it's

(04:39):
it's the physicalsale of the book and
maybe this is a methodthat works,
but I know that I've
heard all sorts of thingsover the years of how
the incentive withthat was then
to write thesereally short e-books,
which you could tryand sell
as much as as possible of,
because if you writea big long one,
you know, awell-crafted book

(04:59):
and it's just not sellingdigitally, well then,
you know, you're not goingto be able to survive.
You're not going to beable to do it,
do what it is that youperhaps really want to do
and that you're actually
really good atand is valuable.
But there's no mechanismfor for people
to to really connectwith that or the
the value

(05:20):
mechanismisn't strong enough
for youto be able to survive.
So once again,I guess you could just say
there's a little bit of
overlap between
the digital communicationof of text
and content creationof of a text based
productand with the audio.
And as we've found outwith the podcasting,

(05:40):
as I've been talking aboutand recently
with the musicsort of thing, so I can
then hear you saying,okay, well y v for V then
what's this going to do?
How, how can thissort of thing help me?
We've already got allof these other mechanisms.
Why don't you justdo that?
And yeah,and if you're not good at,
you know, creatingads, affiliate marketing
and creating a blog
through that way,you know,
what's what's the pointof all of this?

(06:02):
Once again,I think the reason
for value for valueis numerous.
You can connect moredeeper with your audience.
But I also have a bitof a cautionary tale here
and say this is somethingI do know very well
and there was this guy
I used to followcalled Rush V back in the
I'm going to sayit was like
the 20 tens was roughlywhen I was

(06:24):
reading this guy and hehe had this blog about
picking up girls,which was something
I was very interestedback in those days
that was,you know, teenage choir
and very socially anxious,very just
I just didn't knowactually was probably even
before the 20 tens.
I mean, to say like late2000, mid to late 2000.
And I was very muchjust wanting to like know,

(06:46):
how do you talk to girls,you know,
how do you get overthe social anxiety?
And he had a lotof great advice for that.
Some of it not so helpful.
And it's
it stuck with me to thisday, and I kind of need
to unlearnsome of those things.
But it immensely valuablefor for young Kyrin,
who just had no otheroptions, who didn't know
any of these things.

(07:07):
And this guy wasvery analytical.
He explained it in a waythat me being an engineer
could can understand.
Unfortunately for him, he
incurred the wrath of theof the platforms.
And so overthe many years of him
blogging and writinge-books,
and I suppose evenphysical books as well,

(07:27):
he got deplatformed frompeople, got deplatformed
from Amazonand from Twitter.
You know,it was this acceptable?
Was he breakingthe boundaries, the laws?
I mean,
for the Twitter,you could probably say,
yeah, you know,
he was probablywriting some things which
were contrary totheir policies or whatnot.

(07:48):
You know, you know,
there are bigindependent company
that can do what theywant. Sure. Get him off.
But when it comes to likePayPal
and Amazon,you know, you can't
it's not likehe was writing
or doing thingson the Amazon website.
It was just he was puttinghis books up there.
And at some pointthey decided, no, no, no,
you can't put this upthere.
We're goingto kick you off.
And with PayPal,I mean, that

(08:09):
that's kind of just,you know,
financial repression,I feel, at least so
his contentwas deemed unacceptable.
And the funny thing withthis was his blog
and his forum
was still workingbecause, you know,
he ran the infrastructure
for those He ownedthe RSS feed he was with,
you know, whatever,

(08:29):
you know,
you'd have to getto the level
of like trying
to deplatformsomeone from Amazon Web
Services or Digital Oceanor something like that.
And so they still worked,but the financial
repressionwas was definitely real.
He felt it.
And I saw,
you know, his strugglesand his problems with us.
And so thiswas just one of those ones

(08:50):
where I was like,okay, well,
he was very muchan audience based
membership type thing.
So I think he did havememberships
and I believe he didhave tips
and subscription options.
And even if you go
to his websiteat the very moment
you can see he still does,
how have all of thosethings?
And so once again,you can go, okay, well,

(09:12):
why do we needvalue for value?
You've got all these other
things,you've got memberships,
you've got tips,you've got subscriptions.
Why do we need valuefor value?
And this is whereI would just go to,
I suppose,like the fundamentals.
If you want to jump backon to season one,
if you check out episodefive or seven or 11
and where I was talkingabout
the frustrationsof donations of paywalls

(09:34):
and how they limit youryour audience
and your listenership
just in general,why they're not great.
So we can see, okay, Well,
you know,
one, there's this perhaps
a little bit of problemswith the
with the adsand things like that.
You might not wantto go down that route.
And if you do, you canhave some some problems.
And then even then,if you're doing
the audience base thing,

(09:55):
you cannot youcan still feel the pain of
of being kicked
off of platformsof not having,
you know,the full qualities
which I was talking about
in the very first episode
of the seasonor the second episode.
So we can see value forvalue has a place in the
the digital contentcreation of text for sure.

(10:17):
And just like itdoes for, for podcasting.
And there'sa myriad of reasons.
I'm trying to just go oversome of these here.
Another problem
I guess you wouldexperience
with the digital
and on the techside of things is on text,
is that the two waycommunication?
And once again, here'sanother tale from myself,

(10:39):
a personal experience,sort of okay.
Over the yearsof doing multiple podcasts
and people reachingout to me, how have I
experienced peopleresponding to me via text?
And so probablythe main way has been via
email and Instagram.
Those were the kind
of two platforms whichwhich we had available

(11:02):
for for people.
Now, if you go downto the show
note links,you can see there's like
six different thingsof five
Twitter,discord, Instagram,
Facebook, blah, blah,blah, blah, blah.
And what I would just say
is what I'veexperienced from
this is probably about
the signal to noise,as I was referencing in
the titlefor this increasing

(11:23):
the signal of textcommunication.
You can see,
I would say it's probablyabout 80% of it is spam
of just random stuffcoming in to my inbox of
we can offer youthis service,
we can,you know, SEO, we can
do you want to do a brandpartnership?
Do you want to do thisthing?
You know,
it's really funnybecause they always

(11:43):
start with like,Hey, Mia, as in because
most of the stuff has meremortals written on it.
So obviously the bots arejust assuming Mairs
is the first name ofwhoever owns this account.
And well, obviously that'sa, that's a pretty bad
signal to noise ratio.
If you get five thingsin four of them
the crapand then one of them is

(12:03):
a genuine personreaching out,
trying to tell yousomething or which
which is probably valuableor has the chance
of being valuable.
People can still sayvery invaluable things.
And this is, I suppose,
just a problemwith blogging.
If you've ever gone
onto blogs over the years,you'll see
the amount of commentsthat are just bullshit

(12:25):
in the in the commentssection down below.
And YouTubecomments are very similar
to this,where it's just it's
this cat and mousegame of bots
and getting increasinglybetter.
And then, you know,people put CAPTCHAs or the
all those, those linksand things to try and
verifyif this is a real human

(12:46):
being and then the bots
get better and all of thissort of thing.
So the
I suppose
like twoof the big problems
I see once again, I'mnot a blogger or an author
and or do much textbased content creation
other than just,you know, show note links.
Is thatone the payment options

(13:08):
that they're but
it's very similar to
to podcastingwhich is okay
it's just not the bestyou could
you could findbetter ways of doing this
and there are risksinvolved with
creating.
Perhaps you're on Twitter,you know,
you'rereally good at Twitter,
you're good at short,snappy
things, you're applyingall the time.
You enjoythe experience there.

(13:29):
You just get kicked offone day or Elon Musk
takes your nameor whatever it is,
and it's just like,Shit, Well, that's
that'snot the greatest thing.
Didn't have thosefour properties.
The big traitswhich I'll talk about
once again in a second.
So and then just receivingfeedback, getting the,
you know,you creating the value,

(13:49):
that's kindof some problems with that
and then receiving itfrom your audience
once again.
That can kind of be hard
and there's some problemswith that. So.
All right, Karen, well,what are the solutions?
What are some
of the things
that you're saying
that could potentiallymake this better?
And so there's a couplea couple of things here.
And the traits the traits
I will tell youabout the traits.
So they arethe four big traits

(14:11):
that I mentioned
right at thestart of this, which was
permissionless,decentralised,
self-sovereignand value for value.
So I think this is where
value for valueonce again,
I started off with thoseand talking about how the
these four propertiesI found across Bitcoin,

(14:32):
I found across audio
podcasting and I foundacross value for value.
So these sort of things,
they're the kind of thingsI look out for
when I'm, when I talk
about value for valueand so a couple of the,
the platforms or thingswhere you can create
digital contentin a text based way

(14:54):
and receive value backfor what you're creating
and have some of theseproperties in them.
So here'sa couple of suggestions.
There is Sphinx,
which is somewhatof a messaging app,
and this has a little bitof tie in with podcasting
because this wasone of the ways is the
now is one of the wayswhere the whole
Bitcoin micropayments was

(15:15):
was first reallybeing used in podcasting.
It was this thing calledSphinx dot chat.
There's another one calledStuck in Use.
This is more of a formexperience.
So imagine a Reddit type
experienceof going on to there.
And another it's a
I suppose,a protocol called noster,
which has many differentclients for more Twitter

(15:37):
style experienceat this very moment.
So a couple of those login
things would be somethinglike Amethyst or Dharma
or what's snort, dot,social, astral, dot ninja.
There's a few ways of
of connectingwith these things
and they have varyingdegrees of,
of being permissionless.

(15:58):
Noster is probablyone of the better ones
for being decentralised.
For being permissionless.
They all somewhat use
a lightning walletas a log in
and they have their own
mixture of,of solving the problems
I was talking aboutbefore.
So let's say you'reon Twitter and you're
creating content and yeah,you know, what are

(16:19):
what are you receiving inreturn for that.
Well until recently
you weren'treceiving anything.
You were gettinga whole bunch of likes.
It's like, well,
okay, well, I can't can'tfeed my family on likes.
And so they've got thesethings called Zaps,
which arebasically function
the same as a like button,but you get $0.10
every timesomeone does it.
And youcan say, okay, well, if

(16:42):
I what'sthe deal with that?
How's how'sthat going to help me?
Well,if you go on Twitter,
you can see
those people who get, youknow, 40,000 likes as a
as in response to a tweetor an X or whatever
it's called now, you know,40,000 times ten.
Okay, That's 400,000.
That's okay.
That'sactually not a bad thing.
Well,

(17:02):
it'd be awesome
if if if I couldget that on
on this other platform.
And once again, this
is kind of value for valuebecause what you can do
is you can if you click itonce it's ten,
if you click it twice,it's it's 100.
If you triple click,it's a thousand.
So you can kind of seepeople have a way of

(17:22):
rapidly being able to give
valueof of their choosing.
And this is where youcan see, okay, all right.
There's there's a
there's a wayfor some people
to get paidfor creating content.
And it's very muchthe same on on
stack and newspeople can zap them in.
It's a bit of annoying
because they use boostin a different way

(17:44):
than we doin the podcasting world.
But but that's that's aright
and sphinxes is very muchsimilar.
It's sort of
using the Lightning
Network to be ableto pay back and forth.
And so all of these all ofthese sort of things,
you know, how
how big are these things,for example?
Well,
if you look on your
screen nowor if you go on to the

(18:08):
podcast index social,where I put a little
a link
and I put up a graph,you can see on the screen
that you know
how many people actuallyusing stuff
can use to supporttheir favourite
content creators.
And the graph
there shows as of Augustor September of 2023,
it's about 200and something 75

(18:30):
users who will supportthe favourite creators
on there.
This is
this is actually almost
identicalto what podcasting is.
If you go backto the previous episode
where I was talking aboutpodcasting
2.0 statistics,
this was about the same
number of of daily userswho are boosting in or
streaming micropayments totheir favourite creator.

(18:51):
Okay,
So there's, there'sobviously
some people doing it
and it's somewhatequivalent
to podcasting once again,those who lean into it
and and go hardinto telling people
they can boost in
or do these things thisway they will receive more
more that's why that way
and and will get get morebenefits from that.

(19:14):
So yeah there's a
I'm justimagining in the future
I don't think it's hard to
imagine variations of thiswhere it could be
you knowyou can have increasing
complexity of numerology
so instead of it
just beingmultiples of ten,
you can putin your own numbers
of havingautomatic leaderboard.

(19:35):
So if someone supportsyou really heavily
at the end of the month,
a tweet goes out or a postgoes out, which is
these are the peoplewho supported me
the most,
highlighting them,
you know, giving themthe recognition,
which is what all of thisvalue for value stuff is.
A lot of it's about it'sabout connecting.
It's about thankingpeople.
It's about

(19:56):
acknowledging peoplefor the value that they
you give themand that they
give you back in return.
Now, perhaps you couldhave things where it's a
a paidper paragraph thing.
So if you create a post,
people are reading down
your web browserautomatically
realises, okay, you'vegotten to this point
and youparagraph starting,
you know, here's 100 statsfor for that.

(20:16):
And so it'sbased once again
sort of likethe micropayment
version of audio which isgetting paid per minute.
Perhaps you can get paidper paragraph.
You know, these are
these are
all different optionsand ways of doing things.
There's,
I suppose, a caveat to allof these things that I'm
just talking about here is
it can get

(20:36):
easy to get confusedabout value for value.
And I suppose that earningaspect and being able
to give it back on
because there's quite
a few applicationswhere you can already earn
and spendat the same time.
So the Bitcoin magazineapp, for example
there,I believe you can earn

(20:57):
Bitcoin for,for reading it from it
and you can
also send it backto the author of that.
So there'squite a few apps
and there's a whole othersorts of social media
and stuff like thiswhere it's all about
you can earn and thenspend at the same time.
So creating thatcircular economy,
a lot of this
a techniques for gamifyingand growing a user base

(21:20):
and I'mnot exactly sure if
most of thosesort of things I've
heard they're not great of
how would I describe it
of ofcreating an ecosystem
which is truly, trulyvaluable, truly unique.
You know, if you're doingthese sorts of things,
basicallythe value at the end point
does need to come from

(21:42):
so that,you know, the value for me
creatingthis audio is I'm doing
all the audio stuff,
I'm creating thisand I'm putting it out
in return.
In the
grand scheme of things,
the listenerwould probably need to be
or you know, my producer,if you want to call them
that, or my supporter,
they need to be

(22:02):
getting external money
and putting itinto the system
and then sending it on tome, the circular economy.
I mean, look, it can kindof work both ways, but
all of this is just to say
tax based communication.
There's I think there'sthere's opportunities
for this to to be enhancedand to be made better.
And I was sayingsome of the comments here

(22:24):
in our discordwhere one was asking,
you know,what about on Twitter,
when people would getlots of use,
they get paid offthe back of Twitter out
of the advertising profit,which is
kind of based around, youknow, they're garnering
a lot of peopleto their posts.
Those posts haveadvertising next to it.
So the more views in turn,

(22:45):
they get more money onthis.
I'll talk about thismore in a little bit
in the
in the tips section,so I'll
get on to that shortly.
I also see be very
coming in hereand just talking about,
you know, the permissioned
permissionless state ofthe Internet is awesome.
And he's got a bit of aBill Hicks
quote there on YouTube,which I will not play
at this very moment.

(23:05):
So all of this just to say
the text
basedworld, I think there are
I think there is a need
once againfor value, for value
and and once again,for the TIPS
section, I'll talk aboutanother misconception
which oneand I had recently
and it's just rightfor the opportunity for

(23:26):
another way of connectingwith creators and
interacting with themmore deeply,
getting around these
kind of spam problems,and then also just having
an alternative.
If you are the typeof person who potentially
could get kicked offan awesome platform.
And I think that isactually for everyone
because I thinkif you just stay around

(23:47):
long enough,you'll say something
which is cancel or cancellabel
worthyor something like that.
So let's
wrap that little bow upthere.
More of thatto come after that
Boostagramlounge section.
But yeah,let's let's get into
the Boostagram Lounge.
Welcometo the value for value
Boostagram Lounge.

(24:12):
So amazing week of support
with the Boostagram lounge.
Really want to thankjust stop it here I,
I feel like I've
I have been puttinga lot of effort
into the valuefor value show
particularly over theselast couple of weeks
monthsand really focusing on
on creating something
that's more valuableyou know with the

(24:32):
how to use for exampleand just researching
more deeply,being a bit more prepared.
And I think it'sshowing off.
So yeah, just
really want to thank youeveryone right now
start the BoostaGram lounge.
This is a way
where you can supportthe show directly
by sending me a messagewithin your podcasting app
of choice.
Or you can also use ago to the podcast index

(24:55):
dot org and find the valuefor value show there
and boost in with a walletlike Alby for example.
And you can also goto Miyamoto's podcast dot
com and there'sa couple of ways
where you can helpsupport via those links.
So I could solvesome shenanigans.
There'ssome absolute shenanigans

(25:15):
going on with the boostagram Lounge this week.
I'm just going to do itin order of recency.
So we're going to startat the very top here.
We've got bearded techcoming in with Fountain
with 5000 sets.
Thank you very much.My friend.
And it says Building onthe Golden Dragons boost.
So this is from last week
you can find outmore on matrix at
and then he's got a link
here to the Matrix bloodblog index dot Zazie.

(25:38):
I'll put a link for thatin the show notes.
We're building an APIfrom the ground
up to supportboosts and blogs.
The potential
is there to use itfor more than just blogs,
but for open sourcedevelopment.
Music donationsfor Uncle Carl Surgery,
surgery, surgery,
basicallyanything you can imagine.
And then another link here
to the GitHub dotcom slash blog index
is where you can findthe code and soon

(25:59):
blog index, dot x, y,z, Viva la revolucion
and I will be talking moreabout that shortly
in my a section on the appand service highlights.
So we'll just pass overto that for the moment
about very, very muchappreciate it. Thank you.
Bit of tech
we've got Nick
this is the co-creatorco-founder of Fountain

(26:21):
and he saysanother great episode
excited aboutwhere the new ecosystem
is headed.
I'm interested to knowwhere you're getting
the data on feedwith value blocks from.
I'd like to post thison the fountain socials.
So I sent hima link to that.
It was in the show notesas well for
for thosewho want to look there.
And that wasthe griddle cakes dot com

(26:42):
link.
So just checkout their shenanigan time.
We have pot fanspayment Samsung five
pot fans payment
and that was
3333 from Nickthank you very much Nick
we've just got these
huge amount of thingscoming in from pod fans
and just with a
little playing aroundwhat I discovered
is these are streaming
paymentsthat he's sending in,

(27:03):
but they're somehowbeing recognised
as boostagrams,at least with the
the kind of set upthat I have
using Satoshis stream
and linkingthat to my discord.
So I'm just going to haveto scroll down here
this others.
I don't know how manythere is.
If I can mole up,
it's maybe not hundreds,
maybelike 50 or something.
But he did send a coupleof messages in here.

(27:25):
He said, Apple and Spotifybring zero value to me
and this is in quotes,Calm down,
Love that sentence.
That was actually AdamCarr.
That wasme quoting him. So
I can'ttake credit for that.
But I do somewhat echo
the sentiment,
especiallythe Spotify bit,
and I'mnot a big fan of Spotify.
Another one here, KevinKelly 1000 true
fans is the OG postthat led to B for V.

(27:46):
Yeah, very true.
That's a great blog postif you've never read it.
A thousand true fans.
If you just type that into Google by Kevin Kelly,
that's that'sa really great one there
We've got another okayback into your regular
sketch to boostagrams
we've got the GoldenDragon coming in so boost

(28:06):
exciting that it has beengrowing for sure.
On the voice of the blogstuff
bearded techas akin to Dave Jones.
As he knows, the codeside.
And I just get the newsout there and chat it up.
Glad to hear that the lastwas so warming to you.
Keep up the great work100% using fountain.
Thank you very much.
My friend will also betalking about him shortly.
Got Adam Curry here 1999

(28:28):
once again using fountain10,000 stats.
Great episode,an outstanding
use of chapter offof the graphs.
Yes, yes.
This is what I love tohear.
I love to experience the
the recognitionof the chapter arc.
That's something of asince I've discovered it,
I've been like, Man,this is so cool.
I love this stuff.
So I really appreciate itwhen people

(28:48):
use the chapter.
I know not everyone does
because obviouslypodcasting is
is really good to be ableto just use on your
on your phone
while you're runningor doing whatever it is.
But yeah,I definitely love it
when people check out thethe chapter.
So if you do seethat. Yeah, please, please
give me
give me some credit for itbecause I love it.

(29:11):
Okay.
We've got a couple morehere and Rob
Bola absolute bowlhere from Chris laughs.
This is Chris Fisherfrom Jupiter Broadcasting
and he says,All right, I'll send 6006
63,333 I've no idea whatthat numerology is,

(29:31):
but I love it.
Thoughts on the pressureV for V
can add to contentcreation.
Overall,that's a good thing,
but I'm always tryingas hard as I can to create
valuable enough contentthat does deserve support.
That's a high barthan sponsor funded
content has to reachfor the sponsors rally.
Listen to the show.
It is a good thing,especially for listeners,
but it is also a bitstressful thoughts.

(29:53):
I really like this breakthe stats breakdown
and he sent thatusing pod verse.
Thank you very much.
So yeah, look crystalI can say for myself is
is the
for me personally I
haven'thad to experience this
because mymy approach has always
been the consistencylike I'm going to be here

(30:15):
week in, week outno matter what.
So it
is kind ofirrelevant to me
how much support I getweek in and week out.
So that's that'skind of a big one. There.
That's that hasn't been
the biggest incentivefor me.
I can seeand I know you were
talking about
this recently
when I wasI was thinking of
doing more shows,for example,

(30:36):
or splitting the shows upso that,
you know,
taking the conversationsout of the models or
doing the fitness podcastthat one's been doing me
and Models in Motion,
which are much smallerepisodes, and
we've been putting themin the in the feed
off of that one,even though it's kind of
different, you know, hisit's a solo episode of him

(30:58):
for 10 minutesin comparison
to most of our episodes,which are an hour long
between the two of us
or the two hour
long episodesthat I do when
I want to have a guest on.
So it's a very differentin that respect
and, you know, breakingthat apart, it's
another feed you've gotto imagine, manage another

(31:20):
list of supporters
that you've got to thankand be on top of.
Look,
Yeah,it's it's a tough one.
It's a tough one.
I think there isa pressure.
But look, there's
going to be pressureno matter what.
Right.
If Chris has talkedto numerous times
about how value for value
is so much less stressfulthan the sponsor stuff,

(31:41):
because he doesn't have todo meetings.
He doesn't have to call inand check
that they're still okay,that they're still good.
He doesn't have to
worry about,
I suppose, is anythinghe's going to say.
Accidentally talkabout a different product
that they're incompetition with or,
you know, all of thesesorts of things.
Make sure the host rate isright
because they do want

(32:01):
they will want to see
some metricsthat you're actually
the sponsorshipis working, that
the ads are working.
I think it's justa different type of stress
and very much like how
the Kevin Kellya thousand true fans.
I've listened to quitea few episodes with him
talking about that.
And one of the thingshe says is
you have to recognise

(32:22):
it's a lot of workyou have to do
if you want to do
the kind of
thousand true fans
root of value for valueand and
connectingwith your audience
this way
you have to bethe type of person
who's good at that,who enjoys doing that,
and the certain peoplewho aren't,
the certain people
who just wantto create the music
they that's allthey want to do.

(32:42):
They want to spend their
12 hoursper day that they have
availableor whatever it is
in the minutia of,
you know,making this sound right,
of connectingwith this artist,
of doing thisaudio production of
of focusing highlyon that one specific thing
that they'rereally good at.
And then all of the otherstuff related to

(33:04):
connecting with fans,
responding to your fanmail of
building a community,of going out to in-person
events,
of meetingyour dedicated true fans,
they don'twant to do that.
And this is where youyou go, okay,
value for value is not foreveryone, you know.
And doing the listenersupported
method is not for everyoneand there is a pressure.

(33:27):
It can be stressful
and if if it isn'tworking for you,
like please don't do it.
What I think is is handy
is that value forvalue is a good add on.
And if you're interestedin a lot of the things
that I was talking aboutin regards to platforming
de-platforming of,of some of the risk

(33:49):
that are associatedwith that,
it's better to to kind of
like gothe full width route,
which is very muchwhat I'm doing.
But yeah, once again
that's a longwinded way of just saying
value for valueis not for everyone
and you've got to
take those stressesand just recognise, okay,
it might not be exactlywhat you're thinking

(34:10):
and easiestas you're doing.
Look, let's get backto our regular donation
segment of Sam.
Seth, are you sendingin a million messages?
Great show, Kyrin.This is another test.
All of thesecoming from pod fans
sent using POD fans,
reallysmall ones that say,
Thank you very much, Sam,for that.
I do appreciate that.
And then finally,a couple of live ones

(34:30):
here from Barry,
who I know is listeningand is in the chat room.
And the chat at the moment
BE veryhas been very helpful
and I have includedthe boost bot
in thein the splits for this. So
that is one of the thingswhen I get a full proper
IAC chat, running upwill be a kind of little

(34:52):
cool thing.
But yeah, there's
just so many thingsI need to to work on.
So it's,
it's on my to do list.
But if you want to chatin the live episode,
coming tothe Discord is Good
or leaving a messageon the
the podcastindex on the official
post that I do thereand he since 17,776

(35:14):
and sayswe're using Substack
as a newsletter slash shownote aggregator.
I have seen that it'sthe Zozo.
It's Connor. Yeah,he leaves a link. Awesome.
I like it well enough,but ultimately
we will go self-hosted.
I would love to seea Stubbs Tech
Substack like front endfor each episode,
but when you click into
the referencesit takes you to wiki.
Ideally it allow youto make notations link

(35:34):
related material,a real scholarly
endeavour of sortslike the Noah agenda.
Show notes had a wiki,
which they kind of doin some ways like
no agendas so bigand they've had
so many peoplecreating stuff on it.
It kind ofdoes feel like a wiki.
I was using it recentlygoing through
all of these old episodesjust to learn more

(35:56):
about value for valueits origin on their show.
And it was really funny.
Some of the things
they were talking about,like John
C Dvorak was on episode28 at the 130 mark.
He was doubting thatpeople will pay
150 men like thatabsolutely got blown
out of the water.
So and they were askingfor like $2 a donation

(36:16):
that they'reat the very start
and the kind
of like first 100 episodeswhich is rather amusing
consideringwhere they are now.
But yeah,if you go into that
that show notes,
it is a very likeit's all connected
in this weird,wonderful way.
So I really knowwhat you're talking about.
And if you're wonderingwhy bribery would,
would need somethinglike this,
you really need

(36:36):
to check out his podcastbehind the schemes it is.
They've got so much stuffgoing on there
and like tarot cardreadings they've got,
you know,
play by plays of of themplaying video games,
but they make ita video podcast,
but it's not reallya video podcast
because they're using GIFsas the chapter as
is crazy. So

(36:57):
and he's
sends it anotherboost 8888 and I'm huge
advocatefor show notes as a whole
bring the receipts people
and then he's got thosethose corner so that is
probably sayingthat is O so
s corner dot Substack Gqom
and then seasonone episode 169
So yeah, he's got a yeah,yeah.

(37:19):
The behind
this games is a podcast
everyone needs toexperience at least once.
That's all I can sayis crazy.
So yeah, awesome.
I'm going to
going to leave it there
and get on to the appand service highlights.
So sorry my tips section.
So on a recent valuefor value episode that one

(37:40):
and I did, it revealeda bit of misconception.
The misconception
that I talkedabout in episode
47, the top one,which was,
you know,
it's V for video dive,
if it's V for Vor all or nothing.
And it's look,I get trapped into this
because I'mso excited about it.
I've got the value
for Value podcastobviously and I, I,

(38:01):
I justsee why it's so powerful
for, formyself personally.
But that's just me.
And I supposepart of me is an idealist,
but there is roomfor everything.
So one in the in the chatbefore just mentioning.
Okay, but how is thisdifferent from X
and being able toto monetise on their
as a, as a content creatorwhich is a

(38:24):
relatively recentinnovation.
I thinkthey've only done that
in the last month or two.
And so this is whereI would say, you know,
there's roomfor everything.
One of the peoplewho is very much
into value for valueand who has boosted in
tremendously to this showand to my other shows,
ColinMcCormick from America.
Plus he has divedin headlong into the

(38:46):
trying to to I suppose,gain a following
on X and monetisingusing that platform and
I'm interested I'm
watching him and look it'scertainly
I see him more on therewhen I am on there.
So he's obviouslydoing some things which
the algorithm lacks for me
and and is showingmore of his stuff.

(39:08):
Once again, I thinkit's a long term strategy.
It's it's just risky.
It's just risky.
You know,
you create a massivefollowing on that platform
and then five years later,the platform goes away.
You know,
you can shift overyour audience
to a certain extent,
but what if you're
not as good on Instagramas you are on on Twitter?

(39:30):
I x what if
what if you just getsuddenly cancelled
and you're
you're relying on thisto feed your family
and then suddenly it'sjust gone
because these platformsthey are
and buy individual
people like you ondoesn't want you on there
he's allowedto take you off.
It's his thing
you know he bet he paid

(39:50):
billions of dollarsto get that.
So youget the right to do that.
So all of this is just to
say, you know,please experiment
with all of these things,try out other mediums.
And there are tons of
tons of other wayswhere you can,
through text based
digital contentcreation, receive

(40:11):
money or connectionwith your audience.
I still think
the best way of doingit is when there is a
a payment attached to it,and at the moment
it makes sensethe most for me
throughsomething like Bitcoin
because it isdigital money.
You can do things with itthat you can't do
with the with with fiat.

(40:32):
And that's
there's just,
you know,there's just risks
to all of these platforms.
The PayPal's, the patron,just buy me a coffee,
you can get kicked offall of them.
Is that I'll, I'll leaveit there for the moment.
So but yeah it was just
there'sa slight misconception
I'm guiltyof perpetuating it,

(40:53):
that it's V for V all die,all or nothing.
That's not the only waythat you can do it.
But there is there's other
there's other options outthere.
And so, yeah,
you know, gosee what Cole's doing on
America Plus and we'll see
we'll see how it goesover the over the years.
Let's jump to my appand service
highlightand the Golden Dragon.

(41:13):
He did a great jobof being a mouthpiece.
So this was somewhatwhat spurred this episode.
I was wanting to lookat Noster and
and stuck in use and talkabout the more in depth
I have tried outlost a couple of times.
It personallyhasn't worked for me
just thethe tech related to it.
I struggle
to get messages.I was struggling

(41:34):
to connectwith things easily.
I probably tried twoor three times
and I've just gone like,
Oh, I don't want to dealwith this.
It's it'stoo much pain. Still.
Ju I can't dealwith it myself personally.
Stuck in newsonce again I mentioned
I just don't reallyconsume digital content,
so I'm not, I'm
not going to use that
platform

(41:54):
because I
don't go on forumsand if I do on the look,
I'm never posting stuff.
So what, what,what are the
the cool things he did
was just talking to meabout what
this guy could be the tech
who boostedright at the top
and he gave us a wholebunch of links. Then.
And essentiallyhe's trying to set up
a kind of multi thing.
One is a blogging versionof the podcast index.

(42:18):
So with podcasting 2.0,
you needed the indexfirst to allow
you needed to have thedecentralised piece first.
So to allow apps to
connectto all of these podcasts,
all of these new namespaces, once again,
I think it's one in fivepodcasts have declared
the new namespace.

(42:39):
They have a tagin the feed,
which is just mind blowing. That's so, so cool.
And it's, I think, the
fifth highest namespaceout there.
With regards to RSSand things like this.
So super, super cool.
So obviouslygaining adoption and
with blogging, it'skind of like
maybe the samesort of thing is needed.
And so

(43:00):
is trying to set up
like a podcastindex type thing.
And then the other
aspect ofthat would be the version
of Sovereign feedsdot com, which is where
you can kind of createyour podcast RSS feed
and it'sjust a way of you doing it
without having to go intothe, the Mark-Up text,
whatever it is yourself
and individuallywrite it out.

(43:22):
It's got a nice userinterface
you put in the title,the chapter,
the splits that you want,
the linksto, the value time
splits, do all of thesedifferent things.
It'll createa feed for you
and then you can copyand paste that into.
This is the realself-hosted approach.
By the way,people, this is the, the,
the for
the innovators, for thefor the people

(43:43):
who really wantto dive into these things.
And so basicallyhe just wants to create
those two type thing.
So if I have a blog,
you know,
Khan at WordPress dot com,whatever it is
and I can submit itto the his blog index.
So one we now know,
okay, this is a valuefor value blog.
You can support this blogwith the value for value

(44:04):
boosting and, and paymentsand things like this
and I can
manipulate my splitsand you can see how
this would work
of having guest writersappearing on your blog.
That's a very commonthing to do.
You know,
they now have a waywhere they can get paid
for doing thatrather than paid
through on the exposure.

(44:25):
It's like, Hey, no, pleasecome on the blog.
And, you know,if my listeners really
enjoy your stuff, you'llget some money for that.
Othercontributors, once again,
you know, is
the photographerwho is creating really
cool stuff for the blog.
Is he getting paiddirectly?
Well, you know, who knows?
Maybe,maybe yes, maybe no.

(44:45):
Once again, solves
all those problemswith regards to,
you know, having the moneyof who's get it,
who'sgetting the money in.
You've got to trustthis person
to send it offto the right place.
And there's a bit of
lack of transparencyand things like this.
And, you know,
maybe people really enjoy
the photosmore than the blog itself.
So I don't know.
There's all sorts of waysyou can look at that.

(45:08):
So once again,I would probably say
the best place to dothat is just to go to his
blog itself andyou'll see on the screen
a little introductionpiece
because he has not yetset up the blog index dot
X, Y, Z.
So that that's just aa kind of
just a front pageat the moment
doesn'thave anything else on it.

(45:28):
So I'm a yeah,
who knows what will happenwith that.
I really hopehe is able to do that.
That'd be really cool.
And then another onewhich I have
somewhat used before is is
MASH actually talkedwith one of the guys
who I suppose he wasthe sales guy for it.
It's a it's a free serviceand that you can

(45:51):
easily copy some codeinto your own website
and you will then havethe ability for people
to, to use micropaymentsto boost in and does
they've got
all sortsof functionalities
where you can have likea vote type thing you can
and people
can choose to voteand pay that way
or they canjust send in a boost.
They can send in all ofthese sorts of things.

(46:12):
I honestly just have not
got around
to experimenting with iton my website
and I believethey just ask for a split.
So once again, a service
they created a call
integration service,an app, a thing that
that works.
And yeah, that's, that'sjust a way of doing that.
So yeah that's,that's kind of cool.
And yeah,
hopefully that
will take off and that'sjust another way

(46:36):
where you can experimentwith that and yes, see,
see how you go with that.
So those two little thingsthere, if you're,
if you've gota blog yourself
and you're looking to,
to be able to dothese sorts of things,
please try out thoseand you might might have
some success with that.
So I've lost a wholebunch of links there.

(46:56):
There was the stack
of news that was Noster,the Sphinx, that was MASH.
If you've got a blogfor yourself
and there's all sortsof other things out there
which I thinkare attempting
to get at value for value.
I think a lot of themaren't
quite haven't
got quite the right mix,
but I think there'sa hunger for it.
It's not it's
not just in the audioworld

(47:17):
where people are sick ofspam, of crappy messages
or commentsnot having value.
It solvesa lot of problems by
kind of integrating these
these sort of thingsall together.
And so finally,value for value.
Who am I going to give 15%to this week?
Well, I really like whatbetter text
do I thinkthat's a cool way of him,

(47:39):
of him
trying to integrate,
to do something new,to innovate, to help out
bloggers and, you know,help out himself, perhaps
it's one of those thingswhere I think he wants it.
And so it's like,well, stuff it.
I'll build it myself,kind of like
what Boubakarydoes on behind this game.
So it's like,I want this thing.
I'll, I'll put
in like a proposal tothe GitHub. I'll

(48:02):
be one of the first peopleto integrate it.
I'll use the value timesplits, I'll,
I'll self-hosted, I'lldo all of these things.
So it's really cool.
So yeah, 15% is going togo to him for this week.
So thank you very much,my friend.
And just finally, valuefor value,
time, talentand treasure time.
I'd just askthat you share this.
That'sprobably the most valuable
thing for meat the moment.

(48:23):
I'd love more peopleto hear about this.
I think there's a couple
of great tools out there,so value for value info.
If you are more of areader type person
and Gigi has a great
coupleof blog posts on that. So
I and if you type in valuefor value and Google,

(48:43):
yeah, he's got a thing
called digi icons value.
That's that'sgot a pretty good
little explanation thereand he's got some links on
more more things on onhow you can do that
And so yeahsharing this with someone
talentif you have an insight
into bloggingor the author world
or know
someone who speakscoherently

(49:05):
about these things,about the problems,
yeah, please let me know.
I'm always looking forresources of things
that I can listen to thatthat people
talk about these problems.
There's there's
so much gems out therein the Internet,
which I just haven'tcome across yet because,
you know,
I haven't typedin the search thing
or I haven'tbeen told about it
by someone else who hasfound this sort of thing.

(49:26):
So I would really
appreciate that if youif you have any of these
sort of handy
resources of peoplewho you think
really know and can talkabout these things
more in-depth,
I would love toto gain access to those.
And then finally,
the treasure a somewhattalked about this
the best one, please
try out a new podcast appand do everything I can

(49:48):
to make it a betterexperience for you.
There's chapter images,
transcripts, there's links
to all of the thingsI'm talking about.
You can send in the micropayments, you can get more
a connection.
Like if you go
into Fountain,for example,
you can connect with
other people and it's a
there'sall sorts of things
you can do thatwhich, which I think

(50:10):
make it worth
switching overfrom something
like Spotify or from Appleor from
any of the other ones.
You can listen in
live in a lot of theseapps as well,
and you'll geta notification about that.
There's all sorts of coolthings, so try that out.
If you don't want totry out a new app.
I understand it's
like like with Napster,sometimes
things don't work,you know, sometimes

(50:30):
fountain crashes,sometimes whatever.
So go into the podcastindex website,
type in valuefor the number four
and or just typein my name, Kyrin.
And the show will pop up
and you can boost directlyfrom there using Alby
or you can do
directly at me at Coronetget Albi dot com,
which is another wayI prefer it

(50:54):
if you did it viathe other mechanisms
because then the splitsgo to the correct place.
But if you just wantthe easy easy option,
can't get Albee dot.comas a is the way that
you can do that.
So yeah, there's a coupleof different options
hopefully in the websitethe mere mortals
podcast dot com.
Well we'll have some moreof these

(51:15):
integrationtype things, but
yeah, at the momentI'm just doing what I can
so I will make dowith what we have there.
So there's been
another fun episode
I really have enjoyedand appreciated One
and be very cominginto the chat once again.
If you
are free on a Wednesday10 a.m.

(51:35):
AustralianEastern Standard Time,
which is the equivalentof UTC zero midnight
on that TuesdayWednesday border.
Now please come,come join me.
I would love to
have some interactionswith you in the chat.
It's very, very fun.
And yep, they for valueit's going to it's
going to take off.
It won't take overthe world,
but I'll take over partportions of the world.

(51:55):
I think so.We'll leave it there.
Thank you
everyone for joining in
and until the next episode, Jeff now current out.