September 5, 2023 • 42 mins
Give me some stats ..... stat! In Ep#48 we're going to view some charts of the Podcasting 2.0 namespace adoption, reflect on where we've come from and realise why your end goals are ultimately more important than growth.
Huge thanks to Chris Fisher, McIntosh, Steve Webb, Cole McCormick, The Golden Dragon & Cardboardgiraffe for supporting the show. What a week!
15% of this episode is going to Ron Ploof for providing some very handy v4v graphs.
Handy chart links:
https://griddlecakes.com/nstrends/
https://griddlecakes.com/v4vtrends/
https://stats.podcastindex.org/v4v
https://livewire.io/podcast-index-stats-visualized/
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect With Kyrin/Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts
Huge thanks to Chris Fisher, McIntosh, Steve Webb, Cole McCormick, The Golden Dragon & Cardboardgiraffe for supporting the show. What a week!
15% of this episode is going to Ron Ploof for providing some very handy v4v graphs.
Handy chart links:
https://griddlecakes.com/nstrends/
https://griddlecakes.com/v4vtrends/
https://stats.podcastindex.org/v4v
https://livewire.io/podcast-index-stats-visualized/
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect With Kyrin/Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspods
Instagram: https://www.instagram.com/meremortalspodcasts/
TikTok: https://www.tiktok.com/@meremortalspodcasts
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kyrin Down (00:00):
Give me some stats ... stat!
Welcome everyoneto another
episode of the Value4 Value Podcast.
My name is Kyrin,host of the Mere
Mortals and Mere MortalsBook Reviews,
but also this one,which is for digital
content creators,
those
who are trying to connectmore deeper
(00:20):
with their audience,connect
more deeply with them,
and to also monetisetheir show to be able
to find a way of creatinga sustainable lifestyle.
I suppose with what
they're creating,
whether this bethrough podcasts
predominantly is whatI'm talking about here,
but hopefullyalso in other manners
of digital connectionmediums.
As we've talked
about previouslywith music
(00:41):
and with writingand things like this.
So this topic for today,I'm going to be
talking about podcasting
2.0 stats is the V4the ecosystem growing
and the thing with statsis, look,
I could just be a nerdything on my part,
but everyone seems to lovestats
and graphs, you know,
and I wanted to stick,
(01:01):
I suppose,with the general trends
of what is happeningwith values for value
and with podcastingto point out
is this stuffgaining adoption?
And I'll do a kind ofpersonal case study
probably inabout a month's time
of my actual experiences
using the valuefor value model
and get you some real dataon on how you know
how many satoshishave come
(01:22):
and how many peoplehave supported
the showand things like this.
So that's onefor for a month's time
where I do
my kind of like big recaps
of three quartersand things like this.
So let's go intosome of the current stats
that we seefrom podcasting to Pono,
and this is definitelyin episode you want to be
listening toon a podcasting app
which does showthe chapters
(01:43):
and images and links
because I'mgoing to be referencing
quite a few graphsand things like this.
And the first graph,
let's talk with adoptionof tags and in particular
I'm going to be lookingat the two tags
related to many, many,many, many.
So the firstthis being value blocks,
which as I mentionedin one of the previous
episodes, episode numberor let me bring up my um,
(02:07):
my actual numbershere, I'm
pretty sure it was 43and 44.
Yeah, this was
related to micropaymentsand boostagrams.
So the value block putting
a lightning addressin your actual feed
for people
to be able to boost in via
all of thesecool new apps.
And we can seeon the chart here
these, these chartsgo from about five months
(02:28):
worth of data.
So startingon the 1st of May 2023,
you Americanswith your 5/1/ 2023
so confusing
and then going
to basicallythe start of September
and you can see
pretty linear chartgoing up from around
13,000 113,200value blocks all the way
(02:51):
up to about 15,000as of September of 2023.
So we can see there's a
a, you know,
four or five month period
that there's been a jumpof about 2000 podcasts
jumping up.So that's pretty cool.
And then the one below,
it is relatedto the funding tag.
And so this is being able
to put a link for peopleto support you into.
(03:11):
I suppose you buy or,or into your, your podcast
and it will show up
as likea little dollar sign
within certainpodcasting apps
which people can click andthat will take them to a
like a patronlink or to a PayPal,
which is whatI have on this podcast,
or to perhaps a buy mea coffee.
It's it's basically
a way, it's a linkthat people
(03:32):
you can send people towhich will be able
for them to support youwith the Fiat.
And so once again,
going from May of 2023to September
and we can see
that was about
35,500 podcasts withthe funding tag in it.
And this has jumped upto about 42,400,
(03:52):
something like that,42,000.
So adoption of tagsrelated to money.
Now that's pretty good.
That's a 12%and 15% in four months
respectively forthose two graphs there.
And this is where you cango. Okay.
Well, obviously there's
quite a bit of adoptiongoing on here.
Is this a linearor is this an exponential
(04:14):
one? It's kind of hard
to tell withjust four months.
Well,I mean, like with four
months,it's relatively obvious.
It's it's a lineartype graph.
But I'm going to talka little bit more
about how this perhapsisn't
reflectiveof the overall numbers or
of comparedto the amount of podcasts
that are out there.
So let's jumponto the next one here.
(04:35):
And this is a graphshowing
the amounts of satoshisthat have been boosted in
on a seven day periodand on a 90 day period,
as well as the amountof transactions
and the amount of uniquesenders doing this.
And so for reference,I've taken the data
from this from a coupleof different sources.
(04:56):
Most of it's coming fromthe podcasting 2.0
API, which is
basically the way for
for you
to access the podcastindex,
which has all of this dataon, on,
you know,the amount of podcasts
that they havein their system,
what sort of tagsthey're using,
and people have createdgraphs from this
and I'll
give them a reference
(05:16):
in the kind of end
of the show notesand things like this.
But you can also find
the chapter in the chapterlinks in the
there's a link to where
you can findthese graphs as well.
So these two graphs
which are just showingbasically
that it's kind of beenrelatively stable,
I guess on a seven day
period or a 90 day periodfor the amount of boosts
(05:39):
and things coming in.
And so I've got a couple
of little takeawaysright here.
So the correlation of the
lines,what you see is basically
the amount of sets
that are being
Satoshi
is being boosted
in the amountof transactions
and the amount of uniquesenders.
They roughlyfollow each other,
especially on the sevenday period.
You can see
when when there's lesspeople boosting in,
(06:02):
there's less support
and there's lessamount of transactions.
And this is, I think,just a good check to go,
okay, are
people are listeners
who are
tuning into podcasts
and supportingtheir favourite podcast
is, you know, is
this just being reliant
on a couple ofindividual people or is it
the amount of people
all roughlybehave the same way?
(06:23):
And so kind of just to
illustrate this,you know, imagine
if you had ten people
who were
the biggest supportersand they were
far outweighingtheir support in
in whatever showsthat they wanted to.
And if perhaps for,
you know,they went on holiday
or a couple of themwent away or,
you know,didn't access a podcast
(06:44):
for whatever dayor things like this,
if they were the ones
who were really dominatingthe charts
and were having an outsized impact, you would see
you'd only haveone less unique listener.
But the whole supportamount or the transaction
amountwould drop dramatically,
which is not what you see.
What you seeis that all of these lines
(07:04):
roughly correlatewith each other,
which means the people
who are listeningand who are supporting,
they're all roughly
kind of taking the sameamount of actions,
the amount of supportthey might
use is is varyingand dependent on,
you know, the person.
I guess, though,some people
who are perhapsmore wealthier,
(07:24):
they might be willingto send
in, you know, 50 bucks toa show really regularly,
you know, once a week
or once a day basis,who knows?
Whereas other peoplewho are more like myself,
who don't have
50 bucksto spend daily on on
on their favouritepodcasts,
they use smaller amounts.
But where you can say,okay,
the linesroughly match up.
(07:45):
So when I'mtalking about this, I'm
really looking at thethe seven day chart.
Another takeaway to seehere is that on average
there's about 109sets sent per transaction.
And so if you were to
equate this into dollar terms,
it would be about $0.02.
I think this would be inUS dollars,
I think, or Australian,you know,
(08:05):
it's it's roughly the samewhen it's at these low,
low levels.
So what do you guys usethat pennies in the US
And the takeaway fromthis is I guess
just micropayments work.
If you were seeing transactions of this amount and
they weren't reachingthe podcaster, Look,
I can just sayon a personal note
(08:26):
they are reaching to me
and they're not all beingspent on these for,
you know, the amount of
like PayPal for example,if you were to use that
and they've got a base feeand then they take a
chunk of percentageon top of that,
a lot of these
apps do have a percentagethat they ask for to,
you know, to helpsupport their development
(08:47):
to for providingall this infrastructure.
But what you can
see is like,
okay, the transactionsamounts are pretty small,
but they're still working.
It's not like there's
a big gap
between what peopleare sending in to me
and what I'm actuallyreceiving.
And yes,
I know thisbecause I do tons of test
boost to myselfand to other people
and I can see thatthey're receiving it.
(09:08):
So, you know,micropayments work.
The Lightning Networkis actually working.
So that's a good takeawayfrom that.
Another oneis that there's
a roughly on averageabout 300 people per day
and the rough amount
that they're supporting
in a single given day isabout one dollars as well.
So obviously this is goingto be changing
(09:31):
depending on some,
you know,
some people would
probably be
sending $10 a day and thenothers would be sending,
you know, $0.10 a day.
But it all averages outto that amount.
And what you can see is $1a day
is is certainly affordablefor most people.
And this is probably abouthow much I'm personally
spending maybe a bit more.
(09:52):
And it's I guess it's
just affordableis the key takeaway.
So one, you know, it'saffordable to be sending
these small amountsper day, $1 per day,
and it's actually reachingthe destination.
Whereas if I was trying
to send a dollar per dayusing PayPal,
it wouldn't workbecause they take,
(10:12):
you know, 50something sense of that
plus an extrathing on top.
And so only
what $0.30 of that would
of thatwould actually reach the
the podcast, whereasin this case it would be,
you know, 95%, 97%,something like that.
So one,you know, it's affordable
to do as a listener
and it's actually working
(10:33):
and getting tothe correct destination.
And then the finalone here, which isn't
exactly related tothis chart, but, you know,
if you take the 90 days,
you can see thatthere is about $26,000
us being sent through thethe Lightning
Network to podcasters.
So this is about
100 million sets, which isa Bitcoin essentially.
(10:55):
And if you take this overa yearlong period,
that would be about$100,000.
So it's still nota crazy amount of money.
You know,
if you were to divide that
with the amount of peoplewith valuable
as we've seen,which is 15,000,
you know,
that would only be like
for $4.6 per podcast,something like that.
(11:17):
But this is not thebest way of looking at it.
And I'll talk about thatin a second.
And if you compare this to
so $100,000over a yearlong period
for using the valuefor value,
lightning transactionpayments with Bitcoin,
and if you compare itto like the rough
ad market, for example,for podcasting,
(11:37):
which I believe is aroundthe $2 billion range,
you can see per year,
you could say, okay,there's
there's a fair amountof room to grow here.
And this is whereI just want to put
this kind of caveat,which is it
can be easy to spin
all these numbers in apositive or negative way.
So if you wanted to put itin a negative way,
(12:00):
you can just say,
you know,most people aren't
using these toolsto support verse lotsa and
in this case you could go,you know, it's flat
lining the ecosystem'snot growing
and sure more people,
more podcasters
are putting value tagsand funding tags in there
in their podcast.
But are they actuallygetting supported more.
(12:21):
Oh look at the 90 day.
It's it's flatand it's not growing.
People aren'tsupporting more. That's
kind of the negativeway of putting on it.
The positive way is likeyou got to remember that
all of this stuff isis kind of bell curves.
And it's really onlywhen you take the charts
over a longer periodwhere you can see
it's beenbasically exponential
(12:42):
because none of thisexisted two years ago.
So hell yeah,it's growing.
You know, now
people are sending a
Bitcoin every 90 days
through this to theirfavourite podcasters.
And yeah, sure, it's not.
Once again,
if you divided
the total amount by theamount of podcasters
who with a value block,you could,
(13:02):
you'd go, okay, it'snothing, it's $6
per podcast or like that'snot in a 90 day period
or sorry, in a in a yearlong period
that's, that's worthless.
Like, you know,what's the point?
But once again, it's
this is kind of like
a bell curveor exponential thing
where look most podcastwith this in there
they've justchucked it in.
They haven't told theirpodcast, their favourite,
(13:25):
they haven't told theirlisteners, Hey,
can you support meusing these methods?
They'vejust put it in there.
So if you don't ask it,
nothing'sgoing to come through.
And Ican just say personally,
I have been askingand I have been,
you know, very vocal about
my listeners supporting me
and I have certainlyearned more than $6
(13:47):
for a year long period.
So the it's importantto note,
I guess, thatall of this is not
you can't justaverage things out and say
this isn't working
because it's such smallamounts on an average.
If you look at your kindof end goals
or whatyou're trying to do,
you can see, okay,
this is actually gettingto a period where or
(14:11):
I suppose an amounta value
which is sustainable
for for actually havinga lifestyle to be able to
to live upon.
And I'll talk about that
certainly more in the casestudy that I do
next month.
But I can just say,you know, for me
it's not there yet,
but it's getting thereand it's
certainly a lot closerthan I was a year ago.
(14:32):
And so,
yeah, this was just,I suppose, something to
look at.
And there was,I guess some
with the funding
tag, for example,
I have no idea how much
it's going through PayPalor Patron on
or buy me a coffee.
I don't know these things,
so I can'tsee those numbers. So
it is just encouraging.
If you go back to that,that first graph,
(14:53):
which was with the feedswith value books and feeds
with the funding tagin the second chapter,
that is justwhere you can see, okay,
well podcasts are actually
adopting isthey are starting to
to put them in their feed.
So it doesn't meannothing.
There is something there.
And then the the last one
graph that I have hereis that it's
(15:15):
a couple of things.
So I'm showing thetotal podcast in the index
and how often theseare getting published.
I've got a little pieceof information down
the bottom left here,which is showing
the amount of podcastwith valuable transcripts,
funding to chapters,medium
music, medium video.
So just a lot of the tags.
And then the topis showing
(15:36):
these over time,starting from the what's
that, November of 2022 upuntil September of 2023.
So a bitof a longer period.
Once again, like
you can just seeall of these lines
of the linear,but they're going up
and there are a lot
(15:56):
more podcastersusing the funding tag
transcripts, valuable
chapters of musicand of video.
And I suppose my takeawayfrom all of this of the,
you know, 4.2 millionpodcasts are in the
in the index.
There's probably about,you know, 400,000 of them
that are really activeas in
(16:17):
they'vethey've posted something
in the last 60 days,in the last two months
because a lot of podcasts
have been created
and people aren'tworking on them.
And what you can saywith this, okay, you know,
all of the 10% of activeshows
and sorry of all of theseshows, 10% of them
have put a funding tagor a value block in there.
(16:38):
In there.
Well,definitely the funding tag
and maybe the valueblock as well.
So, you know, my
assumption here
beingbecause the funding tag
is such arelatively new thing,
it's likelyonly that shows
which are activeare putting it in.
So when you put itthat way, all of the
all the podcasters who are
actually creating podcastsat this moment,
(16:59):
10% of them
have a mechanismfor their their audience
to support them withintheir actual RSS feed.
You can say, okay, well,you know,
the takeaway from this issupporters decide this.
These are podcasterswho are actually going
to the effort of saying,
here's a waythat you can support me.
And so if you're takingthis in,
(17:21):
like the value for value
approach, you go, okay,well, this is obviously
where people are wantingto be supported
by their listenersand not relying
only on an advertisingor a sponsorship model
or something like this.
So that I thought
was a kind of coollittle tech way to go.
All right.
Well, you know,10% of shows, that's
that's actually a fairchunk,
(17:42):
especially because thisall is so decentralised.
This all is,
you know, people are doingself hosting.
There's so many differenthosts from,
you know, Buzz Sprout toRSS dot com to captivate,
you know, transistorthe bubble.
There's so many differentplaces
that people can go to.
And not
all of these hosts
(18:03):
have made it easy
for the podcasters to putthese types in as well.
So just on my portion,
I would say like, okay,this is
a pretty encouraging sign.
Another one, new mediumsbeing used.
This is where you can seethe medium tag of music
and of video
and especially music overthe last two month period
since the
(18:24):
the bootcamp
all came outsince the ability
to use value time
splits, which I talkedabout quite extensively
in episode 46and in 45 and 46,
that's where you can see,okay, people actually
using these mediumsas well, these new ones.
So it's not just supported
podcasters who are reapingthe benefits from this.
(18:46):
It is the other musicians,it is
people who create video,for example, and so
yeah,just as a kind of general
summingup on the current stats,
once again,if you want to put
a negative light on it,you can.
But I think
on the positive way for mejust in this,
you know, 90
day rough periodthat I was looking at,
(19:09):
it shows thatit's sustainable.
It shows that peoplearen't supporters
aren't dropping off,that there is money
flowing through the system
and that the podcastersthemselves
are starting to adoptall of these tags.
So I think
on a personal notefor myself, I'm looking at
in a positive life lightand the way that I
really look atthis is let's
(19:30):
go for a little blastto the past.
And by that I mean and
you know, three years agobecause the podcasting
2.0 now, it only startedin September of 2020.
So, you know, almostexactly three years ago.
And just looking back,it's important
to remember how allhow new all of this is.
And me personally,I joined the kind
(19:54):
of podcasting 2.0in July of 2021.
So I was a little bitlate to the game.
I was, what,
like eight months behind,something like that.
And I've gota little screenshot here
which is showing AdamCory of
and I bookmark thisbecause I at the time,
because I thoughtit was pretty cool.
And he's replying toDaniel J.
(20:15):
Lewis and James Cridlandfrom Pod News
and he's saying,
you know, it'sno longer important
how many people usean app, it's
how much valuean app generates
as my new metric.
And so he's saying, here's
the podcastindex daily metric.
And because the podcastindex asks for a 1%
split or from the appsto help support the index
(20:36):
and help
make all of this happen,that's
how we get all of thisdata.
And so what he's got hereis just a little,
I suppose, screenshot
capture of of
how much has been flowingthrough the system.
And it was, you know, like
this is over the last day
18,000
stats through brazefor 599 transaction costs
(20:57):
a matic 1600 fountainthe big baller 23,258
And then you're sayingyou know
Apple and Spotifybring zero valued me
which is crazybecause if you go
okay wellfrom September of 2020,
that was literallynothing.
There was no index,
there was no Bitcoin,there was no lightning.
(21:19):
Some of these appsdidn't even exist.
And then now a year later,so this is in,
you know, October of 2021,there's six apps
and they're sending about60,000 stats per day.
Okay.
Well, now, that'snot a huge, crazy amount.
Let's jump to three yearslater.
Well,now it's 12 about 12 apps
(21:41):
and that's sending 1.5million per day. Okay.
Well, that's a that's apretty big jump there.
And so
there was athere was actually a point
right near the beginning
where I had enabledabout three
or four of my podcastwith value
with the value tag.
And I remember distinctlythat at that time
there was only about 300to 500
(22:04):
podcastswith it enabled at all.
And so I, you know,I dominated 1%
of the value marketmore hahaha.
And it was just such a
kind of newrevolutionary thing like
and it was hard,goddamn, it was hard
trying to figure outall of the stuff
you had to doso many things
(22:25):
to, to, to get onto it.
But I can certainly sayit's improved dramatically
with places like Fountain
allowing you to helpput stats in to you
to to do it in a
I guess a methodby really, really easily.
If you're a podcast hostjust putting in your
your email that willcreate a wallet for you.
(22:48):
They'll do all the stuffbrilliant.
It's thereand it's ready to go
and you can actually startusing some of the actual
podcasting hostnow, such as Blueberry,
to, to be able
to put this informationin your feed. Okay.
And then the final portionwith this is just
does all of this matter?Does growth matter?
(23:09):
Is this a healthyecosystem?
Is this actually,you know,
how we go into the moon?
Is this, you know, metricswise, 12%, 6%, 100%.
It's like, are weare we growing?
And I think the importantthing to remember is just
there's no point
if it doesn'treach your end goal.
And it's importantto consider
what is your end goal?
(23:30):
Is it just to cover
the costs of your podcastfor creating it?
Is ita little bit of bonus
pocket money, perhaps.
So it's just anice to have.
Are you looking fora full time income?
That's kind of theposition that I'm more at.
Are you lookingto become a millionaire?
Are you lookingto become a billionaire?
These are
the important things
to considerwhen you're looking at the
(23:52):
value for value system
and the ecosystemand all of these numbers.
I was just saying here
I want to reiterate,
whichI was one of the things
that really attracted meto podcasting to point out
is that nobody's goingto become rich from this.
And if someone does becomerich, you know, I'm
talking multi-millionaireor billionaire level,
something's gone wrong
(24:13):
because this is meantto be for everyone.
And so we've seen, okay,there's 15,000
podcasts with the valuetag enabled in it.
We've seen, okay, there's
300 people roughly per daysending money
to theirfavourite podcaster.
And this is going to bedifferent people as well.
It's not the same300 people because,
(24:34):
you know,
some people,you don't listen to
podcasts every single dayand this is where it's
just going, okay, well,what do you want?
Do you want to become
a billionaireor a millionaire?
This is probablyisn't the place for you.
The value for value model
probablyisn't the way to do it.
You probably wantto go down a much more,
I would say,riskier route,
which is going forthe kind of like Joe Rogan
(24:57):
or being picked up like a
by a massive,massive podcasting company
or just creating somethingso viral.
So, you know,
it's very, very,
very hardto do these things,
whereas the valuefor value,
it's much more of a steadygrowth.
You know,
you keep plugging away
at your podcast,you be consistent,
you make sure thatyour ask is really good
(25:19):
and make surethat you're doing things
well and that peopleknow about it.
You keep providingvalue to your audience
and over timethis will accumulate
and you will be able
to start
sustaining yourselfor reaching
these little goalsof covering costs.
I'm at that moment,at the moment
where, yes, I'm earningenough to cover costs
(25:39):
for the podcast.Brilliant.
In fact, I'm
probably reached the stagewhere it's now like,
Ooh, I got a little bit ofbonus pocket money here.
This is awesome.
I need to keep creatingsomething great,
something,
you know, magical,
something that drawspeople
in, being consistent,providing this value.
So that I can startreaching this
next stage of,you know, a full time
income of being ableto do this
(26:01):
and being supported by it
and being ableto live in the world
and pay rent and food
and all of these sortsof nice things.
But, you know,
I'm not lookingfor the million dollars
if I if I can get,you know,
40 grand a yearServices Australia.
And so that wouldprobably be like,
I don't know, 30, 25,something like that,
that I wouldconsider myself blessed.
(26:23):
I would consider myselflike,
I've done it,I've made it.
And that that'swhat I'm trying to do.
And this is where it'sjust like, okay, you know,
all of these things.
Does does growth matter?
It only mattersinto your context
if if you're reaching
the goalsthat you're looking for,
that'sthat's perfectly fine.
And you don't
(26:44):
you don't want to,for example,
be looking at a valuefor value.
And it's like,
what type of podcastwill get me the most
support from using thevalue for value method?
In this case,you'd probably be
saying a Bitcoin podcastbecause this is where
using the Bitcoin as themechanism for sending it.
Obviously with the Fiat
(27:05):
and the funding, well,
it could beany sort of show.
No agenda, for example,
is probablyone of the biggest
they and theirsis about news and media
but it's, it's depend onyou spent on you
to figure outwhat you want
and all of these stats
and metricsI gave you just here.
They're nicethings to know.
They're nice to know,okay,
this is actually growing,at least on a year
(27:27):
long timescale, on yearsand years.
But if you'relooking at this
for like the next 90 daysand you're saying,
I want to capture this,I want to get
all of this moneyor something like this,
this isn'tthe place for you.
This isn't the placeto be doing this.
It's it's a long term
thingthat you need to work out.
And yeah, that's kind of
just my
my little encouragement,
(27:47):
therefore, for that
and trying to squash downany unrealistic
expectations of growthbecause
growth doesn't matter.
It's about how you livein the world
and it's abouthow you feel
and interactwith your audience.
That's the whole point ofthe value for value model
and another point of itis to thank some people
who are helping to besupporting this show.
(28:09):
And man,this is probably one
of the best weeksI've ever had.
So beforeI get on to that, Mr.
Adam Curry, can you pleasetake it away with the
Grand Lounge music
Welcometo the Value for Value.
Mr. Graham Lounge.
Okay,
I'm going to do this
in a differentmethod than normal
because I've got quitea few coming in here.
(28:30):
And so once again,
a boostagram is a message
you can send withinyour podcasting app.
It will go directly to mewith the message with a
payment of satoshis, i.e.
money,
and this helpsto support the show, helps
to support me,
helps meto reach that goal
I'm looking for,of creating
a sustainable incomefor myself
to be able to continueto create these shows,
(28:52):
to create the Valuefor value podcast
and the main modelsand the book reviews
because I want to providevalue in that way.
This is the waythat I want to,
to live in the world,
and it's very muchappreciated when I
when I get these inand it helps
give me some good contentfor the show.
So starting offfrom lowest to highest,
we have cardboardgiraffe 300.
(29:13):
Yeah, 333 sets sentusing fountain.
It gives me a yellow loveheart emoji.
Oh, God.
WOODRUFFThank you so much.
Coming in hot
after him is a little testboost
that I did for myselfbecause I had to change up
some things in my feed.
I will talk about thatshortly.
And then we have theGolden Dragon, He says.
Thank youfor this podcast.
(29:34):
I am boosting the pledgeI made on my second
to last blog post
over at Golden Bloga thon dot com
where bearded bearded tech
and I am lookingto implement
V for be on blogs andvaluable information here
sending all the statsthe blog has made so far.
Dude, that is man, I'm
hot warmed.
I'm soappreciative of that
(29:55):
because that's that'syou know your hard work
and your choosingto send that over to here.
I have actuallychecked out his blog
and he's got some prettycool information on there.
This actually has beensomething
I've been strugglinga little bit with,
mostly just becauseI want to make it easy
for people to boost me.
And so
I've tried implementing
a couple of thingson my own website.
(30:16):
If you go many models
podcast dotcom such support,
you can kind of see whatI've got going on there.
It's not as good
a model as a methodas I would like.
And so I'm actually
I might bedoing an episode
on, on whathe's working on over here
because I think it is
usefulfor kind of the tech
side of thingsas text, text
(30:36):
and tech side of things.
So thank you very much.
Mr. Golden Dragon.
I did look up your name,
but I've I've forgotten,unfortunately. Sorry.
Sorry.
My friend are comingstraight after him.
We've got Mr.
Cole McCormickfrom the America
Plus podcast
with his favourite boost
of 5492 sentusing Fountain as well.
And he says I'm guiltyof promoting a single app.
(30:57):
Looking back,
the decisionwas to simplify podcasting
to point out and valuefor value narratives.
But as time moves on,
I've been wantingmore reach
within the other modernpodcasting apps.
I need a succinct wayto talk about the project
and system and optionsupgrade and progress.
A very cool couple.
Yeah. This is look, it'sit makes sense, right?
It's it is such a complexecosystem of
(31:19):
so many different things.
I talked about thison the models
in a recent episodeI did on on Bitcoin
and I wasn't tryingto convince
people of, of thatI've kind of
come to my own conclusionsafter,
you know,three years of studying it
of, of saying, okay, yeah,this is actually legit.
But the problem with it isyou have to learn
(31:41):
all of these various sidethings.
You have to learn about
open source,you have to learn about
finance,you have to learn about
the monetary system ofof lending,
of what is money.
And podcasting2.0 is very similar,
which is and valuefor value, which is,
I think the on the surfaceis relatively simple.
(32:03):
But if you want tounderstand podcasting 2.0,
you do have to understandabout the relationships
between the hostsof listeners and the apps.
You do have to understandabout how RSS works.
This is something I had toto really dive into.
You have to understandabout,
you know,
what is tipping donations,
how people feel when they
(32:24):
when they donate toof the feedback
loop of all of the topicsI've talked about here.
And so yeah,but look, it's
a processof simplifying it
and then expanding it
I think, and doing itin a way that you can do.
And yeah, I'm really keento see how you progress
with that call because
it's it's hard.
It's hard, man.
I fully feelyou coming in.
(32:47):
Next we have a onewhich was actually
coming from yesterdayand it's
an old and old podcastsupporter for this show
because I'm pretty sureI've seen his name before.
This is Steve Webb,the God caster.
This is one of the guys,the gentleman who first
found outabout podcasting,
you know, back in
2004, 2005 and was veryquick on the bandwagon of
(33:11):
of jumping on and creatinga his podcast.
And man, he's
been doing it for a whileand I'm on it
and he says, Great show.
Thanks for all the greatinfo.
7777 stryper boostthat using fountain again
man Thank you.
Thank you so much, Steve
I reallydo appreciate that
God is on my
side with value for value.
(33:34):
We have now coming into some bigger
baller boosts over here.
We've got Macintoshfrom generation Bitcoin,
he says.
How many episodes a weekare you doing now?
The laughing emoji facehaving trouble
keeping up V fully
V for V for lifeas too many fours
in a, V for V for lifeor something like that.
Macintosh 21,000,which is,
(33:54):
I guess you'd call ita Bitcoin
boost set sentusing fountain.
At the very moment,my friends, I'm doing one
book review, I'm doing onevalue for value
and I'm doing to mea modest one.
So it's for
those once upon a timewhere I was doing eight
because I had another showcalled Prisoners
in Spanglish,
where I was doingbook reviews in Spanish,
(34:17):
and I was just doingconversation.
I was doing so muchto book reviews a week
that was way too much
for actually feelspretty sustainable.
I've been doing thisfor a little bit now
and I feelthis is probably about
as much as I'd want to getto full four episodes
a week of variousdifferent podcasts.
And yeah, I think that's
(34:38):
that's workingwell for me.
So that's
probably about roughlywhen I want to keep it up.
And if you want to knowmore about Bitcoin,
I'd actually recommend
Generation Bitcoinbecause it's
got some pretty handyepisodes there.
On how to learnabout that.
And then finally,
the biggest Ballerof the Boosters,
we've got Chris Las
from Jupiter Broadcastingand he says
(34:58):
thanks for the kind wordsboost enough to say
you have nailedthe ideas of V for V
this is going to be my goto podcast for creators
trying to wrap theirnoodle around all of this
60,000 setssent using Fountain o.
Thank youChris, so much for that.
It really does help.
I appreciate it greatlyand it also helps
(35:18):
to support this show tokeep things ticking over.
And yeah, it's just it'sreally gratifying, man,
to know that.
And yeah, look, this show,
what I'm noticing from
this is because I'mbeing so specific with my
what I'm tryingto do with it
and who I'm tryingto help.
I'm noticing that it is,
you know,
(35:38):
kind of
like paying the dividendsand then both support
and the
the variations of supportcoming through of of,
you know, peopleleaving comments on the
on the YouTube mini,a YouTube video
I made
for the music podcastand things like this.
So very, very muchappreciated, my friend.
Thank you so much for thatand that wrapping up our
(35:59):
value for value boostagram
section here
and yeah,
if you want to know moreabout all of
you know
how much this is actually
contributing to toI suppose the mere models
because it
all kind of fallsunder that brand
I guess, for what myself
and oneare doing over there.
Yeah.
Check out episodethat we do in about
(36:22):
that I'll do
in about a month's timeon here of the case study
so you don't have towait for that one people.
There's my littlea little teaser right here
Before I goon, I do want to just
say a big thanks to CSBfor last week's episode.
Of course, of everythingthat he was doing.
If you were noticingwhile boosting in
(36:42):
I didn't have him inthe feed,
had some problemswith Fountain
and so I'm actually goingto move on to Blueberry
and do everythingvia there.
And so hopefully noweverything will be
a little bit smoother.
And this is where it'sjust like you've got to
you've got to work atthe stuff.
It's a continual processof upgrading, of updating.
I do this live,but I still don't
(37:03):
have a chat yet.
You know, there's so manythings I need to do, so
I just much appreciatedfor everyone
sticking around
for any problemsthat I encounter,
any things that I dowrong.
It's all it'sall very much appreciated.
So I'm going to go on to
my little tip sectionhere, and I got most of
(37:24):
this informationof these graphs
of this datafrom participating
and saving bookmarkson the podcast index.
Mastodon.
I know I've given this tipbefore or this service
highlight before,but there's no
central authorityfor these things.
There is no one placeto go where it's like a V
for these stats.
So I have actually used
the stats from GriddleCakes dot com slash in
(37:50):
and trends, which standsfor namespace trends.
And then he'sgot another one here.
And this Ron proofand he's got another one
called gridlock Eskom'sslash V for the E trends.
So this is a helpful wayto look at the data
and kind of make senseof everything.
Another website to go to
(38:11):
is stats dot podcast indexdot org slash V for v.
I know it's not the
easiest way ofof grabbing these things,
but that's,that's another way.
And then there's
another one Livewiredot io slash podcast
what's that.
Dash index dash dot statsvisualised with a
Z in the in the visualised
(38:33):
and thatone I can't remember who
these graphs looks likethey're John Spurlock so
yeah dataprovided by the podcast
index visualisedby John Spurlock.
So all of thesesorts of graphs
I found these outby saving bookmarks
on the podcastindex. Mastodon.
So if you're interestedin these things,
(38:54):
you kind of
just needto hang around there
and you'll
start to get information
and you will findthings out.
And my service highlightfor this week,
I actually wantto pull out Fountain
because one of the thingsthat they do
is they have their podcastcharts.
And so every dayI believe they update this
or at the very leastevery week
(39:16):
and it shows, you know,
which of the hottest shows
in terms of the amount
being boostedin to these shows,
whichepisodes in particular
are doing well.
So if I just go hereat the moment, it's
there's a
no agenda
show,there's a Linux unplugged,
there's a boostagram
ball a podcastingtwo point 0,
I can see like a Christianon here, I can see
(39:39):
one financial one
There's all sortsI can see
one of Cole McCormick'sshows on there as well.
There'sa lot of different things
going on here,so that's a useful way.
And then there's
brass sectionwhere you can see,
okay,
some peopleare boosting in
in a relativelybig amounts, 111,111
from Bitcoin risingto one of their favourite
(40:01):
shows obviouslyRabbit Hole recap.
What's that?
That'sprobably twenties $30 us
So you know these amountsthey do make a difference
when they add up
So very very cool to see
and that'sjust another little app
and service highlightI just wanted to give up
And then finally the valuefor value section.
(40:21):
Who am I going
to give 15% of this week'sboost and support to?
I'm going to give itto Ron Ploof,
because these chartsthat I have made,
I've used thempretty extensively
and they have been very,very helpful.
He wasn't the only one,
of course, but I willactually get John Spurlock
and thank him in ain a separate episode.
(40:41):
Probably the
the next onethat I was hinting at,
the charts,
the personal one,
because there'ssome other charts
which are pretty goodfor that,
whichare more personal for me.
But yeah, 15%for this week for for him
for creating these coolthings there.
You know,
it's something
I would never be ableto do myself,
you know,
accessing the podcastindex API
of knowinghow to collect the data
(41:03):
of creating a decent graph
from this, of being ableto automate it.
All of this stuff,
which I don't knowhow to do yet,
is immensely valuablebecause we
get some information onwhat's actually happening.
What are these thingsbeing adopted?
Are people using them?
So 15% to himfor this week.
So thank you very much,my friend. Ron, please.
And I'm going toleave it there for today.
(41:23):
Thank you, everyone,
for joining
another episode of theValue for Value podcast,
the so many thingsI want to touch upon
and just want to leave iton a high note of,
you know, all of thisstuff is getting adopted,
but it's slow.
And so if you come in
red hot,just expect like it's
going to take
a little bit of time,but over time
it will dramaticallychange your life.
(41:44):
And I can say my
life has changeddramatically in this.
You know, last three yearssince podcasting, 2.0
has has risen up.
And in the last
two and a half yearsthat I've been
an active participant. And
it hasimmensely changed my life.
And the value for valuesystem
is the
I think, the way to goand is
(42:05):
for all sorts of reasons.
But from just whatwe've seen here today,
it is growing,but it's a slow growth.
So I don't I don't get toowild about it
and that's it.
Thank youeveryone for joining me
and till the next episode,chao for now, Kyrin out.
Give me some stats ... stat!
Welcome everyoneto another
episode of the Value4 Value Podcast.
My name is Kyrin,host of the Mere
Mortals and Mere MortalsBook Reviews,
but also this one,which is for digital
content creators,
those
who are trying to connectmore deeper
(00:20):
with their audience,connect
more deeply with them,
and to also monetisetheir show to be able
to find a way of creatinga sustainable lifestyle.
I suppose with what
they're creating,
whether this bethrough podcasts
predominantly is whatI'm talking about here,
but hopefullyalso in other manners
of digital connectionmediums.
As we've talked
about previouslywith music
(00:41):
and with writingand things like this.
So this topic for today,I'm going to be
talking about podcasting
2.0 stats is the V4the ecosystem growing
and the thing with statsis, look,
I could just be a nerdything on my part,
but everyone seems to lovestats
and graphs, you know,
and I wanted to stick,
(01:01):
I suppose,with the general trends
of what is happeningwith values for value
and with podcastingto point out
is this stuffgaining adoption?
And I'll do a kind ofpersonal case study
probably inabout a month's time
of my actual experiences
using the valuefor value model
and get you some real dataon on how you know
how many satoshishave come
(01:22):
and how many peoplehave supported
the showand things like this.
So that's onefor for a month's time
where I do
my kind of like big recaps
of three quartersand things like this.
So let's go intosome of the current stats
that we seefrom podcasting to Pono,
and this is definitelyin episode you want to be
listening toon a podcasting app
which does showthe chapters
(01:43):
and images and links
because I'mgoing to be referencing
quite a few graphsand things like this.
And the first graph,
let's talk with adoptionof tags and in particular
I'm going to be lookingat the two tags
related to many, many,many, many.
So the firstthis being value blocks,
which as I mentionedin one of the previous
episodes, episode numberor let me bring up my um,
(02:07):
my actual numbershere, I'm
pretty sure it was 43and 44.
Yeah, this was
related to micropaymentsand boostagrams.
So the value block putting
a lightning addressin your actual feed
for people
to be able to boost in via
all of thesecool new apps.
And we can seeon the chart here
these, these chartsgo from about five months
(02:28):
worth of data.
So startingon the 1st of May 2023,
you Americanswith your 5/1/ 2023
so confusing
and then going
to basicallythe start of September
and you can see
pretty linear chartgoing up from around
13,000 113,200value blocks all the way
(02:51):
up to about 15,000as of September of 2023.
So we can see there's a
a, you know,
four or five month period
that there's been a jumpof about 2000 podcasts
jumping up.So that's pretty cool.
And then the one below,
it is relatedto the funding tag.
And so this is being able
to put a link for peopleto support you into.
(03:11):
I suppose you buy or,or into your, your podcast
and it will show up
as likea little dollar sign
within certainpodcasting apps
which people can click andthat will take them to a
like a patronlink or to a PayPal,
which is whatI have on this podcast,
or to perhaps a buy mea coffee.
It's it's basically
a way, it's a linkthat people
(03:32):
you can send people towhich will be able
for them to support youwith the Fiat.
And so once again,
going from May of 2023to September
and we can see
that was about
35,500 podcasts withthe funding tag in it.
And this has jumped upto about 42,400,
(03:52):
something like that,42,000.
So adoption of tagsrelated to money.
Now that's pretty good.
That's a 12%and 15% in four months
respectively forthose two graphs there.
And this is where you cango. Okay.
Well, obviously there's
quite a bit of adoptiongoing on here.
Is this a linearor is this an exponential
(04:14):
one? It's kind of hard
to tell withjust four months.
Well,I mean, like with four
months,it's relatively obvious.
It's it's a lineartype graph.
But I'm going to talka little bit more
about how this perhapsisn't
reflectiveof the overall numbers or
of comparedto the amount of podcasts
that are out there.
So let's jumponto the next one here.
(04:35):
And this is a graphshowing
the amounts of satoshisthat have been boosted in
on a seven day periodand on a 90 day period,
as well as the amountof transactions
and the amount of uniquesenders doing this.
And so for reference,I've taken the data
from this from a coupleof different sources.
(04:56):
Most of it's coming fromthe podcasting 2.0
API, which is
basically the way for
for you
to access the podcastindex,
which has all of this dataon, on,
you know,the amount of podcasts
that they havein their system,
what sort of tagsthey're using,
and people have createdgraphs from this
and I'll
give them a reference
(05:16):
in the kind of end
of the show notesand things like this.
But you can also find
the chapter in the chapterlinks in the
there's a link to where
you can findthese graphs as well.
So these two graphs
which are just showingbasically
that it's kind of beenrelatively stable,
I guess on a seven day
period or a 90 day periodfor the amount of boosts
(05:39):
and things coming in.
And so I've got a couple
of little takeawaysright here.
So the correlation of the
lines,what you see is basically
the amount of sets
that are being
Satoshi
is being boosted
in the amountof transactions
and the amount of uniquesenders.
They roughlyfollow each other,
especially on the sevenday period.
You can see
when when there's lesspeople boosting in,
(06:02):
there's less support
and there's lessamount of transactions.
And this is, I think,just a good check to go,
okay, are
people are listeners
who are
tuning into podcasts
and supportingtheir favourite podcast
is, you know, is
this just being reliant
on a couple ofindividual people or is it
the amount of people
all roughlybehave the same way?
(06:23):
And so kind of just to
illustrate this,you know, imagine
if you had ten people
who were
the biggest supportersand they were
far outweighingtheir support in
in whatever showsthat they wanted to.
And if perhaps for,
you know,they went on holiday
or a couple of themwent away or,
you know,didn't access a podcast
(06:44):
for whatever dayor things like this,
if they were the ones
who were really dominatingthe charts
and were having an outsized impact, you would see
you'd only haveone less unique listener.
But the whole supportamount or the transaction
amountwould drop dramatically,
which is not what you see.
What you seeis that all of these lines
(07:04):
roughly correlatewith each other,
which means the people
who are listeningand who are supporting,
they're all roughly
kind of taking the sameamount of actions,
the amount of supportthey might
use is is varyingand dependent on,
you know, the person.
I guess, though,some people
who are perhapsmore wealthier,
(07:24):
they might be willingto send
in, you know, 50 bucks toa show really regularly,
you know, once a week
or once a day basis,who knows?
Whereas other peoplewho are more like myself,
who don't have
50 bucksto spend daily on on
on their favouritepodcasts,
they use smaller amounts.
But where you can say,okay,
the linesroughly match up.
(07:45):
So when I'mtalking about this, I'm
really looking at thethe seven day chart.
Another takeaway to seehere is that on average
there's about 109sets sent per transaction.
And so if you were to
equate this into dollar terms,
it would be about $0.02.
I think this would be inUS dollars,
I think, or Australian,you know,
(08:05):
it's it's roughly the samewhen it's at these low,
low levels.
So what do you guys usethat pennies in the US
And the takeaway fromthis is I guess
just micropayments work.
If you were seeing transactions of this amount and
they weren't reachingthe podcaster, Look,
I can just sayon a personal note
(08:26):
they are reaching to me
and they're not all beingspent on these for,
you know, the amount of
like PayPal for example,if you were to use that
and they've got a base feeand then they take a
chunk of percentageon top of that,
a lot of these
apps do have a percentagethat they ask for to,
you know, to helpsupport their development
(08:47):
to for providingall this infrastructure.
But what you can
see is like,
okay, the transactionsamounts are pretty small,
but they're still working.
It's not like there's
a big gap
between what peopleare sending in to me
and what I'm actuallyreceiving.
And yes,
I know thisbecause I do tons of test
boost to myselfand to other people
and I can see thatthey're receiving it.
(09:08):
So, you know,micropayments work.
The Lightning Networkis actually working.
So that's a good takeawayfrom that.
Another oneis that there's
a roughly on averageabout 300 people per day
and the rough amount
that they're supporting
in a single given day isabout one dollars as well.
So obviously this is goingto be changing
(09:31):
depending on some,
you know,
some people would
probably be
sending $10 a day and thenothers would be sending,
you know, $0.10 a day.
But it all averages outto that amount.
And what you can see is $1a day
is is certainly affordablefor most people.
And this is probably abouthow much I'm personally
spending maybe a bit more.
(09:52):
And it's I guess it's
just affordableis the key takeaway.
So one, you know, it'saffordable to be sending
these small amountsper day, $1 per day,
and it's actually reachingthe destination.
Whereas if I was trying
to send a dollar per dayusing PayPal,
it wouldn't workbecause they take,
(10:12):
you know, 50something sense of that
plus an extrathing on top.
And so only
what $0.30 of that would
of thatwould actually reach the
the podcast, whereasin this case it would be,
you know, 95%, 97%,something like that.
So one,you know, it's affordable
to do as a listener
and it's actually working
(10:33):
and getting tothe correct destination.
And then the finalone here, which isn't
exactly related tothis chart, but, you know,
if you take the 90 days,
you can see thatthere is about $26,000
us being sent through thethe Lightning
Network to podcasters.
So this is about
100 million sets, which isa Bitcoin essentially.
(10:55):
And if you take this overa yearlong period,
that would be about$100,000.
So it's still nota crazy amount of money.
You know,
if you were to divide that
with the amount of peoplewith valuable
as we've seen,which is 15,000,
you know,
that would only be like
for $4.6 per podcast,something like that.
(11:17):
But this is not thebest way of looking at it.
And I'll talk about thatin a second.
And if you compare this to
so $100,000over a yearlong period
for using the valuefor value,
lightning transactionpayments with Bitcoin,
and if you compare itto like the rough
ad market, for example,for podcasting,
(11:37):
which I believe is aroundthe $2 billion range,
you can see per year,
you could say, okay,there's
there's a fair amountof room to grow here.
And this is whereI just want to put
this kind of caveat,which is it
can be easy to spin
all these numbers in apositive or negative way.
So if you wanted to put itin a negative way,
(12:00):
you can just say,
you know,most people aren't
using these toolsto support verse lotsa and
in this case you could go,you know, it's flat
lining the ecosystem'snot growing
and sure more people,
more podcasters
are putting value tagsand funding tags in there
in their podcast.
But are they actuallygetting supported more.
(12:21):
Oh look at the 90 day.
It's it's flatand it's not growing.
People aren'tsupporting more. That's
kind of the negativeway of putting on it.
The positive way is likeyou got to remember that
all of this stuff isis kind of bell curves.
And it's really onlywhen you take the charts
over a longer periodwhere you can see
it's beenbasically exponential
(12:42):
because none of thisexisted two years ago.
So hell yeah,it's growing.
You know, now
people are sending a
Bitcoin every 90 days
through this to theirfavourite podcasters.
And yeah, sure, it's not.
Once again,
if you divided
the total amount by theamount of podcasters
who with a value block,you could,
(13:02):
you'd go, okay, it'snothing, it's $6
per podcast or like that'snot in a 90 day period
or sorry, in a in a yearlong period
that's, that's worthless.
Like, you know,what's the point?
But once again, it's
this is kind of like
a bell curveor exponential thing
where look most podcastwith this in there
they've justchucked it in.
They haven't told theirpodcast, their favourite,
(13:25):
they haven't told theirlisteners, Hey,
can you support meusing these methods?
They'vejust put it in there.
So if you don't ask it,
nothing'sgoing to come through.
And Ican just say personally,
I have been askingand I have been,
you know, very vocal about
my listeners supporting me
and I have certainlyearned more than $6
(13:47):
for a year long period.
So the it's importantto note,
I guess, thatall of this is not
you can't justaverage things out and say
this isn't working
because it's such smallamounts on an average.
If you look at your kindof end goals
or whatyou're trying to do,
you can see, okay,
this is actually gettingto a period where or
(14:11):
I suppose an amounta value
which is sustainable
for for actually havinga lifestyle to be able to
to live upon.
And I'll talk about that
certainly more in the casestudy that I do
next month.
But I can just say,you know, for me
it's not there yet,
but it's getting thereand it's
certainly a lot closerthan I was a year ago.
(14:32):
And so,
yeah, this was just,I suppose, something to
look at.
And there was,I guess some
with the funding
tag, for example,
I have no idea how much
it's going through PayPalor Patron on
or buy me a coffee.
I don't know these things,
so I can'tsee those numbers. So
it is just encouraging.
If you go back to that,that first graph,
(14:53):
which was with the feedswith value books and feeds
with the funding tagin the second chapter,
that is justwhere you can see, okay,
well podcasts are actually
adopting isthey are starting to
to put them in their feed.
So it doesn't meannothing.
There is something there.
And then the the last one
graph that I have hereis that it's
(15:15):
a couple of things.
So I'm showing thetotal podcast in the index
and how often theseare getting published.
I've got a little pieceof information down
the bottom left here,which is showing
the amount of podcastwith valuable transcripts,
funding to chapters,medium
music, medium video.
So just a lot of the tags.
And then the topis showing
(15:36):
these over time,starting from the what's
that, November of 2022 upuntil September of 2023.
So a bitof a longer period.
Once again, like
you can just seeall of these lines
of the linear,but they're going up
and there are a lot
(15:56):
more podcastersusing the funding tag
transcripts, valuable
chapters of musicand of video.
And I suppose my takeawayfrom all of this of the,
you know, 4.2 millionpodcasts are in the
in the index.
There's probably about,you know, 400,000 of them
that are really activeas in
(16:17):
they'vethey've posted something
in the last 60 days,in the last two months
because a lot of podcasts
have been created
and people aren'tworking on them.
And what you can saywith this, okay, you know,
all of the 10% of activeshows
and sorry of all of theseshows, 10% of them
have put a funding tagor a value block in there.
(16:38):
In there.
Well,definitely the funding tag
and maybe the valueblock as well.
So, you know, my
assumption here
beingbecause the funding tag
is such arelatively new thing,
it's likelyonly that shows
which are activeare putting it in.
So when you put itthat way, all of the
all the podcasters who are
actually creating podcastsat this moment,
(16:59):
10% of them
have a mechanismfor their their audience
to support them withintheir actual RSS feed.
You can say, okay, well,you know,
the takeaway from this issupporters decide this.
These are podcasterswho are actually going
to the effort of saying,
here's a waythat you can support me.
And so if you're takingthis in,
(17:21):
like the value for value
approach, you go, okay,well, this is obviously
where people are wantingto be supported
by their listenersand not relying
only on an advertisingor a sponsorship model
or something like this.
So that I thought
was a kind of coollittle tech way to go.
All right.
Well, you know,10% of shows, that's
that's actually a fairchunk,
(17:42):
especially because thisall is so decentralised.
This all is,
you know, people are doingself hosting.
There's so many differenthosts from,
you know, Buzz Sprout toRSS dot com to captivate,
you know, transistorthe bubble.
There's so many differentplaces
that people can go to.
And not
all of these hosts
(18:03):
have made it easy
for the podcasters to putthese types in as well.
So just on my portion,
I would say like, okay,this is
a pretty encouraging sign.
Another one, new mediumsbeing used.
This is where you can seethe medium tag of music
and of video
and especially music overthe last two month period
since the
(18:24):
the bootcamp
all came outsince the ability
to use value time
splits, which I talkedabout quite extensively
in episode 46and in 45 and 46,
that's where you can see,okay, people actually
using these mediumsas well, these new ones.
So it's not just supported
podcasters who are reapingthe benefits from this.
(18:46):
It is the other musicians,it is
people who create video,for example, and so
yeah,just as a kind of general
summingup on the current stats,
once again,if you want to put
a negative light on it,you can.
But I think
on the positive way for mejust in this,
you know, 90
day rough periodthat I was looking at,
(19:09):
it shows thatit's sustainable.
It shows that peoplearen't supporters
aren't dropping off,that there is money
flowing through the system
and that the podcastersthemselves
are starting to adoptall of these tags.
So I think
on a personal notefor myself, I'm looking at
in a positive life lightand the way that I
really look atthis is let's
(19:30):
go for a little blastto the past.
And by that I mean and
you know, three years agobecause the podcasting
2.0 now, it only startedin September of 2020.
So, you know, almostexactly three years ago.
And just looking back,it's important
to remember how allhow new all of this is.
And me personally,I joined the kind
(19:54):
of podcasting 2.0in July of 2021.
So I was a little bitlate to the game.
I was, what,
like eight months behind,something like that.
And I've gota little screenshot here
which is showing AdamCory of
and I bookmark thisbecause I at the time,
because I thoughtit was pretty cool.
And he's replying toDaniel J.
(20:15):
Lewis and James Cridlandfrom Pod News
and he's saying,
you know, it'sno longer important
how many people usean app, it's
how much valuean app generates
as my new metric.
And so he's saying, here's
the podcastindex daily metric.
And because the podcastindex asks for a 1%
split or from the appsto help support the index
(20:36):
and help
make all of this happen,that's
how we get all of thisdata.
And so what he's got hereis just a little,
I suppose, screenshot
capture of of
how much has been flowingthrough the system.
And it was, you know, like
this is over the last day
18,000
stats through brazefor 599 transaction costs
(20:57):
a matic 1600 fountainthe big baller 23,258
And then you're sayingyou know
Apple and Spotifybring zero valued me
which is crazybecause if you go
okay wellfrom September of 2020,
that was literallynothing.
There was no index,
there was no Bitcoin,there was no lightning.
(21:19):
Some of these appsdidn't even exist.
And then now a year later,so this is in,
you know, October of 2021,there's six apps
and they're sending about60,000 stats per day.
Okay.
Well, now, that'snot a huge, crazy amount.
Let's jump to three yearslater.
Well,now it's 12 about 12 apps
(21:41):
and that's sending 1.5million per day. Okay.
Well, that's a that's apretty big jump there.
And so
there was athere was actually a point
right near the beginning
where I had enabledabout three
or four of my podcastwith value
with the value tag.
And I remember distinctlythat at that time
there was only about 300to 500
(22:04):
podcastswith it enabled at all.
And so I, you know,I dominated 1%
of the value marketmore hahaha.
And it was just such a
kind of newrevolutionary thing like
and it was hard,goddamn, it was hard
trying to figure outall of the stuff
you had to doso many things
(22:25):
to, to, to get onto it.
But I can certainly sayit's improved dramatically
with places like Fountain
allowing you to helpput stats in to you
to to do it in a
I guess a methodby really, really easily.
If you're a podcast hostjust putting in your
your email that willcreate a wallet for you.
(22:48):
They'll do all the stuffbrilliant.
It's thereand it's ready to go
and you can actually startusing some of the actual
podcasting hostnow, such as Blueberry,
to, to be able
to put this informationin your feed. Okay.
And then the final portionwith this is just
does all of this matter?Does growth matter?
(23:09):
Is this a healthyecosystem?
Is this actually,you know,
how we go into the moon?
Is this, you know, metricswise, 12%, 6%, 100%.
It's like, are weare we growing?
And I think the importantthing to remember is just
there's no point
if it doesn'treach your end goal.
And it's importantto consider
what is your end goal?
(23:30):
Is it just to cover
the costs of your podcastfor creating it?
Is ita little bit of bonus
pocket money, perhaps.
So it's just anice to have.
Are you looking fora full time income?
That's kind of theposition that I'm more at.
Are you lookingto become a millionaire?
Are you lookingto become a billionaire?
These are
the important things
to considerwhen you're looking at the
(23:52):
value for value system
and the ecosystemand all of these numbers.
I was just saying here
I want to reiterate,
whichI was one of the things
that really attracted meto podcasting to point out
is that nobody's goingto become rich from this.
And if someone does becomerich, you know, I'm
talking multi-millionaireor billionaire level,
something's gone wrong
(24:13):
because this is meantto be for everyone.
And so we've seen, okay,there's 15,000
podcasts with the valuetag enabled in it.
We've seen, okay, there's
300 people roughly per daysending money
to theirfavourite podcaster.
And this is going to bedifferent people as well.
It's not the same300 people because,
(24:34):
you know,
some people,you don't listen to
podcasts every single dayand this is where it's
just going, okay, well,what do you want?
Do you want to become
a billionaireor a millionaire?
This is probablyisn't the place for you.
The value for value model
probablyisn't the way to do it.
You probably wantto go down a much more,
I would say,riskier route,
which is going forthe kind of like Joe Rogan
(24:57):
or being picked up like a
by a massive,massive podcasting company
or just creating somethingso viral.
So, you know,
it's very, very,
very hardto do these things,
whereas the valuefor value,
it's much more of a steadygrowth.
You know,
you keep plugging away
at your podcast,you be consistent,
you make sure thatyour ask is really good
(25:19):
and make surethat you're doing things
well and that peopleknow about it.
You keep providingvalue to your audience
and over timethis will accumulate
and you will be able
to start
sustaining yourselfor reaching
these little goalsof covering costs.
I'm at that moment,at the moment
where, yes, I'm earningenough to cover costs
(25:39):
for the podcast.Brilliant.
In fact, I'm
probably reached the stagewhere it's now like,
Ooh, I got a little bit ofbonus pocket money here.
This is awesome.
I need to keep creatingsomething great,
something,
you know, magical,
something that drawspeople
in, being consistent,providing this value.
So that I can startreaching this
next stage of,you know, a full time
income of being ableto do this
(26:01):
and being supported by it
and being ableto live in the world
and pay rent and food
and all of these sortsof nice things.
But, you know,
I'm not lookingfor the million dollars
if I if I can get,you know,
40 grand a yearServices Australia.
And so that wouldprobably be like,
I don't know, 30, 25,something like that,
that I wouldconsider myself blessed.
(26:23):
I would consider myselflike,
I've done it,I've made it.
And that that'swhat I'm trying to do.
And this is where it'sjust like, okay, you know,
all of these things.
Does does growth matter?
It only mattersinto your context
if if you're reaching
the goalsthat you're looking for,
that'sthat's perfectly fine.
And you don't
(26:44):
you don't want to,for example,
be looking at a valuefor value.
And it's like,
what type of podcastwill get me the most
support from using thevalue for value method?
In this case,you'd probably be
saying a Bitcoin podcastbecause this is where
using the Bitcoin as themechanism for sending it.
Obviously with the Fiat
(27:05):
and the funding, well,
it could beany sort of show.
No agenda, for example,
is probablyone of the biggest
they and theirsis about news and media
but it's, it's depend onyou spent on you
to figure outwhat you want
and all of these stats
and metricsI gave you just here.
They're nicethings to know.
They're nice to know,okay,
this is actually growing,at least on a year
(27:27):
long timescale, on yearsand years.
But if you'relooking at this
for like the next 90 daysand you're saying,
I want to capture this,I want to get
all of this moneyor something like this,
this isn'tthe place for you.
This isn't the placeto be doing this.
It's it's a long term
thingthat you need to work out.
And yeah, that's kind of
just my
my little encouragement,
(27:47):
therefore, for that
and trying to squash downany unrealistic
expectations of growthbecause
growth doesn't matter.
It's about how you livein the world
and it's abouthow you feel
and interactwith your audience.
That's the whole point ofthe value for value model
and another point of itis to thank some people
who are helping to besupporting this show.
(28:09):
And man,this is probably one
of the best weeksI've ever had.
So beforeI get on to that, Mr.
Adam Curry, can you pleasetake it away with the
Grand Lounge music
Welcometo the Value for Value.
Mr. Graham Lounge.
Okay,
I'm going to do this
in a differentmethod than normal
because I've got quitea few coming in here.
(28:30):
And so once again,
a boostagram is a message
you can send withinyour podcasting app.
It will go directly to mewith the message with a
payment of satoshis, i.e.
money,
and this helpsto support the show, helps
to support me,
helps meto reach that goal
I'm looking for,of creating
a sustainable incomefor myself
to be able to continueto create these shows,
(28:52):
to create the Valuefor value podcast
and the main modelsand the book reviews
because I want to providevalue in that way.
This is the waythat I want to,
to live in the world,
and it's very muchappreciated when I
when I get these inand it helps
give me some good contentfor the show.
So starting offfrom lowest to highest,
we have cardboardgiraffe 300.
(29:13):
Yeah, 333 sets sentusing fountain.
It gives me a yellow loveheart emoji.
Oh, God.
WOODRUFFThank you so much.
Coming in hot
after him is a little testboost
that I did for myselfbecause I had to change up
some things in my feed.
I will talk about thatshortly.
And then we have theGolden Dragon, He says.
Thank youfor this podcast.
(29:34):
I am boosting the pledgeI made on my second
to last blog post
over at Golden Bloga thon dot com
where bearded bearded tech
and I am lookingto implement
V for be on blogs andvaluable information here
sending all the statsthe blog has made so far.
Dude, that is man, I'm
hot warmed.
I'm soappreciative of that
(29:55):
because that's that'syou know your hard work
and your choosingto send that over to here.
I have actuallychecked out his blog
and he's got some prettycool information on there.
This actually has beensomething
I've been strugglinga little bit with,
mostly just becauseI want to make it easy
for people to boost me.
And so
I've tried implementing
a couple of thingson my own website.
(30:16):
If you go many models
podcast dotcom such support,
you can kind of see whatI've got going on there.
It's not as good
a model as a methodas I would like.
And so I'm actually
I might bedoing an episode
on, on whathe's working on over here
because I think it is
usefulfor kind of the tech
side of thingsas text, text
(30:36):
and tech side of things.
So thank you very much.
Mr. Golden Dragon.
I did look up your name,
but I've I've forgotten,unfortunately. Sorry.
Sorry.
My friend are comingstraight after him.
We've got Mr.
Cole McCormickfrom the America
Plus podcast
with his favourite boost
of 5492 sentusing Fountain as well.
And he says I'm guiltyof promoting a single app.
(30:57):
Looking back,
the decisionwas to simplify podcasting
to point out and valuefor value narratives.
But as time moves on,
I've been wantingmore reach
within the other modernpodcasting apps.
I need a succinct wayto talk about the project
and system and optionsupgrade and progress.
A very cool couple.
Yeah. This is look, it'sit makes sense, right?
It's it is such a complexecosystem of
(31:19):
so many different things.
I talked about thison the models
in a recent episodeI did on on Bitcoin
and I wasn't tryingto convince
people of, of thatI've kind of
come to my own conclusionsafter,
you know,three years of studying it
of, of saying, okay, yeah,this is actually legit.
But the problem with it isyou have to learn
(31:41):
all of these various sidethings.
You have to learn about
open source,you have to learn about
finance,you have to learn about
the monetary system ofof lending,
of what is money.
And podcasting2.0 is very similar,
which is and valuefor value, which is,
I think the on the surfaceis relatively simple.
(32:03):
But if you want tounderstand podcasting 2.0,
you do have to understandabout the relationships
between the hostsof listeners and the apps.
You do have to understandabout how RSS works.
This is something I had toto really dive into.
You have to understandabout,
you know,
what is tipping donations,
how people feel when they
(32:24):
when they donate toof the feedback
loop of all of the topicsI've talked about here.
And so yeah,but look, it's
a processof simplifying it
and then expanding it
I think, and doing itin a way that you can do.
And yeah, I'm really keento see how you progress
with that call because
it's it's hard.
It's hard, man.
I fully feelyou coming in.
(32:47):
Next we have a onewhich was actually
coming from yesterdayand it's
an old and old podcastsupporter for this show
because I'm pretty sureI've seen his name before.
This is Steve Webb,the God caster.
This is one of the guys,the gentleman who first
found outabout podcasting,
you know, back in
2004, 2005 and was veryquick on the bandwagon of
(33:11):
of jumping on and creatinga his podcast.
And man, he's
been doing it for a whileand I'm on it
and he says, Great show.
Thanks for all the greatinfo.
7777 stryper boostthat using fountain again
man Thank you.
Thank you so much, Steve
I reallydo appreciate that
God is on my
side with value for value.
(33:34):
We have now coming into some bigger
baller boosts over here.
We've got Macintoshfrom generation Bitcoin,
he says.
How many episodes a weekare you doing now?
The laughing emoji facehaving trouble
keeping up V fully
V for V for lifeas too many fours
in a, V for V for lifeor something like that.
Macintosh 21,000,which is,
(33:54):
I guess you'd call ita Bitcoin
boost set sentusing fountain.
At the very moment,my friends, I'm doing one
book review, I'm doing onevalue for value
and I'm doing to mea modest one.
So it's for
those once upon a timewhere I was doing eight
because I had another showcalled Prisoners
in Spanglish,
where I was doingbook reviews in Spanish,
(34:17):
and I was just doingconversation.
I was doing so muchto book reviews a week
that was way too much
for actually feelspretty sustainable.
I've been doing thisfor a little bit now
and I feelthis is probably about
as much as I'd want to getto full four episodes
a week of variousdifferent podcasts.
And yeah, I think that's
(34:38):
that's workingwell for me.
So that's
probably about roughlywhen I want to keep it up.
And if you want to knowmore about Bitcoin,
I'd actually recommend
Generation Bitcoinbecause it's
got some pretty handyepisodes there.
On how to learnabout that.
And then finally,
the biggest Ballerof the Boosters,
we've got Chris Las
from Jupiter Broadcastingand he says
(34:58):
thanks for the kind wordsboost enough to say
you have nailedthe ideas of V for V
this is going to be my goto podcast for creators
trying to wrap theirnoodle around all of this
60,000 setssent using Fountain o.
Thank youChris, so much for that.
It really does help.
I appreciate it greatlyand it also helps
(35:18):
to support this show tokeep things ticking over.
And yeah, it's just it'sreally gratifying, man,
to know that.
And yeah, look, this show,
what I'm noticing from
this is because I'mbeing so specific with my
what I'm tryingto do with it
and who I'm tryingto help.
I'm noticing that it is,
you know,
(35:38):
kind of
like paying the dividendsand then both support
and the
the variations of supportcoming through of of,
you know, peopleleaving comments on the
on the YouTube mini,a YouTube video
I made
for the music podcastand things like this.
So very, very muchappreciated, my friend.
Thank you so much for thatand that wrapping up our
(35:59):
value for value boostagram
section here
and yeah,
if you want to know moreabout all of
you know
how much this is actually
contributing to toI suppose the mere models
because it
all kind of fallsunder that brand
I guess, for what myself
and oneare doing over there.
Yeah.
Check out episodethat we do in about
(36:22):
that I'll do
in about a month's timeon here of the case study
so you don't have towait for that one people.
There's my littlea little teaser right here
Before I goon, I do want to just
say a big thanks to CSBfor last week's episode.
Of course, of everythingthat he was doing.
If you were noticingwhile boosting in
(36:42):
I didn't have him inthe feed,
had some problemswith Fountain
and so I'm actually goingto move on to Blueberry
and do everythingvia there.
And so hopefully noweverything will be
a little bit smoother.
And this is where it'sjust like you've got to
you've got to work atthe stuff.
It's a continual processof upgrading, of updating.
I do this live,but I still don't
(37:03):
have a chat yet.
You know, there's so manythings I need to do, so
I just much appreciatedfor everyone
sticking around
for any problemsthat I encounter,
any things that I dowrong.
It's all it'sall very much appreciated.
So I'm going to go on to
my little tip sectionhere, and I got most of
(37:24):
this informationof these graphs
of this datafrom participating
and saving bookmarkson the podcast index.
Mastodon.
I know I've given this tipbefore or this service
highlight before,but there's no
central authorityfor these things.
There is no one placeto go where it's like a V
for these stats.
So I have actually used
the stats from GriddleCakes dot com slash in
(37:50):
and trends, which standsfor namespace trends.
And then he'sgot another one here.
And this Ron proofand he's got another one
called gridlock Eskom'sslash V for the E trends.
So this is a helpful wayto look at the data
and kind of make senseof everything.
Another website to go to
(38:11):
is stats dot podcast indexdot org slash V for v.
I know it's not the
easiest way ofof grabbing these things,
but that's,that's another way.
And then there's
another one Livewiredot io slash podcast
what's that.
Dash index dash dot statsvisualised with a
Z in the in the visualised
(38:33):
and thatone I can't remember who
these graphs looks likethey're John Spurlock so
yeah dataprovided by the podcast
index visualisedby John Spurlock.
So all of thesesorts of graphs
I found these outby saving bookmarks
on the podcastindex. Mastodon.
So if you're interestedin these things,
(38:54):
you kind of
just needto hang around there
and you'll
start to get information
and you will findthings out.
And my service highlightfor this week,
I actually wantto pull out Fountain
because one of the thingsthat they do
is they have their podcastcharts.
And so every dayI believe they update this
or at the very leastevery week
(39:16):
and it shows, you know,
which of the hottest shows
in terms of the amount
being boostedin to these shows,
whichepisodes in particular
are doing well.
So if I just go hereat the moment, it's
there's a
no agenda
show,there's a Linux unplugged,
there's a boostagram
ball a podcastingtwo point 0,
I can see like a Christianon here, I can see
(39:39):
one financial one
There's all sortsI can see
one of Cole McCormick'sshows on there as well.
There'sa lot of different things
going on here,so that's a useful way.
And then there's
brass sectionwhere you can see,
okay,
some peopleare boosting in
in a relativelybig amounts, 111,111
from Bitcoin risingto one of their favourite
(40:01):
shows obviouslyRabbit Hole recap.
What's that?
That'sprobably twenties $30 us
So you know these amountsthey do make a difference
when they add up
So very very cool to see
and that'sjust another little app
and service highlightI just wanted to give up
And then finally the valuefor value section.
(40:21):
Who am I going
to give 15% of this week'sboost and support to?
I'm going to give itto Ron Ploof,
because these chartsthat I have made,
I've used thempretty extensively
and they have been very,very helpful.
He wasn't the only one,
of course, but I willactually get John Spurlock
and thank him in ain a separate episode.
(40:41):
Probably the
the next onethat I was hinting at,
the charts,
the personal one,
because there'ssome other charts
which are pretty goodfor that,
whichare more personal for me.
But yeah, 15%for this week for for him
for creating these coolthings there.
You know,
it's something
I would never be ableto do myself,
you know,
accessing the podcastindex API
of knowinghow to collect the data
(41:03):
of creating a decent graph
from this, of being ableto automate it.
All of this stuff,
which I don't knowhow to do yet,
is immensely valuablebecause we
get some information onwhat's actually happening.
What are these thingsbeing adopted?
Are people using them?
So 15% to himfor this week.
So thank you very much,my friend. Ron, please.
And I'm going toleave it there for today.
(41:23):
Thank you, everyone,
for joining
another episode of theValue for Value podcast,
the so many thingsI want to touch upon
and just want to leave iton a high note of,
you know, all of thisstuff is getting adopted,
but it's slow.
And so if you come in
red hot,just expect like it's
going to take
a little bit of time,but over time
it will dramaticallychange your life.
(41:44):
And I can say my
life has changeddramatically in this.
You know, last three yearssince podcasting, 2.0
has has risen up.
And in the last
two and a half yearsthat I've been
an active participant. And
it hasimmensely changed my life.
And the value for valuesystem
is the
I think, the way to goand is
(42:05):
for all sorts of reasons.
But from just whatwe've seen here today,
it is growing,but it's a slow growth.
So I don't I don't get toowild about it
and that's it.
Thank youeveryone for joining me
and till the next episode,chao for now, Kyrin out.
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