Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kyrin Down (00:00):
It's the
final (and most difficult)
frontier of valuefor value.
Welcome,everyone to another
episode of the Valuefor Value podcast.
The second to last
in this year, Seasonthree of the show,
I am Kyrin,host of The Mere Mortals
(00:20):
Mere Mortals bookreviews, podcasts,
and also this one,of course,
whereI dive into the world
of digitalcontent creation
and how you as a contentcreator can help connect
with your audiencein a more fun
fashion using the valuefor value model
and also monetiseat the same time.
Nice little side effectbenefit from the
I'm recording hereon the 25th of October
(00:44):
2023 liveand this will continue on
in the futuredoing these live ones.
But the dateis going to change,
so I won't particularly
talk about thatright at this moment.
I want to talk today
about video,so I've covered
a couple of unique mediumsbefore.
Obviouslywe've talked about music,
we've talked about text.
Obviouslyaudio in particular,
(01:05):
what this being a podcastabout podcast as well.
And also briefly
with the chapter onI guess the digital limit
in images in ain an offhand fashion.
But the big granddaddy
of all of theseis video podcasting.
This is puttinga video link into your RSS
feed and typically video
(01:26):
what I'm saying isthe final frontier.
Why it's so complexis that it can copyright
basicallyall of these things.
You can have audio,you can have visuals,
and you can have textand moving visuals.
So all of everything
just gets bigger, hotter,more complex.
So what we're going to becovering in
this episodeis a bit of a look back at
the history of kind ofInternet video podcasts
(01:48):
and how they didn'tparticularly pan out
and the reasonfor this I advertising
not justsolely advertising,
but plays part into it.
And then also looking at
into the future of valuefor value podcasts
with videoor video podcasts
with value for value.
And so what, what couldactually happen with that?
How a value for valuecan be incorporated.
(02:10):
Yeah, there's a quitea few things too
to get into before I dothat.
Let's go into the past.
Let's dig deep and look ata historical battle.
So I want to tell youa little bit of a story
time here.
So me personally,I was born in 1992
and I actually vividlyrecall finding video
for the first timeon the Internet.
So I would have been about
(02:31):
12 years old,13 years old.
So we're jumping forwardnow and to 2004, 2005.
And I remember on my dad's
Mac, he had iTunes thereand I was mostly
playing music,listening to it.
And somehow I stumbledacross the podcasts,
I guess like little
little section therethat they had of them.
(02:51):
And I'm suremost of them were video,
but I vividly recall
watching like, Oh my God,you can actually see
video here.
This is so awesome
and so there was a couple
in particularthat I remember watching.
Mostlyit was kind of like cute
cats, circus tricks,epic compilations, fail
videos,those sorts of things.
I believe that was a
(03:12):
a pretty progressive
comedy troupe herecalled The Chaser's
War on Everything,and I'm pretty sure that's
how I was consuming theirtheir videos
for the first timeinstead of on TV.
And so I started to watchall of these things
and I was like,Oh, that's so cool.
At the same time,
I also found outabout Google video,
and so this waswhere I was going on
(03:32):
to the actual web pagesonto Google and
very muchwatching the same things,
what you'd expect of a 12and 13 year old.
So I was kind of doing
both of thesesimultaneously,
and I vividly recall watching all of these videos.
However,what what happened?
Like, didI continue watching these
these these two mechanismsuntil until today?
(03:53):
No, no, I can't this
this bitI can't remember vividly.
But very quickly,within a year or two,
Google video startedto transform into YouTube.
And then Google videowent away entirely
and I entirely stoppedwatching video podcasts.
And it's kind of like,okay, well, why?
What happened?
The current what what wasthe reason for this?
(04:15):
You know, is it you
was itrelated to something else?
And I guess this is whereI would say it was.
It was a historical battleof of video.
How is it going to beconsumed on the Internet?
Was it going to be
on a via an RSS feedlike like I was doing
with the video podcast?
Or was it going to be
on a more centralisedplatform,
(04:35):
somethinglike Google video
or as it became YouTube?
And well,
I think we all can agreethat the first
battle was lost andthat YouTube won out then.
So I have not reallywatched
a single video podcastsince then
until maybe 2020,which was when I got
into podcasting myself
(04:56):
that really, really deeplyand started
to investigate allof these different things.
And, youknow, what was the reason?
Why did YouTube went out?
Because I would have said
at those very early
days, the quality
of what I was watching
was probablyabout similar,
but I don't think there
was a real big difference
between watchingRSS videos, i.e.
a video podcast
(05:17):
and then watching onGoogle or YouTube.
And I was tryingto debate this.
I thought in my own mindit was something like
just how could
a podcast hopes
keep up with the bandwidththat was necessary?
I played arounda little bit
with video podcasts
and everythingis so much more complex
because videois just so much bigger.
(05:38):
Instead of playing around
with file sizesthat are in the megabytes,
you'replaying around with things
that are a thousand times
bigger into the gigabytes.
And so I was just assumedthis is what stopped
video podcasts fromreally becoming a thing.
It was mostly that
it's justincredibly expensive
to to host videoand putting it out there.
(06:01):
You have toas an individual
because you've got an RSSfeed.
Sure,you could have a host
who does it.
So, you know,
I host this onein particular
with blueberryat this current moment.
And you could like,
why can't you dothe same thing
with with video
and all of these people
instead ofgoing to YouTube,
they could have beencreating RSS feeds.
(06:21):
So I was was alwaysjust like, well,
but it's the bandwidththat was the main problem.
And sure enough,looking up,
it took about four years
for YouTubeto become profitable.
So obviously
you needed a big companylike Google to
like a monolith,
to just eat upall of the costs
because it tooka long time for YouTube
to become profitable.
(06:42):
So that was aroundthe 2009 period.
I believe just frommy my bit of research.
But recently Ihad a chat with Adam Curry
and he also highlightedsome other problems
which I'll take his wordfor because he was
a bit olderand not a 12 year old
trying to recall history.
And he was justhighlighting,
you know,
it wasn'tjust the bandwidth,
it was codecs,it was bitrates,
(07:03):
it was video sizes,it was resolution,
it was sinking the audioto the video.
How could not only the
hosts dealwith all of these, but
app developers,which is where
you typicallylisten to a podcast?
And what is so greatabout them
is, is the varietythat you can have
(07:23):
when you've gotall of these
different problemsas well.
Know creating an app
just to play audio
properly is hardenough in itself.
There's awhole bunch of issues
you have to dealwith that.
But then if you
trying to deal
with all of thesethings as well,
this is where it's like,okay, yep,
they probably can'tkeep up
with the madness as well.
So this is why I thinkyou kind of have this
(07:44):
almost centralisationof, of both ends.
Where
are hosting it yourself
is, is complex
and then playing thehosting of that in an app
is incredibly complex
and so
why not bundle thatinto one big thing,
which is what essentiallyYouTube did
and why it's still tothis day is the place
where everyone goesto consume their podcast,
(08:07):
podcast, their video.
And so this is
where I was like,okay, you know, this
this kind of makes sense.
This isthis is why instead of a
and one and a multispread out thing
which make
which is what makes audiopodcasting so awesome,
you have
a whole bunchof different hosts
and you have a whole bunch
of different appsand this is
(08:27):
this variety,this spreading out
actually makes audio
really great
because you can saycertain things
in places
and you can goto different places
and you're not goingto get kicked off.
Whereas on video,you know, with YouTube,
there is one placeat this moment and sure,
I know there's other videoplatforms, I know
there's Rumble and Vimeo,and that was Odyssey.
(08:50):
I thinkthat's closing down. So
what there's
there are other places,But look, let's be real.
There's oneplace for video.
It's it's YouTube.
So it's really funnyactually thinking now to
to just where we're at.
So let's jump forwardto the present time
YouTube took off, becamemore and more successful.
A lot of people will sayit's the second
(09:13):
What is it like the secondbest search engine
or the secondmost utilised
searchengine in the world?
My friend
one has a
has an issue with that,
but let's justtake that for the moment
and we jump forwardto the present time.
Okay.
The first battlewas certainly lost
Video podcastlost out to YouTube.
They all becamecentralised
and so what is happeningthere is videos,
(09:36):
as much as some peoplemight want to say
nowadays that you canhave a podcast on YouTube.
That's not how it works.
It doesn't have an RSSfeed.
That's one ofthe fundamental things.
So now jumping forwardto the present time,
it's a rather weirdtime for video
because I had a rather bigchatting in Mere Mortals
(09:56):
episode 400
about moving awayfrom longform video
and a kind of straightstrategy with clips.
So essentially not
putting too much efforton the long form video.
Hence why,
even thoughI have the capabilities
to make this into a videopodcast,
I'm just not going tobecause that's actually
just not that worthit for myself personally.
But we still kind ofuse clips and so we
(10:19):
this is just a way of
being ableto get many snippets
of our podcastand highlight them
onto the varioussocial media platforms.
And so
what I currently do isI upload the same clip
to five differentplatforms
and it's just like,
Hmm, wouldn't be greatif RSS could do this.
Like, wouldn't it be greatif I could just create
a, a, an RSS, which hasall of my clips on it?
(10:42):
And this just goes outto these five
different platformsand these being YouTube,
Instagram, Twitter or X,
whatever you want to callit, Facebook and TikTok.
So it's a ratherweird thing
because I knowa lot of other people
are doing somethingvery similar.
And sure,
there's variationsin the platforms
and you will
get the best resultsif you modify your video
(11:03):
to play on these platformsdifferently
because they are slightlydifferent, but you know,
they're all kind ofroughly the same.
You know, put itin a portrait format,
create it so that it's,
you know, a minute, 2minutes long,
something like that,and put captions up
so people can watch itbecause the watch it
(11:25):
and not needto have the audio on
that sort of thing.
So you're like,oh, okay, interesting.
Well, why,
why are all theseplatforms
very insistent on me doingthis individually? Why?
Why wouldn't
they want to be ableto just have an RSS feed
come in and then they canjust show it
because, man,
that would actually solvea lot of their problems.
They wouldn't have to havehad all of the
(11:47):
hosting and storage.
You know, that's,that's that sort of stuff.
And I wouldn't have toindividually go there.
You'd think like,
okay,maybe this could create
some synergies,
maybe this could actuallymake things
a bit more efficient. Why?
Why is this happening?
And then we get tothe crux of it.
Of course,
it comes down to money,
money, money, money,money and money drives
(12:08):
business decisions. And so
there's nothingwrong with that per se.
But when you lookat some companies
and how they behaveand their models,
this is where it's like,okay,
what what does everyonebasically everyone agree?
The problemof social media is
the platforms are tryingto lock you down.
And why are theytrying to do that?
Because they make moneyby advertising.
This is just how it works.
(12:29):
They don't
you don't pay forsubscriptions to Facebook
and to Twitter.
Well, you can if you want,
and to Instagramand things like that.
No, they've chosen to gothe opposite route
and do this throughadvertising shop.
You know, they can dowhatever they want
what this does.
So it brings a cascadingseries of events
that I thinkeventually stifles
(12:51):
creativity and expressionin the long run.
I won't get into that,but essentially it's like
they need to make advert
advertising moneyfor their business, hence
they need to keep youon the platform.
Hence
they don't
wants an RSS feed that youcould get anywhere else.
And ingesting that
because if I could get
this same experiencead free elsewhere,
well thenpeople would leave
(13:12):
because nobody likes ads,nobody wants to have
these ads.
It's not like you'rescrolling through
your feed and you're like,
Oh man, that ad, that wasgreat. That was amazing.
Maybe 1% of peopleare like, I don't know.
So this is whythere's this
big predominant modelof advertising
and whyI have to upload my video
(13:33):
even though it'sthe same one.
And I'd much rather justdo it in a one stop shop.
RSS feed
plop itas a video podcast,
and then it guestsand just elsewhere.
They don'twant to do that.
And you know,
if I do that,there's not a whole lot
of placeswhere people can do that.
Although this isstarting to change.
So just bear with me.
So people are paying with
with time versus moneywhen it comes to these
(13:56):
these platformsat the moment, once again,
totally fine. Thatthat that's cool.
And that's that'show things have worked out
and up until this point.
But the battle, the battlewas lost certainly.
But I thinkthe war continues.
And so
I'm just trying to thinkand I was like going,
you know what?
What is it in particular,though, that
has made audio podcastso decentralised,
(14:19):
so awesome,so spread out and you're
having all this innovationwith podcasting apps,
podcasting 2.0,
integrating this,you know, bitcoin
and value for valueand all of these things.
Why, why is this happeningto audio
and why couldn'tit happen to video?
And I was going, you know,
I don't think there'sanything
about the medium of video
(14:40):
that suggests
it has to be differentthan than audio.
I can't come up witha good reason as to why
it it has to be like that.
I understand.
And that's why I went overthe the the history.
I think it's just the kindof quirks of physics
and chemistry,
how they manifestin things
(15:01):
like transistors, storagecapacity, bandwidth,
internet connections,all that sort of thing is
why we got to this point.
I do not see a reasonwhy that
videohas to be like audio.
And, you know, if
if that was the bettermodel
to have just one place,
then why hasn'tthat happened to audio?
Why isn't there justone place that you go to
(15:22):
to get your audio podcast,to get your experience?
If that was the bettermodel,
if that was the betterthing, why,
why hasn't that happened?
And I so I go more
I think more alongthe lines of audio
as much simpler
doesn'thave these complexities
that were attached to it
and coststhat are attached
to it, hencethat it gravitated
to its natural form of
(15:43):
of the best formthat it could video
did haveall of these things.
And so we've kind of beenstuck with something
like the big centralisedplatforms like YouTube.
Once again,
nothing wrongwith with that,
but it does bring
a couple of costsand penalties with it.
And you can look at thisthings with video creators
bemoaning the fact like,oh, I have to, you know,
(16:05):
keep creating videos,otherwise the algorithm
won't want show,show them.
And you know,I make money via YouTube
putting ads on top of it,
and that'show they pay me out.
And YouTube doesn'tparticularly like me
putting my own ads into itand things like this.
So it's is very much like,okay, well,
what can what can videocreators do go?
(16:26):
And is this goingto change in the future?
What what do I kind of see
the future of of videobeing like?
And honestly,I do just think that as
time goes on with Moore'sLaw, as costs go down,
as more people will haveaccess to video cameras
high, really high qualityones on their phone
and things like this,I personally think
(16:49):
that the the monoliths,the YouTubes of the world,
they're going to bea round for a long time.
But I do thinkthe natural form,
the gravitationwill come to
to a more decentralisedactual video podcasts
probably done through RSS.
And so I want to highlightsome of these
now at the moment,
and I have experimentedwith some of these. And so
(17:11):
if you wantedto have a video podcast
and we'll get
on to the value for value
and how this connectswith it in a second.
But I do just think like,okay,
this is probably where,where it could go.
Will it go therequickly and shortly?
No, it'sgoing to take a long time.
But I do think thatthis is where it will
actually go over the end.
And value for value
(17:31):
is the reason for this,because I think
the value for value modelis, in the long run,
much stronger, betterand creates
a better incentivesthan than advertising.
So I want to talk abouta couple of platforms
where you can hostand watch
video podcastsat the moment,
like I said, with YouTube,
typicallythe hosting of it
and then the watching ofit goes hand in hand.
(17:53):
So the creators puttheir videos in one place
and then same placeswhere you can consume it.
If youhaven't done this before.
Basically there's
this thing called YouTubestudio
and you go into the backend of,
well, like a little placethat's just for me
to upload all of my stuff.
So the tweet thatI have used and try it
and I actually do have
(18:13):
some video podcastsfloating out
there are called threeSpeak and True.
So both of theseare basically what you do.
It's very similarto YouTube
where you have your videoand you upload it
and you put inthis metadata of the title
and the thumbnailand the description
and you can addin some extra things.
So, you know,
it was
it was
created on this date andit was at this location
(18:34):
and very similar thingsto how YouTube operates.
You can put insome tags of
this is what the video isabout or like,
you know, hashtags, things like that.
And what
is different about theseso is that
you can actually do valuefor value with them
and they have in our feed.
So if you want toexperiment
what this looks like,if you type in models
(18:56):
into basicallyany podcasting app
and in when you typein models,
do not put the spacebetween the end of the E
and the next M, So it'smere models or one word,
you'llactually get some results
showing this video podcastI created.
So this one is inparticular on three speak.
This is hosted viathe Hive blockchain,
(19:16):
which I probably brieflymentioned before,
has kind of integrateda lot of concepts
of podcasting.
Thanks to Brian of London,who I've actually had
on the meand Models before.
So if you want to knowmore about popping
in that, I'll give youa link to that episode
and essentiallywhat you do there.
As I was saying,
you just uploadyour video. It's
(19:38):
a lot more constrainedthan than YouTube.
Max file is fivegigabytes, I believe.
But what he has created
is that everyone
who uploads
and has a channelthere is automatically
created into a an RSS feedand it'll say something.
When you type in meand models
into a podcasting app,you'll see like miyamoto's
hosted on three speakthe minimalist podcast
(20:00):
hosted on three speakers,something like that.
And so
I put in there a wholebunch of different things.
I've got full lengthvideos
like I did with Brian,
I've got mini clipswhich are
about 5 minutes longin the landscape portrait.
And I even just
yesterdaywent on for the first time
and put up a portrait one.
(20:22):
So something like thatyou'll see like a short
clip or real or tik-tokthat's kind of format
and it still workspretty, pretty damn good.
So there's actuallya lot of versatility
that you can have in
putting these thingsinto an RSS feed.
And so whatyou can actually do
go into places.
And of all the value
(20:43):
for value appsthat I mentioned a week
or two ago where I didmy run through,
if you go to cureAcosta pod
versus Pod Fans podcast,your and pod friend,
you will actually be ableto see the video in their
pod fans in the future.
But I know,I know you'll be able to
breathe in FOUNTAIN.
It will show up,but it won't actually play
the video and cosmetic.
I'm not sure becauseI don't have an iOS.
(21:07):
If thereare other apps that
show that look,
I know definitely thatthere are other podcasting
apps wherethis will show up as well,
but they don't have
value for value
integrated,so you won't be able
to boost and streamand do things like that.
The other one I wastalking about is picture.
So picture is kind of a
it works essentiallyon the same concept
(21:29):
like torrenting,where multiple people
will host a video fileand then it'll serve up
that file
in individualchunks to people
who are coming inand wanting
to watch a videoor download or stream
or something like that.
So that's the high level.
I'm not super deepinto the technical details
(21:49):
and once again,you just go up onto here.
I personally
have done this
throughan offshoot of that
which is calledNo Agenda Tube,
and you canput in your details.
They have an ALBAwallet connection.
So as we were talkingabout
with Alba in the podcastapp's run through,
you can just do thisall nice and simple
to put your details in
(22:09):
and then you've gota video podcast.
And if people arewatching, tuning in
and they can do thison any peer tube instance,
so it's not a onestop place.
So this iswhat makes it different
from something likeYouTube.
There's a lot of
tube instances, so you cango to any individual one
and they might say,Oh no, we
don't like your content,that's fine.
(22:29):
You can go to another oneand upload it there.
And there'sa guy called Airhead
Head who I'veseen on the podcast index.
Mastodon
is creating a value for
value plug in so that anypeer group can do this.
So really, really coolthat you're able to to
do this.
I think it'sbaked into the
(22:49):
no agenda tube one,
but I'm not I'm not sureabout the other ones.
I haven't tested outwith them.
So if you are interestedin creating
a video podcast,
those are
two of the places I wouldrecommend doing it.
If you want to do itin a way that now
enables value for valuewith the micropayments
and boosting and streaming
that we've talked about atthe start of the season,
(23:12):
those are two awesomeplaces to go.
I've test out myself.
I know it works and
it's a relatively decent
experienceof, of watching that.
If you going to,as I said,
want to try it outjust type in me
models or one word
and you'll be ableto watch some videos
of myself and it's like,Oh, okay, that's cool.
Good, good, good stuff.
I think it's worth
(23:32):
talking about traditionalhosting as well. So
it's not
particularlyvalue for value related,
but someone listeningmight want it.
Semi v for V relatedbecause the hosts
are gradually adoptingthese things.
I was actually going
through a few of themand so I know
pretty pretty muchfor sure
(23:53):
that pod being blueberryand Lipson
are able to host videopodcasts
and blueberryactually does
have that valuefor value enabled.
So I probably should putthat in the
in the upper list as well,saying if you want to
create a video podcastwith value for value use,
blueberrywould be the simplest
out of those other
two options that I talkedabout before.
(24:15):
It is funny though,just how distorted
the wordpodcasting can get.
You'll see, I've linkedan article here
I was talking about
the what was it?
It was the
video podcast platforms,the best video podcast
platforms and amongst podbean and blueberry
and I think LipsonIt also mentioned YouTube,
Vimeo, Spotify, Facebook,Twitch, Instagram and X
(24:38):
as video podcastplatforms.
They are not video podcastplatforms.
Those are placesyou can go to watch video,
but RSS is what makespodcasting so amazing.
Awesome, and gives
all of thosefour properties
which I talked aboutright again
at the startof the season.
(24:58):
Decentralisation, selfsovereignty.
It's permissionless
and providesfor value transfer.
All these these placesdon't have all of them.
They've maybegot a couple of them.
And so RSS is a critical,
critical piecein what makes a podcast.
And so,
yeah, this is justwhere it's like
if you want todo a video podcast,
(25:20):
go to free speak,go to a peer to
peer group instance,or go to blueberry
and you can have value
for valueenabled with those.
So that's that'sjust my little thing.
Will this happen inthe future?
Will video podcasttake over the world?
I thinkin the long run, yes.
But technology can change.
(25:41):
Other things can changeand who knows,
we couldall just be doing using
was there's Apple Vision
pros or thingscoming out in the future.
Maybe once againtechnology
can can change things. So
it's just an interestinglittle thing there.
But I it's just worthyof pointing out that value
for value can touchand go everywhere.
(26:03):
And I think eventuallyit will.
And it's it if
YouTube and stuffdon't adopt it,
I think in the endthey'll die
because value for valueis just so strong.
Just createssuch an amazing connection
with yourwith your audience.
I'm going to just stop ithere for the moment
and go on the BasicGram lounge.
(26:23):
Acknowledgesome people for thinking
to help create this sharp.
Welcometo the Value for Value
Instagram Lounge.
So we have a couple ofhere. We don't have anyone tuning
in live today,which is totally cool,
(26:44):
but I do have a couple ofpeople
who I do
need to thank for helpingto support the show
and sending in a boostagram
and Boost
agram is a messagethat you can send
withinyour podcasting app.
I listed out eight of them
just before whereyou can actually do this,
and this is a messagefrom someone who's
appreciated
the show, wants to showthat in a form
(27:04):
with a monetary paymentto it.
But the most importantaspect of
this is being ableto give me feedback and to
add some extra contentfor the show.
For me to think about toto know more about.
So I'm going to jumpin the first one here. So
I did see Sam Sethi
streamingin some payments.
Thank you so muchfor that, Sam.
Before the first one we'vegot is the tone recorder
(27:27):
and he says reloadedwallet and catching up
some delinquentsupport sites.
Thank you
for your ongoing efforts
to educateand expand ideas 12,555
sent using fountain.
Thank you so muchmy friend.
Turn Rebecca I do knowturn Rick has got to see
some musicgoing on on on his show.
(27:48):
So I'm going to quickly
jump to the podcastindex Mastodon and see
what is a littleprofile says So pull back.
And this is the tonerecord
communication throughmachines and odd dreams.
And yes, he's got a wave
like little link hereand a get Alvey side
I he's definitelycreating some stuff
so he's got some music onWavelike
(28:10):
if youtype in Pull back and
into wave likeor into a podcasting app,
people show up.So thank you very much.
Turn.
Parker Very, very muchAppreciate it.
We've got another onehere.
The other messagefor today
and this is areally cool one
because I'm pretty sure
I've seen Tonyrecord's name before,
but I have notseen this one.
And this was from
(28:31):
Balderdash Boyswith an underscore.
It says Great episode.
We try on our podcastto make it easy.
And although we would love
sets and moneyto support the show,
we also see itas connecting
with our listeners andproducers, if you will.
Unfortunately,we get very little
supportive feedback,
but we keep asking 1000sets sent using Fountain.
Thank you very much,my friend.
Look,I'm glad you tuned in.
(28:52):
You probably tuned intothe episode for, well,
the last episode,how to Ask for support.
I assume that's whereyou boosted this funding.
And look, it's a grind.
It itabsolutely is a grind.
When you're firststarting out,
it's important to
focus on, I thinkmaking the show better
when you'rein those early stages.
(29:13):
It's it's this weird.
It's it'sthe classic thing.
You know, you
once the cyclestarts going
and you have some people
starting to boost in
and listen,the show gets better
becausethey're doing that.
So you kind of needto grind away at first,
You know,
ask your mom to boost in,
ask your friends to boost
and just get some momentumgoing because
(29:35):
it is when you createbetter products that
that things
start to kick off.
So, for example,I had a chat with Adam
Curryon the recent remodels and
I've seen
some big,
bigger boost come in fromthat for people
who reallyappreciate the show.
And then throughsome of these mechanisms,
such as through Fountain,
it highlightsall people of really
(29:57):
bursting into this show.
I'm going to put it tothe top of the the charts.
I'm going to put it,you know, into the
bigger places on Fountainon to the front page.
And I've seenbecause that's happening
more peopleand then starting to tune
into the showand burst into the show.
So yeah,
unfortunatelyit's one of those ones
where it's
you just haveto get on the treadmill
and it's like
it's almost fake ittill you make it
(30:18):
type mentality
where you just haveto create a good show
so that people realiseit's a good show.
Boost into the good show.
The boosting inmakes the show better and
and just keep going.
So I did actually tune
into his show, whichI should just bring it up.
So I want togive a shout out
to himfor, for doing that.
And here's anotherlittle tip, my friend.
(30:40):
It is very much worth
talking if you're sayinglike my show
to support our show,tell me what the show is.
So it's beer,Bourbon and Balderdash
is the nameof the show there.
And this isby the Balderdash Boys.
So yeah, butalso I think is is worth
highlightingwhat your show is
if you're if you're
going to send in a boostlike that.
(31:01):
But I tuned inand they had a good show.
This is very interesting.
I talked about some cool
cool topics
and even thoughI'm not that much into
beer and bourbon for allthe best to be honest, the
they were talking inone of the episodes about
how men men'smental health and suicide
and it was,
yeah, I've been havinga little bit of it
(31:22):
just a little stressright recently.
So it was a
interesting topic forfor me to ponder upon and
and talkabout reaching out
to other peopleand things like that.
So I wear joke.
Thank you.
Thank you very muchfor the boost my friend.
So those were
the couple of booststhat we had for this week.
Thank you for those two
and thank you for everyonewho helps
also support the showby sharing.
(31:44):
And as you know,
Sam was streaming and
sets this last weeklistening in live.
I really do
appreciate all the
different mechanismsthat you can do
to help support the show,which I'll once again
talk a bit moreabout right at the end.
So before we do that,
though, we've got a coupleof things to go over.
I've got some tips, too,to start us off with.
So just waitingfor my Evernote here too,
(32:07):
with all my notes too
to pop up
and two sidesto be really slow,
of course, just as I'mwanting to talk about it.
So here we go.
We going to givethe devil his due.
So I if you've listenedto the show long enough,
you know, I'mnot a fan of advertising.
I thinkit's a stupid model.
I really hate hate it.
(32:28):
Just the whole experienceof it.
I think it's it'salmost close to coercion.
I think things like valuefor value will.
I'll bet.
I really hope
they'll take over
in the long, long run
that there'll always bea place for advertising.
But I think you can even
someone do set fertilisingor, you know, doing
advertisingof your own shows through
(32:49):
sending satoshisto other people
or being ableto pay people
to consume your adsrather than have the ads,
you being
kind of the productand that's how
you're paying through it,through your time,
not not through
your money,things like that.
Anyway, to givethe devil is true.
The traditional platforms
(33:10):
are not entirely for free,
so they do actually allowfor value transfer,
for example.
So I wouldn't say the
permissionlessbecause I'm pretty sure
that some countries inthe world where YouTube,
as part of being allowedto operate in that company
in that country,
are very heavilyrestrictive
of the type of videosthat are allowed there.
(33:32):
So, okay, it'snot super permissionless.
You can't beself-sovereign.
There's no ability for meto have a link
to my MP forms.It's hosted on YouTube.
It doesn'tcome off of there.
That's soyou're not self-sovereign
that, That's for sure.
Is it decentralised?
I mean, you could,
you could kind of sayit's decentralised
because there's fourdifferent
(33:53):
five different platformsto all put up your,
your videos nowadays.
So but
YouTube is still very muchthe predominant one,
but you can have value
transfer,I will give them that.
And so I
if you haven't followedthis,
this was kindof a trending thing
a couple of months ago,I think it was around
in August of NPClivestreams.
(34:13):
This phenomenon,I love it.
I find it so fascinating.
Humans are so weird.
I love humans. Jesus.
So if you go on to memodules Episode 411
I talked about thisin detail,
but essentially what it isis that you have
girlstypically on Tik Tok, but
that's, that'sthe place is really Kmart.
But I know you can dothese
(34:34):
same things on Twitchand on YouTube
where you willjust be doing a video
and then people have a way
of transferring value
to theNow they do this through
like a kind of tokenisedmechanism.
It's not through a harddigital money like Bitcoin
and what we're doing here,they do it more through
(34:55):
tiny likelittle one off payments of
tokens, like
an ice cream thing,which you can
then redeem later onfrom your own.
So it's, it'sa, it's a bit strange.
That's how they do it. OnTik Tok on YouTube.
I'm not sure exactlyhow they do it.
And on Twitch, once again,
I think you candonate money, but
it's moreinto like a balance.
So I imagine they probablyhave something
(35:16):
like PayPal on the backend too to enable that.
So it's not particularly
peer to peer, but there isvalue transfer going on.
And so whatwhat is happening
with these and Visa livelivestreams is
you'll have a typicallyit's like a hot girl,
but I've seen onewith guys as well
where she'll be justlooking into a camera.
Someone will send in an
(35:37):
ice cream emojiand they'll go, Hmm, hmm.
I think ice cream so goodor a hat or a gang.
And it's like, dang dang.
It's just.
And they'll do thisjust for hours
and they'll earn enough toto live more than enough
to live to make a decent,a decent living.
And so what you can saysee there is like, okay,
(35:58):
there are very varying
mechanismsof supporting people
through this. It'snot perfect.
It's not directly to peer,nor do they have splits,
nor do they have
some of theseother functionalities
that we have herewith podcasting
2.0 and,and being able to,
I think, havebetter incentives
and make it more fairwithout a
(36:20):
centralised moneyperson, money,
middlemen, moneymenright in the middle,
but they do work.
So to give the credit
devil, as do
those platforms doallow for value transfer.
You're taking risksby being on them.
But there's no doubt thatthey actually do work.
So just tipwise value for value,
even though it typicallygets wrapped up into a lot
(36:42):
of other ideas related to,
as I wastalking about, you know,
permissionlessself-sovereign things
like this, it's importantto recognise, okay,
these places do have the
benefits as well.
They're not entirely
lockeddown, centralised places
which have no aspectsof value for value.
So wanted to highlightthat and then to give them
(37:05):
their fair shot and appand service highlight.
I do just really wantto give an extra
shout out to three speakand no agenda.
Uber in particular.
I know for sure that theyare both actively working
on incorporating valuefor value elements
into the platform.
As I went on 2 to 3 speak,I saw they have a mobile
(37:27):
app where podcastsfeatured very prominently.
They have the podcastindex of a
for the podcast, whichI think is pretty cool
and or at least I'mpretty sure it was.
And they havethe mechanisms of,
of being ableto supporting in
throughtheir apps as well. So
yeah I think it's it's
(37:48):
it's this kind of stuffwhich is is really cool.
It's this healthycompetition that's needed
you know
much like there are biggerpodcasting apps.
So these are things like,
you know, the Appleand Spotify as
I think it would be niceto have
big video apps as well,something like that.
So instead of
just having one placeto watch video YouTube,
(38:10):
I thinkit'd be cool to have them.
Will YouTube die?
No way. In the long run.
Yeah, no way.
It's it's going awayanytime, anytime soon.
But I do think in the longrun, information
wants to be freeand accessible.
You know,I can't see why the MP for
that I upload toYouTube is stored.
It's not in ifyou go in to you know page
(38:32):
what's it pagesource view page source
onto a YouTube page doesno MP for link to web
where that's being storedanyway so
with these othersI can do that.
If I go into a podcastfeed, I can see that.
So yeah, once again,just, just show letting,
showcasing, highlighting.
There's some differencesthere between
(38:54):
all of these things.
Once again,if someone though
came up to meand recommended our
like Karen,
I want to get my video outwhere should I do it?
I would probably sayjust put it up on YouTube.
That's it's
probably the best placeto go at this very moment.
But if you want tohave value
for valueincorporated elements
into it, here's some otherof these other places.
(39:16):
Okay, That's it.
We're going toleave it there for today.
Thank you, everyone.
The value for value
sectionwho online going to
give 15% of this showto to help support them,
to thank them for the workthey're doing.
I'm going to really givethis to Alex Gates today.
So he's the guy whoso Alex Gates,
he's part of theno agenda realm
and he runs theno agenda tube.
(39:39):
He's the one who created
that instanceand moderates.
It works on it.
And he's done
a lot of really,really great things
for podcasting to pointout full value for value.
It's avery, very smart cookie.
He reallyknows about protocols.
He really knows
the technical detailssuper well.
And yeah,
I don't thinkhe gets enough
(40:00):
highlighting support
for everythingthat is done,
not not just for the video
aspect,but also for podcasting.
So 15% of this
episode is goingto go through to him.
So just thank you so much,
Sir Alex,for for doing that.
Shout outs though, to ourhead and Brian of London
for for whatthey're doing as well
really, really cool.
So for this episode
(40:21):
I'll give you my three TS,
my final value for value.
There's time, talentand treasure time.
You know,
if you want to sharethis show
with a digital creator,
you know,
someone who is looking at
doing video
and wants to createan actual video podcast,
not oneof these bullshit ones of
a videopodcast on YouTube. No.
If you want someonewho wants
(40:43):
some recommendations,you know,
tell them to tune in.
Tell them to tune into
what was whatchapter was it?
The seventhand eighth chapter.
And they'llthey'll get an idea
of how they can do that
in a valuefor value manner.
So sharing that,joining me
live is always super,super fun.
I do appreciatethat as well. Talent.
Is there anything I can do
to make this show better?What annoys you?
(41:03):
What resources are similarto the f up of of these
book reviews
recommendations, thingslike that?
I definitely would love toto know
all of these things and toto have that come out.
I'll talkonce more about that
right at the endand then finally treasure
three realoptions of doing this.
(41:23):
You can
go to a new podcastingapp, new podcast ABC.com,
and and try out one ofthe ones from there.
Also, I've done thatrun through.
So if you're havingtrouble
with any of that though,
that that's there'sa handy link to that.
I'll tell you where tofind that in the second.
You can do this directly
at the podcastingindex website.
So if you don't want to
(41:44):
change your podcastingapp, you're like, Yeah,
I want to keep my thing.
I really like overcast,I really like,
God forbid, if you if youreally like Spotify,
let's just get off of theget off of there now.
It's okayif you like that.
I use Spotifyfor a long time
before I found podcastingtoo, but I so I get it.
But if you want to keepcontinue using your one,
if you go to the podcastindex website,
(42:06):
type in value for valueor even just my name
Kyran, I'll pop upquickly there
and you can boost directlyin from there
usingthe get all be extension
or you can even do itto me directly.
It can't get all become.
It's a bit harderfor me to find there.
So that is a little bitmore difficult to
(42:26):
to do it that way.
And I will also just plugif you go to me
a models podcast dotcom such support.
That'swhere all of this details
are listedin one easy to find model
so it's got the linkto the video there
so you can seehow to boost in.
It's gotlinks to the actual
podcast itselfin different mechanisms.
(42:49):
All this sort of stuff is,is really, really cool.
And there's also a paperright at the bottom here
if you want to do it via
that mechanism,who lots to get into.
There's one more episodeleft of the season,
my friends,one more episode
and it's probably goingto be my favourite yet.
It's going to be whereI'm going
to get the most heart,the most excited
because I'll be talkingabout what I where
(43:11):
I thinkvalue for value is going.
And I want to kind ofcreate
a picture of the world
as I see itand, five, ten years time
and where value for valuewill have taken us.
So that's going to be
the final episode ofof season three.
I'm probably going to take
a little bit of a breakand won't
certainly won't be as long
as these last onesbetween seasons.
(43:32):
But I'm thinking abouta month, maybe two months.
As I mentioned,
I've got a lot of stuffgoing on in my
life at the moment.
So the thatthat will take priority.
But I really I really doenjoy the show.
So my last request iswhat would you like to see
in season four?
What would you like season
four to be focussed upon?
(43:53):
I've got a coupleof ideas.
I was thinking of doingsomething
related to valuefor value music.
So really diving intothat, perhaps making a
semi music show.
I've got a lot of noteshere from a couple of
really interesting books
getting moreinto the aspect of
I suppose the ethos again.
So almost
(44:14):
harking backto season one,
but adding elementsof technology into it.
So this would be talkingabout
advertising like the longtail learnings
from Amusing Ourselvesto Death,
just a bunch of books,
zero sumgames of advertising.
There's a lot of
things that I tookfrom these books,
so it can,it would kind of
(44:35):
be a I reminisceback to season one
or I could,you know, keep out
lights of podcastingto put on years
what's what's new,what's interesting,
what's happeningwith value failure
in a kind ofbroader scale.
I would
yeah basicallyI'd love to know
your thoughts on
on what you wouldreally want to hear
what you thinkis the most valuable,
what would get you totune in week in, week out?
(44:57):
What would behelpful to helping spread
the word of value
for spread
the gospel of
value for valueand making it easier
for other peopleto participate
and know whythey should participate.
So I would love to knowall of those things. So
one I can see herejust typed in
honestly my call
(45:17):
that would be to have moreinterviews with people
leading the chargefor value. For value.
That's also doable.
I'm not sure I'd do that
on this showin particular, though
I would probably do
all of that underthe main models name.
But yeah, maybe.
Maybe I'll have to thinkabout it.
Interviewsand conversations,
so much effort
as I was saying.
Like, you know,
(45:39):
I probably need to havelike a bit of a break,
maybe a little longer oneslike, yeah,
just double down.Do it, do it even harder.
Thankyou very much, my friend.
But that is goodsuggestion.
I'll I'll definitelyconsider it.
So I'm going to leave itthere for today.
Thank youeveryone for, for
tuning into this episode.
Probablyonly a couple of people
listening live,but that is okay.
(46:00):
That'sappreciated nonetheless.
And yeah, one last season.
One last
one last season, one lastepisode of season three
coming up the next week.
And that's going to bea doozy.
It's going to be I'm
I'm really looking forwardto it's going to be fun.
So we'll leave it there.Thank you, everyone.
And chaffand now Kyron out.