Value Creators
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools. In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses. With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape. We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts. Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge. Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential. Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Episodes
Corporations were built for stability, hierarchy, and control—but the world now moves in networks, flows, and continuous change.
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Dr. Ross Wirth, a world-renowned organizational transformation expert with decades of experience in the energy industry, in academia, and in hands-on consulting. Wirth explains why “change management” as a project is doomed, why old...
What does it mean to build a civilization that advances forever—and what role do entrepreneurs play in that project? In this episode of The Value Creators Podcast, Hunter Hastings interviews John Deming (author) and Mike Hamel (editor) about their book Blueprint for a Spacefaring Civilization: The Science of Volition. Deming and Hamel frame markets, innovation and entrepreneurship through the lens of volitional science: a scientifi...
This episode has been reposted from Strategy Meets Reality Podcast.
How do organizations create meaningful value in a world that’s complex, nonlinear, and constantly changing?
In this episode of The Value Creators Podcast, Hunter Hastings talks with Mike Jones — consultant, organizational psychologist, and host of Strategy Meets Reality — about systems thinking, value creation, and practical implementation. Mike explains why older, l...
Why do customers choose one offering over another—often in a split second? In this episode of The Value Creators Podcast, Hunter Hastings talks with Duncan Berry, PhD, a consultant to leading brands at the intersection of semiotics, psychology, and neurology. Duncan explains how value is meaning from the customer’s point of view, why most behavior is pre-conscious and emotional, and how entrepreneurs can design signals, experiences...
How should entrepreneurs act when uncertainty is everywhere—from volatile markets to chaotic policies and global instability?
In this episode of the Value Creators Podcast, Jeremy Vesta helps us explore the role of entrepreneurship in uncertain times, including those caused by the chaos of government intervention and policy chaos. Building on insights from Austrian economics, this conversation dives into how entrepreneurs manage unc...
AI is now at the leading edge of value creation, where creativity, innovation and new business thinking will exercise great leverage. Entrepreneurs - and especially young entrepreneurs unburdened with the baggage of old business models - will lead the value creation revolution.
Dr. Raushan Gross is a professor, author, and expert in AI, in business systems, and in entrepreneurship, all of which he is teaching to students in prepari...
Many businesses and business functions are grappling with the question of the role of AI in future value creation, none more so than marketing agencies and the marketing function in business. Bryan Phelps is CEO of the marketing agency Big Leap, actively navigating this challenge every day. Bryan shares how his team developed a clear AI policy to guide innovation—and why humans must remain at the center of creativity, decision-maki...
How do you design a company—and an AI—that leads with empathy?
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Stephen Sakach, founder and CEO of The Zero Company and creator of aiCMO, an AI-powered marketing platform built to scale human connection. Stephen shares his journey through digital media, consciousness studies, and systems design to develop a framework where love, purpose, and empathy drive bus...
The robots are here. Are they useful? Are they ethical?
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Marianela Nanninga, CEO of ToDo Robotics. Marianela shares her journey from global tech sales to building one of the most innovative commercial robotics ventures in the U.S. Focused on usefulness over hype, she explains how robots are transforming hospitality, healthcare, and food service by performing r...
What does it take to unlock capital in a system full of red tape, landmines, and outdated institutions? In this episode of The Value Creators Podcast, Hunter Hastings is joined by Dave Kotter, CEO of Integrity Capital and founder of the Hybrid Debt Fund. Dave pulls back the curtain on commercial real estate financing, innovative lending structures, and how technology—especially AI—is transforming capital flows.
From high-net-worth i...
Entrepreneurial leaders are focused on value for others, especially customers and colleagues. They deliver through innovation, which is the implementation of a better future for those customers and colleagues. This outer-directed focus must start from a place of trust, clarity, and purpose. A place Jim Murphy calls Inner Excellence.
Jim Murphy is a high-performance coach and author of Inner Excellence. Drawing from his years coachin...
What makes a business truly stand out in the hyper-competitive challenge to create customer value? It’s not just the product—it’s the experience, and the system that generates and sustains it.
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Vance Morris, former Disney leader and expert in service system design, about why a customer experience system is the most strategic asset in business. From theme parks...
How do you build a retail business around passion—and scale it successfully? What does it mean to think in systems, not just solve problems?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with serial entrepreneur Joe Zentmyer, founder of Snaggletooth Goby and builder of thriving passion communities—from indoor climbing gyms to tropical fish hobbyists and service ventures. Joe shares how he applies systems thin...
How we lead is who we are.
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Becky Schmooke—entrepreneur, leadership coach, and author of Choose the Handle That Holds. Becky shares how the system of philosophy we label as Stoic generates practical tools for leadership, self-awareness, and resilience. Rather than hierarchical leadership vested with titles and administrative control, Becky proposes a more huma...
The term alternative investments refers to investment opportunities that the financial regulators want to preserve for financial elites and protect from the average “retail investor” like you and me. They’re investments like venture capital, private equity, and hedge funds. They’re too sophisticated for individuals who are not “accredited”. These potentially high-yielding investments must be fenced off from broad accessibility. Too...
How does entrepreneurship truly drive economic growth, and why is it often ignored in mainstream economic models? What role does imagination play in creating market-changing value?
In this episode of the Value Creators Podcast, Hunter Hastings is joined by Per Bylund, professor, author, and one of the leading voices in Austrian economics. Per introduces a radically dynamic model of entrepreneurship based on his new book, Entrepreneu...
Can companies operate effectively without bosses, titles, or hierarchies? How can organizations empower employees to take full ownership of their roles while maintaining accountability and productivity?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Doug Kirkpatrick, author of The No Limits Enterprise and a pioneer of self-management. Doug shares his experience implementing self-management at The Morning ...
What if the traditional view of leadership—an individual who is assertively bold, visionary, and all-powerful—was actually harmful? What if leadership is not about commanding authority but interpersonal relationships, collaboration, self-awareness, and authenticity?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Josefine Campbell, international business coach and author of 12 Tools for Managing a Selfish ...
How can businesses shift from rigid, hierarchical structures to agile, fast-moving organizations that adapt to change effortlessly? What if businesses could remove bottlenecks, eliminate bureaucracy, and enable knowledge to flow freely—boosting innovation and engagement?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Mark Beliczky, co-creator of the Kinetic Flow State Organization (KFSO) model. Mark expla...
Real estate is more than buying and selling properties—it’s about creating value for tenants, investors, and communities. How do you scale a real estate business from a single duplex to managing thousands of units? How do you navigate economic cycles while ensuring consistent returns for stakeholders?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Ivan Barratt, founder of BAM Capital, about his entreprene...
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