007. Drive Action, Not Conviction

Text your thoughts directly to Rich.

You can't force conviction, but you can drive action.

About SpringTime Ventures
SpringTime Ventures seeds high-growth startups in healthcare, fintech, logistics, and marketplace businesses. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $400k to $600k. You can learn more about us and our approach.   

About Rich Maloy
Rich's mission is to rebuild the American dream through entrepreneurship. He works with early stage startups transforming the world, giving all people the opportunity to grow, learn and earn. With prior careers in finance and sales, he's now focused on startups investing through SpringTime Ventures where he is a Managing Partner. He's a father of two young children and loves sci-fi, skiing, and video games.  

Episode Transcript

Rich (00:01):
An investor that lacks conviction is not driven to
action.
You can't force conviction, butyou can drive action.
As much as I joke about pushingpeople into the pool, the fact
is that you can't do that.
Not even figuratively.
You can't force conviction.
What you can do is continuallydrive action until you get a

(00:24):
decision.
Even if that decision is a no.
At SpringTime we always say"nois the second best answer." How
do you drive action?
There are three steps.
Number one, work within thatinvestor's system.
Number two, work your system.
Number three, add a deadline atthe end.

(00:47):
Getting investors to reachconviction, to jump in the pool,
is the ultimate goal but youdon't need to go for the close
on every call.
You should be working towardsthat close with every single
communication and remember,remember that this is a pool
party.
They need to know that there arepeople in the pool splashing
around having fun.

(01:07):
You need to turn them from FOLSto FOMO.
Just keep scooting thoseinvestors closer and closer to
the edge of the pool with everycall and with every
communication