011. Work Your System

Text your thoughts directly to Rich.

Do you have an investor update list? Are you using a CRM? You should be doing both. 

About SpringTime Ventures
SpringTime Ventures seeds high-growth startups in healthcare, fintech, logistics, and marketplace businesses. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $400k to $600k. You can learn more about us and our approach.   

About Rich Maloy
Rich's mission is to rebuild the American dream through entrepreneurship. He works with early stage startups transforming the world, giving all people the opportunity to grow, learn and earn. With prior careers in finance and sales, he's now focused on startups investing through SpringTime Ventures where he is a Managing Partner. He's a father of two young children and loves sci-fi, skiing, and video games.  

Episode Transcript

Rich (00:01):
This is Rich Maloy with SpringTime Ventures, bringing
you the VC Minute, quick adviceto help startup founders
fundraise better.
Next up, you need to startworking your system My friend
Jameela said the other day,"themagic is in the follow-up," and
I love this.
The magic is in the follow-up.

(00:24):
You need to follow up withinvestors on a regular basis.
Do you have an investor updatelist?
Are you using a CRM?
You should be doing both.
How will people know that youare throwing the coolest pool
party around, if you don't tellthem?
I said this earlier and it'sworth repeating: your job as the
Chief Pool Party Officerinvolves organization and

(00:46):
communication.
You need a CRM for both ofthese.
You fundraise CRM should haveinvestors grouped by stage with
notes about the last meeting,their check size, what their
next steps are, who you spoketo, who they can refer you to.
You can do all of this for freein Excel or Airtable.
Airtable even has a fundraisingtemplate that you can use.

(01:08):
Whatever it is, you need to beorganized.
Organization, in your fundraise,brings focus.