November 15, 2024 • 52 mins
When does a "bad employee" become a trailblazing entrepreneur? Join us as Wayne Lewis shares his captivating journey—from enduring cold calls in the insurance sector to breaking into the fashion world with a touch of audacity. With products like his eye-catching "Retired Drug Dealer" hats gaining Forbes' attention, Wayne exemplifies the power of resilience and creativity in entrepreneurship. His story will inspire anyone who seeks to transform rejection into opportunity and follow a path that defies conventional career norms.
Las Vegas, a city of dreams and diversity, becomes our lens for exploring cultural dynamics and the future of urban living. We unpack the idea that the city's lack of a singular culture is its greatest strength, offering a rich melting pot of identities and beliefs. With sports teams like the WNBA and hockey teams emerging as cultural anchors, we discuss the city's potential to rival global giants like Dubai. As we venture into the realm of content creation, we highlight its pivotal role in shaping modern narratives and business landscapes.
Our conversation turns to authenticity in the digital age with insights from James Trader of Kase Sake and Sushi. From curating a unique omakase experience to leveraging social media for brand visibility, James emphasizes the importance of staying true to oneself. We also tackle the complex nature of debt in business, showcasing how strategic financial decisions can propel growth. Emphasis is placed on mentorship, daily preparation, and securing strategic partnerships, with inspiration drawn from dynamic figures like LeBron James and Rich Paul. This episode promises insights into brand management, sponsorships, and the blueprint for long-term success.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
Welcome to Vegas Circle Podcast with your host,
paki and Chris.
We are people who arepassionate about business,
success and culture, and this isour platform to showcase to
people in our city who make ithappen.
On today's podcast, we'll bedelving into an entrepreneur's
insight on branding culture whyspecific podcasts succeed.
So please welcome to the circleMr Wayne Lewis man.
What's up?
What's up?
Thanks for having me, bro.
I got to say this to his faceman so.
(00:33):
I was wrong about this brotherman.
I got to tell about his face.
We had a great conversationover the phone, but let's jump
right in.
Man, so, originally from LosAngeles, yes, how'd you get into
business for yourself?
I've seen you've done a lot.
Speaker 2 (00:43):
I think business just kind of came natural, just
being a bad employee, badstudent.
So it's like where do you go?
I'm always questioning rulesand authority and just always
asking why and I'm not reallyunderstanding why.
But why got me in trouble a lotof the time?
(01:04):
Got you, you said being a bademployee.
Speaker 1 (01:07):
I don't think I've ever heard anybody say that.
No, for sure Is it because yourmind was somewhere else, Like
you always had another visionout there, like hey, I want to
do this.
Speaker 2 (01:14):
or I always had this that I'm working towards, I
think just because of me wantingmore and trying to figure more
out.
I'm just my mind just runningrampant, always thinking about
other things outside of what I'mdoing.
It was too simple andrepetitive, so I wasn't meant
for me to do it.
I just I got bored, real easywith everything and I just I
(01:38):
wasn't the guy for that.
For it, I wasn't the guy forthat job.
Got you?
Yeah, nah, for sure.
Speaker 1 (01:43):
So you kind of got your.
Is it your first start, kind of, in the fashion industry, right
?
So you guys had like, what wasit?
Speaker 2 (01:48):
My first start was insurance, insurance, okay, yeah
, yeah.
So I got my property, casualty,life and health and my surety,
so I had my, I had an insuranceagency, like that was I was
calling.
I would do door-to-door sales,but I was calling like 150
people a day.
Speaker 1 (02:07):
Wow.
Yeah, and then sitting at thedealerships and that basically
transitioned into sitting at thedealerships and then learning
to sell.
And then you know, clocking,clocking.
You could learn a lot aboutwhat you just said.
Yeah Right, docking on doors,learning people being a
chameleon, learning people'senergy, people turning you away,
learning no, you know what Imean.
And just moving on to the nextone, probably helped the
(02:29):
foundation for business for you.
Speaker 2 (02:33):
Yeah, I think that was the footwork I did, probably
the hardest thing to do andthat is to try to sell blindly
and cold call and do all thosethings because I wanted to sell
that bad, I wanted to make moneythat bad.
So I did everything that Ipossibly needed to in that day
to get success that day.
So, whether it was going doorto door calling 150 people just
(02:56):
for one sale Because I knew onesale a day was 30 sales a month,
but then in insurance, as youknow, you got auto home and life
, so I would upsell them on autohome and life, so technically
that one sale was three Got it.
Speaker 3 (03:11):
Yeah.
Speaker 2 (03:12):
So it went from one sale a day to six to nine to you
know, it just kept going up andup and people are like, how are
you doing it?
I just stayed at it, super,super, super, super, super
resilient, consistent and justdetermined, like you know.
Yeah, I always felt, like youknow, I was owed something, but
(03:32):
not in the sense of entitlementfor it to be given to me, but I
want what's mine.
You know, I put the work in.
Speaker 1 (03:39):
I want what's mine, but you seem like too, you're
very good with like the energyof reading people too right.
Very good at networking thatwhole setup.
Do you think learning thatprocess of you know probably
getting hung up on and all thedifferent things or knocking on
doors and stuff like that,people telling you no to your
face was it just kind of makeyou where you're, just like
nothing is going to bother me?
Speaker 2 (03:59):
Well, I think you get used to no, so no, it doesn't
resonate with me the way it doeswith everyone else.
I don't give a fuck about no.
Yeah, I feel you.
You can tell me no, and that'scool, but I want to know why.
Why did you say no?
And if they're able to explainit to me, I'll say okay.
(04:20):
So I always end it cool, okay,cool.
So just let me know if you needme later, you know is it?
okay if I keep your contact.
So I still sold them in a wayof selling myself, maybe not on
a product at the moment, but Istill sold myself.
And then I also still quotedthem at that same time.
And you know, in insurance thatsystem is like pipeline, so
(04:42):
even every quote I put in therethey automatically get a mailer.
Got it?
Yeah?
So I would just go the extramile to make the sale.
I mean, the sale may not bemade today, but the sale in my
mind was made as soon as wespent 15 minutes on the phone.
I mean, I made the sale and Iwas able to meet you maybe a
month from now, two months fromnow, six months from now, but
(05:02):
that A-ball is in already.
Speaker 3 (05:04):
That month from now two months from now, six months
from now, but that eight ball isin already.
That's what's up.
So what about the fashion show.
Speaker 1 (05:09):
I've read an amazing article on you about Forbes
right.
I think it was the retired drugdealer.
Speaker 2 (05:13):
I thought it was very interesting the hats and how
you guys played the marketing onthat.
How I got into fashion was Istarted a couple different
brands prior to the retired drugdealer, which was one product
of a conglomerate.
So the first company I had wasa company called Famous Nobodies
that I basically kind of usedthe same method as the insurance
(05:36):
just kind of handed out a bunchof shirts, just making my brand
appear bigger.
Then I met my business partnerand best friend today, which is
Al Madden, and we started abackpack line together and then
it's pivoted into everythingelse that we've done.
So the retired drug dealer hatwas a five minute design that I
did.
I made that design in like fiveminutes on, like Halloween Eve,
(05:57):
got it Randomly and um, it wentviral and should we?
Speaker 1 (06:03):
sell it Jay Z?
Yeah, all type of peoplewearing this stuff right A year.
Speaker 2 (06:06):
Today we think we sold like 59,000 hats.
Speaker 1 (06:08):
That's awesome.
Speaker 2 (06:09):
Yeah, at $60 a pop.
Speaker 1 (06:12):
That's awesome.
Speaker 2 (06:13):
Yeah, $56,000, $57,000, somewhere around there
at $59,000 to $60 a pop.
Wow yeah.
Speaker 1 (06:20):
And that's extremely hard in the fashion industry
just in general is one of thehardest businesses from my
understanding.
Speaker 2 (06:25):
Well, fashion is very , very tough because you have so
many different aspects to it.
You know you got seasons, youhave colors, you have trends,
you got understanding the market, you got the competitiveness of
it.
You know you got you'recompeting as a small guy with
the bigger brands for consumers.
But really it's really allabout authenticity and doing
(06:49):
what's true to you and telling astory through your fashion,
because fashion is merely justspeaking without speaking.
Speaker 1 (06:59):
Love that.
You know what I'm saying.
Speaker 2 (07:01):
It's your version of what you feel like you want to
say that day.
That's what fashion is.
It's merely speaking withoutspeaking.
That's beautiful.
Speaker 1 (07:09):
I like that man.
What's your perspective on theVegas culture?
Because originally from LosAngeles but it's kind of got
that flavor.
Speaker 2 (07:15):
Vegas don't have a culture.
We just got a baseball.
Well, we just got a soccer, Imean a hockey team we just have.
We just got a women's team.
We're getting a baseball team.
The culture is being built anddesigned, but it's no culture
here.
Yet we never, no one never,supported UNLV until they
started winning.
Vegas isn't really like aculture.
If it's anything, it'sentertainment.
(07:38):
That would be quote unquoteculture.
But I think Vegas is more of aplace you come to have fun.
To live here is cool, but evenwith that, what's the culture of
living here?
You guys are in your own space.
I'm in my own space, neverreally crossed paths.
So the culture of Vegas is thatthere is no culture and that's
the culture.
You think so right.
Speaker 1 (07:58):
So I feel like I always had these arguments with
the barbershops, right, becauseyou know you get into so much in
a barbershop, so shout out toCut Above.
I was going to them for about14 years until I started Cut my
Own here.
But you know, timo Kurt overthere, I don't know if you know,
them but, they're a staple herein Vegas.
Right, they've built.
I think they've had probablyfive or six barbershops
throughout the whole valley, butit seems like the culture was
built and things like that.
Speaker 2 (08:21):
No, I think it's a multitude of cultures.
That's why there is not aculture here, because you get
it's like a gumbo you get thisperson from here, this person
from here, this person from here.
They all live by differentrules, morals, beliefs, so it's
no culture.
Speaker 1 (08:34):
And a lot of international folks too, yeah
nobody stands for one thing here, everybody's, individuals.
Speaker 2 (08:40):
I think once you start bringing teams here, the
culture starts being there,because now we are cheering for
something together.
So right now our culture is thehockey.
We're a hockey town, mm-hmm.
Speaker 1 (08:51):
I'll be honest I never went to a hockey game in
Toronto In a WNBA.
Speaker 2 (08:54):
Oh, I forgot the NFL team, the Raiders, Correct.
Yeah, we're not like a realRaiders fan.
Everyone at that stadium comesfrom Oakland.
We have some people here go.
Obviously you have a certainpercentage, but a lot of those
people fly in to see the Raidersplay.
Speaker 1 (09:09):
Or they fly in to see their home team or whatever
Right team or whatever right.
Speaker 2 (09:12):
so for the weekend, for now the most winningest team
is the wmba team and our hockeyteam.
So we're, uh, so our culture isour, we're a wmba town.
Speaker 1 (09:21):
I guess, if you aces town, I guess, if you want to
call it, do you like it, justbecause of the fact of yeah
everything that you're seeing inthe network and stuff that you
see here well, I like vegas justbecause of um it we're spoiled.
Speaker 2 (09:35):
It's a place that you can get up and go get.
You can go to the strip club,get cocaine and go to a club and
have a burger all within thatfour in the morning and still be
able to go to work at nine.
So it's a place that we'respoiled in a sense of time, cost
of living, taxes.
There's a lot of things thatgoes into it, especially from a
(09:56):
business standpoint.
So I think Vegas is a coolplace.
It's something to do whenpeople fly in.
You're never bored with them,you just drop them off.
Speaker 3 (10:03):
Yeah, it's too much to do.
Speaker 2 (10:04):
It's not a boring place.
Speaker 1 (10:07):
I like it for the fact of like.
You're always going to see yourfavorite musician here.
Speaker 2 (10:12):
you're always going to see your favorite musician
here, You're always going to seeyour favorite comedian here At
some point yeah, yeah, they'realways going to come here at
least once a year.
Speaker 1 (10:16):
You know what I mean.
So that part I like.
But like you were saying, wedon't hang out on the Strip.
Speaker 2 (10:21):
Nah never.
Speaker 1 (10:21):
Especially as locals.
You don't go unless you'regoing to something Never.
I never do.
What do you see the future of?
I think.
Speaker 2 (10:31):
Vegas is going to be a super city.
I think Vegas is going to bethe US version of Dubai, outside
of Miami.
I think it's going to be Miami,and Vegas is the hitters,
simply because the directionthat Vegas is going, they're
very forward.
They're bringing in a lot ofyou know, architects and
engineers from Saudi.
They're getting a lot of theirideas from over there, so
(10:55):
they're building something thatis going to stand out and that's
going to make you want to livehere, simply because it's going
to be undeniable, vegas isbecoming that city that, forced
to be reckoned with, a lot ofcompanies are coming out here.
I think it's one of thoseplaces.
I think obviously it's Vegas,miami.
I think it's one of thoseplaces, you know, I think
obviously it's Vegas, miami,austin, texas in general,
(11:16):
houston, dallas, austin, butthat's going to be the those are
going to be the US spots.
Speaker 1 (11:25):
Yeah to me, sure, yeah.
Do you like the idea of likecontent creation?
Do you think we need morecontent creators because you
have more?
Speaker 2 (11:31):
of the food scene and things like that.
I think content is king.
I think if you haven'timplemented content in any of
your business, when it comes tomarketing or growing your
business, I think that you'relacking.
It's just huge.
Content creation is big.
You know to tell a storythrough your lenses and to allow
people to see that and for themto, you know, take what they
(11:53):
want to take from it is super,super important, and most people
still haven't graphed thatconcept yet.
Content creation I mean contentcreators are the ones you know
living how they're supposed tobe living.
You know ferraris lambos.
You know they're living a goodlife.
So, yeah, content creation,content is king.
Speaker 1 (12:09):
Yeah what's amazing to me is, like you know, my kids
a little right, 10 and 8 yearsold and like their heroes, now
are YouTubers.
Yeah, kai.
Speaker 2 (12:16):
Sinat.
Speaker 1 (12:17):
InstaVees Everybody.
Speaker 2 (12:19):
Yeah, yeah, yeah.
Speaker 1 (12:20):
What's your take on that?
Because you're kind of inbetween, aren't you?
You're in mid-30s right?
Yeah, yeah, yeah Okay so YouTubeI mean content creators is
everything as far as thelifestyle and being able to show
the real or what you want to beable to show, right To be able
to build that brand.
And I know you're into like themonetization side of it.
You know what drives trafficwith brands and things like that
.
What do you think they need todo better here in Vegas on that
(12:43):
side?
Because I know bigger markslike LA, you know they extremely
well with that, you know, asfar as the TMZs of the world and
things like that, what do yousee happening?
Speaker 2 (12:52):
I don't think Vegas needs to do anything because,
aesthetically, it's built forcontent creation.
So I just think it's more sothe people here or content
creators moving out here,establishing themselves, getting
rooted here and creatingcontent, vegas doesn't need to
do anything.
I mean, if you look at thisplace, aesthetically it's built
for a camera 100%.
(13:12):
Yeah, it's 1,000% want you totake pictures of these things.
100% yeah, it's 1000% want youto take pictures of these things
.
We have, you know it's, it'sjust art everywhere in a sense,
you know, from, you know thearchitecture to the things that
they create, and justattractions everywhere.
So I don't think Vegas needs tochange anything.
I just think it's all about thepeople here and wanting to do
content.
Speaker 1 (13:30):
Yep, that's for sure now this podcast space has
absolutely exploded.
I know you've been doing it.
For how long have you been inthe podcast?
Speaker 2 (13:37):
I've only been in the podcast space a year and maybe
like seven, six months.
Speaker 1 (13:42):
Wow, I would not have expected you to say that yeah
so during the pandemic, were youthinking?
Speaker 2 (13:46):
about podcasting in 2020 no, I got thrown in.
I got thrown in the podcastspace because my PR shots out to
Danielle and lots of yeah.
Speaker 1 (13:53):
You perfect for it.
Speaker 2 (13:55):
Cause you're so honest and that you know you'll
sugarcoat nothing.
Speaker 1 (13:58):
Yeah, but how do you feel about the podcast space?
Speaker 2 (14:00):
I think it's important.
You know it's the new media,it's the new broadcast and um,
um, I like it.
Um, granted, everybody's notcut out for it.
So right now you're kind ofdoing, uh, the who's who's kind
of deal, doing the who's who'skind of deal.
You know some people are goingto fade out, Some people are
going to stay, but really it'struly, it's all about having
(14:21):
those great conversations andbeing authentic and giving your
honest opinion.
That's the new thing.
But as far as a podcast space,I think it's a great space.
I enjoy it myself, so I can'tknock it.
I don't really even think it'scompetitive.
Speaker 1 (14:38):
How so.
Speaker 2 (14:39):
Because I like where you're going, Just because you
have what you got 2.5 millionpodcasts, right yeah, and then
you got 90% of them not makingit past episode three.
Exactly yeah, other than theyall fail Right and then 90% of
that 10 don't make it past likeepisode 20, yeah.
(14:59):
So it's really not competitivewhen you look at it from those
numbers.
So you're competing with what?
30, 40 000, no you can'tcompete when it comes to radio.
What are you actually competingfor?
Speaker 1 (15:09):
that's a great question.
Speaker 2 (15:11):
Yeah, people gonna listen to what they listen to,
bro you may listen to taylorSwift and I may listen to Chris
Brown.
She ain't competing with him,that's a very Unless we drop our
albums on the same day, orunless me and you purposely,
intentionally are competing likethat.
So me and you are doing thesame, we're shooting the same
day, dropping the same day withthe same guests.
Yeah, then we're intentionallycompeting in that case.
(15:35):
But in the podcast space,people are want to listen to
what they want to listen to,because there are genre based
that's true and we're all notthe same person, where we don't
all speak the same and we're allnot under the same genres.
So competing is like crazy,right, that's like yeah, how can
?
You like.
Well, what are we actuallycompeting with?
And for it like?
There's so many radio stations,there's so much of everything.
Speaker 1 (15:57):
I love that you're bringing this up, because it's
true what draws your attention?
To invest your time and tolisten to a specific podcast.
Speaker 2 (16:04):
Something catches your attention, yeah my interest
is is is great conversation andum and I and I and honesty.
You know I like um, I likelistening to a good conversation
, I like insight.
But also it depends on theguest, because sometimes you
have guests that I'm truly notinterested in.
Then there's some guests whereit's like yo, I like that, or
the host.
I'm not interested in the host,so I'm annoyed by the host.
(16:27):
So, being in this space, youknow I study the host, not too
much of the guest, but I studythe host and if he's annoying I
can't watch it.
Or if she's annoying I can'twatch it, or she's not really
pulling like she should.
You know, I technically can'twatch it.
So what draws me to um, a, um,a good podcast is just having a
(16:50):
good conversation.
It's always not about theguests.
Sometimes the host is likeinteresting to me, like my guy,
my go-to is Joe Rogan.
I like Charlemagne a lot.
Speaker 1 (16:58):
I like both of them.
Yeah, yeah, yeah, they're bothamazing.
Yeah, what do you like aboutthem?
Is it just because, like forexample, Joe Rogan, is so
educated?
Speaker 2 (17:05):
right, right.
He knows so many layers to himwith a lizard and it'll make
sense yeah, yeah, charlemagne isan amazing guy, just because
I've seen how he's adapted wellhe's, he's super adaptive, but
he's also like um, he's takingon the villain, truthful, honest
role, in a sense of how heapproaches it.
(17:27):
And um, he's very well open andhe's willing to take, you know,
whatever criticism and scrutinythat comes with it.
So I like, I like charlamagne alot.
Speaker 1 (17:36):
What's your take on the monetization side?
And people are I mean obviouslythe Joe Rogans of the world and
people like Black Effect andthings along those lines.
But the people that arestarting out right, because this
podcast is starting every day.
What would you say to them?
Is there real money?
Speaker 2 (17:50):
in this starting out?
Yeah, well, I think there's.
I think obviously you have toinvest into your craft, but
there is money in it.
There's money in everything.
If you seek money, there'smoney there.
But it's just understanding yourplatform and your power.
If you, whatever you, whateverplatform you create and you have
an audience there, then there'syour power May not be in
syndication aspect, because youmay not have, you know, the ad
(18:11):
rev or anything like that, butyour power is the audience.
So giving the guests a stage tospeak, whether they're mine,
whether it's sell the product,whether it's religious or rock
stones, crystals, potions,whatever giving them that
platform to speak and havepeople watch them, there's your
power there.
So there's money in that.
So you can charge for people tocome on, you can charge on a
(18:34):
monetization in on whateverplatform and then you can get
picked up by a streaming serviceor some kind of company or
maybe like a company that youknow that buys and sells podcast
episodes or episodes shows.
You know I'm saying so, yeah,it's a lot of different aspects
to it.
Once you understand media andtelevision, it's, it's a lot of
money in it.
(18:54):
You know what I'm saying.
So, yeah, I would say there is.
I love it.
And it's still early.
It's extremely early, yeah, Imean, look at our mics.
Our mics are still like this,the cameras are still like that.
So it's extremely early.
I mean, our headphones stillhave cords on them.
So, understanding that, likeshit's going to change and get
(19:15):
better and there's going to be alot more innovative ways to
communicate and a lot morecreative ways to do it, I mean
we're at the cusp of this, bro.
Speaker 1 (19:22):
I mean, look, all this is connected wires and
everything, all these Bluetoothspeaking Right.
Speaker 2 (19:28):
So it's going to evolve?
Yeah, for sure.
Speaker 1 (19:31):
You know I love podcasts, and just because of
the fact that like thenetworking side of it right Like
there's so many ways you canget into certain rooms, right
People, that you can buildrelationships with Just really
cool people, right?
We started this what?
Six years ago now and it's been.
Not that it's fun right,because it's fun, but it's
mainly like you learn so much ofwhat people are doing and it's
(19:53):
motivated.
It's mainly like you learn somuch of what people are doing
and it's motivated because youcould see that, like this person
might have energy and they, youknow, battery in a backpack
because they got this concept,and then seeing them go through
fruition, like you might havethem on the podcast and they're
saying, hey, this is what'scoming out a year from now and
they explode on it.
To me that's awesome.
Speaker 2 (20:09):
Yeah, I love being able to see that man.
Yeah.
What's been somebody that yousat down with that you just
really enjoyed talking to them.
It's probably one of your bestpodcasts that you've had,
because you you said that with alot of people.
Um man, I don't know, it's kindof tough because I I doing so
many podcasts.
All the guests have their own,like superpowers okay um,
(20:30):
they're all special, specialpeople, so, um, I think the most
impactful one was when it comesto health.
It was Gary Brecker.
I think Gary Brecker reallyresonated with me simply because
he raised his eyebrows when itcomes to health.
There's a lot of people outthere that disagree with what he
says, but he's a humanbiologist.
(20:50):
He's the guy who he worked foran insurance company, so he
(21:25):
literally told life insurancecompanies how long a client was.
People are depressed depressedand depression medications
actually were created around acertain time that they started
using the spray on the weed andthat's how it they were able to.
The pharmaceuticals were ableto sell their depression
medications because it was theside effect on what they sprayed
(21:47):
on the crops.
So it was so like, like.
When it comes to information,it was just a lot of information
that I really like.
I listened to it.
It was like, oh, this is crazy.
Speaker 1 (22:00):
I heard about him through.
I think it was Dana White.
Yeah, dana White blew him upRight and that's how he got in
really amazing shape.
Yeah, do you do?
Have you?
Do you do any of his tests oranything?
Was it the?
Speaker 2 (22:09):
tip.
I haven't did the 10X test butI definitely took on a lot of
things that he said when itcomes to what black people are
deficient in, definitely steppedaway from, like pastas and all
that other stuff.
Still kind of dabbling in bread, but you know sourdough bread
because it's really good for guthealth, okay.
But you know D12 vitamin is D12and K2.
(22:33):
You need both of those asAfrican-Americans because we're
deficient in those, because ourskin repels the sun.
Speaker 1 (22:38):
That's what's up?
Speaker 2 (22:39):
Okay, yeah so it's a lot of things that stuck with me
when it came to him.
But, granted, every guest thatI sat down with was super
special and super interesting,just because they had their own
way of thinking and their ownsuperpower.
So I don't really think there'slike a special special guest.
I just think they're allinteresting in their own right.
I mean, it's conversation.
(23:00):
So it's like you know what I'msaying.
Speaker 1 (23:01):
Yeah, so branding, I know is big on your part.
Right, you're doing, you knowmanagement and branding.
You've done an excellent jobbuilding your brand.
What do you think people aredoing wrong on the brand side?
Where they're you think they'rebeing too fake and trying to
act like they aren't who theysay they are, or is that a good
play?
Welcome to a special edition ofVegas Circle.
(23:31):
Behind the Lights, we've gotour guy, james Trader, who's
actually the owner of Kase Sakeand Sushi, talk a little bit
about your restaurant.
How this?
Speaker 4 (23:37):
all came together.
So, Kase, we're a casualomakase experience here in Las
Vegas.
Omakase literally means I'llleave it up to you, so leave it
up to us to curate yourexperience here.
One of our most popular menuitems is our amori.
It's a seven course plated meal, and with that you'll start
with a seaweed salad, sashimispecial, 10 pieces of fresh
(23:58):
nigiri and two hand rolls.
Speaker 3 (24:01):
And this location is fantastic.
The environment is lively yetintimate.
I think it's great for datenights.
The overall experience has beenextremely positive.
If our listeners could chooseone thing on the menu that you'd
recommend, what would it be?
Speaker 4 (24:11):
Definitely my favorite is our A5 Wagyu Flog
Raw.
We serve that with a cherryamaretto jam and that's just to
die for.
Speaker 3 (24:17):
You and Pac, you're both big sake fans.
We drink it all the time Dig ina little bit on what that sake
experience is like here at Kase.
Speaker 4 (24:23):
So we have a great selection of sakes here, from
Junmai to Junmai, daiginjo's andeven a few Nigoris.
We also have a server pickthree sampler where our servers
will curate, depending on yourtaste and your meal, a few
glasses for you to enjoy and tryto just see the depth that
different sakes will have as faras flavors go.
Speaker 1 (24:40):
So you guys, got to come down and check out Kase.
They are located off of Jones,north of 215 Freeway.
Check out kasesakesushicom.
Speaker 2 (24:48):
So fakeness plays a certain part until it doesn't
Because, although you havefollowers and stuff like that,
like they're not dumb, they knowtheir followers know they know
that you don't talk like that,you don't act like that.
They're gonna call you.
I may be cool for the timebeing, but you know it can.
(25:09):
It can hurt you, I think peopleare drawn to more authenticity
now than ever before, becausethere's so much fake shit online
100%.
So I believe that when it comesto your brand, whatever that
may be, I just think that it'sstaying true to it.
Yeah, and understanding who youare as an individual, and stay
true to that specific thing andbe that, and be that only.
(25:31):
I agree, no, just be you Don'tbe no one else and people are
going to fuck with you.
You have a camera in front ofyou.
Be you.
Speak how you speak.
Be you so that people can likeyou for who you are and go from
there.
Be you unapologetically.
Speaker 3 (25:47):
Be you a thousand percent.
Speaker 2 (25:48):
You know what I'm saying and have fun with it.
But use the internet,understand the power of social
media and use it, you know, toyour advantage.
Don't just, um, uh, just be onthere playing around I mean, you
can do that, that's leisure,you know but if you really want
to build your brand, you can'tdo that.
Social media allows you to dothat.
Now, with all these platforms,I mean shit.
(26:09):
Why not you selling something,or you want to be something,
whether it's a rapper, a singer,a content creator, a YouTuber,
a porn star, a photographer orwhatever, be that to the fullest
.
Social media gives you exposure.
Speaker 1 (26:23):
What platforms do you like the best as far as the
Instagrams and the TikToks andFacebook?
Speaker 2 (26:27):
So I think, obviously you got your pioneer brands,
which is the Instagram and theTikTok.
I mean the Instagram andFacebook, but TikTok is spoiling
the content creators right now,and even Twitter, twitter is
like a free space too, so it'sjust using those platforms
consistently.
Speaker 1 (26:47):
Yeah, I agree.
Yeah, do you like X?
Do you like the whole setup ofjust the simplicity of just
getting it out?
I mean, people do it extremelywell where they can just answer
stuff real quick.
Yeah, I mean why not?
Speaker 2 (26:58):
It allows you know fans to get involved with their
favorite artists.
It allows fans to see whattheir favorite artist is
thinking, how they feel aboutcertain things.
I just think, yeah, you know,obviously you know how you speak
and what you say can get you introuble.
Now, yeah, why not?
Why not allow the fans to feellike their favorite artist is
(27:22):
that they're talking to theirfavorite artist?
I mean, that's big.
That's not something thatpeople had access to before.
For sure.
I feel like artists were biggera long time ago than they were
now, because they're soaccessible.
Now you can just go see whatthey're doing on live.
And yeah, you couldn't see whatmichael jackson was doing, you
couldn't see, no clue.
Speaker 1 (27:39):
Yeah, yeah, no clue.
Michael jackson, michael jordan.
Speaker 2 (27:43):
He was surprised when you say, oh there he is.
But now you can like, you canlive vicariously through them by
just watching them every singleday, yeah, and even with
playing them online.
Playing the video mean you canplay against LeBron on these
games and your favoritebasketball player.
They're just so accessible nowand I think it's cool.
It kind of builds that cultfollowing, yeah.
Speaker 1 (28:05):
Yeah, I think it's amazing because of the fact I
get motivated from that, likewhen you see people, not that
you get jealous.
I get motivated because I'mlike damn man they're just just
man, just like me, so I can beable to motivate and try to
figure out other things to beable to invest on.
You know what I mean, and youcan learn a lot of stuff that
way as far as brand managementright.
So who are you working with now?
Speaker 2 (28:30):
I remember we were talking a little bit For now,
because he has a big fight aheadof him.
It's Edgar Belinga, so that'sthe focus right now when is that
fight?
Speaker 1 (28:38):
September 14th Okay so it's coming up fast.
Speaker 2 (28:40):
He's fighting Canelo Alvarez, so that's going to be a
blockbuster fight.
I feel like I think everybody'sunderestimating Edgar and
saying, oh, he should havewaited or he should have.
This is not the right time, orCanelo's going to do this and
this and that, but it's likewhen is the right time?
If now's not the right time,then when?
Yeah, how old is he?
27.
(29:00):
Right, so with boxing there's awindow.
Boxing is a young man's sport,right.
So you're talking about from,let's say, from 18 to maybe
32-ish, and 32 in boxing is oldyou know what I'm saying,
especially Floyd Right.
Even Floyd.
You know it's different, youknow so you have to take those
(29:23):
opportunities and leverage themand blow up off of them.
You can't just wait.
Oh, I'm gonna wait and fightsome more guys.
That shit don't work like that,like nobody's fighting,
nobody's waiting for you to beprepared.
You got to go out there and beready, you know Did you play
sports before.
Speaker 1 (29:39):
Did you hoop or anything?
I played football, you playedfootball.
Okay, where'd you play at?
Speaker 2 (29:42):
Played in California.
Speaker 1 (29:43):
Okay, were you good, could you play?
Speaker 2 (29:46):
I think I was good, I just didn't, I okay there's a
difference.
Speaker 1 (29:52):
Yeah, I love watching it.
Speaker 2 (29:53):
I just okay.
My thing was like being likethe guy in the suit, okay.
Okay, like being a coach andyelling and being a player.
That shit was cool, but fuckthat yeah I can say less.
Speaker 1 (30:09):
I already know what you get.
That, yeah, say less.
Um, what's success mean to you,man?
Because I know you're in a lotof different rooms.
You have a differentperspective on life.
So what's success mean to you,man?
Because I know you're in a lotof different rooms, but you have
a different perspective on life.
So what's success mean to you?
Speaker 2 (30:20):
I think success is subjective.
To me, success is a daily thing.
Success is routine.
You know, success is how youthink.
It's how you feel.
How you think, how you feel.
Some people base it on like themonetary aspect, but it's
really like that's a small ROIon success.
(30:42):
Success is just like how oftencan you do the right things
right and succeed at them?
That's success.
And it could be anything.
You know what I'm sayingBecause, again, people correlate
success with money and not allthe time that there's money
involved with success, you know.
So success is whatever you wantit to be, but for me, success
(31:08):
is freedom.
I agree with you 1,000%.
You know, success is freedom,and not just from a financial
standpoint, but from a mentalstandpoint, from a peace
standpoint, from a just liketime standpoint, from a stress
standpoint from you know.
You speak about language,brother Getting up doing what
you want just being who youtruly are, just being ultimately
(31:32):
free, and not just freefinancially.
Or you can get up and buy shit,because there's people who can
get up and buy shit and stilllike hate their life.
Speaker 3 (31:41):
You know it's being free, like just free.
Speaker 2 (31:45):
That's what success is now.
Will any of us ever probablysee like 100 freedom?
Nah, because success is um wellfor black.
It's handed to you on thestring.
Why do you say that?
Because it is Because oursuccess can be taken from you.
I already knew what you weregetting at, right, you know what
(32:05):
I'm saying.
So for us, we have to worktwice as hard, or 10, 20 times
as hard to get there, but thenwork 100 times hard to stay
there, because success is handedto us on a string and it can be
taken away from us by justmaking the wrong gesture,
hugging a woman wrong, or sayingthe wrong things about a
certain community, or speakingabout political views, or saying
(32:28):
something they feel like youshouldn't have spoke about, and
then now you're no longersuccessful.
I mean, look at Puff.
I mean look at a lot of otherpeople and, granted, you know
I'm not, you know, justifyinganything Puff did, but had Puff
been anybody else that lookedlike anybody else, we wouldn't
give a fuck.
Speaker 1 (32:49):
But he's also social figure.
You know what I mean?
The whole nine, yeah, but itdoesn't matter.
Speaker 2 (32:54):
Yeah, it doesn't matter.
Success is still handed to himon the string, that's true.
And it's been, it's definitelygoing to take it away from you.
Speaker 1 (33:02):
You think Puff is done.
Speaker 2 (33:04):
Yeah, of course that's what they wanted.
That was a goal.
You can't be a fucking.
Look at kanye.
They put his mind no they ain'tlet him lose his mind.
They pulled his string and madeus believe he lost his mind but
he's mentioned that.
Speaker 1 (33:23):
He's mentioned he's had mental issues, of course,
but I know, I know what you'regetting.
Speaker 2 (33:28):
I can say I got mental issues too.
I've died in the.
I already knew yeah, this ischess, this is definitely chess.
So can you?
Yeah, granted you, he may beoff in a lot of aspects due to
whatever he's into or whateverhe's been given, but you know,
at the same time, success isstill handed to a black man on a
string.
Yeah, so just know that.
Speaker 1 (33:47):
Well, you saw that with Adidas.
You saw that immediately.
What happened with Adidas andthat relationship?
Speaker 2 (33:50):
Yeah, it can be he pulled from me.
His account was free.
It was froze.
Did that money ever even exist?
That's a great question.
Speaker 1 (33:58):
That's a very good question, I mean even 50 just
recently said.
Speaker 2 (34:00):
He said he's in no rush to become a billionaire.
Speaker 1 (34:05):
The best best, no, or just in general.
He said that on the show, okay,so success is subjective.
Speaker 2 (34:11):
I like that.
And once you start to whatsuccess is, it's not what's
painted, it's what you considerwhat success is.
So just focus on what youconsider what success is, and
then you're successful.
Speaker 1 (34:23):
What's your take on nine to five and building your
side hustle?
What's your perspective?
Speaker 2 (34:26):
I think it's important to have a nine to five
, because a nine to five isleverage, so that job can be
your bank.
The most thing that peoplecomplain about when starting a
business is obviously moneyright or taking a loan or
whatever.
the scenario is Right and notunderstanding that right, so you
can use your nine to five asleverage, because you get paid
first and the 15th or every twoweeks, or $7,000 a month, $5,000
(34:47):
a month, $4,000 a month.
You can use a portion of thatmoney to fund, set your budget
up Right, so you can work thatnine to five and work your five
to 10, right, and still be happyand make an extra 10, 1500 a
month or 15,000, however youchoose to set up.
But a job is good because whenyou got benefits, it's
(35:09):
structured.
You don't have to work hardbecause they give you eight
hours to finish a task and theygive you that eight hours every
single day, right.
They give you a lunch, theygive you eight hours to do one
simple task that most peoplewill never finish or complete
and they pay you for doinghalf-assed work.
So, if you use that time andthat you know what they're
paying you to leverage and youknow, invest in your business,
(35:32):
and there you go.
But then in the meantime, beunderstanding what business
credit is, understanding yourcredit is and how powerful that
is, and then going to the bankand setting up bank accounts,
getting business funding andthen using that money also to
fund your business.
So it's a lot of different waysthat you can use a 9 to 5.
A 9 to 5 is not a bad thing.
It's just been painted as a badthing because everybody paints
(35:53):
entrepreneurship like it's agood thing.
And being an entrepreneur, yougotta be a fucking suicidal, you
gotta be a psychopath.
You have to be a real fuckingpsychopath and really, like you
know, a real life narcissist Ilike when mark cuban was
breaking that down right you'rein competition, man, people
every day are there to kick yourass.
Speaker 1 (36:14):
Yeah, you know, yeah, but I like the fact that you
brought up, you know, use it asalmost like your own bank, your
job right because he wasmentioning being a billionaire.
No, don't take the loan out andI like that perspective of
because taking that debt andthen you already have to have
that payment coming up and youmight not have money coming in.
Speaker 2 (36:30):
That stress well, it depends on what your view of
debt is.
The USA is in debt, yeah.
So how do you look wanting tobecome a millionaire or a
billionaire or a hundredthousandaire, not considering
debt?
Everything you do is debt.
School is debt.
Car note is debt.
(36:51):
Everything has debt attached toit.
Car notice debt.
Everything has debt attached toit.
Also, not in understanding,again, how debt is perceived,
because debt is perceived in ourcommunity as a bad thing, but
in other communities, debt isneeded.
They understand that.
It's taught.
You don't need to be able toafford the debt, you just need
the loan.
Once you get the loan, you puteverything in motion.
(37:13):
If you miss 30 days or thefirst couple payments, who gives
a fuck?
Speaker 1 (37:16):
yeah, that's true, because you can set loan, you
put everything in motion.
If you miss 30 days or thefirst couple of payments, who
gives a fuck?
Yeah, that's true, because youcan set it.
Yeah, you can recoup.
Speaker 2 (37:20):
If you know in 90 days you're going to be making
$3,000, $4,000 and a payment onthat debt you took is $700,000,
then just pay them back the$2,100,000 that you're behind
and continue to move forward.
But debt is needed.
I high and continue to moveforward, but debt is needed.
I agree.
When you have a millionaire anda billionaire and a hundred
thousand there, there's debt.
I haven't met one without debt,I don't care who you are or
(37:44):
what.
That's true.
Yeah, that's true.
That's you.
Paying with everything iseverything with cash, and most
millionaires and billionairesare not paying everything with
their cash.
They're using someone else'smoney and most of nine out of 10
times it's the bank's money orsome money guy.
Speaker 1 (37:57):
So, everybody has debt.
Speaker 2 (37:59):
I consider debt.
You have to consider debt.
Like even if you have $10million cash, why invest your
own money in something when youcan go into debt and pay them
back monthly and hopefully thisbusiness takes off in six to
eight months?
Speaker 1 (38:15):
You know one of the first people I heard.
You know the artist russ yeah Ilove what he was saying on
there.
He was basically saying look,I'll take a load out on a
million dollars and make thatpayment so that I could keep the
cat, keep everything low, keepthe overhead low.
And I was like damn, I don'tthink I ever heard artists he's
independent, so you have to.
Speaker 2 (38:31):
you know I, we, me and my business partners fell
into that using our own moneytrap and you know, you get.
You get lost, man, you get that.
Those losses hit the account.
They don't hit the bank'saccount.
The losses hit your account.
So you spend a lot more timetrying to recuperate those funds
because you lost them.
You know versus.
(38:53):
Oh well, shit, it's the bank'smoney.
I'll pay them when I want to.
All they're going to do is blowmy phone up, yeah.
I got the money in the account.
I'll pay y'all when I'm ready.
Yeah, that's true.
Those are your options, butwhen?
Speaker 1 (39:06):
you are losing the money.
It's like shit I'm going broke,but when it's their money.
Speaker 2 (39:11):
It makes you feel better about it, or not even
better.
Just, it's a safer thing to do.
It's the logical, smartestthing to do.
Now, some people will disagreeand say no, that's not smart,
I'd rather do this, I'd ratherdo that.
That's cool.
Well then, prove it.
Speaker 1 (39:26):
Show it.
Yeah, you know.
Speaker 2 (39:28):
Yeah, and there's some people who, even when you
sit on Shark Tank all the time,they've used their own money
until this point.
Now they want the sharks toinvest.
They're in debt to the sharks.
They're giving up equity and apiece of their company for
expansion or to leverage.
That's to get to the next level.
You have to give up somethingto get something.
(39:48):
It's the cost of opportunity.
Who's in your circle ofspeaking in your life man to
keep you sane and keep you onthe right direction?
Well, I tend to listen topeople who only are walking in
the shoes that I would want towalk in one day and have done
the things that I aspire to door making the money I aspire to
(40:08):
make.
So I only speak to those people.
But in Vegas I've had a coupleof mentors and I've had some
celebrity mentors.
I've sat down with some andchopped it up and they've poured
into me.
Has some?
Yeah, like yesterday, shit outtalking to mike rubin that's
what's up.
Speaker 1 (40:25):
Yeah, that's a big flex, yeah, you know.
Yeah, so how did you getconnected with?
Speaker 2 (40:29):
um, just, I was at a private event, okay, you know,
and I had met him before myfavorite people to listen to.
Speaker 1 (40:34):
Yeah, I have?
Speaker 2 (40:35):
yeah, I have one of my, one of my boys, Q, we had
went to a dinner and Joel and B,like I think it was in bachelor
party or engagement dinner.
He was there, okay, and we hadchopped we had in, so he got
(41:01):
himself in trouble a little bitman, just yeah, but I but I like
what he was saying.
I even told him.
You know, I told him last night.
I'm like breakfast.
Yeah, I said you wasn't wrongand he's like I know, but I got
a call from somebody.
I said I know that right, but Isaid it wasn't his place to
speak.
I said but if they're notspeaking on it, then why aren't
they speaking about it?
We know our community's fucked,but no one says anything about
it.
But as soon as somebody fromanother race said it's like
blasphemous, like oh, youshouldn't be speaking on that,
because, bro, if it's put itlike this, if our shit is so bad
(41:25):
, a white person saying hey man,y'all got to do better, then
it's a problem Because, thinkabout it, they truly don't care,
it's not their problem.
But when somebody of anotherrace sitting back like hey,
y'all better stop.
This is becoming a big problemin y'all culture.
(41:47):
It's wrong for him to say thatbecause he's speaking from a
third-person perspective.
He's not in or of the culture,but he's watching from a bird
eyes view.
That's just like if a pigeonsay, hey, you got a lot of shit
outside in your backyard, whatI'm gonna say you ain't, you
don't live here, so you can't.
No, I mean, if that's hisperspective of my backyard, then
(42:08):
maybe I need to correctsomething you know.
So I I don't feel like he waswrong.
Yeah, you know he's.
I mean, I think he should havestood on what he said.
I mean apologizing to the, tothe community or to the culture
for saying, like yo, we gotta dobetter.
Speaker 1 (42:22):
It's crazy I feel like nowadays everybody's got to
say sorry just because of thefanatics.
And he's probably no and forsure, and I understood his
stance.
Speaker 2 (42:29):
I understood his stance.
He was protecting his, his hisbrand and his business.
You, I get that, but at thesame time I still feel he wasn't
wrong and I stand on that.
I get what he said.
I get his part.
He's like I shouldn't havespoke on it, but shit.
Speaker 1 (42:46):
It is what it is.
It's out there, it's on theinternet.
Speaker 2 (42:47):
Yeah, it is what it is yeah, you said sorry, but you
still feel how you feel.
Speaker 1 (42:55):
You still feel like what he's doing just because of
the fact that michael rubin,like you were saying, people
that you look up to or maybe yousee him from a distance, you
got a relationship with him, butI love the fact that he is the
type of person he is.
He don't seem like he's fake.
Speaker 2 (43:03):
No, no, he's super authentic bro.
Last night he has ice on likehe, he's, he's, he's he.
I think he's just at this pointin his life I think he feels
like you know, and I don't know,I'm in depth, I just feel like
he's just having fun and I think, I think it's dope, you know.
But as far as mentorship, I feellike, um, as a growing person,
(43:23):
you should always seek outmentorship because we don't have
all the answers.
I agree, and I think people areso caught up in this way of
thinking like, oh yeah, I coulddo it on their own.
No one has done it on their own.
So it's go get the right helpand get the right voice, and you
know somebody who has some ofwhat the right answers are.
Maybe the answers were right intheir time and maybe they're a
(43:45):
little bit skewed or jaded nowbecause times have changed.
But you can still get someone'sperspective on what you're
doing on the journey that youare about to embark on, so that
you can be ultimately preparedfrom a wisdom standpoint on how
to deal with those adversitieswhen you're maneuvering through
the process and understand how,what roadblocks you're going to
(44:08):
run into and how to handle those.
It's like in preparation.
They're giving you directionson how to maneuver through the
bullshit.
I agree, because that's reallywhat mentorship is.
They're not teaching you how tobe successful.
They're teaching you how tomaneuver through bullshit when
becoming successful From anexperience.
Speaker 1 (44:25):
From an experience standpoint yeah, for business
advice.
Right, I know we've talked alot, we've kind of went on a lot
of rabbit holes.
But what would you share forsomebody right now?
Speaker 2 (44:39):
Maybe they're listening to you right now and
they're saying, damn, I want toput my vision out, man.
What do you say to them ofwhat's the first thing that they
do?
Uh, first thing that you do isstart to educate yourself, I
think, um, obviously, correctingyourself and becoming better
every single day, and whetherit's a couple, a couple percent
better, maybe, reading books, orlearning how to read, or
learning how to tie a tie,moving in the right direction,
(45:00):
losing weight, it's makingyourself feel better.
So what are you doing every dayto prepare yourself?
Every day, whether it's, youknow, hanging around the right
people, even going tomulti-level marketing, you know
those cause, those things can bevery, very inspiring and
uplifting.
So it's, what are you doing inpreparation for the larger grand
(45:27):
scheme of things?
What are you doing to prepareyourself every single day?
Because success is not, it'snot going to knock on your door,
especially if you black.
That shit is not knocking onyour door.
Speaker 1 (45:36):
All we got is today.
Yeah, we just got today, justthe present.
Speaker 2 (45:39):
Right, what are you doing right now for tomorrow?
And what are you going to dotomorrow for the next day and
the next day and the next day?
How are you making everydaycount?
You know what are your goals.
Or you want to make a milliondollars.
You haven't mastered making$50,000.
So how the fuck are you goingto?
Speaker 1 (45:56):
make a million or $5,000.
Right.
Speaker 2 (45:57):
So master making the smaller micro numbers so that
you can master those numbersprior to getting to the larger
numbers.
You had to take steps.
So I just think it's justtaking the right steps planning,
understanding what your goalsare, and are your goals too big?
You know, mapping everythingout and writing it down and
really just locking in.
(46:17):
And what are you willing togive up?
You know everything comes witha cost.
So if you're young, you had togive up your young years.
You know if you, if you'reolder, you're going to have to
change some habits and becomebetter.
You know what I'm saying.
If you're afraid, you got tobecome less fearful, less worris
.
You know you can't.
You either gonna have faith orhave fear, but you can't have
both I agree, just transition alittle bit.
Speaker 1 (46:40):
Man we always talk about I'm a big foodie man and
um food in vegas is just gettingexcellent.
It's getting so much better,man, but what's what's your
favorite restaurant in vegas?
Speaker 2 (46:48):
um, shit, I don't really don't have a favorite,
but um, what's your go-to?
You want to get some good food?
Well, damn it, it.
It changes so much becauseright now I'm on my, I'm on like
bison, okay, but um, if, if, ifI was to, you know, I would uh
probably uh go to my family's byhattie marie's okay, shout out
(47:09):
to them shout out to hattiemarie Marie's.
But everything changes with me,so I'm not never like the same,
like right now I'm on bison andeggs, okay.
Speaker 1 (47:23):
Every day you eat that.
Yeah, oh, wow, okay, your bloodpressure ain't going up, nah,
crazy.
Speaker 2 (47:28):
Well, because.
So what I'm learning is howgood you know why I'm bringing
that up?
Speaker 1 (47:32):
because heart disease with black men man, it's crazy.
Speaker 2 (47:34):
No, for sure.
But with bison and eggs it'slarge protein right.
And it's, lean it's very very,very, very, very, very lean.
It's expensive meat but it'svery, very lean and I mean you
can get heart disease fromanything.
True, it's anything.
It's higher in black menbecause of how we eat and
hereditary.
Speaker 1 (47:55):
no, it's not why do you say that nothing's
hereditary?
My doctor literally okaynothing's hereditary.
Speaker 2 (48:00):
What's hereditary is diet.
So we're all beasts because weall eat the same shit.
We all got diabetes becausewe're all eating the same stuff.
Yeah, it's all diet, but you'reborn.
You're not born with diabetesif you're born you're not born
with diabetes.
If you're born with diabetes,that means whatever your mom was
eating gave you that At thetime.
Yeah, I don't, but you canchange.
(48:23):
That is what you get.
Yeah, but this is and again Ican be wrong.
I know some people are going toargue the fact, but I go off of
what I was just arguing with mydoctor about this.
I go off of what science says.
And science says that we're allborn clean.
Now you get some kids who gotasthma and all the other stuff,
but you have to look at theparents.
(48:45):
So yes, he was born with asthma, but look at his mom.
Now a sickle cell.
When it comes to stuff likethat, that's more genetic,
because you're talking aboutlike tainted cells and the
structure of them, but when itcomes to like stuff that's
preventable, like obesity,diabetes and cancer and all that
(49:10):
stuff like.
So all that's just hereditary.
Granted, it's in the air, it'sin everything we eat and breathe
.
So if our whole family got it,then look at the products we're
using, look at the householdthat we're living in.
We're all breathing and eatingthe same air and eating the same
things.
So, yes, it's going to looklike it's hereditary, but really
it's the fucking pine salt thatdid it.
(49:31):
That's a good point.
So yeah, I mean again, hindsight, I did it.
That was, that's a good point.
So yeah, I mean again, I don'tknow, but just going off of what
science says and you know, justreading again, you have
different aspects of you know,it's all subjective.
Science is subjective, thetruth is subjective.
So but I will go withsubjective science versus what
(49:55):
someone's saying oh you obese,that's hereditary, like skinny
people, just not in your family.
I think it's subjective.
Speaker 1 (50:04):
I get it, man.
What else is on the horizon foryou, man?
You're a busy man man, soyou're moving and shaking man,
and there's a lot to payattention to.
Speaker 2 (50:12):
Well, my goal and obviously in a space is to sign
a mega deal.
I've seen a lot of $100 milliondeals being done.
I want one of them and I willget one of them.
Speaker 1 (50:25):
I'm with you, man, that's on that side.
Speaker 2 (50:27):
But on the brand, like the brand management side,
sponsorship side I'm collabingwith a bunch of different guys
that I know in the industry.
Shout out to Orly Orlando overat N Sharif, over at Sarisa Rum
we just came together with them,did a partnership, my dude,
rick Ray Randall, helping melock in eventscom and stuff like
(50:52):
that.
So I want to become one of thebiggest uh brand sponsorship
agencies just dealing withathletes and talent in general.
That's my goal is to build thatout um, not really to sell it,
but just to build it and to youknow, help people understand
that bridging the gaps betweenathletes and and brands is super
important, because mostathletes they think that, not
(51:13):
think that they feel like oncethey get signed, like that's it,
that money's good.
But these brands are going tooutlive you and the only way
that you're going to become abillionaire in this is if you
attach a product to you.
And even when you look atLeBron, lebron said and I said,
lebron's a billionaire.
But understanding what'sattached to LeBron when it comes
to his investments, you knowprivate equity, his franchise
(51:35):
and his products that's whatmakes that man a billionaire,
you know.
Speaker 1 (51:41):
So I mean, just that's somebody.
I really respect Him.
Rich Paul, that whole team,everybody had just a base with
what they were able to do, doingtheir thing, and he empowered
the whole team, so definitelyshots just out to them, yeah.
Well, good stuff, man.
I'm glad we had a chance to sitdown, man, and be able to just
pick your brain and what yourepresent man.
I'm glad you hit on a bunch ofthose things especially black
people.
Yeah, Shout out what's yoursocial handle and everything,
(52:03):
it's at the creators.
T-H-E-C-R-38-T-O-R on.
Well, check us out atTheVegasHardcom and pay
attention to Wayne Lewis man.
Speaker 2 (52:13):
Appreciate you, man.
Good luck, Thank you brother,yep Good stuff.
Welcome to Vegas Circle Podcast with your host,
paki and Chris.
We are people who arepassionate about business,
success and culture, and this isour platform to showcase to
people in our city who make ithappen.
On today's podcast, we'll bedelving into an entrepreneur's
insight on branding culture whyspecific podcasts succeed.
So please welcome to the circleMr Wayne Lewis man.
What's up?
What's up?
Thanks for having me, bro.
I got to say this to his faceman so.
(00:33):
I was wrong about this brotherman.
I got to tell about his face.
We had a great conversationover the phone, but let's jump
right in.
Man, so, originally from LosAngeles, yes, how'd you get into
business for yourself?
I've seen you've done a lot.
Speaker 2 (00:43):
I think business just kind of came natural, just
being a bad employee, badstudent.
So it's like where do you go?
I'm always questioning rulesand authority and just always
asking why and I'm not reallyunderstanding why.
But why got me in trouble a lotof the time?
(01:04):
Got you, you said being a bademployee.
Speaker 1 (01:07):
I don't think I've ever heard anybody say that.
No, for sure Is it because yourmind was somewhere else, Like
you always had another visionout there, like hey, I want to
do this.
Speaker 2 (01:14):
or I always had this that I'm working towards, I
think just because of me wantingmore and trying to figure more
out.
I'm just my mind just runningrampant, always thinking about
other things outside of what I'mdoing.
It was too simple andrepetitive, so I wasn't meant
for me to do it.
I just I got bored, real easywith everything and I just I
(01:38):
wasn't the guy for that.
For it, I wasn't the guy forthat job.
Got you?
Yeah, nah, for sure.
Speaker 1 (01:43):
So you kind of got your.
Is it your first start, kind of, in the fashion industry, right
?
So you guys had like, what wasit?
Speaker 2 (01:48):
My first start was insurance, insurance, okay, yeah
, yeah.
So I got my property, casualty,life and health and my surety,
so I had my, I had an insuranceagency, like that was I was
calling.
I would do door-to-door sales,but I was calling like 150
people a day.
Speaker 1 (02:07):
Wow.
Yeah, and then sitting at thedealerships and that basically
transitioned into sitting at thedealerships and then learning
to sell.
And then you know, clocking,clocking.
You could learn a lot aboutwhat you just said.
Yeah Right, docking on doors,learning people being a
chameleon, learning people'senergy, people turning you away,
learning no, you know what Imean.
And just moving on to the nextone, probably helped the
(02:29):
foundation for business for you.
Speaker 2 (02:33):
Yeah, I think that was the footwork I did, probably
the hardest thing to do andthat is to try to sell blindly
and cold call and do all thosethings because I wanted to sell
that bad, I wanted to make moneythat bad.
So I did everything that Ipossibly needed to in that day
to get success that day.
So, whether it was going doorto door calling 150 people just
(02:56):
for one sale Because I knew onesale a day was 30 sales a month,
but then in insurance, as youknow, you got auto home and life
, so I would upsell them on autohome and life, so technically
that one sale was three Got it.
Speaker 3 (03:11):
Yeah.
Speaker 2 (03:12):
So it went from one sale a day to six to nine to you
know, it just kept going up andup and people are like, how are
you doing it?
I just stayed at it, super,super, super, super, super
resilient, consistent and justdetermined, like you know.
Yeah, I always felt, like youknow, I was owed something, but
(03:32):
not in the sense of entitlementfor it to be given to me, but I
want what's mine.
You know, I put the work in.
Speaker 1 (03:39):
I want what's mine, but you seem like too, you're
very good with like the energyof reading people too right.
Very good at networking thatwhole setup.
Do you think learning thatprocess of you know probably
getting hung up on and all thedifferent things or knocking on
doors and stuff like that,people telling you no to your
face was it just kind of makeyou where you're, just like
nothing is going to bother me?
Speaker 2 (03:59):
Well, I think you get used to no, so no, it doesn't
resonate with me the way it doeswith everyone else.
I don't give a fuck about no.
Yeah, I feel you.
You can tell me no, and that'scool, but I want to know why.
Why did you say no?
And if they're able to explainit to me, I'll say okay.
(04:20):
So I always end it cool, okay,cool.
So just let me know if you needme later, you know is it?
okay if I keep your contact.
So I still sold them in a wayof selling myself, maybe not on
a product at the moment, but Istill sold myself.
And then I also still quotedthem at that same time.
And you know, in insurance thatsystem is like pipeline, so
(04:42):
even every quote I put in therethey automatically get a mailer.
Got it?
Yeah?
So I would just go the extramile to make the sale.
I mean, the sale may not bemade today, but the sale in my
mind was made as soon as wespent 15 minutes on the phone.
I mean, I made the sale and Iwas able to meet you maybe a
month from now, two months fromnow, six months from now, but
(05:02):
that A-ball is in already.
Speaker 3 (05:04):
That month from now two months from now, six months
from now, but that eight ball isin already.
That's what's up.
So what about the fashion show.
Speaker 1 (05:09):
I've read an amazing article on you about Forbes
right.
I think it was the retired drugdealer.
Speaker 2 (05:13):
I thought it was very interesting the hats and how
you guys played the marketing onthat.
How I got into fashion was Istarted a couple different
brands prior to the retired drugdealer, which was one product
of a conglomerate.
So the first company I had wasa company called Famous Nobodies
that I basically kind of usedthe same method as the insurance
(05:36):
just kind of handed out a bunchof shirts, just making my brand
appear bigger.
Then I met my business partnerand best friend today, which is
Al Madden, and we started abackpack line together and then
it's pivoted into everythingelse that we've done.
So the retired drug dealer hatwas a five minute design that I
did.
I made that design in like fiveminutes on, like Halloween Eve,
(05:57):
got it Randomly and um, it wentviral and should we?
Speaker 1 (06:03):
sell it Jay Z?
Yeah, all type of peoplewearing this stuff right A year.
Speaker 2 (06:06):
Today we think we sold like 59,000 hats.
Speaker 1 (06:08):
That's awesome.
Speaker 2 (06:09):
Yeah, at $60 a pop.
Speaker 1 (06:12):
That's awesome.
Speaker 2 (06:13):
Yeah, $56,000, $57,000, somewhere around there
at $59,000 to $60 a pop.
Wow yeah.
Speaker 1 (06:20):
And that's extremely hard in the fashion industry
just in general is one of thehardest businesses from my
understanding.
Speaker 2 (06:25):
Well, fashion is very , very tough because you have so
many different aspects to it.
You know you got seasons, youhave colors, you have trends,
you got understanding the market, you got the competitiveness of
it.
You know you got you'recompeting as a small guy with
the bigger brands for consumers.
But really it's really allabout authenticity and doing
(06:49):
what's true to you and telling astory through your fashion,
because fashion is merely justspeaking without speaking.
Speaker 1 (06:59):
Love that.
You know what I'm saying.
Speaker 2 (07:01):
It's your version of what you feel like you want to
say that day.
That's what fashion is.
It's merely speaking withoutspeaking.
That's beautiful.
Speaker 1 (07:09):
I like that man.
What's your perspective on theVegas culture?
Because originally from LosAngeles but it's kind of got
that flavor.
Speaker 2 (07:15):
Vegas don't have a culture.
We just got a baseball.
Well, we just got a soccer, Imean a hockey team we just have.
We just got a women's team.
We're getting a baseball team.
The culture is being built anddesigned, but it's no culture
here.
Yet we never, no one never,supported UNLV until they
started winning.
Vegas isn't really like aculture.
If it's anything, it'sentertainment.
(07:38):
That would be quote unquoteculture.
But I think Vegas is more of aplace you come to have fun.
To live here is cool, but evenwith that, what's the culture of
living here?
You guys are in your own space.
I'm in my own space, neverreally crossed paths.
So the culture of Vegas is thatthere is no culture and that's
the culture.
You think so right.
Speaker 1 (07:58):
So I feel like I always had these arguments with
the barbershops, right, becauseyou know you get into so much in
a barbershop, so shout out toCut Above.
I was going to them for about14 years until I started Cut my
Own here.
But you know, timo Kurt overthere, I don't know if you know,
them but, they're a staple herein Vegas.
Right, they've built.
I think they've had probablyfive or six barbershops
throughout the whole valley, butit seems like the culture was
built and things like that.
Speaker 2 (08:21):
No, I think it's a multitude of cultures.
That's why there is not aculture here, because you get
it's like a gumbo you get thisperson from here, this person
from here, this person from here.
They all live by differentrules, morals, beliefs, so it's
no culture.
Speaker 1 (08:34):
And a lot of international folks too, yeah
nobody stands for one thing here, everybody's, individuals.
Speaker 2 (08:40):
I think once you start bringing teams here, the
culture starts being there,because now we are cheering for
something together.
So right now our culture is thehockey.
We're a hockey town, mm-hmm.
Speaker 1 (08:51):
I'll be honest I never went to a hockey game in
Toronto In a WNBA.
Speaker 2 (08:54):
Oh, I forgot the NFL team, the Raiders, Correct.
Yeah, we're not like a realRaiders fan.
Everyone at that stadium comesfrom Oakland.
We have some people here go.
Obviously you have a certainpercentage, but a lot of those
people fly in to see the Raidersplay.
Speaker 1 (09:09):
Or they fly in to see their home team or whatever
Right team or whatever right.
Speaker 2 (09:12):
so for the weekend, for now the most winningest team
is the wmba team and our hockeyteam.
So we're, uh, so our culture isour, we're a wmba town.
Speaker 1 (09:21):
I guess, if you aces town, I guess, if you want to
call it, do you like it, justbecause of the fact of yeah
everything that you're seeing inthe network and stuff that you
see here well, I like vegas justbecause of um it we're spoiled.
Speaker 2 (09:35):
It's a place that you can get up and go get.
You can go to the strip club,get cocaine and go to a club and
have a burger all within thatfour in the morning and still be
able to go to work at nine.
So it's a place that we'respoiled in a sense of time, cost
of living, taxes.
There's a lot of things thatgoes into it, especially from a
(09:56):
business standpoint.
So I think Vegas is a coolplace.
It's something to do whenpeople fly in.
You're never bored with them,you just drop them off.
Speaker 3 (10:03):
Yeah, it's too much to do.
Speaker 2 (10:04):
It's not a boring place.
Speaker 1 (10:07):
I like it for the fact of like.
You're always going to see yourfavorite musician here.
Speaker 2 (10:12):
you're always going to see your favorite musician
here, You're always going to seeyour favorite comedian here At
some point yeah, yeah, they'realways going to come here at
least once a year.
Speaker 1 (10:16):
You know what I mean.
So that part I like.
But like you were saying, wedon't hang out on the Strip.
Speaker 2 (10:21):
Nah never.
Speaker 1 (10:21):
Especially as locals.
You don't go unless you'regoing to something Never.
I never do.
What do you see the future of?
I think.
Speaker 2 (10:31):
Vegas is going to be a super city.
I think Vegas is going to bethe US version of Dubai, outside
of Miami.
I think it's going to be Miami,and Vegas is the hitters,
simply because the directionthat Vegas is going, they're
very forward.
They're bringing in a lot ofyou know, architects and
engineers from Saudi.
They're getting a lot of theirideas from over there, so
(10:55):
they're building something thatis going to stand out and that's
going to make you want to livehere, simply because it's going
to be undeniable, vegas isbecoming that city that, forced
to be reckoned with, a lot ofcompanies are coming out here.
I think it's one of thoseplaces.
I think obviously it's Vegas,miami.
I think it's one of thoseplaces, you know, I think
obviously it's Vegas, miami,austin, texas in general,
(11:16):
houston, dallas, austin, butthat's going to be the those are
going to be the US spots.
Speaker 1 (11:25):
Yeah to me, sure, yeah.
Do you like the idea of likecontent creation?
Do you think we need morecontent creators because you
have more?
Speaker 2 (11:31):
of the food scene and things like that.
I think content is king.
I think if you haven'timplemented content in any of
your business, when it comes tomarketing or growing your
business, I think that you'relacking.
It's just huge.
Content creation is big.
You know to tell a storythrough your lenses and to allow
people to see that and for themto, you know, take what they
(11:53):
want to take from it is super,super important, and most people
still haven't graphed thatconcept yet.
Content creation I mean contentcreators are the ones you know
living how they're supposed tobe living.
You know ferraris lambos.
You know they're living a goodlife.
So, yeah, content creation,content is king.
Speaker 1 (12:09):
Yeah what's amazing to me is, like you know, my kids
a little right, 10 and 8 yearsold and like their heroes, now
are YouTubers.
Yeah, kai.
Speaker 2 (12:16):
Sinat.
Speaker 1 (12:17):
InstaVees Everybody.
Speaker 2 (12:19):
Yeah, yeah, yeah.
Speaker 1 (12:20):
What's your take on that?
Because you're kind of inbetween, aren't you?
You're in mid-30s right?
Yeah, yeah, yeah Okay so YouTubeI mean content creators is
everything as far as thelifestyle and being able to show
the real or what you want to beable to show, right To be able
to build that brand.
And I know you're into like themonetization side of it.
You know what drives trafficwith brands and things like that
.
What do you think they need todo better here in Vegas on that
(12:43):
side?
Because I know bigger markslike LA, you know they extremely
well with that, you know, asfar as the TMZs of the world and
things like that, what do yousee happening?
Speaker 2 (12:52):
I don't think Vegas needs to do anything because,
aesthetically, it's built forcontent creation.
So I just think it's more sothe people here or content
creators moving out here,establishing themselves, getting
rooted here and creatingcontent, vegas doesn't need to
do anything.
I mean, if you look at thisplace, aesthetically it's built
for a camera 100%.
(13:12):
Yeah, it's 1,000% want you totake pictures of these things.
100% yeah, it's 1000% want youto take pictures of these things
.
We have, you know it's, it'sjust art everywhere in a sense,
you know, from, you know thearchitecture to the things that
they create, and justattractions everywhere.
So I don't think Vegas needs tochange anything.
I just think it's all about thepeople here and wanting to do
content.
Speaker 1 (13:30):
Yep, that's for sure now this podcast space has
absolutely exploded.
I know you've been doing it.
For how long have you been inthe podcast?
Speaker 2 (13:37):
I've only been in the podcast space a year and maybe
like seven, six months.
Speaker 1 (13:42):
Wow, I would not have expected you to say that yeah
so during the pandemic, were youthinking?
Speaker 2 (13:46):
about podcasting in 2020 no, I got thrown in.
I got thrown in the podcastspace because my PR shots out to
Danielle and lots of yeah.
Speaker 1 (13:53):
You perfect for it.
Speaker 2 (13:55):
Cause you're so honest and that you know you'll
sugarcoat nothing.
Speaker 1 (13:58):
Yeah, but how do you feel about the podcast space?
Speaker 2 (14:00):
I think it's important.
You know it's the new media,it's the new broadcast and um,
um, I like it.
Um, granted, everybody's notcut out for it.
So right now you're kind ofdoing, uh, the who's who's kind
of deal, doing the who's who'skind of deal.
You know some people are goingto fade out, Some people are
going to stay, but really it'struly, it's all about having
(14:21):
those great conversations andbeing authentic and giving your
honest opinion.
That's the new thing.
But as far as a podcast space,I think it's a great space.
I enjoy it myself, so I can'tknock it.
I don't really even think it'scompetitive.
Speaker 1 (14:38):
How so.
Speaker 2 (14:39):
Because I like where you're going, Just because you
have what you got 2.5 millionpodcasts, right yeah, and then
you got 90% of them not makingit past episode three.
Exactly yeah, other than theyall fail Right and then 90% of
that 10 don't make it past likeepisode 20, yeah.
(14:59):
So it's really not competitivewhen you look at it from those
numbers.
So you're competing with what?
30, 40 000, no you can'tcompete when it comes to radio.
What are you actually competingfor?
Speaker 1 (15:09):
that's a great question.
Speaker 2 (15:11):
Yeah, people gonna listen to what they listen to,
bro you may listen to taylorSwift and I may listen to Chris
Brown.
She ain't competing with him,that's a very Unless we drop our
albums on the same day, orunless me and you purposely,
intentionally are competing likethat.
So me and you are doing thesame, we're shooting the same
day, dropping the same day withthe same guests.
Yeah, then we're intentionallycompeting in that case.
(15:35):
But in the podcast space,people are want to listen to
what they want to listen to,because there are genre based
that's true and we're all notthe same person, where we don't
all speak the same and we're allnot under the same genres.
So competing is like crazy,right, that's like yeah, how can
?
You like.
Well, what are we actuallycompeting with?
And for it like?
There's so many radio stations,there's so much of everything.
Speaker 1 (15:57):
I love that you're bringing this up, because it's
true what draws your attention?
To invest your time and tolisten to a specific podcast.
Speaker 2 (16:04):
Something catches your attention, yeah my interest
is is is great conversation andum and I and I and honesty.
You know I like um, I likelistening to a good conversation
, I like insight.
But also it depends on theguest, because sometimes you
have guests that I'm truly notinterested in.
Then there's some guests whereit's like yo, I like that, or
the host.
I'm not interested in the host,so I'm annoyed by the host.
(16:27):
So, being in this space, youknow I study the host, not too
much of the guest, but I studythe host and if he's annoying I
can't watch it.
Or if she's annoying I can'twatch it, or she's not really
pulling like she should.
You know, I technically can'twatch it.
So what draws me to um, a, um,a good podcast is just having a
(16:50):
good conversation.
It's always not about theguests.
Sometimes the host is likeinteresting to me, like my guy,
my go-to is Joe Rogan.
I like Charlemagne a lot.
Speaker 1 (16:58):
I like both of them.
Yeah, yeah, yeah, they're bothamazing.
Yeah, what do you like aboutthem?
Is it just because, like forexample, Joe Rogan, is so
educated?
Speaker 2 (17:05):
right, right.
He knows so many layers to himwith a lizard and it'll make
sense yeah, yeah, charlemagne isan amazing guy, just because
I've seen how he's adapted wellhe's, he's super adaptive, but
he's also like um, he's takingon the villain, truthful, honest
role, in a sense of how heapproaches it.
(17:27):
And um, he's very well open andhe's willing to take, you know,
whatever criticism and scrutinythat comes with it.
So I like, I like charlamagne alot.
Speaker 1 (17:36):
What's your take on the monetization side?
And people are I mean obviouslythe Joe Rogans of the world and
people like Black Effect andthings along those lines.
But the people that arestarting out right, because this
podcast is starting every day.
What would you say to them?
Is there real money?
Speaker 2 (17:50):
in this starting out?
Yeah, well, I think there's.
I think obviously you have toinvest into your craft, but
there is money in it.
There's money in everything.
If you seek money, there'smoney there.
But it's just understanding yourplatform and your power.
If you, whatever you, whateverplatform you create and you have
an audience there, then there'syour power May not be in
syndication aspect, because youmay not have, you know, the ad
(18:11):
rev or anything like that, butyour power is the audience.
So giving the guests a stage tospeak, whether they're mine,
whether it's sell the product,whether it's religious or rock
stones, crystals, potions,whatever giving them that
platform to speak and havepeople watch them, there's your
power there.
So there's money in that.
So you can charge for people tocome on, you can charge on a
(18:34):
monetization in on whateverplatform and then you can get
picked up by a streaming serviceor some kind of company or
maybe like a company that youknow that buys and sells podcast
episodes or episodes shows.
You know I'm saying so, yeah,it's a lot of different aspects
to it.
Once you understand media andtelevision, it's, it's a lot of
money in it.
(18:54):
You know what I'm saying.
So, yeah, I would say there is.
I love it.
And it's still early.
It's extremely early, yeah, Imean, look at our mics.
Our mics are still like this,the cameras are still like that.
So it's extremely early.
I mean, our headphones stillhave cords on them.
So, understanding that, likeshit's going to change and get
(19:15):
better and there's going to be alot more innovative ways to
communicate and a lot morecreative ways to do it, I mean
we're at the cusp of this, bro.
Speaker 1 (19:22):
I mean, look, all this is connected wires and
everything, all these Bluetoothspeaking Right.
Speaker 2 (19:28):
So it's going to evolve?
Yeah, for sure.
Speaker 1 (19:31):
You know I love podcasts, and just because of
the fact that like thenetworking side of it right Like
there's so many ways you canget into certain rooms, right
People, that you can buildrelationships with Just really
cool people, right?
We started this what?
Six years ago now and it's been.
Not that it's fun right,because it's fun, but it's
mainly like you learn so much ofwhat people are doing and it's
(19:53):
motivated.
It's mainly like you learn somuch of what people are doing
and it's motivated because youcould see that, like this person
might have energy and they, youknow, battery in a backpack
because they got this concept,and then seeing them go through
fruition, like you might havethem on the podcast and they're
saying, hey, this is what'scoming out a year from now and
they explode on it.
To me that's awesome.
Speaker 2 (20:09):
Yeah, I love being able to see that man.
Yeah.
What's been somebody that yousat down with that you just
really enjoyed talking to them.
It's probably one of your bestpodcasts that you've had,
because you you said that with alot of people.
Um man, I don't know, it's kindof tough because I I doing so
many podcasts.
All the guests have their own,like superpowers okay um,
(20:30):
they're all special, specialpeople, so, um, I think the most
impactful one was when it comesto health.
It was Gary Brecker.
I think Gary Brecker reallyresonated with me simply because
he raised his eyebrows when itcomes to health.
There's a lot of people outthere that disagree with what he
says, but he's a humanbiologist.
(20:50):
He's the guy who he worked foran insurance company, so he
(21:25):
literally told life insurancecompanies how long a client was.
People are depressed depressedand depression medications
actually were created around acertain time that they started
using the spray on the weed andthat's how it they were able to.
The pharmaceuticals were ableto sell their depression
medications because it was theside effect on what they sprayed
(21:47):
on the crops.
So it was so like, like.
When it comes to information,it was just a lot of information
that I really like.
I listened to it.
It was like, oh, this is crazy.
Speaker 1 (22:00):
I heard about him through.
I think it was Dana White.
Yeah, dana White blew him upRight and that's how he got in
really amazing shape.
Yeah, do you do?
Have you?
Do you do any of his tests oranything?
Was it the?
Speaker 2 (22:09):
tip.
I haven't did the 10X test butI definitely took on a lot of
things that he said when itcomes to what black people are
deficient in, definitely steppedaway from, like pastas and all
that other stuff.
Still kind of dabbling in bread, but you know sourdough bread
because it's really good for guthealth, okay.
But you know D12 vitamin is D12and K2.
(22:33):
You need both of those asAfrican-Americans because we're
deficient in those, because ourskin repels the sun.
Speaker 1 (22:38):
That's what's up?
Speaker 2 (22:39):
Okay, yeah so it's a lot of things that stuck with me
when it came to him.
But, granted, every guest thatI sat down with was super
special and super interesting,just because they had their own
way of thinking and their ownsuperpower.
So I don't really think there'slike a special special guest.
I just think they're allinteresting in their own right.
I mean, it's conversation.
(23:00):
So it's like you know what I'msaying.
Speaker 1 (23:01):
Yeah, so branding, I know is big on your part.
Right, you're doing, you knowmanagement and branding.
You've done an excellent jobbuilding your brand.
What do you think people aredoing wrong on the brand side?
Where they're you think they'rebeing too fake and trying to
act like they aren't who theysay they are, or is that a good
play?
Welcome to a special edition ofVegas Circle.
(23:31):
Behind the Lights, we've gotour guy, james Trader, who's
actually the owner of Kase Sakeand Sushi, talk a little bit
about your restaurant.
How this?
Speaker 4 (23:37):
all came together.
So, Kase, we're a casualomakase experience here in Las
Vegas.
Omakase literally means I'llleave it up to you, so leave it
up to us to curate yourexperience here.
One of our most popular menuitems is our amori.
It's a seven course plated meal, and with that you'll start
with a seaweed salad, sashimispecial, 10 pieces of fresh
(23:58):
nigiri and two hand rolls.
Speaker 3 (24:01):
And this location is fantastic.
The environment is lively yetintimate.
I think it's great for datenights.
The overall experience has beenextremely positive.
If our listeners could chooseone thing on the menu that you'd
recommend, what would it be?
Speaker 4 (24:11):
Definitely my favorite is our A5 Wagyu Flog
Raw.
We serve that with a cherryamaretto jam and that's just to
die for.
Speaker 3 (24:17):
You and Pac, you're both big sake fans.
We drink it all the time Dig ina little bit on what that sake
experience is like here at Kase.
Speaker 4 (24:23):
So we have a great selection of sakes here, from
Junmai to Junmai, daiginjo's andeven a few Nigoris.
We also have a server pickthree sampler where our servers
will curate, depending on yourtaste and your meal, a few
glasses for you to enjoy and tryto just see the depth that
different sakes will have as faras flavors go.
Speaker 1 (24:40):
So you guys, got to come down and check out Kase.
They are located off of Jones,north of 215 Freeway.
Check out kasesakesushicom.
Speaker 2 (24:48):
So fakeness plays a certain part until it doesn't
Because, although you havefollowers and stuff like that,
like they're not dumb, they knowtheir followers know they know
that you don't talk like that,you don't act like that.
They're gonna call you.
I may be cool for the timebeing, but you know it can.
(25:09):
It can hurt you, I think peopleare drawn to more authenticity
now than ever before, becausethere's so much fake shit online
100%.
So I believe that when it comesto your brand, whatever that
may be, I just think that it'sstaying true to it.
Yeah, and understanding who youare as an individual, and stay
true to that specific thing andbe that, and be that only.
(25:31):
I agree, no, just be you Don'tbe no one else and people are
going to fuck with you.
You have a camera in front ofyou.
Be you.
Speak how you speak.
Be you so that people can likeyou for who you are and go from
there.
Be you unapologetically.
Speaker 3 (25:47):
Be you a thousand percent.
Speaker 2 (25:48):
You know what I'm saying and have fun with it.
But use the internet,understand the power of social
media and use it, you know, toyour advantage.
Don't just, um, uh, just be onthere playing around I mean, you
can do that, that's leisure,you know but if you really want
to build your brand, you can'tdo that.
Social media allows you to dothat.
Now, with all these platforms,I mean shit.
(26:09):
Why not you selling something,or you want to be something,
whether it's a rapper, a singer,a content creator, a YouTuber,
a porn star, a photographer orwhatever, be that to the fullest
.
Social media gives you exposure.
Speaker 1 (26:23):
What platforms do you like the best as far as the
Instagrams and the TikToks andFacebook?
Speaker 2 (26:27):
So I think, obviously you got your pioneer brands,
which is the Instagram and theTikTok.
I mean the Instagram andFacebook, but TikTok is spoiling
the content creators right now,and even Twitter, twitter is
like a free space too, so it'sjust using those platforms
consistently.
Speaker 1 (26:47):
Yeah, I agree.
Yeah, do you like X?
Do you like the whole setup ofjust the simplicity of just
getting it out?
I mean, people do it extremelywell where they can just answer
stuff real quick.
Yeah, I mean why not?
Speaker 2 (26:58):
It allows you know fans to get involved with their
favorite artists.
It allows fans to see whattheir favorite artist is
thinking, how they feel aboutcertain things.
I just think, yeah, you know,obviously you know how you speak
and what you say can get you introuble.
Now, yeah, why not?
Why not allow the fans to feellike their favorite artist is
(27:22):
that they're talking to theirfavorite artist?
I mean, that's big.
That's not something thatpeople had access to before.
For sure.
I feel like artists were biggera long time ago than they were
now, because they're soaccessible.
Now you can just go see whatthey're doing on live.
And yeah, you couldn't see whatmichael jackson was doing, you
couldn't see, no clue.
Speaker 1 (27:39):
Yeah, yeah, no clue.
Michael jackson, michael jordan.
Speaker 2 (27:43):
He was surprised when you say, oh there he is.
But now you can like, you canlive vicariously through them by
just watching them every singleday, yeah, and even with
playing them online.
Playing the video mean you canplay against LeBron on these
games and your favoritebasketball player.
They're just so accessible nowand I think it's cool.
It kind of builds that cultfollowing, yeah.
Speaker 1 (28:05):
Yeah, I think it's amazing because of the fact I
get motivated from that, likewhen you see people, not that
you get jealous.
I get motivated because I'mlike damn man they're just just
man, just like me, so I can beable to motivate and try to
figure out other things to beable to invest on.
You know what I mean, and youcan learn a lot of stuff that
way as far as brand managementright.
So who are you working with now?
Speaker 2 (28:30):
I remember we were talking a little bit For now,
because he has a big fight aheadof him.
It's Edgar Belinga, so that'sthe focus right now when is that
fight?
Speaker 1 (28:38):
September 14th Okay so it's coming up fast.
Speaker 2 (28:40):
He's fighting Canelo Alvarez, so that's going to be a
blockbuster fight.
I feel like I think everybody'sunderestimating Edgar and
saying, oh, he should havewaited or he should have.
This is not the right time, orCanelo's going to do this and
this and that, but it's likewhen is the right time?
If now's not the right time,then when?
Yeah, how old is he?
27.
(29:00):
Right, so with boxing there's awindow.
Boxing is a young man's sport,right.
So you're talking about from,let's say, from 18 to maybe
32-ish, and 32 in boxing is oldyou know what I'm saying,
especially Floyd Right.
Even Floyd.
You know it's different, youknow so you have to take those
(29:23):
opportunities and leverage themand blow up off of them.
You can't just wait.
Oh, I'm gonna wait and fightsome more guys.
That shit don't work like that,like nobody's fighting,
nobody's waiting for you to beprepared.
You got to go out there and beready, you know Did you play
sports before.
Speaker 1 (29:39):
Did you hoop or anything?
I played football, you playedfootball.
Okay, where'd you play at?
Speaker 2 (29:42):
Played in California.
Speaker 1 (29:43):
Okay, were you good, could you play?
Speaker 2 (29:46):
I think I was good, I just didn't, I okay there's a
difference.
Speaker 1 (29:52):
Yeah, I love watching it.
Speaker 2 (29:53):
I just okay.
My thing was like being likethe guy in the suit, okay.
Okay, like being a coach andyelling and being a player.
That shit was cool, but fuckthat yeah I can say less.
Speaker 1 (30:09):
I already know what you get.
That, yeah, say less.
Um, what's success mean to you,man?
Because I know you're in a lotof different rooms.
You have a differentperspective on life.
So what's success mean to you,man?
Because I know you're in a lotof different rooms, but you have
a different perspective on life.
So what's success mean to you?
Speaker 2 (30:20):
I think success is subjective.
To me, success is a daily thing.
Success is routine.
You know, success is how youthink.
It's how you feel.
How you think, how you feel.
Some people base it on like themonetary aspect, but it's
really like that's a small ROIon success.
(30:42):
Success is just like how oftencan you do the right things
right and succeed at them?
That's success.
And it could be anything.
You know what I'm sayingBecause, again, people correlate
success with money and not allthe time that there's money
involved with success, you know.
So success is whatever you wantit to be, but for me, success
(31:08):
is freedom.
I agree with you 1,000%.
You know, success is freedom,and not just from a financial
standpoint, but from a mentalstandpoint, from a peace
standpoint, from a just liketime standpoint, from a stress
standpoint from you know.
You speak about language,brother Getting up doing what
you want just being who youtruly are, just being ultimately
(31:32):
free, and not just freefinancially.
Or you can get up and buy shit,because there's people who can
get up and buy shit and stilllike hate their life.
Speaker 3 (31:41):
You know it's being free, like just free.
Speaker 2 (31:45):
That's what success is now.
Will any of us ever probablysee like 100 freedom?
Nah, because success is um wellfor black.
It's handed to you on thestring.
Why do you say that?
Because it is Because oursuccess can be taken from you.
I already knew what you weregetting at, right, you know what
(32:05):
I'm saying.
So for us, we have to worktwice as hard, or 10, 20 times
as hard to get there, but thenwork 100 times hard to stay
there, because success is handedto us on a string and it can be
taken away from us by justmaking the wrong gesture,
hugging a woman wrong, or sayingthe wrong things about a
certain community, or speakingabout political views, or saying
(32:28):
something they feel like youshouldn't have spoke about, and
then now you're no longersuccessful.
I mean, look at Puff.
I mean look at a lot of otherpeople and, granted, you know
I'm not, you know, justifyinganything Puff did, but had Puff
been anybody else that lookedlike anybody else, we wouldn't
give a fuck.
Speaker 1 (32:49):
But he's also social figure.
You know what I mean?
The whole nine, yeah, but itdoesn't matter.
Speaker 2 (32:54):
Yeah, it doesn't matter.
Success is still handed to himon the string, that's true.
And it's been, it's definitelygoing to take it away from you.
Speaker 1 (33:02):
You think Puff is done.
Speaker 2 (33:04):
Yeah, of course that's what they wanted.
That was a goal.
You can't be a fucking.
Look at kanye.
They put his mind no they ain'tlet him lose his mind.
They pulled his string and madeus believe he lost his mind but
he's mentioned that.
Speaker 1 (33:23):
He's mentioned he's had mental issues, of course,
but I know, I know what you'regetting.
Speaker 2 (33:28):
I can say I got mental issues too.
I've died in the.
I already knew yeah, this ischess, this is definitely chess.
So can you?
Yeah, granted you, he may beoff in a lot of aspects due to
whatever he's into or whateverhe's been given, but you know,
at the same time, success isstill handed to a black man on a
string.
Yeah, so just know that.
Speaker 1 (33:47):
Well, you saw that with Adidas.
You saw that immediately.
What happened with Adidas andthat relationship?
Speaker 2 (33:50):
Yeah, it can be he pulled from me.
His account was free.
It was froze.
Did that money ever even exist?
That's a great question.
Speaker 1 (33:58):
That's a very good question, I mean even 50 just
recently said.
Speaker 2 (34:00):
He said he's in no rush to become a billionaire.
Speaker 1 (34:05):
The best best, no, or just in general.
He said that on the show, okay,so success is subjective.
Speaker 2 (34:11):
I like that.
And once you start to whatsuccess is, it's not what's
painted, it's what you considerwhat success is.
So just focus on what youconsider what success is, and
then you're successful.
Speaker 1 (34:23):
What's your take on nine to five and building your
side hustle?
What's your perspective?
Speaker 2 (34:26):
I think it's important to have a nine to five
, because a nine to five isleverage, so that job can be
your bank.
The most thing that peoplecomplain about when starting a
business is obviously moneyright or taking a loan or
whatever.
the scenario is Right and notunderstanding that right, so you
can use your nine to five asleverage, because you get paid
first and the 15th or every twoweeks, or $7,000 a month, $5,000
(34:47):
a month, $4,000 a month.
You can use a portion of thatmoney to fund, set your budget
up Right, so you can work thatnine to five and work your five
to 10, right, and still be happyand make an extra 10, 1500 a
month or 15,000, however youchoose to set up.
But a job is good because whenyou got benefits, it's
(35:09):
structured.
You don't have to work hardbecause they give you eight
hours to finish a task and theygive you that eight hours every
single day, right.
They give you a lunch, theygive you eight hours to do one
simple task that most peoplewill never finish or complete
and they pay you for doinghalf-assed work.
So, if you use that time andthat you know what they're
paying you to leverage and youknow, invest in your business,
(35:32):
and there you go.
But then in the meantime, beunderstanding what business
credit is, understanding yourcredit is and how powerful that
is, and then going to the bankand setting up bank accounts,
getting business funding andthen using that money also to
fund your business.
So it's a lot of different waysthat you can use a 9 to 5.
A 9 to 5 is not a bad thing.
It's just been painted as a badthing because everybody paints
(35:53):
entrepreneurship like it's agood thing.
And being an entrepreneur, yougotta be a fucking suicidal, you
gotta be a psychopath.
You have to be a real fuckingpsychopath and really, like you
know, a real life narcissist Ilike when mark cuban was
breaking that down right you'rein competition, man, people
every day are there to kick yourass.
Speaker 1 (36:14):
Yeah, you know, yeah, but I like the fact that you
brought up, you know, use it asalmost like your own bank, your
job right because he wasmentioning being a billionaire.
No, don't take the loan out andI like that perspective of
because taking that debt andthen you already have to have
that payment coming up and youmight not have money coming in.
Speaker 2 (36:30):
That stress well, it depends on what your view of
debt is.
The USA is in debt, yeah.
So how do you look wanting tobecome a millionaire or a
billionaire or a hundredthousandaire, not considering
debt?
Everything you do is debt.
School is debt.
Car note is debt.
(36:51):
Everything has debt attached toit.
Car notice debt.
Everything has debt attached toit.
Also, not in understanding,again, how debt is perceived,
because debt is perceived in ourcommunity as a bad thing, but
in other communities, debt isneeded.
They understand that.
It's taught.
You don't need to be able toafford the debt, you just need
the loan.
Once you get the loan, you puteverything in motion.
(37:13):
If you miss 30 days or thefirst couple payments, who gives
a fuck?
Speaker 1 (37:16):
yeah, that's true, because you can set loan, you
put everything in motion.
If you miss 30 days or thefirst couple of payments, who
gives a fuck?
Yeah, that's true, because youcan set it.
Yeah, you can recoup.
Speaker 2 (37:20):
If you know in 90 days you're going to be making
$3,000, $4,000 and a payment onthat debt you took is $700,000,
then just pay them back the$2,100,000 that you're behind
and continue to move forward.
But debt is needed.
I high and continue to moveforward, but debt is needed.
I agree.
When you have a millionaire anda billionaire and a hundred
thousand there, there's debt.
I haven't met one without debt,I don't care who you are or
(37:44):
what.
That's true.
Yeah, that's true.
That's you.
Paying with everything iseverything with cash, and most
millionaires and billionairesare not paying everything with
their cash.
They're using someone else'smoney and most of nine out of 10
times it's the bank's money orsome money guy.
Speaker 1 (37:57):
So, everybody has debt.
Speaker 2 (37:59):
I consider debt.
You have to consider debt.
Like even if you have $10million cash, why invest your
own money in something when youcan go into debt and pay them
back monthly and hopefully thisbusiness takes off in six to
eight months?
Speaker 1 (38:15):
You know one of the first people I heard.
You know the artist russ yeah Ilove what he was saying on
there.
He was basically saying look,I'll take a load out on a
million dollars and make thatpayment so that I could keep the
cat, keep everything low, keepthe overhead low.
And I was like damn, I don'tthink I ever heard artists he's
independent, so you have to.
Speaker 2 (38:31):
you know I, we, me and my business partners fell
into that using our own moneytrap and you know, you get.
You get lost, man, you get that.
Those losses hit the account.
They don't hit the bank'saccount.
The losses hit your account.
So you spend a lot more timetrying to recuperate those funds
because you lost them.
You know versus.
(38:53):
Oh well, shit, it's the bank'smoney.
I'll pay them when I want to.
All they're going to do is blowmy phone up, yeah.
I got the money in the account.
I'll pay y'all when I'm ready.
Yeah, that's true.
Those are your options, butwhen?
Speaker 1 (39:06):
you are losing the money.
It's like shit I'm going broke,but when it's their money.
Speaker 2 (39:11):
It makes you feel better about it, or not even
better.
Just, it's a safer thing to do.
It's the logical, smartestthing to do.
Now, some people will disagreeand say no, that's not smart,
I'd rather do this, I'd ratherdo that.
That's cool.
Well then, prove it.
Speaker 1 (39:26):
Show it.
Yeah, you know.
Speaker 2 (39:28):
Yeah, and there's some people who, even when you
sit on Shark Tank all the time,they've used their own money
until this point.
Now they want the sharks toinvest.
They're in debt to the sharks.
They're giving up equity and apiece of their company for
expansion or to leverage.
That's to get to the next level.
You have to give up somethingto get something.
(39:48):
It's the cost of opportunity.
Who's in your circle ofspeaking in your life man to
keep you sane and keep you onthe right direction?
Well, I tend to listen topeople who only are walking in
the shoes that I would want towalk in one day and have done
the things that I aspire to door making the money I aspire to
(40:08):
make.
So I only speak to those people.
But in Vegas I've had a coupleof mentors and I've had some
celebrity mentors.
I've sat down with some andchopped it up and they've poured
into me.
Has some?
Yeah, like yesterday, shit outtalking to mike rubin that's
what's up.
Speaker 1 (40:25):
Yeah, that's a big flex, yeah, you know.
Yeah, so how did you getconnected with?
Speaker 2 (40:29):
um, just, I was at a private event, okay, you know,
and I had met him before myfavorite people to listen to.
Speaker 1 (40:34):
Yeah, I have?
Speaker 2 (40:35):
yeah, I have one of my, one of my boys, Q, we had
went to a dinner and Joel and B,like I think it was in bachelor
party or engagement dinner.
He was there, okay, and we hadchopped we had in, so he got
(41:01):
himself in trouble a little bitman, just yeah, but I but I like
what he was saying.
I even told him.
You know, I told him last night.
I'm like breakfast.
Yeah, I said you wasn't wrongand he's like I know, but I got
a call from somebody.
I said I know that right, but Isaid it wasn't his place to
speak.
I said but if they're notspeaking on it, then why aren't
they speaking about it?
We know our community's fucked,but no one says anything about
it.
But as soon as somebody fromanother race said it's like
blasphemous, like oh, youshouldn't be speaking on that,
because, bro, if it's put itlike this, if our shit is so bad
(41:25):
, a white person saying hey man,y'all got to do better, then
it's a problem Because, thinkabout it, they truly don't care,
it's not their problem.
But when somebody of anotherrace sitting back like hey,
y'all better stop.
This is becoming a big problemin y'all culture.
(41:47):
It's wrong for him to say thatbecause he's speaking from a
third-person perspective.
He's not in or of the culture,but he's watching from a bird
eyes view.
That's just like if a pigeonsay, hey, you got a lot of shit
outside in your backyard, whatI'm gonna say you ain't, you
don't live here, so you can't.
No, I mean, if that's hisperspective of my backyard, then
(42:08):
maybe I need to correctsomething you know.
So I I don't feel like he waswrong.
Yeah, you know he's.
I mean, I think he should havestood on what he said.
I mean apologizing to the, tothe community or to the culture
for saying, like yo, we gotta dobetter.
Speaker 1 (42:22):
It's crazy I feel like nowadays everybody's got to
say sorry just because of thefanatics.
And he's probably no and forsure, and I understood his
stance.
Speaker 2 (42:29):
I understood his stance.
He was protecting his, his hisbrand and his business.
You, I get that, but at thesame time I still feel he wasn't
wrong and I stand on that.
I get what he said.
I get his part.
He's like I shouldn't havespoke on it, but shit.
Speaker 1 (42:46):
It is what it is.
It's out there, it's on theinternet.
Speaker 2 (42:47):
Yeah, it is what it is yeah, you said sorry, but you
still feel how you feel.
Speaker 1 (42:55):
You still feel like what he's doing just because of
the fact that michael rubin,like you were saying, people
that you look up to or maybe yousee him from a distance, you
got a relationship with him, butI love the fact that he is the
type of person he is.
He don't seem like he's fake.
Speaker 2 (43:03):
No, no, he's super authentic bro.
Last night he has ice on likehe, he's, he's, he's he.
I think he's just at this pointin his life I think he feels
like you know, and I don't know,I'm in depth, I just feel like
he's just having fun and I think, I think it's dope, you know.
But as far as mentorship, I feellike, um, as a growing person,
(43:23):
you should always seek outmentorship because we don't have
all the answers.
I agree, and I think people areso caught up in this way of
thinking like, oh yeah, I coulddo it on their own.
No one has done it on their own.
So it's go get the right helpand get the right voice, and you
know somebody who has some ofwhat the right answers are.
Maybe the answers were right intheir time and maybe they're a
(43:45):
little bit skewed or jaded nowbecause times have changed.
But you can still get someone'sperspective on what you're
doing on the journey that youare about to embark on, so that
you can be ultimately preparedfrom a wisdom standpoint on how
to deal with those adversitieswhen you're maneuvering through
the process and understand how,what roadblocks you're going to
(44:08):
run into and how to handle those.
It's like in preparation.
They're giving you directionson how to maneuver through the
bullshit.
I agree, because that's reallywhat mentorship is.
They're not teaching you how tobe successful.
They're teaching you how tomaneuver through bullshit when
becoming successful From anexperience.
Speaker 1 (44:25):
From an experience standpoint yeah, for business
advice.
Right, I know we've talked alot, we've kind of went on a lot
of rabbit holes.
But what would you share forsomebody right now?
Speaker 2 (44:39):
Maybe they're listening to you right now and
they're saying, damn, I want toput my vision out, man.
What do you say to them ofwhat's the first thing that they
do?
Uh, first thing that you do isstart to educate yourself, I
think, um, obviously, correctingyourself and becoming better
every single day, and whetherit's a couple, a couple percent
better, maybe, reading books, orlearning how to read, or
learning how to tie a tie,moving in the right direction,
(45:00):
losing weight, it's makingyourself feel better.
So what are you doing every dayto prepare yourself?
Every day, whether it's, youknow, hanging around the right
people, even going tomulti-level marketing, you know
those cause, those things can bevery, very inspiring and
uplifting.
So it's, what are you doing inpreparation for the larger grand
(45:27):
scheme of things?
What are you doing to prepareyourself every single day?
Because success is not, it'snot going to knock on your door,
especially if you black.
That shit is not knocking onyour door.
Speaker 1 (45:36):
All we got is today.
Yeah, we just got today, justthe present.
Speaker 2 (45:39):
Right, what are you doing right now for tomorrow?
And what are you going to dotomorrow for the next day and
the next day and the next day?
How are you making everydaycount?
You know what are your goals.
Or you want to make a milliondollars.
You haven't mastered making$50,000.
So how the fuck are you goingto?
Speaker 1 (45:56):
make a million or $5,000.
Right.
Speaker 2 (45:57):
So master making the smaller micro numbers so that
you can master those numbersprior to getting to the larger
numbers.
You had to take steps.
So I just think it's justtaking the right steps planning,
understanding what your goalsare, and are your goals too big?
You know, mapping everythingout and writing it down and
really just locking in.
(46:17):
And what are you willing togive up?
You know everything comes witha cost.
So if you're young, you had togive up your young years.
You know if you, if you'reolder, you're going to have to
change some habits and becomebetter.
You know what I'm saying.
If you're afraid, you got tobecome less fearful, less worris
.
You know you can't.
You either gonna have faith orhave fear, but you can't have
both I agree, just transition alittle bit.
Speaker 1 (46:40):
Man we always talk about I'm a big foodie man and
um food in vegas is just gettingexcellent.
It's getting so much better,man, but what's what's your
favorite restaurant in vegas?
Speaker 2 (46:48):
um, shit, I don't really don't have a favorite,
but um, what's your go-to?
You want to get some good food?
Well, damn it, it.
It changes so much becauseright now I'm on my, I'm on like
bison, okay, but um, if, if, ifI was to, you know, I would uh
probably uh go to my family's byhattie marie's okay, shout out
(47:09):
to them shout out to hattiemarie Marie's.
But everything changes with me,so I'm not never like the same,
like right now I'm on bison andeggs, okay.
Speaker 1 (47:23):
Every day you eat that.
Yeah, oh, wow, okay, your bloodpressure ain't going up, nah,
crazy.
Speaker 2 (47:28):
Well, because.
So what I'm learning is howgood you know why I'm bringing
that up?
Speaker 1 (47:32):
because heart disease with black men man, it's crazy.
Speaker 2 (47:34):
No, for sure.
But with bison and eggs it'slarge protein right.
And it's, lean it's very very,very, very, very, very lean.
It's expensive meat but it'svery, very lean and I mean you
can get heart disease fromanything.
True, it's anything.
It's higher in black menbecause of how we eat and
hereditary.
Speaker 1 (47:55):
no, it's not why do you say that nothing's
hereditary?
My doctor literally okaynothing's hereditary.
Speaker 2 (48:00):
What's hereditary is diet.
So we're all beasts because weall eat the same shit.
We all got diabetes becausewe're all eating the same stuff.
Yeah, it's all diet, but you'reborn.
You're not born with diabetesif you're born you're not born
with diabetes.
If you're born with diabetes,that means whatever your mom was
eating gave you that At thetime.
Yeah, I don't, but you canchange.
(48:23):
That is what you get.
Yeah, but this is and again Ican be wrong.
I know some people are going toargue the fact, but I go off of
what I was just arguing with mydoctor about this.
I go off of what science says.
And science says that we're allborn clean.
Now you get some kids who gotasthma and all the other stuff,
but you have to look at theparents.
(48:45):
So yes, he was born with asthma, but look at his mom.
Now a sickle cell.
When it comes to stuff likethat, that's more genetic,
because you're talking aboutlike tainted cells and the
structure of them, but when itcomes to like stuff that's
preventable, like obesity,diabetes and cancer and all that
(49:10):
stuff like.
So all that's just hereditary.
Granted, it's in the air, it'sin everything we eat and breathe
.
So if our whole family got it,then look at the products we're
using, look at the householdthat we're living in.
We're all breathing and eatingthe same air and eating the same
things.
So, yes, it's going to looklike it's hereditary, but really
it's the fucking pine salt thatdid it.
(49:31):
That's a good point.
So yeah, I mean again, hindsight, I did it.
That was, that's a good point.
So yeah, I mean again, I don'tknow, but just going off of what
science says and you know, justreading again, you have
different aspects of you know,it's all subjective.
Science is subjective, thetruth is subjective.
So but I will go withsubjective science versus what
(49:55):
someone's saying oh you obese,that's hereditary, like skinny
people, just not in your family.
I think it's subjective.
Speaker 1 (50:04):
I get it, man.
What else is on the horizon foryou, man?
You're a busy man man, soyou're moving and shaking man,
and there's a lot to payattention to.
Speaker 2 (50:12):
Well, my goal and obviously in a space is to sign
a mega deal.
I've seen a lot of $100 milliondeals being done.
I want one of them and I willget one of them.
Speaker 1 (50:25):
I'm with you, man, that's on that side.
Speaker 2 (50:27):
But on the brand, like the brand management side,
sponsorship side I'm collabingwith a bunch of different guys
that I know in the industry.
Shout out to Orly Orlando overat N Sharif, over at Sarisa Rum
we just came together with them,did a partnership, my dude,
rick Ray Randall, helping melock in eventscom and stuff like
(50:52):
that.
So I want to become one of thebiggest uh brand sponsorship
agencies just dealing withathletes and talent in general.
That's my goal is to build thatout um, not really to sell it,
but just to build it and to youknow, help people understand
that bridging the gaps betweenathletes and and brands is super
important, because mostathletes they think that, not
(51:13):
think that they feel like oncethey get signed, like that's it,
that money's good.
But these brands are going tooutlive you and the only way
that you're going to become abillionaire in this is if you
attach a product to you.
And even when you look atLeBron, lebron said and I said,
lebron's a billionaire.
But understanding what'sattached to LeBron when it comes
to his investments, you knowprivate equity, his franchise
(51:35):
and his products that's whatmakes that man a billionaire,
you know.
Speaker 1 (51:41):
So I mean, just that's somebody.
I really respect Him.
Rich Paul, that whole team,everybody had just a base with
what they were able to do, doingtheir thing, and he empowered
the whole team, so definitelyshots just out to them, yeah.
Well, good stuff, man.
I'm glad we had a chance to sitdown, man, and be able to just
pick your brain and what yourepresent man.
I'm glad you hit on a bunch ofthose things especially black
people.
Yeah, Shout out what's yoursocial handle and everything,
(52:03):
it's at the creators.
T-H-E-C-R-38-T-O-R on.
Well, check us out atTheVegasHardcom and pay
attention to Wayne Lewis man.
Speaker 2 (52:13):
Appreciate you, man.
Good luck, Thank you brother,yep Good stuff.
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