In episode 81 of Venture Everywhere, Scott Hartley, co-founder and Managing Partner of Everywhere Ventures, chats with Katie Hunt, co-founder of Oh Norman! — a modern pet wellness brand offering science-backed products for anxiety, allergies, and dental care in dogs. Katie shares the founding story of Oh Norman!, which was inspired by actress Kaley Cuoco’s strong commitment to animal rescue and her vision for a brand that authentically represents the everyday realities of pet ownership. Katie also discusses how Oh Norman! uses community-led development and a lean, omni-channel approach to deliver effective pet care while staying focused on growth and profitability.
In this episode, you will hear:
- Oh Norman!’s approach to pet health issues like allergies and dental care
- Incorporating customer feedback into product innovation
- Using DTC and marketplace channels testing to validate SKUs before scaling
- Prioritizing unit economics over speculative LTV projections
- Deferring physical retail to maintain flexibility and acquisition potential
Learn more about Katie Hunt | Oh Norman!
LinkedIn: https://www.linkedin.com/in/katie-hunt-659ab350
Website: https://ohnorman.com/
Learn more about Scott Hartley | Everywhere Ventures
Linkedin: https://www.linkedin.com/in/scotthartley
Website: https://everywhere.vc/
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