Chris Koehler, CMO at Twilio: Global Marketing Strategy & Brand Growth

Chris Koehler is the Chief Marketing Officer at Twilio. With over 25 years of experience in leading marketing, sales, and product teams across various domains and industries, Chris is a seasoned and versatile leader who thrives on growing and scaling new products and businesses. As the Chief Marketing Officer at Twilio, he is responsible for global marketing strategy, with a focus on expanding brand awareness, and driving messaging and positioning across Twilio's Segment and Communications platforms. All while continuing to build Twilio's world-class marketing org and its incredible culture. Chris brings a unique combination of skills and expertise to his role, ranging from customer analytics, web analytics, social media, predictive analytics, multivariate testing, optimization, branding, product marketing, product management, sales engineering, account management, and customer success. He has a passion for marketing, analytics, digital trends, and building high-performing teams that deliver exceptional results and value to customers and stakeholders. Chris also has a strong academic background, having completed the Business Analytics Program at Harvard University and a B.S. in Marketing from George Mason University.Topics:

• Building Marketing Organizations for Hypergrowth
• The Evolution of B2B SaaS Marketing
• AI's Impact on Marketing Strategy and Execution at Enterprise Scale

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