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July 21, 2025 64 mins

Chris Protasewich and Mike Wystrach are the Co-Founders and General Partners of Cutting Horse, a growth equity firm for exceptional consumer companies. ~~~~~This episode is brought to you by Verivend. If you’re a GP or LP looking to simplify the capital raising and deployment process, Verivend is here to help. Trusted by over 800 funds and managing more than $2 billion in transactions, Verivend offers a secure, streamlined payments platform designed specifically for private capital markets. Say goodbye to manual reconciliation and repeated follow-ups - raise and deploy capital faster and with greater transparency. Ready to make your fund operations smoother? Visit https://bit.ly/3GrB4Qj and see how easy it can be. ~~~~~The firm backs emerging consumer product and service businesses across food & beverage, health & wellness, pet & animal health, and home & lifestyle categories. Cutting Horse focuses on bootstrapped, profitable, founder-led businesses in the $1–15 million revenue range, typically investing $1–5 million while providing hands-on operational support to help scale the businesses. Chris and Mike have been building and investing in consumer businesses together for over a decade. They first met in 2015 when Chris backed Mike’s company Freshly, the healthy prepared meal delivery service that scaled nationally and sold to Nestlé for $1.5B, while he was an investor at Highland Capital Partners. Since then, they launched and scaled Petfolk, a rapidly growing veterinary services platform now operating 35 locations across 7 states.Topics:

  • The Consumer Brand Growth Playbook No One Talks About
  • The Next Wave of Investment in Wellness, Pets & Everyday Goods
  • What It Takes to Raise Growth Capital

#ConsumerVC #FounderLed #BootstrappedBrands #GrowthCapital #PetTech

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