August 13, 2025 • 14 mins
Step behind the racks and discover the fascinating world of boutique ownership through the eyes of Ashley, the passionate owner of Apricot Lane Boutique in Vero Beach. During this conversation, Ashley pulls back the curtain on juggling motherhood, caring for both a four-month-old baby and a 17-year-old daughter, while running a fashion boutique.
What makes this boutique special? Ashley's approach to creating a multi-generational shopping experience is to offer something for everyone: "a 17-year-old can walk in and find something, her mom in her 30s or 40s can find something, and then grandma can find something too." This vision stems from her own shopping experiences with her daughter, where they'd often have to compromise on which stores to visit. Ashley's determined to solve this common frustration by curating a diverse collection that spans generations.
During this episode, Ashley shares some information about her styling services that help customers break out of their fashion comfort zones, explaining how the right guidance can transform someone's wardrobe and confidence. Whether you're interested in retail management, fashion, or love learning about local businesses, this conversation offers a refreshing look at the passion and purpose behind one of Vero Beach's shopping destinations. Listen now to gain a new appreciation for the thought and care that goes into every piece of clothing you try on at your local boutique.
Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brian Curee (00:00):
All right, welcome back to the Vero Beach podcast.
This is part two of ourinterview with Ashley here at
the Apricot Lane Boutique.
We're excited to learn moreabout the behind the scenes, and
I was just talking with Shaunaas you're away taking care of
your baby.
How?
Ashley Borenz (00:13):
old is your baby?
Four months.
I have a 17 year old too, riley.
She's my, the love of my life.
And then we had him and I donot feel.
Brian Curee (00:24):
I feel so much older than I did when I had her.
I was.
Ashley Borenz (00:28):
I didn't miss sleep or anything, but with him
I'm like, oh my God, so were youin your twenties when you had
Riley.
Yes.
Shawna Curee (00:34):
Yes, so when you're in your twenties, you
just bounce right back Like nobig deal.
Ashley Borenz (00:38):
It's like, oh, four hours, no big deal.
I am like, oh, now, I'm like Ineed to go to bed at eight.
Shawna Curee (00:45):
Hey, we go to bed at eight and we don't even have
a formal, so we have thesepictures from our son's first
birthday so I would have been 25, I guess, and I stayed up all
night long getting ready forthis party.
And I look back at pictures andI'm like that's what I looked
like when I stayed up all nightlong, like now, when I stay up
all night long, I look like I'mabout to die, which I am about
(01:05):
to die, me too, me too.
Brian Curee (01:08):
Well, we were sitting back here and I was like
.
I was like I think this is thebreak room.
Is this the break room?
Ashley Borenz (01:12):
Yep, okay, cool, slash my office.
Brian Curee (01:18):
Okay, break room slash office.
I told Sean I was like whereyou go hang out with some of the
employees and stuff and we'rejust kind of checking out some
of the clothes hanging up.
And we noticed your 3D stylewallpaper on your computer over
there too.
Ashley Borenz (01:28):
That is so cool, isn't that?
Brian Curee (01:30):
cool.
It is very cool.
I was like it feels like I canjust jump in the forest.
Everybody else listening islike I don't know what they're
talking about.
Shawna Curee (01:48):
I thought we're talking about clothes and
boutiques.
They were, but it just remindedme so much like seeing the
clothes hanging up there, likegetting ready to go out to the
floor.
Do you guys have to steamthings that come in?
Yes, so that was a big part ofmy job.
I was looking, I was like Ididn't see a steamer, but I was
like I bet those are waiting tobe steamed.
Ashley Borenz (02:01):
Yes, we have several steamers here, and yet
those, those definitely have tobe steamed.
Almost everything has to beseen.
Shawna Curee (02:07):
This is all crunched in there together, and
that's how they were doing it inthe 90s, so not a lot has
changed.
Brian Curee (02:13):
Starting into this part of our conversation, maybe
you could explain to us whatit's like to run a boutique on a
day to day basis.
Ashley Borenz (02:19):
It's, you know, just as boring as any other job
and just as exciting, some daysdepending.
For me it's very hectic becauseI got to get the baby, I got to
get all this stuff.
Luckily I have a very strongmanager, so she gets here, she
opens up, get the customers in,get everything ready for the day
and then, unless we have a lotof orders, come in and then we
have to put the orders out, getthem in the system and that's
(02:42):
that's about it, and then justrotate the store as the needs
come for different promotionsand everything and how often do
you get new clothes.
I try to get new clothes everymonth.
June and July were our slowmonths, so I'm just starting to
get in for July and then I'llget in for the fall season.
Brian Curee (02:57):
Oh fun.
So what do you do if likeclothes that don't sell?
Do they stay here or do yousend them back, like how does
that work?
Ashley Borenz (03:04):
For the most part we try to run through them and
then right now I'm doing a bigsemi-annual sale for the summer
stuff and some of the stuff thatkind of lingered from the
opening.
We're up to 75% on that andthen if whatever doesn't sell
off of that, then I'll end updonating.
Brian Curee (03:19):
Oh, okay, yeah, you should definitely come back
soon.
Shawna Curee (03:21):
75% off, so yeah, I was just telling him like I'm
coming back soon to shop so youopen up in december.
Brian Curee (03:27):
Did you get to do like decorating for christmas
and stuff last year?
I know that was something thatwe got to do at the stores when
I worked at a retail store, likethe window stuff on the outside
windows for holidays oranything like that that is
something I'd love to get into,to like the, the chalk, paint
and stuff on the outside of thewindows.
Ashley Borenz (03:44):
This year we just bought little decorations,
actually from TJ Maxx, becausewe're in the same parking lot
Talking about window paintingsand stuff like that.
Brian Curee (03:50):
You should talk to Shauna she has really good
handwriting and stuff like that.
Shawna Curee (03:53):
I do have good handwriting, but I've never done
that.
But I'd be willing to learn.
Brian Curee (03:57):
You know, there's actually someone that we're
wanting to get on the podcast.
As we were talking about beforethe podcast, we do a lot of
stuff like virtual reality andstuff and mixed reality.
There is a local person here inBureau.
They wear a mixed realityheadset which is a Quest 3, and
they can see what they want topaint and they paint with that
headset on, so it overlays it ontop of the wall.
Shawna Curee (04:20):
It's like tracing.
That's cool.
It looks so cool when she'sdoing it.
Her name's Crystal.
She does like really coolpaintings on like garage floors
and stuff like that and thenepoxies over it.
It's something epoxy.
Is it unicorn epoxy orsomething like that.
Brian Curee (04:33):
But that's something you could definitely
do, like you could do ityourself, like you could put it
on the headset and then justpaint.
Ashley Borenz (04:37):
Yeah, I watched my daughter with her Quest 3 all
the time.
I never thought of.
You should play Beat Saber.
Yeah, exactly, yeah, they canbe useful things too.
There's a lot of useful thingsyou can use it for Is there
anything else about behind thescenes that maybe you'd like to
share that we really have noidea about?
Mostly behind the scenes thatpeople don't realize is that
buying clothing for a store likethis, especially because we
(04:57):
want to keep up with the trends,the seasons, the styles and
what's not working for VeroBeach or for what customers
coming in now, it's constantsearching.
If you're not planning to go toa market and actually feel and
touch the clothing and seewhat's coming out first, you're
constantly searching on thevendors' websites, looking for
new vendors, talking to peoplelocal.
(05:19):
That's a lot of the behind thescenes that people don't realize
.
Shawna Curee (05:22):
So while you're looking through clothes and
thinking about what people herein Vero Beach would like.
Are you thinking also of like abig age range, or do you kind
of stick to like a more narrowage range?
Ashley Borenz (05:32):
I have noticed that a lot of stores will stick
to their one style and one agegroup, and I really.
The reason I wanted to open aboutique is because I have a 17
year old daughter.
Yeah, you know, shopping withher is always okay.
We'll go shopping together andit turns to be okay.
We're shopping for her today,right, and then we'll have to go
shop for mommy, because I walkinto the place that she wants to
(05:54):
shop and I'm like I'm not goingto find anything here, right,
exactly, my dream is a kid towalk in a 17-year-old and be
able to find something, her momin her 30s or 40s be able to
find something, and then grandmabe able to find something.
Brian Curee (06:07):
Oh.
Ashley Borenz (06:07):
I love that and so far I feel pretty confident
in it.
But I know I need to work on itconstantly because everybody's
style is different.
You know, some people come inand they'll just not like
anything here or think it'sanything's age appropriate for
them.
But some people come in andthey like everything.
Shawna Curee (06:31):
It's really just learning your customer learning
what she wants, and my biggestgoal is to always change and be
flexible for them.
Yeah, I love that vision.
I just like that picture ofthinking of multi generational
shopping experience.
That's really fun.
Ashley Borenz (06:38):
As women, that's what we like to do together.
We like to shop together, and Ilove shopping with my daughter,
but it's a compromise everytime we go shopping.
Brian Curee (06:46):
Is there any way that you collect feedback from
people to kind of learn if theydidn't like stuff because it
wasn't the right type of fashionfor them at their age, like
their age group?
Ashley Borenz (06:56):
We ask every time Some people come in and they're
like, oh, nope, too young forme, and we'll be like, oh, come,
this way we can show you someother things.
Sometimes I'll just ask, likewhat are you looking for in
jeans?
And I just like to hear that,because I know that my style
especially growing up here inVero and going to these
boutiques, I'm like I wishpeople just had my style.
So I like to hear from eachindividual what their style is
(07:18):
and I think a lot of the timesthat I'm looking for clothes I
have a very particular style.
My manager, best friend, jamie,has my sister, my daughter, so
I think of all of us when I'mdoing the shopping, like what
we're looking on them, because Idon't want to make this
Ashley's closet, yeah, so that'sthe.
That's my biggest thing ismaking sure I ask everybody what
(07:39):
, what is their style, what theylike.
Shawna Curee (07:41):
That's so smart and I really appreciate that,
because I personally, you know,kind of historically, have had
such a hard time finding clothesthat I feel like I look good in
.
I'm short, my legs are kind ofshort.
There's not a lot of thingsthat I feel like, oh yeah, that
looks great on me.
Or, you know, you can nevertell from looking at something
on a hanger too.
But I like that you have womenaround you that you're kind of
(08:01):
thinking about that with too,because I do feel like every now
and then you come across aplace and you're like this is
one style period.
Ashley Borenz (08:09):
But it's awesome that you're kind of thinking
through all of that and it'salso great talking to women
about stuff like that, becausethen you feel less alone.
Brian Curee (08:16):
I was curious about that because we were just
talking about this the other daywith our son about apps.
We were joking.
We're like we remember the dayswhen apps were free.
Now if you download an app,it's like, hey, you can try it
for free for three days and thenit's $10 a week and we're like
I'm not paying $10 a week for anapp, so we just automatically
deleted it.
And he said it would be smartif they asked you why you
removed the app so people wouldknow like how many times a
(08:37):
remunerant just because they'retrying to charge for it weekly.
So I was curious when it comesto the clothes, because that's
some really valuable informationfor you to gather to help you
prepare for the next order thatyou're going to be placing.
Shawna Curee (08:46):
I noticed when I was coming in that there's a
sign on the door that says thatyou can get someone to help you
with styling.
How does that process work?
Ashley Borenz (08:53):
We would do like a shop one-on-one appointment.
What we find is especially me.
I would stick to one style andif it doesn't look the way I
think as soon as I put it on,then it's no go.
Or if I look at it and I'm likeno, I'll never wear that, I
won't even try it.
So it's very hard to get out ofthat box.
Having a stylist appointmentwould be that person to help you
(09:14):
get out of that box.
I would start with what?
What's your favorite pair ofpants, what's your favorite top?
And then I would show youthings that would go with that,
things that you probablywouldn't want to wear, but that
way you could see how it wouldwork.
I hated high rise pants, butI've realized that putting on
high rise pants with the rightshirt yes, exactly Will be
flattering, but it's that ideayou have in your head.
Shawna Curee (09:36):
Exactly, and if you try high rise pants with,
like a longer shirt, it lookshideous because it's hitting you
at the wrong place, yes, andthe pants are hitting you at the
wrong place, so you get thingsthat you don't want.
So I was shopping with mysister-in-law and her mother a
couple months ago and we were ina shop and they would look at
things and they would say thiswould look so cute on you and I
(09:57):
was like that will not look goodon me.
And then they got somethingelse and they're like this would
look so cute on you and I waslike, no, that won't work, I
already know.
Well, then they were like yeah,they were like just try it on.
I was like I don't want to getmy hopes up and they're like
just try it on.
So eventually I did try on, Ithink, five things just to prove
them wrong, and I liked all ofthem.
And then I was like, oh no,what am I going to buy?
(10:19):
Because I can't afford all fiveof these things.
But you're right, ladies, Iwant to encourage you like come
and make an appointment.
You think you know, but youreally don't.
Ashley Borenz (10:28):
And if it's anything, it's a self-esteem
booster.
You don't have to buy anythingand you get to try clothes on
and just have a fun day.
I mean like growing upeverybody, like when you're a
little kid, you're like well,when I get older I'm going to
have these fun shopping tripswith my friends.
That never happen.
So it is like a little girl'sdream come true.
Shawna Curee (10:48):
I could see it really being helpful to, like
teenagers who really don't knowwhat kind of style would look
good on them yet.
That would be a really smartthing to do and kind of get that
insight and know, like, whatkind of clothes will look good
on you and get you kind of outof your box a little.
And I feel like, even as newstyles come along, you can
incorporate little things.
You can still, like, have aclassic style with just little
(11:08):
bits of new fashion.
That's what I kind of like todo, yeah me too, yes.
Brian Curee (11:13):
So, ashley, as we get ready to wrap up this
episode, you talked aboutAshley's closet, so what would
you say are some of yourfavorite brands and pieces that
you have in the store today?
Ashley Borenz (11:22):
I love the Elon.
This is an Elon dress now.
It's just very.
Brian Curee (11:26):
Elon like Elon Musk or.
Ashley Borenz (11:29):
Well, it's pronounced.
I'm probably saying it wrong,because everybody corrects me,
but it's either Elon, it's somepeople say Elaine, but it's Elon
.
Brian Curee (11:37):
Not the Tesla guy right.
Shawna Curee (11:40):
No, I think he's not styling dresses.
Brian Curee (11:43):
I was like I didn't know he did that.
Ashley Borenz (11:45):
I love that they have very flowy, nice dresses
made of cotton.
Our Love Stitch is a very cutebrand, very like nice colors,
very flowing, nice to wear forolder ladies like myself.
I'm 41, so I like somethingthat covers stuff and that's
just like free, flowing andreally pretty with a pair of
jeans easy to put on.
(12:05):
I also love our mustard seed.
We have a ghillie that one Imight be saying wrong too,
because people, some people sayjilly.
That's just silly, it is silly.
Brian Curee (12:19):
This has been a great second episode.
I can't wait to get into partthree, where we're going to talk
about Vero Beach what you loveabout Vero Beach and talk a
little bit more about thecommunity as well.
Shawna Curee (12:27):
Until next time neighbor.
All right, welcome back to the Vero Beach podcast.
This is part two of ourinterview with Ashley here at
the Apricot Lane Boutique.
We're excited to learn moreabout the behind the scenes, and
I was just talking with Shaunaas you're away taking care of
your baby.
How?
Ashley Borenz (00:13):
old is your baby?
Four months.
I have a 17 year old too, riley.
She's my, the love of my life.
And then we had him and I donot feel.
Brian Curee (00:24):
I feel so much older than I did when I had her.
I was.
Ashley Borenz (00:28):
I didn't miss sleep or anything, but with him
I'm like, oh my God, so were youin your twenties when you had
Riley.
Yes.
Shawna Curee (00:34):
Yes, so when you're in your twenties, you
just bounce right back Like nobig deal.
Ashley Borenz (00:38):
It's like, oh, four hours, no big deal.
I am like, oh, now, I'm like Ineed to go to bed at eight.
Shawna Curee (00:45):
Hey, we go to bed at eight and we don't even have
a formal, so we have thesepictures from our son's first
birthday so I would have been 25, I guess, and I stayed up all
night long getting ready forthis party.
And I look back at pictures andI'm like that's what I looked
like when I stayed up all nightlong, like now, when I stay up
all night long, I look like I'mabout to die, which I am about
(01:05):
to die, me too, me too.
Brian Curee (01:08):
Well, we were sitting back here and I was like
.
I was like I think this is thebreak room.
Is this the break room?
Ashley Borenz (01:12):
Yep, okay, cool, slash my office.
Brian Curee (01:18):
Okay, break room slash office.
I told Sean I was like whereyou go hang out with some of the
employees and stuff and we'rejust kind of checking out some
of the clothes hanging up.
And we noticed your 3D stylewallpaper on your computer over
there too.
Ashley Borenz (01:28):
That is so cool, isn't that?
Brian Curee (01:30):
cool.
It is very cool.
I was like it feels like I canjust jump in the forest.
Everybody else listening islike I don't know what they're
talking about.
Shawna Curee (01:48):
I thought we're talking about clothes and
boutiques.
They were, but it just remindedme so much like seeing the
clothes hanging up there, likegetting ready to go out to the
floor.
Do you guys have to steamthings that come in?
Yes, so that was a big part ofmy job.
I was looking, I was like Ididn't see a steamer, but I was
like I bet those are waiting tobe steamed.
Ashley Borenz (02:01):
Yes, we have several steamers here, and yet
those, those definitely have tobe steamed.
Almost everything has to beseen.
Shawna Curee (02:07):
This is all crunched in there together, and
that's how they were doing it inthe 90s, so not a lot has
changed.
Brian Curee (02:13):
Starting into this part of our conversation, maybe
you could explain to us whatit's like to run a boutique on a
day to day basis.
Ashley Borenz (02:19):
It's, you know, just as boring as any other job
and just as exciting, some daysdepending.
For me it's very hectic becauseI got to get the baby, I got to
get all this stuff.
Luckily I have a very strongmanager, so she gets here, she
opens up, get the customers in,get everything ready for the day
and then, unless we have a lotof orders, come in and then we
have to put the orders out, getthem in the system and that's
(02:42):
that's about it, and then justrotate the store as the needs
come for different promotionsand everything and how often do
you get new clothes.
I try to get new clothes everymonth.
June and July were our slowmonths, so I'm just starting to
get in for July and then I'llget in for the fall season.
Brian Curee (02:57):
Oh fun.
So what do you do if likeclothes that don't sell?
Do they stay here or do yousend them back, like how does
that work?
Ashley Borenz (03:04):
For the most part we try to run through them and
then right now I'm doing a bigsemi-annual sale for the summer
stuff and some of the stuff thatkind of lingered from the
opening.
We're up to 75% on that andthen if whatever doesn't sell
off of that, then I'll end updonating.
Brian Curee (03:19):
Oh, okay, yeah, you should definitely come back
soon.
Shawna Curee (03:21):
75% off, so yeah, I was just telling him like I'm
coming back soon to shop so youopen up in december.
Brian Curee (03:27):
Did you get to do like decorating for christmas
and stuff last year?
I know that was something thatwe got to do at the stores when
I worked at a retail store, likethe window stuff on the outside
windows for holidays oranything like that that is
something I'd love to get into,to like the, the chalk, paint
and stuff on the outside of thewindows.
Ashley Borenz (03:44):
This year we just bought little decorations,
actually from TJ Maxx, becausewe're in the same parking lot
Talking about window paintingsand stuff like that.
Brian Curee (03:50):
You should talk to Shauna she has really good
handwriting and stuff like that.
Shawna Curee (03:53):
I do have good handwriting, but I've never done
that.
But I'd be willing to learn.
Brian Curee (03:57):
You know, there's actually someone that we're
wanting to get on the podcast.
As we were talking about beforethe podcast, we do a lot of
stuff like virtual reality andstuff and mixed reality.
There is a local person here inBureau.
They wear a mixed realityheadset which is a Quest 3, and
they can see what they want topaint and they paint with that
headset on, so it overlays it ontop of the wall.
Shawna Curee (04:20):
It's like tracing.
That's cool.
It looks so cool when she'sdoing it.
Her name's Crystal.
She does like really coolpaintings on like garage floors
and stuff like that and thenepoxies over it.
It's something epoxy.
Is it unicorn epoxy orsomething like that.
Brian Curee (04:33):
But that's something you could definitely
do, like you could do ityourself, like you could put it
on the headset and then justpaint.
Ashley Borenz (04:37):
Yeah, I watched my daughter with her Quest 3 all
the time.
I never thought of.
You should play Beat Saber.
Yeah, exactly, yeah, they canbe useful things too.
There's a lot of useful thingsyou can use it for Is there
anything else about behind thescenes that maybe you'd like to
share that we really have noidea about?
Mostly behind the scenes thatpeople don't realize is that
buying clothing for a store likethis, especially because we
(04:57):
want to keep up with the trends,the seasons, the styles and
what's not working for VeroBeach or for what customers
coming in now, it's constantsearching.
If you're not planning to go toa market and actually feel and
touch the clothing and seewhat's coming out first, you're
constantly searching on thevendors' websites, looking for
new vendors, talking to peoplelocal.
(05:19):
That's a lot of the behind thescenes that people don't realize
.
Shawna Curee (05:22):
So while you're looking through clothes and
thinking about what people herein Vero Beach would like.
Are you thinking also of like abig age range, or do you kind
of stick to like a more narrowage range?
Ashley Borenz (05:32):
I have noticed that a lot of stores will stick
to their one style and one agegroup, and I really.
The reason I wanted to open aboutique is because I have a 17
year old daughter.
Yeah, you know, shopping withher is always okay.
We'll go shopping together andit turns to be okay.
We're shopping for her today,right, and then we'll have to go
shop for mommy, because I walkinto the place that she wants to
(05:54):
shop and I'm like I'm not goingto find anything here, right,
exactly, my dream is a kid towalk in a 17-year-old and be
able to find something, her momin her 30s or 40s be able to
find something, and then grandmabe able to find something.
Brian Curee (06:07):
Oh.
Ashley Borenz (06:07):
I love that and so far I feel pretty confident
in it.
But I know I need to work on itconstantly because everybody's
style is different.
You know, some people come inand they'll just not like
anything here or think it'sanything's age appropriate for
them.
But some people come in andthey like everything.
Shawna Curee (06:31):
It's really just learning your customer learning
what she wants, and my biggestgoal is to always change and be
flexible for them.
Yeah, I love that vision.
I just like that picture ofthinking of multi generational
shopping experience.
That's really fun.
Ashley Borenz (06:38):
As women, that's what we like to do together.
We like to shop together, and Ilove shopping with my daughter,
but it's a compromise everytime we go shopping.
Brian Curee (06:46):
Is there any way that you collect feedback from
people to kind of learn if theydidn't like stuff because it
wasn't the right type of fashionfor them at their age, like
their age group?
Ashley Borenz (06:56):
We ask every time Some people come in and they're
like, oh, nope, too young forme, and we'll be like, oh, come,
this way we can show you someother things.
Sometimes I'll just ask, likewhat are you looking for in
jeans?
And I just like to hear that,because I know that my style
especially growing up here inVero and going to these
boutiques, I'm like I wishpeople just had my style.
So I like to hear from eachindividual what their style is
(07:18):
and I think a lot of the timesthat I'm looking for clothes I
have a very particular style.
My manager, best friend, jamie,has my sister, my daughter, so
I think of all of us when I'mdoing the shopping, like what
we're looking on them, because Idon't want to make this
Ashley's closet, yeah, so that'sthe.
That's my biggest thing ismaking sure I ask everybody what
(07:39):
, what is their style, what theylike.
Shawna Curee (07:41):
That's so smart and I really appreciate that,
because I personally, you know,kind of historically, have had
such a hard time finding clothesthat I feel like I look good in
.
I'm short, my legs are kind ofshort.
There's not a lot of thingsthat I feel like, oh yeah, that
looks great on me.
Or, you know, you can nevertell from looking at something
on a hanger too.
But I like that you have womenaround you that you're kind of
(08:01):
thinking about that with too,because I do feel like every now
and then you come across aplace and you're like this is
one style period.
Ashley Borenz (08:09):
But it's awesome that you're kind of thinking
through all of that and it'salso great talking to women
about stuff like that, becausethen you feel less alone.
Brian Curee (08:16):
I was curious about that because we were just
talking about this the other daywith our son about apps.
We were joking.
We're like we remember the dayswhen apps were free.
Now if you download an app,it's like, hey, you can try it
for free for three days and thenit's $10 a week and we're like
I'm not paying $10 a week for anapp, so we just automatically
deleted it.
And he said it would be smartif they asked you why you
removed the app so people wouldknow like how many times a
(08:37):
remunerant just because they'retrying to charge for it weekly.
So I was curious when it comesto the clothes, because that's
some really valuable informationfor you to gather to help you
prepare for the next order thatyou're going to be placing.
Shawna Curee (08:46):
I noticed when I was coming in that there's a
sign on the door that says thatyou can get someone to help you
with styling.
How does that process work?
Ashley Borenz (08:53):
We would do like a shop one-on-one appointment.
What we find is especially me.
I would stick to one style andif it doesn't look the way I
think as soon as I put it on,then it's no go.
Or if I look at it and I'm likeno, I'll never wear that, I
won't even try it.
So it's very hard to get out ofthat box.
Having a stylist appointmentwould be that person to help you
(09:14):
get out of that box.
I would start with what?
What's your favorite pair ofpants, what's your favorite top?
And then I would show youthings that would go with that,
things that you probablywouldn't want to wear, but that
way you could see how it wouldwork.
I hated high rise pants, butI've realized that putting on
high rise pants with the rightshirt yes, exactly Will be
flattering, but it's that ideayou have in your head.
Shawna Curee (09:36):
Exactly, and if you try high rise pants with,
like a longer shirt, it lookshideous because it's hitting you
at the wrong place, yes, andthe pants are hitting you at the
wrong place, so you get thingsthat you don't want.
So I was shopping with mysister-in-law and her mother a
couple months ago and we were ina shop and they would look at
things and they would say thiswould look so cute on you and I
(09:57):
was like that will not look goodon me.
And then they got somethingelse and they're like this would
look so cute on you and I waslike, no, that won't work, I
already know.
Well, then they were like yeah,they were like just try it on.
I was like I don't want to getmy hopes up and they're like
just try it on.
So eventually I did try on, Ithink, five things just to prove
them wrong, and I liked all ofthem.
And then I was like, oh no,what am I going to buy?
(10:19):
Because I can't afford all fiveof these things.
But you're right, ladies, Iwant to encourage you like come
and make an appointment.
You think you know, but youreally don't.
Ashley Borenz (10:28):
And if it's anything, it's a self-esteem
booster.
You don't have to buy anythingand you get to try clothes on
and just have a fun day.
I mean like growing upeverybody, like when you're a
little kid, you're like well,when I get older I'm going to
have these fun shopping tripswith my friends.
That never happen.
So it is like a little girl'sdream come true.
Shawna Curee (10:48):
I could see it really being helpful to, like
teenagers who really don't knowwhat kind of style would look
good on them yet.
That would be a really smartthing to do and kind of get that
insight and know, like, whatkind of clothes will look good
on you and get you kind of outof your box a little.
And I feel like, even as newstyles come along, you can
incorporate little things.
You can still, like, have aclassic style with just little
(11:08):
bits of new fashion.
That's what I kind of like todo, yeah me too, yes.
Brian Curee (11:13):
So, ashley, as we get ready to wrap up this
episode, you talked aboutAshley's closet, so what would
you say are some of yourfavorite brands and pieces that
you have in the store today?
Ashley Borenz (11:22):
I love the Elon.
This is an Elon dress now.
It's just very.
Brian Curee (11:26):
Elon like Elon Musk or.
Ashley Borenz (11:29):
Well, it's pronounced.
I'm probably saying it wrong,because everybody corrects me,
but it's either Elon, it's somepeople say Elaine, but it's Elon
.
Brian Curee (11:37):
Not the Tesla guy right.
Shawna Curee (11:40):
No, I think he's not styling dresses.
Brian Curee (11:43):
I was like I didn't know he did that.
Ashley Borenz (11:45):
I love that they have very flowy, nice dresses
made of cotton.
Our Love Stitch is a very cutebrand, very like nice colors,
very flowing, nice to wear forolder ladies like myself.
I'm 41, so I like somethingthat covers stuff and that's
just like free, flowing andreally pretty with a pair of
jeans easy to put on.
(12:05):
I also love our mustard seed.
We have a ghillie that one Imight be saying wrong too,
because people, some people sayjilly.
That's just silly, it is silly.
Brian Curee (12:19):
This has been a great second episode.
I can't wait to get into partthree, where we're going to talk
about Vero Beach what you loveabout Vero Beach and talk a
little bit more about thecommunity as well.
Shawna Curee (12:27):
Until next time neighbor.
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