🚀 Welcome to another episode of the Versa Business Tips Podcast hosted by Shaheen Mazloom, Founder and CEO of Versa Business Systems. In this high-impact episode, we’re joined by Loreta, a brilliant communications and marketing alignment architect with a background that spans continents—from being a news anchor in Lithuania to producing executive-level video content in Silicon Valley.
🎙️ In This Episode: Discover how Loreta helps businesses overcome the most common visibility and communication failures. She shares the untold truth about storytelling in marketing, how to structure your internal communication teams, and why video is no longer optional for business owners looking to scale.
Loretta discusses the “People, Process, Presence” framework she uses to diagnose and rebuild communication infrastructure inside small to mid-sized companies. Whether you're a solopreneur, fractional executive, or growing brand, this episode unpacks actionable insights on creating alignment across operations, leadership messaging, and market-facing content.
📌 Key Takeaways:
Why even talented public speakers freeze on camera—and how to fix it
How tech founders can translate genius into clear communication
The difference between real storytelling vs. buzzword branding
How short-form Reels and long-form YouTube videos each play a role
Why your outdated website could be silently losing you clients
How visibility builds trust—and how to engineer it intentionally
The biggest mistake small businesses make when hiring marketing help
How to assess your own presence using Loreta’s free executive + company checklist
🎁 FREE RESOURCE ALERT:👉 Download Loreta’s Presence Checklist to evaluate your company’s visibility and executive influence:https://www.loreta.today/ 💬 Want to work with Loreta or schedule a free strategy session? Visithttps://www.loreta.today/ or connect via LinkedIn: https://www.linkedin.com/in/loretatarozaite
📲 Follow Versa Business Systems & Stay Connected:
Instagram: https://www.instagram.com/loreta_tarozaite/
LinkedIn: https://www.linkedin.com/in/loretatarozaite
Website: https://www.loreta.today/
💡 Don’t Miss Out!If you're serious about scaling your business through smarter communication and aligned marketing strategies, hit LIKE, tap SUBSCRIBE, and SHARE this episode with someone who needs to hear this!
#MarketingStrategy #BusinessTips #VideoMarketing #SmallBusinessMarketing #EntrepreneurTips #StorytellingForBusiness #BrandVisibility #MarketingCoach #FractionalCMO #BusinessGrowth #ContentStrategy #MarketingAlignment #ExecutivePresence #CommunicationExpert #DigitalStorytelling #BusinessPodcast #VersaBusinessTips #SolopreneurLife #MarketingArchitecture #GrowYourBusiness #MarketingConsultant #OnlineVisibility #MarketingBlueprint #LeadershipCommunication #B2BMarketing #AuthenticMarketing #PersonalBranding #LorettaToday #BusinessCommunication #MarketingForFounders
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