Why Your Marketing Isn’t Working (and How to Fix It)

If you’ve ever felt like your business is the best-kept secret in town, this episode of the Versa Business Tips Podcast is your wake-up call. I had the pleasure of hosting Sean Garner—marketing expert, straight shooter, and the guy who knows how to turn struggling local businesses into SEO powerhouses.

I wanted to share this conversation because Sean isn’t just dishing out generic marketing advice—he’s cutting through the noise, calling out what doesn’t work, and giving actionable strategies that any small business can implement. Whether you’re frustrated with expensive marketing agencies that don’t deliver or simply overwhelmed by SEO myths, this episode will give you clarity, direction, and a plan.

3 Key Takeaways
Marketing is More Than Tactics – Stop chasing trends without understanding the strategy behind them. Build a foundation before running ads or chasing “quick wins.”

SEO Isn’t Dead—Bad SEO Is – Keyword stuffing is long gone; real SEO is about optimized, high-value content across search engines, social media, and AI platforms.

Own Local First – Even national businesses should dominate their local market before expanding. Local SEO is a high-ROI, low-competition starting point.

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