Que tal enviar uma mensagem ;-)
Neste episódio do Via Oral, Paulo “PC” Crepaldi conversa com Edson Paixão, General Manager da Medison Pharma no Brasil, Região Andina, América Central e Caribe. Falamos sobre como transformar ciência em acesso real para doenças raras — do setup de operações multinacionais à dinâmica regulatória, RDC 205/2017, modelos de incorporação no SUS/Conitec, dados do mundo real, preço e custo-eficiência, além de liderança, cultura e diversidade & inclusão na alta gestão.
Por que este tema agora? Em maio de 2025, a OMS aprovou a primeira resolução que eleva as doenças raras a prioridade global — reconhecimento histórico para mais de 300 milhões de pessoas afetadas por 7.000+ condições, muitas iniciando na infância. Isso muda a régua de ambição para governos, indústria, hospitais, operadoras e associações de pacientes. Ouça e entenda o que cada elo pode fazer já para que ninguém fique para trás.
Obrigado por ouvir, acesse @viaoral ou nosso site viaoral.com.br
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