Que tal enviar uma mensagem ;-)
Neste episódio, exploramos a diferença entre multicanal e omnichannel (integração real de canais), como evitar desperdício de recursos e desenhar jornadas com objetivos e KPIs claros.
Reinaldo detalha o papel do representante como “orquestrador de canais”, casos de uso (ex.: convites híbridos que dobraram as inscrições em um evento na Alemanha), e-mail bem feito (conteúdo enxuto + CTA apontando para um hub próprio) e personalização em escala via Next Best Action/Experience. Falamos ainda de CRM de verdade, unificação de plataformas, GEO (Generative Engineering Optimization) versus SEO em tempos de buscas conversacionais, por que o Customer Engagement (ação) deve orientar a estratégia (e não apenas o Customer Experience/percepção) e quais novos papéis podem acelerar a maturidade digital (Customer Engagement & Insights e Content Strategy Manager).
Fechamos com práticas de IA no dia a dia (como Copilot, “Present” e coaching de prompts para a força de vendas).
Obrigado por ouvir, acesse @viaoral ou nosso site viaoral.com.br
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