Episode 69: From Jersey Shore to CEO: A Path of Resilience and Leadership

What does it take to go from cleaning rooms at a motel to leading a groundbreaking company at one of the nation's top universities? In this episode of Victim to Victory: Triumph Over Tragedy, Lawrence LeBrocq is joined by Lisa Tirrell, President and CEO of Samco. Lisa shares her inspiring story of resilience and determination. Born and raised in Point Pleasant Beach, New Jersey, Lisa’s work ethic was shaped early on through her experiences working at a local motel. From cleaning rooms as a teenager to overseeing operations, her journey instilled in her the values of hard work and perseverance that she carries with her today.Lisa’s career path took her to Wagner College, where she earned a business degree while gaining invaluable experience working in entertainment and sports. Her passion for sports led her to the Lakewood Blue Claws, where she spent a decade learning the ropes of the sports marketing world. Now, as the head of Samco, she is spearheading a new model for revenue generation at Rutgers, focused on elevating athletic marketing and creating innovative opportunities for the university. Lisa discusses the importance of humility, team culture, and her dedication to giving back, as she shares how her upbringing and experiences continue to fuel her leadership today. What to expect in this week’s episode: From Motel Worker to CEO: Discover how Lisa's early experiences working at a family-owned motel instilled the work ethic that helped her rise to the top. Lessons from the Entertainment Industry: Learn how working at The David Letterman Show shaped Lisa’s approach to people and business. The Importance of Humility in Leadership: Lisa shares how staying grounded and leading by example has been key to her success. Growing Samco from the Ground Up: Hear how Lisa is transforming Rutgers University’s marketing model by bringing revenue generation in-house. A Personal Connection to the American Heart Association: Lisa reflects on the lessons learned from her mother’s health struggles and how they inspired her to get involved in the American Heart Association’s Woman of Impact campaign. Guest Resources:Website:scarletknights.com/feature/samcoLinkedin:https://www.linkedin.com/in/lisa-tirrellGGL Resources: Website:https://www.gglwins.com/ Facebook:https://www.facebook.com/GarcesGrablerLebrocq/  Twitter (X):https://www.x.com/ggl_wins  Instagram:https://www.instagram.com/ggl_wins https://www.instagram.com/gglwins_espanol  LinkedIn:https://www.linkedin.com/company/garces-grabler-lebrocq/  YouTube:https://www.youtube.com/@garcesgrablerlebrocq  New Clients: 855-GGL-WINS  [e-mail]  Learn more about your ad choices. Visit megaphone.fm/adchoices