YouTube Marketing Unofficial Podcast
Subscribe to the YouTube Marketing Unofficial Podcast, where host Dane Golden brings you advice from expert YouTube strategists, consultants, founders and coaches who are making it happen. We give you the best strategy and tips to get the greatest value out of your YouTube marketing budget.
Episodes
Meet Liron Segev. As a longtime YouTube consultant, he built an "AI Content Engine" for YouTube and other social media platforms to help founders and businesses make content easier. Because there are two contrary problems: 1) Businesses need to make content, and 2) Businesses don't have time to make content. Liron helps them solve that.
It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.
“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”
– Jamar Diggs
SPECIAL GUEST:
– Jamar Diggs, YouTube Consultant
JamarDiggs.com | Jamar’s “YouTube Strategy Sprint” | Jamar’s “L...
"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing,"
- Desiree Martinez
SPECIAL GUEST:
- Desiree Martinez | The Funded YouTuber Podcast | The Cast Age...
If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.
So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing comp...
If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership). There are three main parts to a great membership, including:
1) Your content library (on-demand content)
2) Access to you, the thought leader and your thought lead...
If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.
SPECIAL GUEST: Cyan "Cy" Cooper - 100c
HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
Vi...
What if YouTube died today? Would it hurt your business? How would it change your video marketing?
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cov...
If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.
HOSTS: The VidAction Podcast is...
Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis
LINKS:
- Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
- Logitech Brio 4K webcam ...
You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves T...
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.
HOSTS: T...
Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
Vi...
What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - Shelly.video
In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly ...
YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com
Here's our recommended software ...
Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com
Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you.
HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Gwen Miller - LinkedIn
- Shel...
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