YouTube Ads Podcast | VidAction with Dane Golden

So here's the big question for today. Should you run your YouTube ads on a separate channel? Now, why am I asking that? 

Believe it or not, some advertisers run their YouTube ads on a separate channel from their regular YouTube channel, their regular organic videos, meaning they're not paid ads. 

But let's dive deeper to get a fuller answer...

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🤓 HOST: The VidAction Podcast is h...

If you're trying to grow using YouTube Ads, one of the most common questions we get is: "What topics should I cover in my YouTube videos and YouTube ads?" What are the exact video titles, etc., that you should have on your channel to make it do well?

Here's our research process and steps:
 
1. What people ask.
2. What words you use.
3. What the numbers say.
4. What words customers us...

🤷‍♂️ Who should NOT run YouTube Ads?

1. Creators who only want views and subs.
2. Anyone using the YouTube promotions tab.
3. YouTube premium subscribers. You don't know how YouTube Ads work.
4. People who don't watch YouTube.
5. You don't know what your goal is.
6. Your website can't convert.
7. You could run ads, but you don't have enough inventory.
8. If you don't like math, you're not going to understand the results.
9. You...

It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.

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SPECIAL GUEST:
Ben Amos, auth...

“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”
– Jamar Diggs

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SPECIAL GUEST:
– Jamar Diggs, YouTube Consultant
JamarDiggs.com | Jamar’s “YouTube Strategy Sprint” | Jamar’s “Low Lif...

"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing,"
- Desiree Martinez

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SPECIAL GUEST:
- Desiree Martinez |...

If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.

So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked ...

If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership). There are three main parts to a great membership, including:

1) Your content library (on-demand content)
2) Access to you, the thought leader and your thought le...

If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.

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SPECIAL GUEST: Cyan "Cy" Cooper - 100c

HOST: The VidAction Podcast is hosted by:
- Dane ...

If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, ...

If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.

SUBSCR...

Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves The Day - ContentMinis

LINKS:
- Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
- Logitech Brio...

You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant
VidAction.tv | LinkedIn | YouTube
- Shelly Saves Th...

You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.

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HOSTS: ...

Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.

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HOSTS: The VidAction Podcast is hosted by:
- Dane Golden, a top YouTube Consultant