VidAction Podcast
On the VidAction Podcast, video marketing expert Dane Golden interviews top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and optimization. Guests have included Derral Eves, Matt Gielen, Ann Handley, Trena Little, Jeremy Vest, Sean Cannell, Rob Balasabas, Liron Segev, Mark Robertson, Jessica Stansberry, Brendan Gahan, Tom Martin, David Walsh, Desiree Martinez, Ileane Smith, George B. Thomas, Judi Fox, String Nguyen, Anthony Ambriz, Jake Larsen, Tom Breeze, Gwen Miller, Shelly Saves The Day, Renee Teeley, and other leaders in the field of video marketing.
Episodes
If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world.
So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked ...
If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership).There are three main parts to a great membership, including:
1) Your content library (on-demand content)
2) Access to you, the thought leader and your thought lea...
If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to.
SPECIAL GUEST: Cyan "Cy" Cooper - 100c
HOSTS: The Video Marketing Podcast is hosted by:
...
What if YouTube died today? Would it hurt your business? How would it change your video marketing?
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis
READ TRANSCRIPT
If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, ...
If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails.
...
Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.
CHAPTERS:
00:00 INTRO - How to get started with YouTube marketing.
00:04 Fail fast.
00:45 Define your own success metrics.
02:25 Short form video.
03:48 Ask yourself this question.
04:52 Know, like, and trust factors.
08:14 Earning their business.
08:55 Who we...
You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically.
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more.
HOSTS: ...
Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube.
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Sh...
What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how.
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right.
HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - Shelly.video
In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - Shelly.video
YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com
Here's our recommended software tools for this ep...
Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTheDay.com
Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The Day - ShellySavesTh...
What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com)
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
- Shelly Saves The...
Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden - VidAction.tv
- Gwen Miller - LinkedIn
OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today
- Gwen Miller LinkedIn | Twitter | YouTube
- Shelly Saves The Day
ShellySavesTheDay.com | YouTube | ShellyShopsO...
You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours!
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTconsultant.tv
- Gwen Miller LinkedIn | Twitter | YouTube
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