All Episodes

October 29, 2020 56 mins

Now we’re all working from home a lot more it’s important to give a great first impression.

You set the lighting, checked your background but... have you ever wondered why your laptop camera is such bad quality? Grainy, right? Well now there is a pretty awesome solution.

The full title of this episode is How To Look Awesome On ZOOM, SKYPE, TEAMS, LOOM, SLACK, YOUTUBE,  GOOGLE MEET, WEBINARS, FACEBOOK LIVE , DISCORD , FACETIME... With Your iPhone!

Aidan Fitzpatrick is an award-winning tech entrepreneur and investor based in London. 

In Summer 2020 his company Reincubate developed and released a revolutionary new app called Camo – which turns your iPhone into a state-of-the-art webcam.

He started his professional journey as a software engineer and over the last 20 years has co-founded multiple startups and played an influential role in a number of successful companies.

He’s been UK president of the Entrepreneur’s Organization – helping businesses and startups develop and in 2008 he founded his app data company Reincubate building technology to access data from apps and app platforms.

According to The Wall Street Journal, laptop cameras in 2020 are worse than 2010 models. Camo solves this problem, and then some – by enabling you to use your powerful iPhone or iPad camera as a hugely customisable webcam.

Prepare to blow your Zoom buddies away!

In this episode you'll discover:

  • How he became an accidental entrepreneur
  • His process for creating software
  • How the UK lockdown made him see an opportunity
  • How the Camo upgrades the quality of your video
  • New & upcoming features for Camo
  • How to validate a software product
  • How designers, twitter influencers, tech CEOs and investors helped grow the app
  • The story behind his company
  • Why an iPhone 6 is better than most webcams 
  • How Camo is helping influencers, preachers, sales people and fitness trainers
  • How to use different lenses
  • How old iPads & iPhones become awesome webcams
  • How Aidan's first product turned his company into a $1m business - accidentally
  • Why this led to winning the Queen's Awards for Enterprise, twice
  • Why he thinks virtual backgrounds are ‘low-trust’
  • Why he thinks Zoom still has a way to go
  • Why he thinks we’re at ‘Day 1' with video
  • The apps that help him run his life
  • The concept of 'luxury software'
  • Why lifting weights is a great form of meditation!
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.