Mardi Caught is a 'stayer' and a master at propelling artist careers. These are not mutually exclusive concepts! She cut her teeth in various major label roles both in Australia and in the UK & also at MTV in London. At the very heart and core of what she does is pure Artist Development. She thrives on it and this is beautifully demonstrated by he work with ground breaking acts like Royel Otis, Lime Cordiale and Genesis Owusu and successful Music Labels like UNIFIED, Ninja Tunes and Sweat It Out.
She describes her new company, The Annex, as a 'swiss army knife'. The Annex is a multi-layered marketing services business that partners with talent, management and labels to create bespoke campaigns for it's clients. The success with and the importance of the aforementioned artists and labels speaks for itself.
So what sets The Annex apart from similar company's and where does Mardi fit inside the local and global music eco-system? What else is there left to do for one of this country's best ever music executives? We discuss this and a whole lot more in this inspiring new episode of Vinyl Tap.
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