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June 26, 2024 • 16 mins

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What happens when international lighting standards clash with local cultural norms? Join us as we unravel this intricate issue with Jinkie De Jesus, the design principal of Lightplan Inc in the Philippines. In this episode, Jinkie candidly discusses her initial challenges in implementing Western lighting norms in her home country, leading to some unintended, ghostly results. From streets that look haunted to poorly lit marketing signage, Jinkie's experiences offer a fascinating glimpse into the complexities of lighting design across different cultural landscapes.

Journey with us through Jinkie's evolution from mimicking European and American lighting schemes to discovering a balanced approach that caters to the specific needs of her community. We'll touch on the critical aspects of lighting for health and well-being, the nuances of colour temperatures, and how thoughtful lighting design can transform public spaces into safe, inviting environments. Whether you're a lighting professional or just someone intrigued by the transformative power of light, this episode promises valuable insights and inspiring stories.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So we completed some of our first lighting projects
using Western norms for road orpublic lighting.
See, we even copied someEuropean poles with the single
pole and multiple headprojectors.
It's very stylish in Europe andour clients were not very
satisfied with the results.
These were their comments oh,it's too dark, looks haunted.

(00:23):
The lighting color is tooyellow.
The marketing guys are not toohappy because they're not able
to light up their banners orsignages well enough with this
level of light.
It's too dim, it looks sad.
They feel threatened.
So these were the comments thatwe've received.
We had to go back to thedrawing board and rethink again

(00:47):
a good intersection betweeninternational lighting standards
and what our clients would behappy with welcome back to the
virtual lighting designcommunity podcast, a global
platform that empowers, inspires, educates and connects the
lighting design community.

Speaker 2 (01:03):
This podcast is brought to you by our premium
supporters Aero HospitalityLighting, creative Lighting Asia
, erco, the Signify LightingAcademy and Philix Lighting.
In today's episode, we joinJinky DeJesus, design principal
of Lightplan Inc in thePhilippines.
We revisit an insightfulpresentation by Jinky recorded a
year ago at the GuangzhouInternational Lighting

(01:25):
Exhibition, where she sharedwisdom on the importance of
lighting for health andwell-being.
Titled Some Like it Bright, itconsidered the influence of
Western lighting schemes, thechallenges faced in implementing
international standards and thetransformative impact of
innovative lighting design oncommunities.
How can lighting choices shapeour environments, influence
well-being and create a sense ofsafety and security A fresh

(01:48):
perspective on the intersectionof culture, technology and
lighting design.
For anyone wanting a visualexperience, please do check out
our YouTube channel, where youwill find the video version of
this episode, as well as manyother great interviews and
presentations by our industrythought leaders.
Our YouTube handle is atVLDcommunity and, of course, it

(02:09):
wouldn't be complete withoutmentioning our online platform,
where the magic happens.
Join us and your fellowlighting enthusiasts, where you
can gain access to the completearray of presentations,
interviews, stories, ongoingconversations, a host of
resources and much more so.
Please do check that out andexplore the community.
Now on with the show.

Speaker 1 (02:30):
Enjoy good morning everyone I have grown up in Good
morning everyone.
I have grown up in thislighting industry getting
inspiration from dimmer lightingschemes from the West, so

(02:54):
attending conferences andconventions, the concepts about
relating to dark sky and keepingour street lighting minimal and
keeping our street lightingminimal, avoiding light
pollution, using warm colortemperatures for street and
facade lighting we're all veryinspiring and impressive and I
wanted to bring home this schoolof thought in the Philippines

(03:17):
and apply it to our projects.
So I looked to our locallighting standards and that time
, when we started getting workin 2013-2014 with lighting
master plan projects, I lookedat the local lighting standard
and I felt that it was notcomprehensive enough for me to

(03:38):
do a job that I was satisfiedwith.
So I found American andEuropean standards and I was
happy very complete,comprehensive.
We had to pick a roadclassification and, based on
that road classification, wejust tick the boxes, input it in

(03:58):
dialogues and everything wouldbe okay and that's what we
thought right, and so wecompleted some of our first
lighting projects using Westernnorms for road or public
lighting.
See, we even copied someEuropean poles with the single

(04:19):
pole and multiple headprojectors.
It's very stylish in Europe andour clients were not very
satisfied with the results.
Right, these were theircomments.
It's too dark, looks haunted,the lighting color is too yellow
, the marketing guys are not toohappy because they're not able

(04:39):
to light up their banners orsignages well enough with this
level of light.
It's too dim, it looks sad,they feel threatened.
So these were the comments thatwe've received and obviously we
had to go back to the drawingboard and rethink again a good
intersection betweeninternational lighting standards
and what our clients would behappy with.

(05:04):
So we thought about the stuffthat we were using and you can
see here in the first columnthat in the Philippine lighting
standards these are theillumination levels in candela
per square meter.
So in the first column I justwant to highlight that we don't
get to use actually the lightinglevels for the collector and
minor road because these justfeel too dim.

(05:26):
And, if you can also observe,the Philippine lighting
standards are actually based onAmerican lighting standards,
which is the ESNA, and even ifwe've picked up the higher
threshold of these lightinglevel standards, based on
mock-ups and what you get in thevisuals, they're still not

(05:47):
satisfied with the higherthreshold of ESNA.
So we moved on to BSEN, whichwas brighter.
Yes, you can see.
But then again, in actualprojects we don't really get to
use M4, m5, m6, which arecollector or minor road
classifications, because thisjust feels too dim.
So in our experience and whatwe've observed, the client is

(06:12):
usually happy with about 1.5 to2 candela per square meter.
That's quite bright actually,and even so, observing the
projects that we've done overthe years, we've slowly but
surely increased illuminationlevels in our projects.
So you can see, in thebeginning we've adhered to M4
standards, which is forcollector roads.

(06:34):
We've applied 0.7 candela andthen slowly, through mock-ups,
through tests, this is what ourclients like and you can see the
last column, 26th Street, bgc.
Four candela per square meteris really a lot of light for
road and public lighting.
You can just imagine how brightthe intersections and the

(06:55):
conflict zones are in this case.
But again, they wantedsomething energetic and bright.
So this is what we went with.
Well, not all preferred superbright lighting.
As you can see, makati City,maseya and Magzingal projects
that we did also adhered to whatwas per the norm.

(07:16):
So why do we like it bright andwhy do others don't like it
bright?
And I can speak for thePhilippines.
The primary reason, I think, ismore simple than what we think
it is.
It's the high crime rate indexthat we have in the country.
Theft is the number one reason,or the number one top crime.
Second is rape and the third isphysical injury, and we all

(07:40):
know that bright lighting deterscrime.
And so for us, you know, when Istroll along the streets of,
let's say, europe and Germany, Iwould like to stroll in a small
street with dim lighting, withnice facade lighting, but in the
Philippines that's not the case.
We are averse to dark streets.
We get threatened Don't go intothe dark street because

(08:02):
something bad might happen toyou.
So I think that is the primaryreason why we do like it bright.
Second is our culture.
The Filipinos are very happy,festive and warm people and I
think this also shows in ourbuild preference for facade
lighting buildings.
A lot of our clients prefer tohave RGB colors over white light

(08:23):
.
White light is usually forluxury projects and I think this
really reflects also and speaksabout the lighting preference
of the Philippines.
The third point is called horrorvacui.
It's actually used more ininterior design.
It's the fear of empty spaces.
So you can see it very commonin normal homes in Manila where

(08:45):
the interiors are filled up,there's no negative space or
blank space.
People are also averse towardsshadows, so I think the
preference for more uniform andbright lighting is related to
this horror vacui.
The fourth point is aboutprogress.
So I know that now developedcountries are gearing towards

(09:08):
cutting back on energyconsumption, cutting back light
levels, preferring to havedarker spaces.
But in a developing countrylike ours, in the Philippines,
we're still thinking aboutbright is equal to progress, so
it's a sign of things are moving.
There's prosperity, and I thinkthat's the fourth point.

(09:30):
There's prosperity, and I thinkthat's the fourth point.
And the fifth one is that weare used to long hours of
daylight.
Our climate is such, and thisalso relates to why we prefer
bright spaces.
And the last reason is budget.
A lot of the products we have inthe local market are bright, so

(09:51):
high lumen output, bright, butthey don't really regard or
prioritize things like goodoptical control, color quality,
glare, a lot of the times whenwe have mock-ups, as long as
it's bright, then it's okay.
But we do also like dim spacesand we can also design dim

(10:13):
spaces.
We just don't design everythingin a bright way.
So I think when newdevelopments, where we have the
opportunity to design fromscratch and to dictate light
levels to gradually increase asthe master plan expands.
In a matter of 25 or 50 years,then dimmer lighting levels are

(10:33):
recommended.
Then dimmer lighting levels arerecommended.
Of course.
Resorts, obviously, and theluxury market are places where
dim lighting are welcome andinterior lighting.
Actually, in interior lightingit's more accepted to have
dimmer lighting schemes than thepublic or road lighting.
But again, the client wouldalways say we want something

(10:55):
flexible, we want it to be dimwhen we want to and at times we
want it very bright.
Then we want that flexibility.
So just to share a few projectswith you guys, this is a town up
north, a Spanish colonial town,and the problem was that there

(11:15):
were many accidents happening inthis area and the mayor wanted
us to do the proper lighting.
So we applied the rightstandards and he wanted a very
warm color to accentuate the oldfeel of the Spanish colonial
town, and after that the peoplefelt secure and safe to go out.

(11:35):
The accidents decreased,actually it didn't happen
anymore, and something as simpleas that, you know, could be
very powerful for the people.
Bridgetown is a developmentwith many parks within its
development, and the reason forthat is that the developer
wanted to encourage the peopleto move and exercise.

(11:59):
So we thought, okay, perfect.
The Philippines is actually avery hot country, so when you
guys go there, a lot of thepeople are always staying away
from the sun.
We have umbrellas, we slatheron a lot of sunblock and even in
the buildings that are designedwith the highest end glazing
with low E, people have theirshades down and they don't want

(12:21):
the light.
So what does that mean?
They usually do their physicalactivities and exercise at night
, and we wanted to maximize thisopportunity to design a good
lighting scheme where peoplewill feel like they will be
encouraged to go out andexercise and get healthier at
night.
So that's why, hence, thebright light levels as well.

(12:48):
These next projects are morebuilding or public lighting, and
I think you can see the contextaround it.
This project is situated in avery humble and kind of poor
neighborhood in Manila and theclient is actually it's a school
.
They wanted to do something forthat neighborhood, to uplift it

(13:10):
and to make the residents feelsafer and more secure.
So he said he wanted to dosomething with lighting.
So it was so random, out ofnowhere in this very low-key
neighborhood, that you have thistype of facade lighting.
But it actually worked becausethe kids started to go out and
play at night, the mothers withtheir babies come out to

(13:32):
socialize, and so even Christmasevents they would have tree
lighting here.
So they made it like a stage orthe center of that simple
neighborhood and that expandedto the next project.
As you can see, there it'sreally a full-on market right in
front and an airport that wedid also gave a lot of national

(13:56):
pride.
And this retail lighting isactually an interesting story
because when we did the lightingscheme, the original design was
so far.
We had designed somethingdramatic, dimmer, dynamic, but
in the end, with budgetconstraints, we had this up and

(14:17):
down linear lighting that wasjust uniformly lit.
So I was like okay, but thenwhen it was finished, a lot of
people were saying like, wow,that's a nice project, great.
So I was like, oh, really Okay.
And this goes to show that wereally get attracted or drawn to
bright spaces.
So I think that light for healthand well-being and public

(14:41):
lighting doesn't have auniversal approach.
Designing a space where peopleare comfortable, feel safe in it
depends on culture, environment, climate, technology, peace and
order, to name a few.
Point seven Candela is okay forme might not be okay for the
next person.
So as we continue to developour own lighting culture,

(15:03):
preference and standards in thePhilippines, I will still
continue to look into Westernconcepts and approach for public
lighting.
We are lucky to have access tocomprehensive and
well-researched internationalnorms and standards, but we need
to understand the lightingculture in a country to be able
to strike the right balance.
Thank you.

Speaker 2 (15:25):
We hope you enjoyed this episode and you've gained
some insight or inspiration thatyou can take away or perhaps
apply.
If you enjoyed this episode, itis always appreciated if you
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Consider subscribing to thepodcast and our YouTube channel
to stay up to date with ourlatest content.

(15:47):
Do check out our onlineplatform as well at vldcommunity
.
If you would like more, why notgo back and listen to some of
our previous episodes and hearmore from our thought leaders?
Thanks for listening and wewill be back with more great
presentations or interviews verysoon.
Until next time.
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