September 10, 2025 • 18 mins
Leveraging Voice-Led Narratives for Unique Market Positioning
In this episode, we explore unconventional strategies to create a unique market differentiation for your business, particularly in the age of AI. Discover how to stand out by blending your unique voice with AI-driven insights and become a conduit for human connection.
Grab the magnetic visibility guide so you can bridge the gap between how you show up and what you stand for.
Learn from real-life examples, such as a lawyer using personality-driven content to increase client engagement, and uncover four key ways to build trust and urgency in your target market through voice-led narratives.
Join us to find out how to position your brand as a uniquely irreplaceable entity.
00:00 Introduction to Unique Marketing Strategies
00:19 The Challenge of Standing Out in the Age of AI
01:39 Optimizing Human Experience with AI
02:50 Voice-Led Narratives: Bridging AI and Human Connection
03:17 Unconventional Marketing Approaches
04:56 Case Study: The Lawyer and the Will
09:41 Building Trust Through Relatability
13:25 Creating a Unique Brand Presence
14:31 Four Ways to Stand Out
16:37 Conclusion and Call to Action
Hey there, and welcome to the Visibility for Female Founders Podcast. I'm your host, Ika Lucas, and this podcast is for you if you're an impact driven, founder, coach, or consultant who wants to find your own voice to speak, present, and amplify your message Online.
We explore how to get past the visibility roadblocks and grow your capacity to be seen so you can attract then chase your perfect audience, while staying connected to the most important things by building a business th
Solve your inner narrative with reframes to share your story without oversharing.
head to https://www.contenthalo.com/story/
Let's connect beyond this episode.
Follow me on either Instagram, LinkedIn or Facebook.
https://www.instagram.com/radhikalucas
https://www.facebook.com/radhikalucas https://www.linkedin.com/in/radhikalucas
Or on my website: https://www.contenthalo.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
So today I'm gonna be talkingabout an unconventional way in
which you can create a uniquepoint of difference to market
your business online.
Now, this is something that Ihave been asked over and over
again.
I've heard this from so manypeople over the years, which is,
how exactly do I stand out?
Uh, and not only that, but Ithink even more so now with the
(00:23):
age of AI where everything is.
Typically becoming more and morecommoditized, which is that.
The cost of information in theonline space has been reduced
drastically as a result ofdemocratization of not only
content, but alsodemocratization of knowledge
where, um, anyone now has accessto being able to create content.
(00:48):
But as a result.
There is a lot more content inevery single space.
So whether you have a researcherbackground, for example, if
you're from an academicprofession versus, a,
professional servicesbackground, like say maybe
you're a lawyer, apsychotherapist, or one of those
professions.
There is a self-help version onAI for almost every single
(01:11):
thing.
So the question really thenbecomes, which is not so much
about, how, you can stand outwith just the services that you
offer, which is based on, anexchange of knowledge,
especially if you're in theknowledge, space where you get
remunerated for providingknowledge to people.
(01:32):
That becomes increasinglydifficult now with just, if you
only think about it from an AIperspective.
However, the real long-term viewin all of this is about
understanding and optimizingtowards the thing that we are
the best at and what we are bestplaced to do.
It's like the highest and bestuse of our experience and
(01:55):
services, which can nowcomplement and enhance.
The AI experience.
So it is going to be no surprisethat with every profession,
whether this be, a person whomight be wanting access to a
psychotherapist or apsychologist and is actually
just wanting to speak to.
(02:17):
An AI bot that can be a lifecoach, and speak to this AI that
gives them the advice that theyneed.
And so therefore, giving themthat temporary bandaid fix,
which alleviates the need forpsychotherapist help in that
very instance.
Now, that's not to say thatthat, that every.
(02:39):
Will end up in an AI basedsolution.
But the biggest thing and thebiggest point of difference that
we can build for ourselves is.
To optimize against what we areuniquely good at, which is a
blend of our own voice.
And when I mean the blend of ourown voice, it is actually
(03:00):
combining the things that we arevery well placed at getting at
getting to our customers asbeing the conduits that can
actually help bridge the gapbetween the AI experience and
the human connection.
And so the unconventional partabout this is that up until now
(03:21):
we were very much in a spacewhere we could pick or choose
one or two or three differentthings.
That we, could hang our hat onand say, okay, well we are
actually gonna be marketing ourbusiness using two or three
channels and we're gonna beconsistent in those and keep
doing those.
And whilst some of thosefundamentals are still true,
(03:42):
what is becoming more and moreimportant is for us to surface.
In information, which is AIdriven, but also with our own
voice led narrative.
So things such as creatingcontent with our own voice.
And that's not necessarily, apodcast because this is
obviously to do with a podcast.
But when I say voice lednarratives, which is leading
(04:05):
with our voice from a humanexperience perspective, that we
can then act as the bridgebetween the problems that.
People have, and the solutionsthat you offer in a bridge based
storytelling format, which isn'tnecessarily about our own
stories, but actually abouthelping people get to a
(04:28):
solution.
With the insights that we'vedeveloped as part of the stories
of our successes and failures,it's no longer enough to be
sitting on a pedestal.
Going, I've got the answers toeverything.
Especially if you're in theknowledge space and you're
exchanging knowledge.
You need to be able to meetpeople where they are at,
(04:49):
because where they're at may notbe.
In the same service that youprovide.
Now, I'll give you a veryconcrete example of that from
one of my clients who was alawyer.
So with this particular client,her clients actually end up
delaying the process of creatinga will.
(05:11):
And so when we start looking atthe issues that these clients
might have, these clients areactually, um, doing all kinds of
things.
They're planning their holidays.
They're, buying Christmaspresents.
They're living their life.
And whilst they might have thewill that they need to do, it's
not something that they'reactively thinking of.
(05:32):
So an unconventional approachfor a lawyer wouldn't, be to,
yes, talk about the will thatthis person clearly offers as a
service.
However, it is also important tomeet people where they are by
addressing the elephant in theroom, which is to talk about the
suitcases that they're packingto go on there.
(05:55):
Holiday or the Christmas giftsthat they're buying for their
loved ones, when actually theymay, that their loved ones might
actually be left with a reallyterrible, uh, thing beyond the
gift, um, if they were no longerto be around.
So the unconventional part nowhas become, becoming visible
(06:17):
from a topical perspective.
So.
In the moment based on what'shappening around.
So if it's Christmas time, thenobviously this would be highly
relevant, but more importantly,coming at it from a personality
driven perspective.
Because as founders in ourbusiness, what's really
important is that people areactually choosing to work with
(06:39):
us based on.
Our personalities that resonatewith them because they either
like something about the way inwhich we go about things, um,
and they have higher resonancewith what it is that we're
trying to say.
Um, but also importantly, thefact that if we can translate
(07:00):
our narratives, so with ourvoice led narratives to meet
people where they're at withtheir problems, it creates., A
cycle where with enough drops ofseeds, kind of almost like, you
know, the, the breadcrumbs thatGretel had when she was walking
through the forest to get to thegingerbread house.
(07:23):
You're dropping thosebreadcrumbs so that people can
actually follow the trail andwell hopefully not get eaten by
a witch.
But do you know, like actuallygetting to the gingerbread house
by giving you the breadcrumbsthat.
They can find along the waybecause you're giving them small
hints that, is, I get you, I getyou, I get you.
(07:44):
And then there are lots oflittle touch points along the
way that can remind them of whoyou are as a person in that
topicality, but also consideringthe visibility ecosystem of this
specific client.
So voice led narratives aregonna be able to offer a unique
way in which for you to be ableto stand out, not only in being
(08:06):
able to build a brand aroundyour presence, but doing it in a
way that encompasses yourcustomer 360 degrees.
So what I mean by that is beingavailable.
In their top of mind presenceand not forgetting the audience
that you already have.
By being visible in spaces wherepeople don't actually yet know
(08:29):
you and that they can search youthrough the solutions that you
might be offering.
Um, and when they do search youand when they do come in and
find the topicality of.
The content that you're creatingfrom a voice led narrative
perspective, that there is highresonance based on what they
find when they actually get toyour, whether it be your
(08:50):
website, whether it be yoursocial content, it is all
creating in an ecosystem whichis there and delivered for you
to be able to stand out in a waythat is driven by the being the
conduit.
Firstly, for the people thosewho are your clients.
And your business.
So using the example of one ofthe professional services, that
(09:12):
I gave an example about, whichis the lawyer who had the issue
with her clients not creatingwill their wills on time.
There are four ways in whichyour brand can become unique,
and one of them is by havingvoice led narratives in this
way.
And in showcasing this example,using topicality as an as.
(09:32):
One of the ways in which you cando that is firstly to really be
able to speak to people's innerand outer problems.
Um, by doing that, what you'regonna be able to do is you're
firstly gonna be able to buildthat trust that you need through
relatability Now.
We know that we've over, we'veheard the term, you know how to
(09:54):
be authentic, and then there's alot of people that say, well,
you need to be vulnerable.
Well, what exactly doesvulnerable really mean?
How does a lawyer end up beingvulnerable online?
Um, I think this, the issue withthis is that it's not actually
quantified to a specificprofession.
And, and because not allprofessions can really be
(10:17):
vulnerable.
And I that is the other, issuethat comes up is that there is
this one size fits all marketingadvice that's out there on the
internet, uh, which talks aboutauthenticity, but doesn't
actually quantify whatauthenticity really means.
And au what authenticity reallymeans is actually really
optimizing to, what you'rereally good at.
(10:39):
Now, with the, with an exampleof, one of my clients, one of
her, voice territories wasfamily.
So the unconventional approachthat we used for this specific
client was, um, you know, if youthink about, for example, using
content pillars as an example,right?
Most lawyers would probably talkabout.
(11:01):
Wills, they might talk abouttrust deed, they might talk
about, um, you know, estates,they might talk about, um, I
dunno, whatever else they mighttalk about.
Right.
So you would think that theywould have all of these stock
standard ways in which tocommunicate about what it is
that they do.
Well, my client actually hadthree distinct, unique
(11:24):
territories that we worked onand one of them was, um, the
principle of knowledge.
Now if we think about the kindof knowledge that my client has,
I asked to think about all ofthe problems that her clients
have, which she can giveknowledge about.
(11:45):
So, for example, some of thethings that came up were delay.
They'll try and avoid things.
They have unhappy relationships.
They're leaving people out oftheir will.
They have problems within theirrelationships that they need to
fix in order to go forward.
They want fast track solutions.
They want something that theycan implement straight away.
(12:06):
So if you think about all ofthese problems that people have
and the solution, which is theknowledge, which is one of the
themes for my clients, it'sactually about mapping how the
knowledge transference can bepackaged up in a way that
actually meets people where theyare.
(12:26):
For all of those instances.
And so the solution then becomesmore tailored towards the thing
that you are actually very goodat, which is the thing that I
mentioned earlier, which isoptimizing towards a set of,
they're not really even values,but they're actually integral to
(12:47):
your personality.
Uh, there are, they're almostlike a hybrid between the things
that you are very good at, likeyour strengths.
As well as your values, so Iguess you could call them a
blend of your strengths and yourvalues and at any one given
point in time, it's kind of likea deck of cards where you've got
to have three or four different.
(13:09):
Cards in your deck of cards thatyou can deal at any one point
that will then change and morphas maybe time goes on.
But let's say my client hadanother, um, territory, which
was actually aboutapproachability.
How might this person show up ina way that reflected all that
(13:30):
they stood for?
So showing up in a way that wasapproachable would look like
having a fun personality, doingsomething that was out of the
box, doing something that was apattern interrupt that was
unusual for that particularspace.
It's not usual for, uh, a lawyerto be sitting on a digger in her
(13:53):
backyard, which is exactly what,my client did in this particular
situation or in this particularinstance.
So it's about doing somethingthat's gonna shake up the status
quo and so that you're not justusing the same old, tired
strategies that everybody'susing, and that you're actually
trying to create something witha unique point of difference
(14:13):
based on who you are being,being the connector, being the
conduit, being the person whohas a blend of your professional
services, your.
Skills, your hard experiencethat you can give in exchange
for something that only you areuniquely positioned to do.
And so the four ways in whichdoing this is gonna help based
(14:34):
on the example that I've given,is firstly, it's gonna fast
track, building trust usingrelatability.
Now the people who are gonnalike this.
Approachability in a lawyer,given that most lawyers are
feared or looked upon as being,unreachable or perhaps a little
bit scary, is that it instantlybreaks down barriers.
(14:55):
The second one is about how, youcan inject an element of urgency
based on topicality using theChristmas example that I gave
earlier, which is very connectedto this person's.
Offering that she has well, ifyou are in December or if you're
coming up to in November andDecember, then a great way of
going about it is actuallytalking about the very things to
(15:17):
do with avoidance and delay thatpeople are doing anyway.
And so having that point ofdifference gives you that little
bit of urgency with havingsomething that you can offer, in
return for that quick win thatpeople are looking for as a
bonus when they actually come inand start doing work with you.
The third one is do somethingdifferent, which is a pattern
(15:37):
interrupt In this situation,this client of mine, actually
used, a really unconventionalsetting to create a reel.
It wasn't a stock standard reel.
It was actually a very creativereel in which there was quite a
lot of effort involved, but itgave.
A really great launchpad inwhich to actually make a splash
and and create something thatwas truly unique.
And then the fourth one iscreate a buzz.
(15:58):
You know, when you start doingsomething, you actually attract
a lot of attention, kind of likeflies to a honeypot, and that's
where you start creating thatmagnetism because.
You are in high energy based ona combination of your strengths
and your values.
So it's not just values, it'sactually your strengths as well,
and then you're blending themand becoming that conduit, which
(16:19):
becomes almost completelyirreplaceable.
You end up becoming a categoryof one in your space because
you're so unique in the way inwhich you're positioning your
services that people have noother choice but to actually
pick you because you are clearlystanding out.
By that stage by doing all ofthose things.
So I'm hoping that this ishelping you with some penny
(16:40):
drops and if it is helping youwith some penny drops and if you
are energized with thisconversation, I'm keen to hear
more, then get in touch with mefrom my website.
Let's connect and hear moreabout what your business if
you're energized by this, thengo and look up the helpful
resource that is at the bottomof the show notes in this
podcast episode.
(17:01):
You can connect with me on anyof the channels.
Let me know what you thoughtabout this.
Let me know what your businessis so that I might be able to
help you with understanding yourunique positioning territory so
that you can stand out with aunique point of difference.
So, I hope you enjoyed thisepisode.
If you loved it, leave a reviewso that more people can find it.
There's going to be a uniqueproposition and a unique way for
(17:23):
someone to position themselvesbased entirely on who they are
as people.
So go ahead, leave a review,share this episode with people
who you know who might bestruggling and would love to
know and find out more.
Send me a message on Instagramat at content halo.
Would love to hear from you and,um, hope you enjoyed this
episode.
I'll see you in the next one.
So today I'm gonna be talkingabout an unconventional way in
which you can create a uniquepoint of difference to market
your business online.
Now, this is something that Ihave been asked over and over
again.
I've heard this from so manypeople over the years, which is,
how exactly do I stand out?
Uh, and not only that, but Ithink even more so now with the
(00:23):
age of AI where everything is.
Typically becoming more and morecommoditized, which is that.
The cost of information in theonline space has been reduced
drastically as a result ofdemocratization of not only
content, but alsodemocratization of knowledge
where, um, anyone now has accessto being able to create content.
(00:48):
But as a result.
There is a lot more content inevery single space.
So whether you have a researcherbackground, for example, if
you're from an academicprofession versus, a,
professional servicesbackground, like say maybe
you're a lawyer, apsychotherapist, or one of those
professions.
There is a self-help version onAI for almost every single
(01:11):
thing.
So the question really thenbecomes, which is not so much
about, how, you can stand outwith just the services that you
offer, which is based on, anexchange of knowledge,
especially if you're in theknowledge, space where you get
remunerated for providingknowledge to people.
(01:32):
That becomes increasinglydifficult now with just, if you
only think about it from an AIperspective.
However, the real long-term viewin all of this is about
understanding and optimizingtowards the thing that we are
the best at and what we are bestplaced to do.
It's like the highest and bestuse of our experience and
(01:55):
services, which can nowcomplement and enhance.
The AI experience.
So it is going to be no surprisethat with every profession,
whether this be, a person whomight be wanting access to a
psychotherapist or apsychologist and is actually
just wanting to speak to.
(02:17):
An AI bot that can be a lifecoach, and speak to this AI that
gives them the advice that theyneed.
And so therefore, giving themthat temporary bandaid fix,
which alleviates the need forpsychotherapist help in that
very instance.
Now, that's not to say thatthat, that every.
(02:39):
Will end up in an AI basedsolution.
But the biggest thing and thebiggest point of difference that
we can build for ourselves is.
To optimize against what we areuniquely good at, which is a
blend of our own voice.
And when I mean the blend of ourown voice, it is actually
(03:00):
combining the things that we arevery well placed at getting at
getting to our customers asbeing the conduits that can
actually help bridge the gapbetween the AI experience and
the human connection.
And so the unconventional partabout this is that up until now
(03:21):
we were very much in a spacewhere we could pick or choose
one or two or three differentthings.
That we, could hang our hat onand say, okay, well we are
actually gonna be marketing ourbusiness using two or three
channels and we're gonna beconsistent in those and keep
doing those.
And whilst some of thosefundamentals are still true,
(03:42):
what is becoming more and moreimportant is for us to surface.
In information, which is AIdriven, but also with our own
voice led narrative.
So things such as creatingcontent with our own voice.
And that's not necessarily, apodcast because this is
obviously to do with a podcast.
But when I say voice lednarratives, which is leading
(04:05):
with our voice from a humanexperience perspective, that we
can then act as the bridgebetween the problems that.
People have, and the solutionsthat you offer in a bridge based
storytelling format, which isn'tnecessarily about our own
stories, but actually abouthelping people get to a
(04:28):
solution.
With the insights that we'vedeveloped as part of the stories
of our successes and failures,it's no longer enough to be
sitting on a pedestal.
Going, I've got the answers toeverything.
Especially if you're in theknowledge space and you're
exchanging knowledge.
You need to be able to meetpeople where they are at,
(04:49):
because where they're at may notbe.
In the same service that youprovide.
Now, I'll give you a veryconcrete example of that from
one of my clients who was alawyer.
So with this particular client,her clients actually end up
delaying the process of creatinga will.
(05:11):
And so when we start looking atthe issues that these clients
might have, these clients areactually, um, doing all kinds of
things.
They're planning their holidays.
They're, buying Christmaspresents.
They're living their life.
And whilst they might have thewill that they need to do, it's
not something that they'reactively thinking of.
(05:32):
So an unconventional approachfor a lawyer wouldn't, be to,
yes, talk about the will thatthis person clearly offers as a
service.
However, it is also important tomeet people where they are by
addressing the elephant in theroom, which is to talk about the
suitcases that they're packingto go on there.
(05:55):
Holiday or the Christmas giftsthat they're buying for their
loved ones, when actually theymay, that their loved ones might
actually be left with a reallyterrible, uh, thing beyond the
gift, um, if they were no longerto be around.
So the unconventional part nowhas become, becoming visible
(06:17):
from a topical perspective.
So.
In the moment based on what'shappening around.
So if it's Christmas time, thenobviously this would be highly
relevant, but more importantly,coming at it from a personality
driven perspective.
Because as founders in ourbusiness, what's really
important is that people areactually choosing to work with
(06:39):
us based on.
Our personalities that resonatewith them because they either
like something about the way inwhich we go about things, um,
and they have higher resonancewith what it is that we're
trying to say.
Um, but also importantly, thefact that if we can translate
(07:00):
our narratives, so with ourvoice led narratives to meet
people where they're at withtheir problems, it creates., A
cycle where with enough drops ofseeds, kind of almost like, you
know, the, the breadcrumbs thatGretel had when she was walking
through the forest to get to thegingerbread house.
(07:23):
You're dropping thosebreadcrumbs so that people can
actually follow the trail andwell hopefully not get eaten by
a witch.
But do you know, like actuallygetting to the gingerbread house
by giving you the breadcrumbsthat.
They can find along the waybecause you're giving them small
hints that, is, I get you, I getyou, I get you.
(07:44):
And then there are lots oflittle touch points along the
way that can remind them of whoyou are as a person in that
topicality, but also consideringthe visibility ecosystem of this
specific client.
So voice led narratives aregonna be able to offer a unique
way in which for you to be ableto stand out, not only in being
(08:06):
able to build a brand aroundyour presence, but doing it in a
way that encompasses yourcustomer 360 degrees.
So what I mean by that is beingavailable.
In their top of mind presenceand not forgetting the audience
that you already have.
By being visible in spaces wherepeople don't actually yet know
(08:29):
you and that they can search youthrough the solutions that you
might be offering.
Um, and when they do search youand when they do come in and
find the topicality of.
The content that you're creatingfrom a voice led narrative
perspective, that there is highresonance based on what they
find when they actually get toyour, whether it be your
(08:50):
website, whether it be yoursocial content, it is all
creating in an ecosystem whichis there and delivered for you
to be able to stand out in a waythat is driven by the being the
conduit.
Firstly, for the people thosewho are your clients.
And your business.
So using the example of one ofthe professional services, that
(09:12):
I gave an example about, whichis the lawyer who had the issue
with her clients not creatingwill their wills on time.
There are four ways in whichyour brand can become unique,
and one of them is by havingvoice led narratives in this
way.
And in showcasing this example,using topicality as an as.
(09:32):
One of the ways in which you cando that is firstly to really be
able to speak to people's innerand outer problems.
Um, by doing that, what you'regonna be able to do is you're
firstly gonna be able to buildthat trust that you need through
relatability Now.
We know that we've over, we'veheard the term, you know how to
(09:54):
be authentic, and then there's alot of people that say, well,
you need to be vulnerable.
Well, what exactly doesvulnerable really mean?
How does a lawyer end up beingvulnerable online?
Um, I think this, the issue withthis is that it's not actually
quantified to a specificprofession.
And, and because not allprofessions can really be
(10:17):
vulnerable.
And I that is the other, issuethat comes up is that there is
this one size fits all marketingadvice that's out there on the
internet, uh, which talks aboutauthenticity, but doesn't
actually quantify whatauthenticity really means.
And au what authenticity reallymeans is actually really
optimizing to, what you'rereally good at.
(10:39):
Now, with the, with an exampleof, one of my clients, one of
her, voice territories wasfamily.
So the unconventional approachthat we used for this specific
client was, um, you know, if youthink about, for example, using
content pillars as an example,right?
Most lawyers would probably talkabout.
(11:01):
Wills, they might talk abouttrust deed, they might talk
about, um, you know, estates,they might talk about, um, I
dunno, whatever else they mighttalk about.
Right.
So you would think that theywould have all of these stock
standard ways in which tocommunicate about what it is
that they do.
Well, my client actually hadthree distinct, unique
(11:24):
territories that we worked onand one of them was, um, the
principle of knowledge.
Now if we think about the kindof knowledge that my client has,
I asked to think about all ofthe problems that her clients
have, which she can giveknowledge about.
(11:45):
So, for example, some of thethings that came up were delay.
They'll try and avoid things.
They have unhappy relationships.
They're leaving people out oftheir will.
They have problems within theirrelationships that they need to
fix in order to go forward.
They want fast track solutions.
They want something that theycan implement straight away.
(12:06):
So if you think about all ofthese problems that people have
and the solution, which is theknowledge, which is one of the
themes for my clients, it'sactually about mapping how the
knowledge transference can bepackaged up in a way that
actually meets people where theyare.
(12:26):
For all of those instances.
And so the solution then becomesmore tailored towards the thing
that you are actually very goodat, which is the thing that I
mentioned earlier, which isoptimizing towards a set of,
they're not really even values,but they're actually integral to
(12:47):
your personality.
Uh, there are, they're almostlike a hybrid between the things
that you are very good at, likeyour strengths.
As well as your values, so Iguess you could call them a
blend of your strengths and yourvalues and at any one given
point in time, it's kind of likea deck of cards where you've got
to have three or four different.
(13:09):
Cards in your deck of cards thatyou can deal at any one point
that will then change and morphas maybe time goes on.
But let's say my client hadanother, um, territory, which
was actually aboutapproachability.
How might this person show up ina way that reflected all that
(13:30):
they stood for?
So showing up in a way that wasapproachable would look like
having a fun personality, doingsomething that was out of the
box, doing something that was apattern interrupt that was
unusual for that particularspace.
It's not usual for, uh, a lawyerto be sitting on a digger in her
(13:53):
backyard, which is exactly what,my client did in this particular
situation or in this particularinstance.
So it's about doing somethingthat's gonna shake up the status
quo and so that you're not justusing the same old, tired
strategies that everybody'susing, and that you're actually
trying to create something witha unique point of difference
(14:13):
based on who you are being,being the connector, being the
conduit, being the person whohas a blend of your professional
services, your.
Skills, your hard experiencethat you can give in exchange
for something that only you areuniquely positioned to do.
And so the four ways in whichdoing this is gonna help based
(14:34):
on the example that I've given,is firstly, it's gonna fast
track, building trust usingrelatability.
Now the people who are gonnalike this.
Approachability in a lawyer,given that most lawyers are
feared or looked upon as being,unreachable or perhaps a little
bit scary, is that it instantlybreaks down barriers.
(14:55):
The second one is about how, youcan inject an element of urgency
based on topicality using theChristmas example that I gave
earlier, which is very connectedto this person's.
Offering that she has well, ifyou are in December or if you're
coming up to in November andDecember, then a great way of
going about it is actuallytalking about the very things to
(15:17):
do with avoidance and delay thatpeople are doing anyway.
And so having that point ofdifference gives you that little
bit of urgency with havingsomething that you can offer, in
return for that quick win thatpeople are looking for as a
bonus when they actually come inand start doing work with you.
The third one is do somethingdifferent, which is a pattern
(15:37):
interrupt In this situation,this client of mine, actually
used, a really unconventionalsetting to create a reel.
It wasn't a stock standard reel.
It was actually a very creativereel in which there was quite a
lot of effort involved, but itgave.
A really great launchpad inwhich to actually make a splash
and and create something thatwas truly unique.
And then the fourth one iscreate a buzz.
(15:58):
You know, when you start doingsomething, you actually attract
a lot of attention, kind of likeflies to a honeypot, and that's
where you start creating thatmagnetism because.
You are in high energy based ona combination of your strengths
and your values.
So it's not just values, it'sactually your strengths as well,
and then you're blending themand becoming that conduit, which
(16:19):
becomes almost completelyirreplaceable.
You end up becoming a categoryof one in your space because
you're so unique in the way inwhich you're positioning your
services that people have noother choice but to actually
pick you because you are clearlystanding out.
By that stage by doing all ofthose things.
So I'm hoping that this ishelping you with some penny
(16:40):
drops and if it is helping youwith some penny drops and if you
are energized with thisconversation, I'm keen to hear
more, then get in touch with mefrom my website.
Let's connect and hear moreabout what your business if
you're energized by this, thengo and look up the helpful
resource that is at the bottomof the show notes in this
podcast episode.
(17:01):
You can connect with me on anyof the channels.
Let me know what you thoughtabout this.
Let me know what your businessis so that I might be able to
help you with understanding yourunique positioning territory so
that you can stand out with aunique point of difference.
So, I hope you enjoyed thisepisode.
If you loved it, leave a reviewso that more people can find it.
There's going to be a uniqueproposition and a unique way for
(17:23):
someone to position themselvesbased entirely on who they are
as people.
So go ahead, leave a review,share this episode with people
who you know who might bestruggling and would love to
know and find out more.
Send me a message on Instagramat at content halo.
Would love to hear from you and,um, hope you enjoyed this
episode.
I'll see you in the next one.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!