THE VISIBLE ENTREPRENEUR is the show for business owners who want to grow their visibility + publicity with easy-to-follow strategies. We love discussing traffic generators, income generators + breaking down exactly what is working right now in the online space. This is the place to come for motivation, education, comradery + support as you build your online empire. Each week we bring you actionable content, inspirational guests + exclusive gifts you can't find anywhere else. Host Michelle Lewis uses her history in Hollywood to cater visibility strategies that will work for you according to your unique personality. Having been featured in Entrepreneur On Fire, Huffington Post, Small Business Magazine + more, she is passionate about coming alongside lost + drowning entrepreneurs + putting them on a clear path of action to start seeing immediate results!


March 28, 2022 13 min

80% of people cite COLOR as the main reason they buy. But how come as entrepreneurs,  they build  skills in being better communicators, having stronger messaging, structuring  funnels, posting on social media, making sales conversions, but zero attention is put on branding + visuals? In this episode, I'm explaining some misconceptions around the topic.

More specifically, 

  • Misconceptions about branding
  • Statistics of color psych...
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    Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher!

    We're discussing:

  • Plugging the leaks in your sales funnel
  • Developing your opt-in
  • Adding your tripwire
  • Writing an effective email sequence
  • Analyzing your sales funnel statistics
  • Your...
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    If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we’re going to chat about how to fix the problem so you can get visible with your business NOW.

    More specifically, we're discussing:

  • What to do if you hate your possible primary color choice
  • Focusing on your ideal client's primary emotional need
  • Adjusting the tone of the primary brand...
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    In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today.

    More specifically, we're diving into:

  • Your ideal client is the hero
  • Selecting your primary brand color with your ideal client in mind
  • Creating attraction to your messaging through ...
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    February 28, 2022 14 min

    In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. 

    This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking.

    More specifically, we're covering:

  • Key components when considering a brand re-haul or refresh
  • A brand refresh versus a brand re-haul
  • Upco...
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    In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use!

    More specifically, this episode dives into:

  • My journey with color psychology
  • The seven primary colors for branding
  • Physical and emotional reactions to color
  • How color psychology supports your messaging

  • P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

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    Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots!

    Specifically we're going over: 

  • Why you need a brand photoshoot
  • The location of your brand photoshoot
  • Your look for your brand photoshoot
  • A shot list for your brand photoshoot
  • + more!
  • P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit ove...

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    Let's chat color personalities!  When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both.

    So how do you figure it out? Let's dive in!

    We're covering:

  • Color personalities theory
  • Color psychology and branding
  • + more!

  • P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!

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    Welcome to Season 5 of The Visible Entrepeneur!

    Welcome back :)

    This season, we'll be focusing on COLOR PSYCHOLOGY because it's been the biggest impact I could have ever had on my business.

    My goal with this season of the podcast is to break down what I know, so you can feel really confident about moving forward with your visual presence. It’s so much more than just your website. It's your brand photos. It's what you&#...

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    What if video editing didn't have to be an extremely time-consuming task? What if you could save money if you've been outsourcing it?

    Meet Content Fries! An awesome video-editing tool for social media.

    Today, we're diving into:

  • What Content Fries is
  • A Content Fries tutorial
  • Why I recommend Content Fries
  • + more
  •  P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll ...
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    Has having a free digital magazine ever crossed your mind?

    It can result in a  steady stream of buyers + revenue into other aspects of your business.  So what does it take to get started? 

    In this episode, we're chatting with Erin Loman Jeck, an effective speaker who knows how to transform audiences from a psychological perspective. 

    We're going over:

  • Becoming a Speaking Coach
  • Erin's Traffic + Income Generators
  • Runni...
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    A value ladder is the journey you take your ideal client on. 

    As they go up the ladder, so do the cost of your services. This can range from a freebie, all the way to your highest-costing offer!

    So what should your value ladder look like in order to generate the most sales possible?

    Tune in, because in this episode, we're going over:

  • The Value Ladder as a Customer Journey
  • Freebies
  • Low-ticket Offers
  • Medium Offers
  • High-ticket Offers
  • +...
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    How do you get started on publishing books? What goes into the prep, plan + release? How does PR play a part in the process? How do you turn your book into a BESTSELLER?

    Don't let the book process scare you! Tune in for today's episode with Adriana Monique Alvarez, where we chat about:

  • Empowering women to become authors + their own publishers
  • The PR side of releasing a book
  • Business strategy: traffic and revenue generat...
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    Messaging is one of the key aspects of making sales in your business. When your messaging is effective, you won’t just attract your audience on autopilot, but they will feel permanently aligned to you + whatever you sell.

    There are a few essential  messages I'd like to share to share with you, so be sure to incorporate them into your brand!

    In this episode, we're going over:

  • Mission statements 
  • Belief statements
  • Hero stories
  • ...
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    Everyone knows you should have educational content going out on a weekly basis, bringing in traffic, subscribers, and customers.

    But what happens when you're sick, out for an emergency or a vacation?

    Does your content stop, or do you rely on your pre-scheduled, evergreen content to make it seem like you're always around?

    {Hint: it's the second one!}

    In this episode, we're going over:

  • Selecting a visibility vehicle™
  • Social...
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    Clubhouse is the new, hot platform on the market right now! Why shouldn't you take advantage +  gain a steady stream of traffic from it?

    This week, Hayley Luckadoo is joining me to  chat all about marketing tips + tricks to get you up and running on Clubhouse!

    In this episode, we're going over:

  • Growing an Audience on Clubhouse
  • Clubhouse as the Top of your Funnel
  • Instagram Strategy
  • Marketing Trends
  • + more!
  • P.S. If you wa...

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    If you're feeling frustrated getting your content actually SEEN to attract more traffic to your site {to lead to subscribers + sales}, let's chat about how exactly you can accomplish that!

    (Hint: your own platform that leads into your own funnels + drives profit)

    In this episode, we're going over:

  • Search Engine Optimization (SEO)
  • Showcasing Your Expertise
  • Choosing a Visibility Vehicle™ 
  • Making Sure Your Sales Funnel i...
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    When you're assessing what you should be doing for your visibility plan, the first thing you need to assess is who you are, what are your strengths + weaknesses.

    So, it's a really good idea to  figure out what your visibility personality type + productivity style is, in order to take advantage of your strengths in your business and delegate the aspects that are in your weakness zone .

    In this episode, we're going ...

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    Visibility is what you're doing online to grow your traffic, subscribers + revenue. A huge part of that is the message you're sharing online daily. There are some personal MUST-HAVES regarding messaging that I'd love to share with you!

    In this video, let's dive into:

    P.S. If you'd like a free training that helps you define y...

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    With so many successful business models, value ladders + strategies we see every day, it's really important to stick to what works FOR YOU! There is no one right way, so let's dive into some possibilities.

    In this episode, we're chatting about:

  • Motivating your customer with automations
  • Traffic + income generators 
  • Why not to copy other people's business models
  • Creating a buffet-type business with low cost offers
  • P...
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