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June 17, 2025 16 mins

In this episode of the Visible Ops Podcast, host Scott Alldridge sits down with Kristi Edwards, owner of the Home Matters franchise on California’s Central Coast. Kristi shares her journey into senior care, driven by passion and purpose rather than profit, and the unique challenges her industry faces from technology gaps and rising demand to cybersecurity and HIPAA compliance.

Together, they explore how AI is transforming caregiving, the digital threats facing older adults, and what it takes to build trust in a vulnerable population. Kristi’s insights reveal how innovation, empathy, and security must work hand-in-hand to meet the future of elder care head-on.

Tune in to hear how one small business is navigating complexity with heart, strategy, and forward-thinking solutions.

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