Vision Tech Perspectives

Vision Tech Perspectives

“Join Vision Technology Management founder Dave Swain and agricultural veteran Doug Johnson as they delve into the business side of agricultural technology. With nearly 80 years of combined industry experience, they provide thought-provoking insights and perspectives on different issues. Together, they explore how the industry sometimes overlooks the essential aspect of ag technology: the business behind it. Discover their perspectives on effectively navigating the business aspects of ag technology and preparing for the future of the industry.”

Episodes

October 7, 2025 23 mins

AI and Its Applications in Ag with Francisco Martin-Rayo, CEO of Helios.

We wrap up our conversation with Francisco as we talk about AI and how he has been using and developing AI tools to function in the Ag industry.

Join us for Part #3 of this conversation in this episode of Vision Tech Perspectives

#VisionTechPerspectives

www.VisionTechMgmt.com

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AI and Its Applications in Ag with Francisco Martin-Rayo, CEO of Helios.

We continue our conversation with Francisco as we talk about AI and how he has been using and developing AI tools to function in the Ag industry.


Join us for Part #2 of this conversation in this episode of Vision Tech Perspectives

#VisionTechPerspectives

www.VisionTechMgmt.com

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AI (Artificial Intelligence) and Its Applications in Ag, Part #1


We are honored and grateful to talk with Francisco Martin-Rayo, CEO of Helios, on our conversation about AI and its applications in ag.

Francisco helps to walk us through the basics of AI. What it is and where it gets it data and information.


Join us for this very interesting conversation with Francisco in the latest episode of Vision Tech Perspectives.

#VisionTec...

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We continue our customer loyalty conversation. We continue our discussion on keeping customers loyal over generations with Jim Howe, CEO of Star of the West Milling.

We talk with Jim, who has spent his whole career with Star of the West, about his loyalty to the company and how they foster the loyalty of their customers.

Join us for the conversation.

https://visiontechmgmt.com/resources/podcast/

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We return to the customer loyalty conversation. With this episode we talk with Jim Howe, CEO of Star of the West Milling.


We talk with Jim, who has spent his whole career with Star of the West, about his loyalty to the company and how they foster the loyalty of their customers.


Join us for the conversation.

www.VisionTechMgmt.com

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In this episode of Vision Tech Perspectives, we conclude our conversation with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

We talk with Michelle about the changes that she's seeing in the USDA and FSA toward digitizing reporting and streamlining processes.

Join us for part #3 and final segment of the conversation.

https://visiontechmgmt.com/resources/podcast/

#VisionTechPerspectives

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In this episode of Vision Tech Perspectives, we continue our conversation with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

We talk with Michelle about the changes that she's seeing in the USDA and FSA toward digitizing reporting and streamlining processes.

Join us for part #2 of the conversation.

https://visiontechmgmt.com/resources/podcast/

#VisionTechPerspectives

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In today's world, there are so many things that are changing and the technology that we are using is changing so quickly as well.

In this episode of Vision Tech Perspectives, we talk with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

As farmers are fully aware, when you go to report crop acres, you will typically still be working with paper maps and highlighter.

We will talk with Michelle about the change...

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Regenerative Ag

We finish up our conversation about Regenerative Ag with Brad Hobrock, Farmer and Co-Founder of AgriBio Systems.

What does "regenerative ag" mean?

Who's definition/version should we use?

We also continue the discussion concerning biologicals and other related topics.

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We continue our conversation with Brad Hobrock, Farmer and Co-Founder of AgriBio Systems, about regenerative ag.

What does "regenerative ag" mean?

Who's definition/version should we use?

We also continue the discussion concerning biologicals and other related topics.

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April 7, 2025 19 mins

Regenerative Ag


What does "regenerative ag" mean?

Who's definition/version should we use?


In this episode of Vision Tech Perspectives, we talk with Brad Hobrock, farmer and co-owner of AgriBio Systems, to discuss regenerative ag, biologicals and other related topics.


#VisionTechPerspectives

https://visiontechmgmt.com

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We've been doing this podcast for over a year, now.


We continue looking back at 2024 and what we learned.

We also continue to look to the future and what 2025 might hold in store for us and the ag industry.


We hope you enjoy the looking back and looking forward conversation.

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We've been doing this podcast for over a year, now.

We wanted to take the opportunity to look back at 2024 and what we learned.

We also wanted to look to the future and what 2025 might hold in store for us and the ag industry.


We hope you enjoy the looking back and looking forward conversation.

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December 9, 2024 28 mins

Supply Chain Part #2


What is it and how does it affect our daily lives? We really didn't pay attention to the supply chain until COVID and our grocery store shelves were empty. Then we paid attention!


We continue our conversation with Dr. Susan Olson, CEO of Action Intel, to discuss the supply chain, in general, and then focus on her expertise in inland waterway transportation and its affect on the supply chain.


Join us for the ...

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November 18, 2024 27 mins

Supply Chain

What is it and how does it affect our daily lives? We really didn't pay attention to the supply chain until COVID and our grocery store shelves were empty. Then we paid attention!

We talk with Dr. Susan Olson, CEO of Action Intel, to discuss the supply chain, in general, and then focus on her expertise in inland waterway transportation and its affect on the supply chain.

Join us for the conversation!

#VisionTechPerspec...

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November 4, 2024 19 mins

Brand Loyalty. In this episode of Vision Tech Perspectives, we are keeping with the topic of Brand Loyalty.

With this episode we continue looking at brand loyalty from the vendor perspective.

We continue our conversation with Phil Swain, retired Vice President with PNC Bank.

Join us to hear how Phil worked throughout his career in gaining the trust and loyalty of the customer.

#VisionTechPerspecitves https://visiontechmgmt.com/res...

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October 21, 2024 21 mins

Brand Loyalty. In this episode of Vision Tech Perspectives, we are keeping with the topic of Brand Loyalty. We had started with the grower/customer perspective. With this episode we start looking at brand loyalty from the vendor perspective. We start with this perspective in the banking segment. We talk with Phil Swain, retired Vice President with PNC Bank. Join us to hear how Phil worked throughout his career in gaining the trust...

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October 7, 2024 23 mins

Doug and I a conversation about how different generations made buying decisions and worked with vendors.

As we had that conversation, it reminded me of a similar conversation I had with a farmer I know.

So, in this episode of Vision Tech Perspectives, we have very special guests, Del and Lance Unger of Unger Farms and Show Cattle.

We talked with Del and Lance on how they work with Vendors and how they make their buying decisions. T...

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September 23, 2024 26 mins

In the last episode, we talked about "Going Home to Farm" and the work to transition the kids from "farm labor" to becoming decision-makers and the succession plan for the operation. And we continue that conversation in a little different vein.

But what about those who want to go home to farm, but the opportunities aren't there? What happens then?

We talk about personal experiences. We talk about opportuniti...

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September 9, 2024 23 mins

It's the dream of a farm family.

The parents dream that they are building an operation that they will pass down to their children and grandchildren.

The kids dream that they go home and take over the farm.

Then reality sets in. The parents are running the operation and the kids continue to be the labor of the operation.

The kids see things that they want to change because of what they have learned at school and seen on other op...

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