Vision Tech Perspectives

In today's world, there are so many things that are changing and the technology that we are using is changing so quickly as well.

In this episode of Vision Tech Perspectives, we talk with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

As farmers are fully aware, when you go to report crop acres, you will typically still be working with paper maps and highlighter.

We will talk with Michelle about the change...

Supply Chain Part #2

What is it and how does it affect our daily lives? We really didn't pay attention to the supply chain until COVID and our grocery store shelves were empty. Then we paid attention!

We continue our conversation with Dr. Susan Olson, CEO of Action Intel, to discuss the supply chain, in general, and then focus on her expertise in inland waterway transportation and its affect on the supply chain.

Join us for the ...

Supply Chain

What is it and how does it affect our daily lives? We really didn't pay attention to the supply chain until COVID and our grocery store shelves were empty. Then we paid attention!

We talk with Dr. Susan Olson, CEO of Action Intel, to discuss the supply chain, in general, and then focus on her expertise in inland waterway transportation and its affect on the supply chain.

Join us for the conversation!

#VisionTechPerspec...

Brand Loyalty. In this episode of Vision Tech Perspectives, we are keeping with the topic of Brand Loyalty.

With this episode we continue looking at brand loyalty from the vendor perspective.

We continue our conversation with Phil Swain, retired Vice President with PNC Bank.

Join us to hear how Phil worked throughout his career in gaining the trust and loyalty of the customer.

#VisionTechPerspecitves https://visiontechmgmt.com/res...

Brand Loyalty. In this episode of Vision Tech Perspectives, we are keeping with the topic of Brand Loyalty. We had started with the grower/customer perspective. With this episode we start looking at brand loyalty from the vendor perspective. We start with this perspective in the banking segment. We talk with Phil Swain, retired Vice President with PNC Bank. Join us to hear how Phil worked throughout his career in gaining the trust...

Doug and I a conversation about how different generations made buying decisions and worked with vendors.

As we had that conversation, it reminded me of a similar conversation I had with a farmer I know.

So, in this episode of Vision Tech Perspectives, we have very special guests, Del and Lance Unger of Unger Farms and Show Cattle.

We talked with Del and Lance on how they work with Vendors and how they make their buying decisions. T...

In the last episode, we talked about "Going Home to Farm" and the work to transition the kids from "farm labor" to becoming decision-makers and the succession plan for the operation. And we continue that conversation in a little different vein.

But what about those who want to go home to farm, but the opportunities aren't there? What happens then?

We talk about personal experiences. We talk about opportuniti...

It's the dream of a farm family.

The parents dream that they are building an operation that they will pass down to their children and grandchildren.

The kids dream that they go home and take over the farm.

Then reality sets in. The parents are running the operation and the kids continue to be the labor of the operation.

The kids see things that they want to change because of what they have learned at school and seen on other op...

The Ag industry, like any other industry, has a number of associations, such as The American Farm Bureau Federation, National Corn Growers, National Soybean Growers, National Wheat Growers, National Pork Producers, etc., that are the voice of that particular segment of the industry. But at what point do all of these segment associations speak for agriculture as one voice for policy and education?

In this episode of Vision Tech Pers...

Farmers and Ranchers are passionate about what they do. It is their livelihood, their passion, their hobby, pretty much who they are. They are a farmer. They are a rancher.

With that being said, it would be very easy to make decisions based on emotions rather than business information.

In this episode of Vision Tech Perspectives, we talk about the emotions of farming from a very personal point of view.

Listen in to the conversation...

In 2023, a grain contract was, accidently or on purpose, executed with an emoji response to a text from the grain merchandizer. There was disagreement on the intent of the response. It went to the courts and was upheld. So what's the future of how contracts can be executed?

In this episode of Vision Tech Perspectives, we talk with Todd Janzen, Attorney, out of Indianapolis, Indiana to get a legal perspective on the mentioned ca...

Ag Technology has been pretty much mainstream since the mid-1990's.Today, our personal lives are inundated with technology from our phones, to our vehicles, even our homes can be set up as "smart devices."So why are farmers and ranchers so reluctant to adopt the ag technology on their operations?On this episode of Vision Tech Perspectives, we ask those questions and try to provide some insights on the "why not&q...