Vision Tech Perspectives

Vision Tech Perspectives

“Join Vision Technology Management founder Dave Swain and agricultural veteran Doug Johnson as they delve into the business side of agricultural technology. With nearly 80 years of combined industry experience, they provide thought-provoking insights and perspectives on different issues. Together, they explore how the industry sometimes overlooks the essential aspect of ag technology: the business behind it. Discover their perspectives on effectively navigating the business aspects of ag technology and preparing for the future of the industry.”

Episodes

June 8, 2026 23 mins

If you're like me, you read and watch the news and wonder what is going on.

And there are times you'd just like to get the chance to sit down and have a conversation with someone who has been or is currently involved at a higher level to have a conversation.

In this series of Vision Tech Perspectives, we have the privilege of doing just that.

We have the opportunity to talk with current CEO of NASDA (National Association of St...

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As we finish up our conversation with Brad Pitcher, PhD, Industrial Organizational Psychologist, we continue to him ask questions about agriculture and food that he is interested.

Agriculture does a great job of producing safe, affordable food. But with the vast majority of the consumers being so far removed from food production, how does the consumer know the quality and safety of their food?

And, with the "distance" betwe...

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Agriculture does a great job of producing safe, affordable food. But with the vast majority of the consumers being so far removed from food production, how does the consumer know the quality and safety of their food?

And, with the "distance" between the producer and the consumer, how does the producer know what the consumer expects?

We don't just ask Brad his thoughts on ag and food, but we offer him the opportunity to...

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Agriculture does a great job of producing safe, affordable food. But with the vast majority of the consumers being so far removed from food production, how does the consumer know the quality and safety of their food?

And, with the "distance" between the producer and the consumer, how does the producer know what the consumer expects?

In this episode, we are talking with Brad Pitcher, PhD, Industrial Organizational Psycholog...

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Watch
Mark as Played

Agriculture does a great job of producing safe, affordable food. But with the vast majority of the consumers being so far removed from food production, how does the consumer know the quality and safety of their food?

And, with the "distance" between the producer and the consumer, how does the producer know what the consumer expects?

In this episode, we are talking with Brad Pitcher, PhD, Industrial Organizational Psycholog...

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Join us for Part #3 of our conversation with Paul Schrimpf, AgGateway and Journalist, as we continue our conversation about a more practical approach and use of AI and Paul's experiences in his, as well as others he's talked with, in using AI.

Join us for the next exciting episode of Vision Tech Perspectives!

#VisionTechPerspectives

https://visiontechmgmt.com/resources/podcast/

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As we continue our conversation with Paul Schrimpf, we move from a more historical perspective of ag technology to how Paul started working with AI, his experiences as well as others that he's talked with concerning AI.


Join us for the next exciting episode of Vision Tech Perspectives!

#VisionTechPerspectives

https://visiontechmgmt.com/resources/podcast/

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We are excited about this episode as we talk with Paul Schrimpf, an industry stalwart in ag technology media.

Paul and I were talking about how he had been dipping his toe in using AI and how others in business were being told that they had to use AI.

We decided that the actual use of AI in both scenarios would be a great topic to discuss for our listeners.

In this first episode, we talk about the "early years" of ag technol...

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We continue our Prequel Series with Part #2 of the interview of Dave Swain, Founder of Vision Technology Management, LLC.

As we discussed with Doug, Dave talks of his heritage and his extensive experience in the ag technology sector as well as telling the story of how Vision Tech Perspectives really got started in the first place.

Join us for the conversation in the latest episode of Vision Tech Perspectives!

#VisionTechPerspectives

ww...

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We continue our Prequel Series with an interview of Dave Swain, Founder of Vision Technology Management, LLC.

As we discussed with Doug, Dave talks of his heritage and his extensive experience in the ag technology sector as well as telling the story of how Vision Tech Perspectives really got started in the first place.

Join us for the conversation in the latest episode of Vision Tech Perspectives!

#VisionTechPerspectives

www.VisionTech...

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The "force" is still with us to keep channeling our inner Star Wars and running a series of interviews of our co-hosts and producer.

We continue our conversation with Doug Johnson, farmer, retired ag finance businessman and current speaker.

Doug discusses his heritage and continues on the speaking circuit talking with not only ag groups, but also with non-agricultural groups to share the industry story.

Join us for the lates...

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We're channeling our inner Star Wars and running a series of interviews of our co-hosts and producer.

We're in our third season of production for our podcast and thought we would give our backgrounds, to give you a better context on our perspectives concerning today's topics in the ag industry.

We're starting with Doug Johnson, farmer, retired ag finance businessman and current speaker.

Join us for the latest episode o...

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AI and Its Applications in Ag with Francisco Martin-Rayo, CEO of Helios.

We wrap up our conversation with Francisco as we talk about AI and how he has been using and developing AI tools to function in the Ag industry.

Join us for Part #3 of this conversation in this episode of Vision Tech Perspectives

#VisionTechPerspectives

www.VisionTechMgmt.com

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AI and Its Applications in Ag with Francisco Martin-Rayo, CEO of Helios.

We continue our conversation with Francisco as we talk about AI and how he has been using and developing AI tools to function in the Ag industry.


Join us for Part #2 of this conversation in this episode of Vision Tech Perspectives

#VisionTechPerspectives

www.VisionTechMgmt.com

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AI (Artificial Intelligence) and Its Applications in Ag, Part #1


We are honored and grateful to talk with Francisco Martin-Rayo, CEO of Helios, on our conversation about AI and its applications in ag.

Francisco helps to walk us through the basics of AI. What it is and where it gets it data and information.


Join us for this very interesting conversation with Francisco in the latest episode of Vision Tech Perspectives.

#VisionTec...

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We continue our customer loyalty conversation. We continue our discussion on keeping customers loyal over generations with Jim Howe, CEO of Star of the West Milling.

We talk with Jim, who has spent his whole career with Star of the West, about his loyalty to the company and how they foster the loyalty of their customers.

Join us for the conversation.

https://visiontechmgmt.com/resources/podcast/

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We return to the customer loyalty conversation. With this episode we talk with Jim Howe, CEO of Star of the West Milling.


We talk with Jim, who has spent his whole career with Star of the West, about his loyalty to the company and how they foster the loyalty of their customers.


Join us for the conversation.

www.VisionTechMgmt.com

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In this episode of Vision Tech Perspectives, we conclude our conversation with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

We talk with Michelle about the changes that she's seeing in the USDA and FSA toward digitizing reporting and streamlining processes.

Join us for part #3 and final segment of the conversation.

https://visiontechmgmt.com/resources/podcast/

#VisionTechPerspectives

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In this episode of Vision Tech Perspectives, we continue our conversation with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

We talk with Michelle about the changes that she's seeing in the USDA and FSA toward digitizing reporting and streamlining processes.

Join us for part #2 of the conversation.

https://visiontechmgmt.com/resources/podcast/

#VisionTechPerspectives

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In today's world, there are so many things that are changing and the technology that we are using is changing so quickly as well.

In this episode of Vision Tech Perspectives, we talk with Michelle Tressel, CEO of MyAg Data, about modernizing the USDA and FSA.

As farmers are fully aware, when you go to report crop acres, you will typically still be working with paper maps and highlighter.

We will talk with Michelle about the change...

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