Vision Tech Perspectives

Vision Tech Perspectives

“Join Vision Technology Management founder Dave Swain and agricultural veteran Doug Johnson as they delve into the business side of agricultural technology. With nearly 80 years of combined industry experience, they provide thought-provoking insights and perspectives on different issues. Together, they explore how the industry sometimes overlooks the essential aspect of ag technology: the business behind it. Discover their perspectives on effectively navigating the business aspects of ag technology and preparing for the future of the industry.”


July 8, 2024 41 mins

In 2023, a grain contract was, accidently or on purpose, executed with an emoji response to a text from the grain merchandizer. There was disagreement on the intent of the response. It went to the courts and was upheld. So what's the future of how contracts can be executed?

In this episode of Vision Tech Perspectives, we talk with Todd Janzen, Attorney, out of Indianapolis, Indiana to get a legal perspective on the mentioned ca...

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Ag Technology has been pretty much mainstream since the mid-1990's.Today, our personal lives are inundated with technology from our phones, to our vehicles, even our homes can be set up as "smart devices."So why are farmers and ranchers so reluctant to adopt the ag technology on their operations?On this episode of Vision Tech Perspectives, we ask those questions and try to provide some insights on the "why not&q...

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We've been reading all kinds of things about the "Bird Flu," "Avian Flu", H5N1 and more names that I'm not sure I can remember. But what is the real story that's not in the media? What's being done about mitigating this virus? Could this be the "next big thing" in the news outside of agriculture? We ask the questions that we and probably others are wanting to know about the "Bir...

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You're looking at a limited market as your operation stands today. How do you grow the operation, whether you are just looking at growth or if you are needing to expand for kids returning to the operation.In this episode, we discuss some of the things that should be considered when looking at diversifying the operation.

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Policies and programs have been a part of agriculture for years, but they seem to be taking on a more significant role in today's operations as we need to navigate, not just the farm bill, but the more political programs, such as the Inflation Reduction Act 45Z and Carbon Sequestration as an example.

Do you know what is going on with policy and programs that will affect your operation?

Doug and Dave discuss some of the key topi...

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April 15, 2024 34 mins

In this episode, Doug and Dave discuss the fast-paced Ag Technology market.

Today, a lot is going on with mergers & acquisitions, buyouts, VC investments and a whole slew of start ups.

But what does that mean for the customer, agribusiness or grower? What do they buy? Who do they trust for a longer-term relationship?

These questions and more in this episode of Vision Tech Perspectives.

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Landlords, Tenants & Farm Management companies.

How is this dynamic changing in the industry?

In this episode, Doug and Dave discuss what is happening with land rental auctions, dealing with the absentee landlords and working with the respective farm management companies.

Enjoy the conversation!

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There are so many things going on with Carbon Sequestration and the contracts that are available in the market today, Doug and Dave discuss some of the things that are going on and what to keep on eye on when considering entering the carbon market.

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This is Part #3 of our conversation with Dr. Jay Akridge, Purdue University, talking about the Land Grant university's role in today's fast-pace ag industry and its still-vital role in research and education.

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This is Part #2 of our conversation with Dr. Jay Akridge, Purdue University, talking about the Land Grant university's role in today's fast-pace ag industry and its still-vital role in research and education.

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Where does the Land Grant University fit in today's fast moving ag tech industry?

Our guest for this episode is Dr. Jay Akridge, former Dean of the College of Agriculture and former Provost of Purdue University. Currently, Jay is back on the faculty in Agricultural Economics at Purdue

We had the opportunity to talk with Jay about Land Grant Universities and its place in today’s industry.  With the changes in the industry from w...

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Our culture is inundated with acronyms. It has become a norm for agriculture as well.

The latest acronym that we're now seeing is EIQ (Environmental Impact Quotient).

In this episode, Doug and Dave discuss EIQ and how it intersects with ESG (Environmental, Social Governance) and how we will run our operations in the future.

Join us in the conversation and share your questions and thoughts in the comments below.

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We continue our conversation with Alan Hoskins. However, we change the subject to a sideline of Alan's. Used farm equipment.

That used to be a fairly simple topic. Evaluate what you need. Find options, whether at your local dealership or another farmer who is ready to sell. Make sure that the piece of equipment is sound and there are no surprises. And you make the purchase.

Today, it can be a little more complicated....

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Historically, there are aspects of business, even outside of agriculture, that we have tended not to question. We find someone we like to work with and then we continue to do business with them. Without question. Without checking with other vendors to make sure we are getting what we need. One of those, outside of agriculture, tends to be a real estate agent (at least for me). The other, and the topic of this episode, is your ag b...

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November 20, 2023 22 mins

We've seen the commercials about "impossible burgers," "beyond meat" and plant-based burgers. These are products that are using plant-based products to replicate the texture, the look and the taste of a beef hamburger.

When we talk about "Lab-Raised Meat," we are not talking about a plant-based product. We will be talking about meat raised from meat in a lab.

What are the drivers behind these initi...

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You're in a conversation and, at some point, you realize that you're not really talking about the same things. Yes, you are using the same terms, but you realize that your definitions of those terms are different. Now there's confusion.

That's really where we are, and have been in ag technology. Even when I was with AGCO and Southern States, we had a glossary for our team to refer to so that there was no confusion a...

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With all of the technology in the market and so much new technology being released every day, how to you discern between the Urgent vs. the Important?

We talk about the noise of the industry and looking at what is Urgent vs. Important on your operation. Not your neighbor's or competitor's operation. Not the industry as a whole. What's Urgent vs. Important on YOUR operation.

Join us for this episode and we will discuss h...

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We have an expectation in anything we do. Whether in our personal or professional life. How do you manage the expectations for the technology on your operation? Too many times we have "Unknown," "Unrealistic" expectations for some of the technology we buy and then become very disappointed with the product or service and blame the vendor that it didn't do what we expected it to do.

We must move toward "K...

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We all want to look at the new, shiny widgets and toys. That's what's cool.

We all talk about something that we see and say "I need that for my operation." But do we really need it...or do we just want it? Wanting something for the operation is fine, if we know that it is a "want" and plan accordingly.

In this episode, we talk about the wants vs. the needs on an operation and some of the things we need ...

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September 1, 2023 17 mins

What is the most expensive tool on your operation?

It's the one that you are paying for, but not using or getting the full use of the functionality and the return on investment.

What are you doing to best make use of the tools you have so that they meet your expectations?

We talk about the things to think about when considering technology and then some initial ways to implement into your operation.

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