A quick note before we dive in: Due to a technical issue during recording, you may notice some audio distortion and clipping throughout this episode. We appreciate your patience - the content is still packed with valuable insights, and we didn’t want you to miss it.
Also, this episode deals with some heavy subject matter so if you or anyone else you know is struggling, reach out to Beyond Blue for support: www.beyondblue.org.au
When tragedy strikes, most business owners are forced to pause - or even close their doors. But for Janet Camilleri, founder of Front Page SEO, the systems she had built became the lifeline that kept her business running in the midst of grief.
In this powerful conversation, Janet shares her journey from high school teacher to SEO strategist, and how she’s built a business model that’s both sustainable and adaptable. We talk about the moment she lost a key team member to terminal illness, the role her documented processes played in survival, and why diversifying her offerings became essential for resilience.
If you’re a service-based business owner who wants to future-proof your operations - or you’ve ever wondered how to keep going when life throws you off course - this episode offers both inspiration and practical, battle-tested advice.
Inside this episode:
✨ The systems and processes that kept Front Page SEO afloat during personal tragedy
✨ How Janet transitioned from teaching to building an SEO agency with both service and educational arms
✨ Common SEO red flags every business owner should watch out for
✨ Practical tips to improve your website’s search performance without wasting money
✨ Why documented workflows are the backbone of long-term business survival
Grief changes everything - but with the right structures in place, your business can weather the storm and even grow stronger.
Connect with Janet
Website: frontpageseo.com.au/seo-consultant-brisbane/
Linkedin: www.linkedin.com/in/janet-camilleri-seo-copywriter/
Update from your Hiring Advantage Podcast host Chrissy.
Hiring Advantage has expanded into Grow Advantage! New podcast episodes are coming in 2025.
Don't worry - Chrissy is still your go-to for all things People and Teams but our services are expanding!
If you haven't already come say hey to me on Insta -
https://www.instagram.com/chrissyelle_/
Find out more about us at www.growadvantage.com.au
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