As a fundraising consultant, I’ve encountered countless nonprofits who believe they’re telling compelling stories about their work. But when I look at their websites and social media feeds, I’m often left wondering: Where are the stories?
Fundraisers think like news reporters when it comes to telling stories. But nothing could be further from the truth. You are not a news reporter, you are a nonprofit storyteller. There is a huge difference in news reporting and storytelling.
What I usually find instead are reports. Updates about events. Statistics about groups served. While this information has its place, it’s not what drives donations. It’s not what connects with donors on an emotional level. It’s not storytelling.
The Truth About Fundraising Stories
A true fundraising story isn’t about your organization or even about the collective impact you’re making.
It’s about one person.
One life.
One struggle.
One transformation.
This focus on the individual isn’t just a preference—it’s a proven principle of effective fundraising. Yet it’s one that many organizations struggle to implement consistently.
The focus on one, rule is a fundraising principle that’s proven, potent, and practically unbreakable.
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