Discover how TSS Photography is revolutionizing the way nonprofits in South Florida tell their stories through the lens of a camera. In our latest episode of Visualize, we're joined by Rachel Sherman, who shares the dynamic strategies her franchise employs to amplify nonprofit causes. From the magic of capturing priceless event moments with facial recognition technology to the clever use of branded photos for social media engagement, Rachel reveals how photography can serve as a powerful marketing ally. Find out how these collaborations not only save on costs for nonprofits but also boost their visibility and impact in the community.
As we journey through the importance of supporting local nonprofits, including the likes of Children's Harbor and Ark Broward, Rachel and I discuss how contributions beyond money—such as time and professional expertise—can fuel positive change. Uncover the vital role smaller, grassroots organizations play and the unique challenges they face in gaining recognition. We'll also delve into the art of being present, allowing memories to be preserved by professionals, freeing attendees to fully engage with meaningful events. Join us for an insightful conversation on the transformative power of collaboration in community support, and learn how you too can make a difference.
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📧 Contact Rachel Sherman – Rachel@TSS.Photography
📞 Phone: (954) 649-3032
🔎 Google "Youth Sports or Event Photography South Florida" to find them!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Chris Baker (00:03):
Welcome to Visual Eyes, the podcast where
collaboration fuels change.
I'm your host, Chris Baker, andeach week we'll explore
incredible connections betweennonprofits, businesses and the
community.
This is a space where wehighlight inspiring partnerships
, uncover strategies forcreating meaningful impact and
share stories that show howworking together can make all
(00:24):
the difference.
Whether you're a nonprofitleader, a business owner or
someone just passionate aboutbuilding connections, this
podcast is for you.
Welcome back to Visual Eyes,where we talk about
collaboration for helpingnonprofits succeed, and so today
we have Rachel Sherman from TSSPhotography here in Fort
(00:47):
Lauderdale, because I knowthere's multiple branches.
Rachel Sherman (00:50):
We're a franchise, so we have the South
Florida area.
Chris Baker (00:52):
So you have the South Florida area.
So, rachel, tell us a littlebit about you and your company.
Rachel Sherman (00:57):
So we are TSS Photography, locally owned and
operated, the entire SouthFlorida area and we service
volume photography.
So we do anything from youthsports schools, special events,
corporate headshots, anythingwith volume.
Chris Baker (01:13):
So when you say volume like, is there a?
Certain number you're lookingfor Like what's an ideal.
Rachel Sherman (01:18):
Really we say anything from I don't know 30
people to 30,000 people.
We've done huge events thathave 20, 30,000 people.
We could do a small league or asmall preschool or daycare that
has 30, 35 students Awesome.
We're just not your individualphotographer.
You know we're not.
We don't really do anyindividually single family
(01:41):
appointment only type things.
So we're doing anything that'sa large volume.
We used to be just volumephotography, we would just be
schools and sports, but duringand after COVID we expanded into
the events, the corporateheadshots, the parties, anything
that, because there was noschool in sports during a
certain time.
We had to think outside the boxand realized we've been missing
(02:04):
out on a lot of stuff overwhile we weren't doing that.
So we were able to expand ourfootprint and, in case, grow our
business.
Chris Baker (02:13):
One of the spaces and the reason that you're
actually on the show is becauseyou've actually been working
with a lot of nonprofits,working at a lot of events.
Tell us a little bit more aboutthat.
Rachel Sherman (02:23):
So our event photography is unique in where
we go to an event and everyonegets to benefit.
The host who hires us gets afull link of all the images
afterwards.
That's the first benefit.
Second benefit is you couldcustom brand it with a banner.
So if there's a picture sponsoror a company that they want to
have in the spotlight, or thename of the organization, just
(02:44):
any of the nonprofits if theywant, just their logo, the name
of their event, that's brandedon all the pictures that are
sent to the participants throughfacial recognition during the
actual event.
So it works as almost like aparty favor to the attendees and
the bonus is the host also getsa copy of all the images.
And they get a copy of theimages with and without the
(03:05):
picture banner so they're ableto use them for publications and
everything so, but the peopleat the event they get it with
the banner, so it's all brandedcorrect and they get it
instantaneously correct.
Chris Baker (03:15):
Yeah, and then the non-profit or the event person's
holding the event actually getsboth sides okay, cool very cool
.
What motivates you to help andassist nonprofits?
Rachel Sherman (03:27):
The whole thing with nonprofits with a lot of
companies, but especially withnonprofits is to spread the word
.
Okay, you don't know thisnonprofit exists, or I've never
heard of this one, or you needto spread the word.
And that's what helps, beingthat you're able to brand the
photos.
They are sent directly to theparticipants.
And what do people do when theyget a picture?
They upload them to socialmedia.
So when they upload them tosocial media, all of a sudden
(03:49):
they're like hey look, we're atthis event for XYZ nonprofit,
come and join us next time ordonate money, or this is a great
cause, or whatever it might be.
People love to post online.
Socials are advertising, and so, again, non-profits getting
free publicity in a way, becausetheir attendees, who already
are paying and contributing andeverything to show up to this
(04:12):
event, are now also advertisingthis event.
Chris Baker (04:15):
So it's a win-win for everybody really yeah, so
one of the some are the examplesand highlights of some of the
events that you've worked withspecifically for nonprofits and
how they've benefited fromworking with TSS.
Rachel Sherman (04:29):
I think just because with a lot of nonprofits
they need pictures to when theevent is yearly, they need them
to advertise their event comingup.
Chris Baker (04:39):
Oh yeah.
Rachel Sherman (04:39):
So it's a good way to say, oh, this is it from
last year.
Most of our I'd say more thanhalf of our event photography is
repeat customers, so they callus for their holiday party.
Every year.
They have a certain you knowboat parade that they do every
year.
They have a Christmas partyevery year.
They have their big gala everyyear.
We work with a lot of differentnonprofits that are able to
(05:00):
continuously book us at thebeginning of the year.
Okay, we have our six events.
We do.
Let's get those all on the onthe calendar.
Right away so it's a, it's abenefit to them, as they're not
going out and hiring aphotographer.
They're not then hiring a PR tocome in someone to do PR
they're not hiring, you know andsometimes they're able to get a
sponsor to offset the costtotally.
We do offer a discount tononprofits, which is obviously a
(05:21):
benefit.
That's our donation, so tospeak, for the event, and then
sometimes, if they have aspecific sponsor or a specific
company that wants to be theirphotography sponsor, they also
could get their logo on theadvertisement and then it
doesn't cost the nonprofitanything.
They could actually, and savingthe nonprofit.
(05:42):
The expense of photography ishuge.
I mean, they do have it intheir budget.
They do have.
Everyone has a photographybudget or an advertising budget.
But if they're able to get asponsor to want to be a sponsor
for the photo, a photo sponsor,then it allows them to save that
money and allocate those fundssomewhere else, right?
Chris Baker (06:00):
It allows them to do more good wherever else it
needs to happen.
So that's actually why wecreated this podcast, because we
really wanted to showcasebusinesses are working with the
nonprofit space, give thenonprofits an opportunity to see
how they can collaborate withthe for profit community.
A lot of the times thenonprofits just talk to the
other nonprofits and it's likewhat can we do as for-profits to
(06:24):
get them the knowledge, theeducation that they need so that
they can thrive, they can growand they can do more things?
Sometimes it's an introductionto another nonprofit, but
sometimes it's an introductionto another company that could be
in your case taking the photosgetting them the marketing
material for next year's event,so that's very helpful.
Rachel Sherman (06:44):
And it's also.
It helps everyone grow.
It helps the nonprofits meetpeople that aren't in the
nonprofit sector and it helpsthe attendees.
They can be or cannot be in thenonprofit sector and they might
need photography for an eventelsewhere.
It's all about publicity.
It's all about word of mouth.
That's how we grow.
I mean we do some advertisingvery little.
(07:04):
We really grow by word of mouth, and I think you guys do too.
I mean, everything is a lot ofword of mouth.
Chris Baker (07:10):
It's definitely one thing that it does take time
for word of mouth, because youhave to build trust, you have to
show the value.
But once you're there, a wholenew level and it's like okay,
now they're talking like hey,did you hear about visuals by
momo and what the video theycreated for us?
And then it grows like hey, didyou hear about tss photography
(07:30):
and what they did at our event?
Rachel Sherman (07:32):
oh, I use them or I was at a party that you
were at last week, or you know,so that's especially.
It does so sort of with ourschools and youth sports, but
more with advanced schools andsports and when a principal or a
director of a league goes to adifferent one.
Yes, maybe that helps somewhat,but really with the events.
That's where people who go tonetworking events go to
(07:52):
non-profit fundraising events goto not just one no, they go to
multiple.
Chris Baker (07:57):
Yeah, they see you over and over again and they see
different things.
It does make a huge difference,yeah and it's also's also for
another.
Rachel Sherman (08:03):
Benefit for the nonprofits is a lot of times
when you have an event, a gala,something to that effect, is you
want?
To give party favors and youkind of do it in lieu of a party
favor or just give somethingelse cheaper, because you're
getting a picture already.
You could do a step and repeat.
If they have a step and repeat,sometimes they'll make a
balloon sculpture, sometimesthey'll have a grand entrance.
So, you could do multiplephotographers, however many,
(08:25):
depending on how many people areat your event really depends on
how many photographers you need, because if you want someone
stationary at the front for theentrance to take a photo of
every single person or couplecoming in, you still need
someone inside taking the actualevent, right?
Chris Baker (08:40):
So how many people do you have on your staff?
Rachel Sherman (08:43):
We have about 40 freelancers that work with us.
Some work more than others.
We're pretty seasonal.
Okay, we try to keep you withpeople you know, like we have on
our event staff that workstrictly just for events.
We probably have four that arededicated directly to events.
Chris Baker (09:02):
Okay, and then does that include all of your staff
that are in the office?
Rachel Sherman (09:07):
Oh, no, we have six full-time people too.
Chris Baker (09:10):
Okay.
Rachel Sherman (09:11):
Yeah, so we have six full-time customer service
and data entry and accountingand all that good stuff.
Chris Baker (09:17):
All the good departments and everything that
needs to happen and the sales.
Rachel Sherman (09:20):
But you know we have people who go and do
networking events just for us.
Oh, so you know I can't do itall.
We belong to multiple chambers.
Yeah, we attend a lot ofnonprofits.
We do a lot of ribbon cuttings.
We do a lot of non-profits.
We did a lot of ribbon cuttings.
We do a lot of stuff in thecommunity, because you do stuff
(09:41):
with people you know, like andtrust, so you have to be out in
the community and people have tosee you.
Chris Baker (09:43):
Well, I'm one person, so I can't be at every
event, and neither can you I, Iliterally try, and they're like
oh, I'm so glad to see you atthe last event.
I'm like I don't think I wasthere but thank you because now
I?
I was visible but not there,like uh, so sometimes that's a
bonus, but yeah um, you can onlydo so much.
Like you can't be everywhere,and that's one thing that I'm
(10:03):
trying to expand in my ownbusiness is all right.
I need to add other people thatcan talk about visuals by momo.
It takes a special person.
Rachel Sherman (10:11):
It does it really does.
I mean, we have six full-timepeople and you know 40, 50
freelancers and I have one thatlikes loves to do it, but she's
great, so I'm happy with that.
So I mean we pretty much workon vero beach to the keys and
then over into fort myers andnaples area.
So pretty much our office is infort lauderdale.
So anything our office in northI try to go to.
(10:33):
Anything our office in southshe tries to go to.
So Anything our office in Southshe tries to go to Perfect.
So if one of us is out of town,yes, obviously the other one
could go, but it kind of takesthe pressure off of one person
going to everything.
Oh, 100%.
Chris Baker (10:44):
I tried to get Momo to do some networking.
You can't see him behind thecamera but he's like no.
Rachel Sherman (10:52):
Not going to happen.
Chris Baker (10:53):
He calls into the other people at my office that
have been like uh-uh, that's notgonna happen I did get him to
go to uh npi for a little whileI think it was about eight
months but um, that was a littlechallenging for him, like it
was just like.
Rachel Sherman (11:07):
No, this isn't my space there's a million
different networking groups outthere and they all have their
pluses and minuses, so you justhave to find one that gels with
what you do.
Chris Baker (11:16):
Yeah, and that's the most important thing, it
sounds like the chamber is areally good resource for you.
Chambers are really good for us.
Rachel Sherman (11:21):
We belong to 12 chambers, 12?
.
Chris Baker (11:24):
We do 12.
Wow.
Rachel Sherman (11:26):
You can't.
I mean we have our favorites.
I mean obviously we all haveour favorites with things, but I
try to get to all of them atleast once.
But then we have some that wego to monthly all the time.
Chris Baker (11:36):
Yeah.
Rachel Sherman (11:36):
So it just depends on who gives back, who
supports you.
Chris Baker (11:41):
There has to be a return on investment, and I
think that has to do withanything.
Like you know, even fornonprofits, it's like what am I
getting?
How is this going to help mebenefit in the future?
Is this going to be somethingthat's capacity building?
Is this going to help me buildin the future?
Is this going to be somethingthat's capacity building?
Is this going to help me buildout more resources?
What is what is going to happen?
So I think it's very valuableto take that consideration.
(12:03):
Like, all right, if I'mspending six hours a month at
this chamber, right, because Iwant to try to be a part of it
and, you know, be there Now isit worth my time to stay there?
Rachel Sherman (12:15):
So, yeah, I mean I'd say out of the 12, I'd say
we have five that people call usall week, oh, so-and-so, in
this chamber told me to call you, or they referred you.
Those people are where we putour time first.
We'll still go to all of them,but that's where we concentrate
our time because that's wherewe're getting our return on
investment.
Chris Baker (12:33):
Right, yeah, then it makes a lot of sense.
So one of the next kind oftopics I wanted to talk about is
, specifically, how do youbalance the business goals with
the mission-driven goals of thenonprofits in the collaboration
space.
Rachel Sherman (12:48):
We want to help everybody.
I mean everyone like you go andyou hear their cause and you're
like, how can we help them?
And you can't.
You can't't help everyone, butyou could help some people
financially, some people withyour services, some people with
advertising, some people withword of mouth and talking about
them, making people awaresometimes it's strategy.
Chris Baker (13:07):
I know I've sat down and just talked with like
different non-profits of likehey, have you thought about
doing this?
And it was like the spark thatchanged their whole direction of
like, oh, I didn't think aboutthat.
Let me see if I can get theboard on board and then make
some, you know, differentchanges or different ideas
happen, um, but I think that isreally important to you know,
(13:27):
offer it in different ways.
Sometimes it's not money right.
Rachel Sherman (13:30):
It can be in service, you can volunteer, you
could run a table at one oftheir um, like a, a networking
event that they might host or ajob seeking event that they
might host, or donate uhgiveaways to a holiday party or
I mean there's all.
There's so many things you cando.
A lot of time.
It's time donate.
Chris Baker (13:49):
Time is huge it is because I mean a lot of
non-profits one, maybe twofull-time people and then the
rest are volunteers.
So they're running on people'stime by that volunteer time and
they can't do it all, Just likewe were just talking about we
can't be in every space, and sothey can't be in every space,
but that visibility is so huge.
(14:09):
So, anything that we can do toassist in small little
increments.
Rachel Sherman (14:14):
I've been involved with quite a few
different nonprofits on alldifferent kinds of levels and,
like some, we do a fundraiser atour office.
So we'll match donations.
When we're out, we'll collectand we'll match donations and we
can send a check every month.
That's, for instance, one ofthem For a different nonprofit.
It was for older kids gettinginto a workforce that had
(14:34):
disabilities, so we were able tohelp run interviews, mock
interviews, to help train.
You could volunteer, you couldhelp in anything.
You just have to be willing togive.
And it doesn't always meanmoney, it doesn't always even
mean services, it means time.
Chris Baker (14:46):
What are some of the one of some of your favorite
nonprofits that you've had theopportunity to work with?
Rachel Sherman (14:51):
We do a lot with Children's Harbor.
That's who we actually ask fordonations and we match donations
that go to Children's Harbor.
So we do it on a monthly basisto all of our sports and school
leagues.
So there's a line on our orderform that asks them if they'd
like to donate to Children'sHarbor.
And so many times we're out onthe field and people will say,
well, what's that?
And then we have a littleplacard that explains what
(15:13):
Children's Harbor is.
But we always go on and sayit's a local organization right
in your own backyard that helpsthe children, and they're like,
wow, you know, that's great, Inever heard of them.
Sometimes they ask forinformation that they would like
to volunteer.
So it just it's not.
It's getting the word out there.
I've worked with Ark Browardyeah, so that's where we would
do mock interviews for thestudents trying to get jobs.
(15:34):
It's a great, great board thatI used to be on.
Chris Baker (15:39):
So you used to be on their board I was on their
business advisory council.
Okay.
Rachel Sherman (15:44):
So I did that for a while.
We also do some stuff with theAlzheimer's.
We do some of their events.
Chris Baker (15:49):
Okay.
Rachel Sherman (15:50):
Their gala every year, and then a ton of stuff
with the chambers that hostother events we've done.
We've also done um, an eventfor, uh, children trafficking an
event that was to raise moneyagainst the trafficking of
children and bring awareness toit.
I mean, we do I can't think ofthem all Because they're like
(16:11):
one-offs here and there, but wecontinuously work with
Children's Harbor all the time.
We do the Alzheimer's Galaevery year.
We do some 5Ks that do a lot ofraising money with 5Ks.
I can't quite think of thenames of the different ones
we've done, just offhand, butthere are so many different
kinds of events that happen anda lot of them sometimes are done
(16:34):
through the chambers.
Oh, rainbows of Tomorrow, we'vedone.
Or, rainbows for TomorrowRainbows something like that.
Yeah, I think it's Rainbow forTomorrow we did an event of
theirs and I didn't even knowwhat that was until I was part
of the Coral Springs Chamber,and they, like I, didn't even
know what that was until I waspart of the Coral Springs
Chamber and they were part ofthe Coral.
Springs Chamber and I'm like ohyou know it works.
It's just and that's what youget from attending chamber
(16:54):
meetings is meeting all thesepeople that you can help and you
can connect with.
Chris Baker (16:58):
It's all the connections, yeah.
Rachel Sherman (17:05):
There's the foster care system, the SOS
Village that's over in CoconutCreek.
I mean I never realized howmany nonprofits there were.
I mean I wasn't really doingthat, we were doing school
pictures and events and thenonce you start getting it,
you're like wow, there's reallya lot of good nonprofits out
there that need help, need money, need to need awareness.
Chris Baker (17:22):
Yeah, they do.
They need the visibility and Ican definitely attest like I've
had conversations with people.
I'm like you know how manynon-profits do you know?
And they're like I'm getting no, none um, one or two.
And when I hear none, thatmakes me cry because it's like
there's a visibility issue, likewhat is happening.
And if they know one, one ortwo, it's more likely the bigger
(17:46):
ones you know, like Alzheimer'sAssociation, maybe they've done
something like American BreastCancer.
American Breast Cancer orAmerican Cancer Society or
United Way, like.
Those ones are the big and theydo have a marketing team inside
there, so they actually give alittle bit more visibility than
a lot of the smaller ones likethe grassroots um small
(18:08):
non-profits running on one, twopeople.
They're they're they're havingthe more challenge of getting
their message out there, butsometimes that they are the ones
that are making a massiveimpact in the local community
and that's really importantbecause it's our backyard.
Like how do we help them?
Rachel Sherman (18:25):
so that was one thing that I've learned really
quickly after working withnon-profits is to me there's
like they're all good butthere's two different kinds.
You have kind of like thelocally owned and operated
anything that's in your area.
You got children's harbor inyour backyard right you know you
, you have local things, or youhave the big ones, but the big
ones they all need us, but theydon't need us as much as the
(18:47):
little ones need us.
The little ones need to begrown and get more, get bigger
and be able to do more forpeople.
I mean, you work a ton in thenon-profit area, but I just
mentioned some that you may havenot known yeah, there was a few
that, so 100.
Chris Baker (19:02):
I'm still learning.
You're huge in that area, right?
Rachel Sherman (19:05):
so from someone that's not huge in that area,
it's a huge, huge learning curve.
Chris Baker (19:11):
I mean, we've done work for over 35 different
nonprofits in the last two yearsand that's amazing, but I would
probably say most of anybody inthe community can't even name
35 different nonprofits, butyeah, there's hundreds and
thousands more in our ownbackyard I want to get
(19:31):
introduced to.
I want to try to see what I cando to help or at least push them
in the right direction.
Maybe it's grant funding, maybeit's a business plan, maybe
it's, you know, getting morepublicity with, like,
photography at their event.
Whatever it is, I want to bethat resource and that connector
that can go.
I have a solution for you, andthat's one of the reasons that
(19:53):
we started this podcast.
It's like let's talk aboutsolutions, let's figure out ways
that they can collaborate andthat they can grow right.
Rachel Sherman (20:00):
So and it's hard when you try to put them all
together because they I wouldassume they would each be like
if you had an event for allnonprofits.
So then there's a hundreddollars to go around.
Who's poaching for that hundreddollars?
They all feel like they're incompetition with each other
instead of supporting each otherand building them up.
Chris Baker (20:18):
Sometimes that happens, but sometimes it's what
I've noticed at some allnonprofit events.
It's just a place to go and seewhat other people are doing.
It's not about trying to raisemoney, and that one I really
love, because it's more like,okay, let's connection build,
because maybe it's not about themoney but maybe it's something
that they can offer, that's apart of a program, or maybe it's
(20:43):
not something that they offerand they are a bigger nonprofit
and you're a smaller one thatthey offer and they are a bigger
non-profit and you're a smallerone, but you offer such a niche
pillar for the community thatthey can add it on as an extra
resource and they cancollaborate and share some of
that grant money.
there's a lot of different waysthat things can happen, but
sometimes they just need thatdoor opened because, absolutely.
(21:04):
You know, we all get stuck inour little world.
It's like we gotta, we gotta dowhat we do, what we know, and
we keep going and we keep going.
But that's like okay, take abreath, think outside, and then
you know or ask for help because, honestly, sometimes that is
just the best way we can do.
It is go like rachel, what canI do?
Like, what resources do?
Rachel Sherman (21:22):
you have.
What am I missing?
I feel like I should be doingone more thing correct like
before, when we did only sportsand schools.
It didn't make sense and we hadCOVID and we couldn't do that.
We had to do something else, sowe had to look outside the box.
Chris Baker (21:35):
And I think that's one of the benefits that a lot
of nonprofits can look at aswell, because once they do,
maybe it is a connection withUnited Way and they're having a
whole different pool ofresources that are now coming
into your door.
Rachel Sherman (21:48):
And a lot of stuff like United Way.
We do a lot of their stuff too,and they have different
branches.
So not only are you helping one, then they say, oh, you used us
, we'll use you at the otherbranch.
So now we're at two or threedifferent branches of United Way
.
So stuff that has the nextlevel up.
Some of those bigger platformshave multiple locations.
So you're not just helping one,you're helping many.
Chris Baker (22:09):
Right, yeah, it's very true.
So the next one I really wantedto ask was what do you think
your franchise of TSSphotography is going to leave
like a legacy for helping in thenonprofit space?
Rachel Sherman (22:24):
Because now what you're doing, Just making it so
you don't forget this eventhappened.
You make it to make sure that ifyou had a job training event or
if you had a gala, thateveryone donated $5 at the door
and that event was able to raisemoney for X, Y or Z, whatever
(22:44):
they were raising money forHoliday toy drives, where you're
able to support kids of fostercare or or anyone who doesn't
have the parents, in order tohelp, or, like um the rainbows
of tomorrow, where they're thechildren are victims of um a big
(23:04):
event, something that happenedto one of their parents or their
loved one.
They're're not, it wasn't themspecifically, but it happened to
their family member.
So there's so many different.
You want them to remembereveryone that's doing good for
them and through pictures,through documentation, it's.
You remember?
Oh, we were at this event wherea clown painted my face and
(23:26):
there's a picture of it.
Oh, what event was it?
Oh, it says it on the bottomwith the logos on it.
It's when we were at X, y or Zevent.
They had a petting zoo.
Look, we had a.
We pet this animal.
We got to play with these dogsor whatever it is.
You know it's.
Someone has a carnival Kids.
Some of those kids don't get togo to carnivals and do stuff
like that.
You know, some of the generalpublic.
(23:47):
There's a carnival on thecorner in some parking lot.
Their parents would take them.
Well, the kids that live notwith their parents don't have
that opportunity.
So if you get to capture theimages of that and the kids or
the foster parents or theassociation or the nonprofit
that they're involved with havethese pictures enjoying
themselves, it allows them toremember.
Chris Baker (24:09):
It's a visual image it's yeah, it's capturing the
memories, and that's even one ofthe things that we try to do
here at visuals by momo isremind people, take out your
phone, even if that's it,capture something and then keep
it, because you never know whenit's going to be needed, because
absolutely five, ten years fromnow.
Oh my gosh, my non-profits atthis space.
(24:31):
I need to create a documentarythose pictures from tss
photography, those clips thatvisuals by mo captured
absolutely we still have them.
Rachel Sherman (24:39):
Let's put them into making something that's
going to be more impactful, morevisibility and that's another
thing like one of the benefitsof having tss at your event and
doing your pictures is thatyou're not on your personal
phone so many times you seethese parents or whoever not
necessarily they're on theirphone and not paying attention.
They're not present.
Correct the pictures of youinteracting with this animal,
(25:01):
this person, this corporateperson, a photo booth, whatever
it might be and we have you inthe image enjoying yourself, not
you taking the pictures and onyour phone and not paying
attention to what's going on.
Chris Baker (25:17):
I noticed when I actually pick up my phone and
I'm like recording, especiallyif it's longer than a minute, so
I'm like literally recording it.
I literally lose everything andlike I can go back to the video
and re-watch it because I'vecaptured it, but in the moment
I'm not present.
I'm literally focused onholding the phone or I'm focused
on making sure I'm in the rightangle and I'm just like I'm not
there and it.
(25:38):
You know, that's one of thethings that I definitely agree
with you 100%, like let otherpeople go and capture it,
because that gives you Time tobe at your event right.
Rachel Sherman (25:48):
One of my girlfriends a while ago said to
me slow down and enjoy where youare.
She goes.
We were, we were literallydriving down the street, but I
was talking about what we weredoing next.
And she's like enjoy what we'redoing.
She, you're worried abouttomorrow.
Enjoy where you are, be present.
And I'm like, oh, good point,you know, because I, I'm I'm a
planner, so I'm always me toolooking to see what's next.
(26:09):
Oh, tomorrow I have to do this.
So on this weekend I have thisor at this event coming up, but
she's like you got to be present.
You're, you're missing the theaction of what's going on around
you because you're too worriedabout what tomorrow is true, and
that's what we're trying to getthese people who are attending
these events at non, especiallyat non-profits, where it's for a
cause.
You're not just going toSusie's birthday party, you're
(26:30):
going to an event that's a causeto bring awareness to this
nonprofit that is raising moneyto help X, y or Z 100%.
Chris Baker (26:38):
I would like to end with thanking you so much for
coming on the episode, but Iwant to make sure that the
audience knows how to get intouch with you.
So how do they contact TSSPhotography?
Rachel Sherman (26:48):
Best thing to do is to email, and my email
address is rachel r-a-c-h-e-l attss dot photography so it's dot
photography, right.
Chris Baker (26:58):
There is no dot com , dot org or dot net.
Rachel Sherman (27:01):
It's just rachel@tss.
photography yeah, I definitely.
Chris Baker (27:05):
I missed that one one day, so I was like it
bounces back.
Rachel Sherman (27:08):
make sure it didn't actually add dot
photography Right.
And your phone number954-649-3032 is my cell phone
and that's the best way to get ahold of me because I'm out on
the road a lot, so you couldtext or email 954-649-3032.
Chris Baker (27:25):
And if you want to see any of the services that you
offer, you can head to thewebsite which is also.
Rachel Sherman (27:31):
It's tssphotography.
com/ SFLA for South Florida.
You say it one more timetssphotography.
com/S FLA for South Florida.
Chris Baker (27:43):
So make sure that one does have thecom when you're
on the website, but not theemail.
Rachel Sherman (27:49):
You could also just Google U Sports or event
photography, south florida, andwe'll pop up, yeah you
definitely talk, uh, you pop upreally quickly.
Chris Baker (27:56):
So, yeah, that's awesome.
So again, thank you so much forbeing on the show today um, we
look forward to having you againanytime.
Thank you so much.
All right, thank you forjoining me on this episode of
Visual Eyes.
We hope that the inspirationand practical insights can help
you foster stronger connectionsand meaningful change.
Don't forget to subscribe,share the episode and leave us a
(28:19):
review.
To learn more about Visuals byMomo and how we support
collaboration and storytelling,visit visualsbymomo.
com.
A huge thank you to everyoneout there listening.
Until next time, remember,collaboration fuels change and
your connections can inspire theworld.
Welcome to Visual Eyes, the podcast where
collaboration fuels change.
I'm your host, Chris Baker, andeach week we'll explore
incredible connections betweennonprofits, businesses and the
community.
This is a space where wehighlight inspiring partnerships
, uncover strategies forcreating meaningful impact and
share stories that show howworking together can make all
(00:24):
the difference.
Whether you're a nonprofitleader, a business owner or
someone just passionate aboutbuilding connections, this
podcast is for you.
Welcome back to Visual Eyes,where we talk about
collaboration for helpingnonprofits succeed, and so today
we have Rachel Sherman from TSSPhotography here in Fort
(00:47):
Lauderdale, because I knowthere's multiple branches.
Rachel Sherman (00:50):
We're a franchise, so we have the South
Florida area.
Chris Baker (00:52):
So you have the South Florida area.
So, rachel, tell us a littlebit about you and your company.
Rachel Sherman (00:57):
So we are TSS Photography, locally owned and
operated, the entire SouthFlorida area and we service
volume photography.
So we do anything from youthsports schools, special events,
corporate headshots, anythingwith volume.
Chris Baker (01:13):
So when you say volume like, is there a?
Certain number you're lookingfor Like what's an ideal.
Rachel Sherman (01:18):
Really we say anything from I don't know 30
people to 30,000 people.
We've done huge events thathave 20, 30,000 people.
We could do a small league or asmall preschool or daycare that
has 30, 35 students Awesome.
We're just not your individualphotographer.
You know we're not.
We don't really do anyindividually single family
(01:41):
appointment only type things.
So we're doing anything that'sa large volume.
We used to be just volumephotography, we would just be
schools and sports, but duringand after COVID we expanded into
the events, the corporateheadshots, the parties, anything
that, because there was noschool in sports during a
certain time.
We had to think outside the boxand realized we've been missing
(02:04):
out on a lot of stuff overwhile we weren't doing that.
So we were able to expand ourfootprint and, in case, grow our
business.
Chris Baker (02:13):
One of the spaces and the reason that you're
actually on the show is becauseyou've actually been working
with a lot of nonprofits,working at a lot of events.
Tell us a little bit more aboutthat.
Rachel Sherman (02:23):
So our event photography is unique in where
we go to an event and everyonegets to benefit.
The host who hires us gets afull link of all the images
afterwards.
That's the first benefit.
Second benefit is you couldcustom brand it with a banner.
So if there's a picture sponsoror a company that they want to
have in the spotlight, or thename of the organization, just
(02:44):
any of the nonprofits if theywant, just their logo, the name
of their event, that's brandedon all the pictures that are
sent to the participants throughfacial recognition during the
actual event.
So it works as almost like aparty favor to the attendees and
the bonus is the host also getsa copy of all the images.
And they get a copy of theimages with and without the
(03:05):
picture banner so they're ableto use them for publications and
everything so, but the peopleat the event they get it with
the banner, so it's all brandedcorrect and they get it
instantaneously correct.
Chris Baker (03:15):
Yeah, and then the non-profit or the event person's
holding the event actually getsboth sides okay, cool very cool
.
What motivates you to help andassist nonprofits?
Rachel Sherman (03:27):
The whole thing with nonprofits with a lot of
companies, but especially withnonprofits is to spread the word
.
Okay, you don't know thisnonprofit exists, or I've never
heard of this one, or you needto spread the word.
And that's what helps, beingthat you're able to brand the
photos.
They are sent directly to theparticipants.
And what do people do when theyget a picture?
They upload them to socialmedia.
So when they upload them tosocial media, all of a sudden
(03:49):
they're like hey look, we're atthis event for XYZ nonprofit,
come and join us next time ordonate money, or this is a great
cause, or whatever it might be.
People love to post online.
Socials are advertising, and so, again, non-profits getting
free publicity in a way, becausetheir attendees, who already
are paying and contributing andeverything to show up to this
(04:12):
event, are now also advertisingthis event.
Chris Baker (04:15):
So it's a win-win for everybody really yeah, so
one of the some are the examplesand highlights of some of the
events that you've worked withspecifically for nonprofits and
how they've benefited fromworking with TSS.
Rachel Sherman (04:29):
I think just because with a lot of nonprofits
they need pictures to when theevent is yearly, they need them
to advertise their event comingup.
Chris Baker (04:39):
Oh yeah.
Rachel Sherman (04:39):
So it's a good way to say, oh, this is it from
last year.
Most of our I'd say more thanhalf of our event photography is
repeat customers, so they callus for their holiday party.
Every year.
They have a certain you knowboat parade that they do every
year.
They have a Christmas partyevery year.
They have their big gala everyyear.
We work with a lot of differentnonprofits that are able to
(05:00):
continuously book us at thebeginning of the year.
Okay, we have our six events.
We do.
Let's get those all on the onthe calendar.
Right away so it's a, it's abenefit to them, as they're not
going out and hiring aphotographer.
They're not then hiring a PR tocome in someone to do PR
they're not hiring, you know andsometimes they're able to get a
sponsor to offset the costtotally.
We do offer a discount tononprofits, which is obviously a
(05:21):
benefit.
That's our donation, so tospeak, for the event, and then
sometimes, if they have aspecific sponsor or a specific
company that wants to be theirphotography sponsor, they also
could get their logo on theadvertisement and then it
doesn't cost the nonprofitanything.
They could actually, and savingthe nonprofit.
(05:42):
The expense of photography ishuge.
I mean, they do have it intheir budget.
They do have.
Everyone has a photographybudget or an advertising budget.
But if they're able to get asponsor to want to be a sponsor
for the photo, a photo sponsor,then it allows them to save that
money and allocate those fundssomewhere else, right?
Chris Baker (06:00):
It allows them to do more good wherever else it
needs to happen.
So that's actually why wecreated this podcast, because we
really wanted to showcasebusinesses are working with the
nonprofit space, give thenonprofits an opportunity to see
how they can collaborate withthe for profit community.
A lot of the times thenonprofits just talk to the
other nonprofits and it's likewhat can we do as for-profits to
(06:24):
get them the knowledge, theeducation that they need so that
they can thrive, they can growand they can do more things?
Sometimes it's an introductionto another nonprofit, but
sometimes it's an introductionto another company that could be
in your case taking the photosgetting them the marketing
material for next year's event,so that's very helpful.
Rachel Sherman (06:44):
And it's also.
It helps everyone grow.
It helps the nonprofits meetpeople that aren't in the
nonprofit sector and it helpsthe attendees.
They can be or cannot be in thenonprofit sector and they might
need photography for an eventelsewhere.
It's all about publicity.
It's all about word of mouth.
That's how we grow.
I mean we do some advertisingvery little.
(07:04):
We really grow by word of mouth, and I think you guys do too.
I mean, everything is a lot ofword of mouth.
Chris Baker (07:10):
It's definitely one thing that it does take time
for word of mouth, because youhave to build trust, you have to
show the value.
But once you're there, a wholenew level and it's like okay,
now they're talking like hey,did you hear about visuals by
momo and what the video theycreated for us?
And then it grows like hey, didyou hear about tss photography
(07:30):
and what they did at our event?
Rachel Sherman (07:32):
oh, I use them or I was at a party that you
were at last week, or you know,so that's especially.
It does so sort of with ourschools and youth sports, but
more with advanced schools andsports and when a principal or a
director of a league goes to adifferent one.
Yes, maybe that helps somewhat,but really with the events.
That's where people who go tonetworking events go to
(07:52):
non-profit fundraising events goto not just one no, they go to
multiple.
Chris Baker (07:57):
Yeah, they see you over and over again and they see
different things.
It does make a huge difference,yeah and it's also's also for
another.
Rachel Sherman (08:03):
Benefit for the nonprofits is a lot of times
when you have an event, a gala,something to that effect, is you
want?
To give party favors and youkind of do it in lieu of a party
favor or just give somethingelse cheaper, because you're
getting a picture already.
You could do a step and repeat.
If they have a step and repeat,sometimes they'll make a
balloon sculpture, sometimesthey'll have a grand entrance.
So, you could do multiplephotographers, however many,
(08:25):
depending on how many people areat your event really depends on
how many photographers you need, because if you want someone
stationary at the front for theentrance to take a photo of
every single person or couplecoming in, you still need
someone inside taking the actualevent, right?
Chris Baker (08:40):
So how many people do you have on your staff?
Rachel Sherman (08:43):
We have about 40 freelancers that work with us.
Some work more than others.
We're pretty seasonal.
Okay, we try to keep you withpeople you know, like we have on
our event staff that workstrictly just for events.
We probably have four that arededicated directly to events.
Chris Baker (09:02):
Okay, and then does that include all of your staff
that are in the office?
Rachel Sherman (09:07):
Oh, no, we have six full-time people too.
Chris Baker (09:10):
Okay.
Rachel Sherman (09:11):
Yeah, so we have six full-time customer service
and data entry and accountingand all that good stuff.
Chris Baker (09:17):
All the good departments and everything that
needs to happen and the sales.
Rachel Sherman (09:20):
But you know we have people who go and do
networking events just for us.
Oh, so you know I can't do itall.
We belong to multiple chambers.
Yeah, we attend a lot ofnonprofits.
We do a lot of ribbon cuttings.
We do a lot of non-profits.
We did a lot of ribbon cuttings.
We do a lot of stuff in thecommunity, because you do stuff
(09:41):
with people you know, like andtrust, so you have to be out in
the community and people have tosee you.
Chris Baker (09:43):
Well, I'm one person, so I can't be at every
event, and neither can you I, Iliterally try, and they're like
oh, I'm so glad to see you atthe last event.
I'm like I don't think I wasthere but thank you because now
I?
I was visible but not there,like uh, so sometimes that's a
bonus, but yeah um, you can onlydo so much.
Like you can't be everywhere,and that's one thing that I'm
(10:03):
trying to expand in my ownbusiness is all right.
I need to add other people thatcan talk about visuals by momo.
It takes a special person.
Rachel Sherman (10:11):
It does it really does.
I mean, we have six full-timepeople and you know 40, 50
freelancers and I have one thatlikes loves to do it, but she's
great, so I'm happy with that.
So I mean we pretty much workon vero beach to the keys and
then over into fort myers andnaples area.
So pretty much our office is infort lauderdale.
So anything our office in northI try to go to.
(10:33):
Anything our office in southshe tries to go to.
So Anything our office in Southshe tries to go to Perfect.
So if one of us is out of town,yes, obviously the other one
could go, but it kind of takesthe pressure off of one person
going to everything.
Oh, 100%.
Chris Baker (10:44):
I tried to get Momo to do some networking.
You can't see him behind thecamera but he's like no.
Rachel Sherman (10:52):
Not going to happen.
Chris Baker (10:53):
He calls into the other people at my office that
have been like uh-uh, that's notgonna happen I did get him to
go to uh npi for a little whileI think it was about eight
months but um, that was a littlechallenging for him, like it
was just like.
Rachel Sherman (11:07):
No, this isn't my space there's a million
different networking groups outthere and they all have their
pluses and minuses, so you justhave to find one that gels with
what you do.
Chris Baker (11:16):
Yeah, and that's the most important thing, it
sounds like the chamber is areally good resource for you.
Chambers are really good for us.
Rachel Sherman (11:21):
We belong to 12 chambers, 12?
.
Chris Baker (11:24):
We do 12.
Wow.
Rachel Sherman (11:26):
You can't.
I mean we have our favorites.
I mean obviously we all haveour favorites with things, but I
try to get to all of them atleast once.
But then we have some that wego to monthly all the time.
Chris Baker (11:36):
Yeah.
Rachel Sherman (11:36):
So it just depends on who gives back, who
supports you.
Chris Baker (11:41):
There has to be a return on investment, and I
think that has to do withanything.
Like you know, even fornonprofits, it's like what am I
getting?
How is this going to help mebenefit in the future?
Is this going to be somethingthat's capacity building?
Is this going to help me buildin the future?
Is this going to be somethingthat's capacity building?
Is this going to help me buildout more resources?
What is what is going to happen?
So I think it's very valuableto take that consideration.
(12:03):
Like, all right, if I'mspending six hours a month at
this chamber, right, because Iwant to try to be a part of it
and, you know, be there Now isit worth my time to stay there?
Rachel Sherman (12:15):
So, yeah, I mean I'd say out of the 12, I'd say
we have five that people call usall week, oh, so-and-so, in
this chamber told me to call you, or they referred you.
Those people are where we putour time first.
We'll still go to all of them,but that's where we concentrate
our time because that's wherewe're getting our return on
investment.
Chris Baker (12:33):
Right, yeah, then it makes a lot of sense.
So one of the next kind oftopics I wanted to talk about is
, specifically, how do youbalance the business goals with
the mission-driven goals of thenonprofits in the collaboration
space.
Rachel Sherman (12:48):
We want to help everybody.
I mean everyone like you go andyou hear their cause and you're
like, how can we help them?
And you can't.
You can't't help everyone, butyou could help some people
financially, some people withyour services, some people with
advertising, some people withword of mouth and talking about
them, making people awaresometimes it's strategy.
Chris Baker (13:07):
I know I've sat down and just talked with like
different non-profits of likehey, have you thought about
doing this?
And it was like the spark thatchanged their whole direction of
like, oh, I didn't think aboutthat.
Let me see if I can get theboard on board and then make
some, you know, differentchanges or different ideas
happen, um, but I think that isreally important to you know,
(13:27):
offer it in different ways.
Sometimes it's not money right.
Rachel Sherman (13:30):
It can be in service, you can volunteer, you
could run a table at one oftheir um, like a, a networking
event that they might host or ajob seeking event that they
might host, or donate uhgiveaways to a holiday party or
I mean there's all.
There's so many things you cando.
A lot of time.
It's time donate.
Chris Baker (13:49):
Time is huge it is because I mean a lot of
non-profits one, maybe twofull-time people and then the
rest are volunteers.
So they're running on people'stime by that volunteer time and
they can't do it all, Just likewe were just talking about we
can't be in every space, and sothey can't be in every space,
but that visibility is so huge.
(14:09):
So, anything that we can do toassist in small little
increments.
Rachel Sherman (14:14):
I've been involved with quite a few
different nonprofits on alldifferent kinds of levels and,
like some, we do a fundraiser atour office.
So we'll match donations.
When we're out, we'll collectand we'll match donations and we
can send a check every month.
That's, for instance, one ofthem For a different nonprofit.
It was for older kids gettinginto a workforce that had
(14:34):
disabilities, so we were able tohelp run interviews, mock
interviews, to help train.
You could volunteer, you couldhelp in anything.
You just have to be willing togive.
And it doesn't always meanmoney, it doesn't always even
mean services, it means time.
Chris Baker (14:46):
What are some of the one of some of your favorite
nonprofits that you've had theopportunity to work with?
Rachel Sherman (14:51):
We do a lot with Children's Harbor.
That's who we actually ask fordonations and we match donations
that go to Children's Harbor.
So we do it on a monthly basisto all of our sports and school
leagues.
So there's a line on our orderform that asks them if they'd
like to donate to Children'sHarbor.
And so many times we're out onthe field and people will say,
well, what's that?
And then we have a littleplacard that explains what
(15:13):
Children's Harbor is.
But we always go on and sayit's a local organization right
in your own backyard that helpsthe children, and they're like,
wow, you know, that's great, Inever heard of them.
Sometimes they ask forinformation that they would like
to volunteer.
So it just it's not.
It's getting the word out there.
I've worked with Ark Browardyeah, so that's where we would
do mock interviews for thestudents trying to get jobs.
(15:34):
It's a great, great board thatI used to be on.
Chris Baker (15:39):
So you used to be on their board I was on their
business advisory council.
Okay.
Rachel Sherman (15:44):
So I did that for a while.
We also do some stuff with theAlzheimer's.
We do some of their events.
Chris Baker (15:49):
Okay.
Rachel Sherman (15:50):
Their gala every year, and then a ton of stuff
with the chambers that hostother events we've done.
We've also done um, an eventfor, uh, children trafficking an
event that was to raise moneyagainst the trafficking of
children and bring awareness toit.
I mean, we do I can't think ofthem all Because they're like
(16:11):
one-offs here and there, but wecontinuously work with
Children's Harbor all the time.
We do the Alzheimer's Galaevery year.
We do some 5Ks that do a lot ofraising money with 5Ks.
I can't quite think of thenames of the different ones
we've done, just offhand, butthere are so many different
kinds of events that happen anda lot of them sometimes are done
(16:34):
through the chambers.
Oh, rainbows of Tomorrow, we'vedone.
Or, rainbows for TomorrowRainbows something like that.
Yeah, I think it's Rainbow forTomorrow we did an event of
theirs and I didn't even knowwhat that was until I was part
of the Coral Springs Chamber,and they, like I, didn't even
know what that was until I waspart of the Coral Springs
Chamber and they were part ofthe Coral.
Springs Chamber and I'm like ohyou know it works.
It's just and that's what youget from attending chamber
(16:54):
meetings is meeting all thesepeople that you can help and you
can connect with.
Chris Baker (16:58):
It's all the connections, yeah.
Rachel Sherman (17:05):
There's the foster care system, the SOS
Village that's over in CoconutCreek.
I mean I never realized howmany nonprofits there were.
I mean I wasn't really doingthat, we were doing school
pictures and events and thenonce you start getting it,
you're like wow, there's reallya lot of good nonprofits out
there that need help, need money, need to need awareness.
Chris Baker (17:22):
Yeah, they do.
They need the visibility and Ican definitely attest like I've
had conversations with people.
I'm like you know how manynon-profits do you know?
And they're like I'm getting no, none um, one or two.
And when I hear none, thatmakes me cry because it's like
there's a visibility issue, likewhat is happening.
And if they know one, one ortwo, it's more likely the bigger
(17:46):
ones you know, like Alzheimer'sAssociation, maybe they've done
something like American BreastCancer.
American Breast Cancer orAmerican Cancer Society or
United Way, like.
Those ones are the big and theydo have a marketing team inside
there, so they actually give alittle bit more visibility than
a lot of the smaller ones likethe grassroots um small
(18:08):
non-profits running on one, twopeople.
They're they're they're havingthe more challenge of getting
their message out there, butsometimes that they are the ones
that are making a massiveimpact in the local community
and that's really importantbecause it's our backyard.
Like how do we help them?
Rachel Sherman (18:25):
so that was one thing that I've learned really
quickly after working withnon-profits is to me there's
like they're all good butthere's two different kinds.
You have kind of like thelocally owned and operated
anything that's in your area.
You got children's harbor inyour backyard right you know you
, you have local things, or youhave the big ones, but the big
ones they all need us, but theydon't need us as much as the
(18:47):
little ones need us.
The little ones need to begrown and get more, get bigger
and be able to do more forpeople.
I mean, you work a ton in thenon-profit area, but I just
mentioned some that you may havenot known yeah, there was a few
that, so 100.
Chris Baker (19:02):
I'm still learning.
You're huge in that area, right?
Rachel Sherman (19:05):
so from someone that's not huge in that area,
it's a huge, huge learning curve.
Chris Baker (19:11):
I mean, we've done work for over 35 different
nonprofits in the last two yearsand that's amazing, but I would
probably say most of anybody inthe community can't even name
35 different nonprofits, butyeah, there's hundreds and
thousands more in our ownbackyard I want to get
(19:31):
introduced to.
I want to try to see what I cando to help or at least push them
in the right direction.
Maybe it's grant funding, maybeit's a business plan, maybe
it's, you know, getting morepublicity with, like,
photography at their event.
Whatever it is, I want to bethat resource and that connector
that can go.
I have a solution for you, andthat's one of the reasons that
(19:53):
we started this podcast.
It's like let's talk aboutsolutions, let's figure out ways
that they can collaborate andthat they can grow right.
Rachel Sherman (20:00):
So and it's hard when you try to put them all
together because they I wouldassume they would each be like
if you had an event for allnonprofits.
So then there's a hundreddollars to go around.
Who's poaching for that hundreddollars?
They all feel like they're incompetition with each other
instead of supporting each otherand building them up.
Chris Baker (20:18):
Sometimes that happens, but sometimes it's what
I've noticed at some allnonprofit events.
It's just a place to go and seewhat other people are doing.
It's not about trying to raisemoney, and that one I really
love, because it's more like,okay, let's connection build,
because maybe it's not about themoney but maybe it's something
that they can offer, that's apart of a program, or maybe it's
(20:43):
not something that they offerand they are a bigger nonprofit
and you're a smaller one thatthey offer and they are a bigger
non-profit and you're a smallerone, but you offer such a niche
pillar for the community thatthey can add it on as an extra
resource and they cancollaborate and share some of
that grant money.
there's a lot of different waysthat things can happen, but
sometimes they just need thatdoor opened because, absolutely.
(21:04):
You know, we all get stuck inour little world.
It's like we gotta, we gotta dowhat we do, what we know, and
we keep going and we keep going.
But that's like okay, take abreath, think outside, and then
you know or ask for help because, honestly, sometimes that is
just the best way we can do.
It is go like rachel, what canI do?
Like, what resources do?
Rachel Sherman (21:22):
you have.
What am I missing?
I feel like I should be doingone more thing correct like
before, when we did only sportsand schools.
It didn't make sense and we hadCOVID and we couldn't do that.
We had to do something else, sowe had to look outside the box.
Chris Baker (21:35):
And I think that's one of the benefits that a lot
of nonprofits can look at aswell, because once they do,
maybe it is a connection withUnited Way and they're having a
whole different pool ofresources that are now coming
into your door.
Rachel Sherman (21:48):
And a lot of stuff like United Way.
We do a lot of their stuff too,and they have different
branches.
So not only are you helping one, then they say, oh, you used us
, we'll use you at the otherbranch.
So now we're at two or threedifferent branches of United Way
.
So stuff that has the nextlevel up.
Some of those bigger platformshave multiple locations.
So you're not just helping one,you're helping many.
Chris Baker (22:09):
Right, yeah, it's very true.
So the next one I really wantedto ask was what do you think
your franchise of TSSphotography is going to leave
like a legacy for helping in thenonprofit space?
Rachel Sherman (22:24):
Because now what you're doing, Just making it so
you don't forget this eventhappened.
You make it to make sure that ifyou had a job training event or
if you had a gala, thateveryone donated $5 at the door
and that event was able to raisemoney for X, Y or Z, whatever
(22:44):
they were raising money forHoliday toy drives, where you're
able to support kids of fostercare or or anyone who doesn't
have the parents, in order tohelp, or, like um the rainbows
of tomorrow, where they're thechildren are victims of um a big
(23:04):
event, something that happenedto one of their parents or their
loved one.
They're're not, it wasn't themspecifically, but it happened to
their family member.
So there's so many different.
You want them to remembereveryone that's doing good for
them and through pictures,through documentation, it's.
You remember?
Oh, we were at this event wherea clown painted my face and
(23:26):
there's a picture of it.
Oh, what event was it?
Oh, it says it on the bottomwith the logos on it.
It's when we were at X, y or Zevent.
They had a petting zoo.
Look, we had a.
We pet this animal.
We got to play with these dogsor whatever it is.
You know it's.
Someone has a carnival Kids.
Some of those kids don't get togo to carnivals and do stuff
like that.
You know, some of the generalpublic.
(23:47):
There's a carnival on thecorner in some parking lot.
Their parents would take them.
Well, the kids that live notwith their parents don't have
that opportunity.
So if you get to capture theimages of that and the kids or
the foster parents or theassociation or the nonprofit
that they're involved with havethese pictures enjoying
themselves, it allows them toremember.
Chris Baker (24:09):
It's a visual image it's yeah, it's capturing the
memories, and that's even one ofthe things that we try to do
here at visuals by momo isremind people, take out your
phone, even if that's it,capture something and then keep
it, because you never know whenit's going to be needed, because
absolutely five, ten years fromnow.
Oh my gosh, my non-profits atthis space.
(24:31):
I need to create a documentarythose pictures from tss
photography, those clips thatvisuals by mo captured
absolutely we still have them.
Rachel Sherman (24:39):
Let's put them into making something that's
going to be more impactful, morevisibility and that's another
thing like one of the benefitsof having tss at your event and
doing your pictures is thatyou're not on your personal
phone so many times you seethese parents or whoever not
necessarily they're on theirphone and not paying attention.
They're not present.
Correct the pictures of youinteracting with this animal,
(25:01):
this person, this corporateperson, a photo booth, whatever
it might be and we have you inthe image enjoying yourself, not
you taking the pictures and onyour phone and not paying
attention to what's going on.
Chris Baker (25:17):
I noticed when I actually pick up my phone and
I'm like recording, especiallyif it's longer than a minute, so
I'm like literally recording it.
I literally lose everything andlike I can go back to the video
and re-watch it because I'vecaptured it, but in the moment
I'm not present.
I'm literally focused onholding the phone or I'm focused
on making sure I'm in the rightangle and I'm just like I'm not
there and it.
(25:38):
You know, that's one of thethings that I definitely agree
with you 100%, like let otherpeople go and capture it,
because that gives you Time tobe at your event right.
Rachel Sherman (25:48):
One of my girlfriends a while ago said to
me slow down and enjoy where youare.
She goes.
We were, we were literallydriving down the street, but I
was talking about what we weredoing next.
And she's like enjoy what we'redoing.
She, you're worried abouttomorrow.
Enjoy where you are, be present.
And I'm like, oh, good point,you know, because I, I'm I'm a
planner, so I'm always me toolooking to see what's next.
(26:09):
Oh, tomorrow I have to do this.
So on this weekend I have thisor at this event coming up, but
she's like you got to be present.
You're, you're missing the theaction of what's going on around
you because you're too worriedabout what tomorrow is true, and
that's what we're trying to getthese people who are attending
these events at non, especiallyat non-profits, where it's for a
cause.
You're not just going toSusie's birthday party, you're
(26:30):
going to an event that's a causeto bring awareness to this
nonprofit that is raising moneyto help X, y or Z 100%.
Chris Baker (26:38):
I would like to end with thanking you so much for
coming on the episode, but Iwant to make sure that the
audience knows how to get intouch with you.
So how do they contact TSSPhotography?
Rachel Sherman (26:48):
Best thing to do is to email, and my email
address is rachel r-a-c-h-e-l attss dot photography so it's dot
photography, right.
Chris Baker (26:58):
There is no dot com , dot org or dot net.
Rachel Sherman (27:01):
It's just rachel@tss.
photography yeah, I definitely.
Chris Baker (27:05):
I missed that one one day, so I was like it
bounces back.
Rachel Sherman (27:08):
make sure it didn't actually add dot
photography Right.
And your phone number954-649-3032 is my cell phone
and that's the best way to get ahold of me because I'm out on
the road a lot, so you couldtext or email 954-649-3032.
Chris Baker (27:25):
And if you want to see any of the services that you
offer, you can head to thewebsite which is also.
Rachel Sherman (27:31):
It's tssphotography.
com/ SFLA for South Florida.
You say it one more timetssphotography.
com/S FLA for South Florida.
Chris Baker (27:43):
So make sure that one does have thecom when you're
on the website, but not theemail.
Rachel Sherman (27:49):
You could also just Google U Sports or event
photography, south florida, andwe'll pop up, yeah you
definitely talk, uh, you pop upreally quickly.
Chris Baker (27:56):
So, yeah, that's awesome.
So again, thank you so much forbeing on the show today um, we
look forward to having you againanytime.
Thank you so much.
All right, thank you forjoining me on this episode of
Visual Eyes.
We hope that the inspirationand practical insights can help
you foster stronger connectionsand meaningful change.
Don't forget to subscribe,share the episode and leave us a
(28:19):
review.
To learn more about Visuals byMomo and how we support
collaboration and storytelling,visit visualsbymomo.
com.
A huge thank you to everyoneout there listening.
Until next time, remember,collaboration fuels change and
your connections can inspire theworld.
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